Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🎥 Facebook taler – igen – om, at video er stort

Hvis man har arbe­jdet i mediebranchen i en hånd­fuld år, så husker man alt for godt det berygt­ede "piv­ot to video", hvor mange medi­er og udgi­vere skift­ede fokus til video i stedet for især tekst. Årsagen var, at Face­book for­t­alte om, hvor fan­tastisk pop­ulært video var på deres plat­form (🤑🤑🤑), og mange ful­gte efter – og det gik helt galt.

Bedre blev det ikke af, at Face­book senere var ude at sige, at de tal, de havde rap­porteret, var kun­stigt højere end de reelle for­bruge­tal. Av.

Det gik så galt, at "piv­ot to video" har fået sin egen Wikipedia-artikel til skræk og advarsel.

Der­for er der naturligvis en del rynkede pan­de­bryn og sund skep­sis rundt omkring, når Mark Zucker­berg nu igen taler om, at video er kæm­pestort.

Ikke desto min­dre kan han dog have en pointe denne gang, skriv­er What's New in Pub­lish­ing:

"On the com­bined Face­book plat­form, across all forms of video, short-form video like Reels is grow­ing espe­cial­ly quick­ly. Reels is already the largest con­trib­u­tor to engage­ment growth on Insta­gram.

On-demand video, like in Face­book Watch, is also grow­ing quick­ly and is now grow­ing faster than oth­er types of video or con­tent in the News Feed."

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🇩🇰 Forskningsprojekt skal bekæmpe hadtale på sociale medier

Medi­aWatch skriv­er:

"Forskere på IT-Uni­ver­sitetet har udviklet..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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✨ Facebook lancerer News i Australien

Finan­cial Review skriv­er:

"Face­book will begin to roll out its spe­cial News sec­tion to a small num­ber of Aus­tralian users on Wednes­day, which will fea­ture con­tent from most­ly larg­er local news out­lets."

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👊 Twitter samarbejder med AP og Reuters mod misinformation

Samar­be­jdet vil især hjælpe på tre områder, skriv­er Twit­ter selv:

• Increas­ing and improv­ing con­text shar­ing
• Antic­i­pat­ing and proac­tive­ly iden­ti­fy­ing emerg­ing con­ver­sa­tion
• Improv­ing the effec­tive­ness of prod­uct fea­tures

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🎙 Clubhouse melder om fremgang

Social Media Today skriv­er:

"Club­house announced that it's now facil­i­tat­ing 600,000 rooms per day in the app, up from 300,000 back in May. [...]

Fol­low­ing Clubhouse's Android app launch in May, how­ev­er, its num­bers have start­ed to pick up and regain its growth momen­tum. Club­house says that it's added 10 mil­lion users since mid-May, a sig­nif­i­cant jump on the 2 mil­lion in total that it report­ed back in Jan­u­ary."

Læs også:

Club­House, Twit­ter, now Face­book? Pub­lish­ers need a data strat­e­gy to cap­ture audio val­ue
- What's New in Pub­lish­ing

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🦠 YouTube suspenderer Sky News Australia

Indtil videre var­er sus­pen­sio­nen, der skyldes mis­in­for­ma­tion om COVID-19, syv dage. The Guardian skriv­er:

"The ban was imposed by the dig­i­tal giant on Thurs­day after­noon, the day after the Dai­ly Tele­graph end­ed Alan Jones’sreg­u­lar col­umn amid con­tro­ver­sy about his Covid-19 com­men­tary which includ­ed call­ing the New South Wales chief health offi­cer Ker­ry Chant a vil­lage idiot on his Sky News pro­gram."

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🤦🏻‍♂️ Facebook blokerer konti forbundet med forskningsprojekt

Bloomberg skriv­er:

"Face­book Inc. has dis­abled the per­son­al accounts of a group of New York Uni­ver­si­ty researchers study­ing polit­i­cal ads on the social net­work, claim­ing they are scrap­ing data in vio­la­tion of the company’s terms of ser­vice."

Læs også:

Face­book shuts down research, blames user pri­va­cy rules
- Colum­bia Jour­nal­ism Review

Ban­ning NYU's Ad Observ­er team was prob­a­bly inevitable — but it didn't have to be
- Plat­former (Casey New­ton)

Facebook’s Sus­pen­sion of Research Accounts Shows Dis­re­gard for Scruti­ny
- PEN Amer­i­ca

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🤨 Facebook ændrer på privacy-indstillinger

TechCrunch skriv­er:

"Ever con­sid­er­ate of its users, Face­book has deter­mined that its pri­va­cy set­tings need­ed a bit of a shuf­fle to keep things clear and easy to find. To that end they’ve tak­en the “pri­va­cy set­tings” set­tings and scat­tered them mis­chie­vous­ly among the oth­er cat­e­gories."

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📲 Instagram tester TikTok-agtig visning af Explore

Social Media Today skriv­er:

"As spot­ted by app researcher Alessan­dro Paluzzi, Insta­gram appears to once again be look­ing to nul­li­fy its video rival with a new test of a Tik­Tok-style ver­ti­cal con­tent feed for Explore, which, once entered, would enable you to swipe through Instagram's con­tent rec­om­men­da­tions, and swipe across on mul­ti-image posts."

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🤳 TikTok tester Stories

Social Media Today skriv­er:

"Tik­Tok Sto­ries will come with a ded­i­cat­ed cam­era and cre­ation flow, which, again, will appear at the left of the main screen, mak­ing it easy to both find and cre­ate Sto­ries, which can then be shared in the app."

📽 LinkedIn køber video-tutorial-app

Social Media Today skriv­er:

"LinkedIn has acquired how-to video app Jumprope as part of its expand­ed video focus, and tying into both the devel­op­ment of its new, on-plat­form cre­ator tools, and the ongo­ing growth of LinkedIn Learn­ing for pro­fes­sion­al skills devel­op­ment."

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🤔 YouTube tester light-udgave af Premium

The Verge skriv­er:

"Google is pilot­ing a more afford­able pre­mi­um sub­scrip­tion tier for YouTube that offers ad-free view­ing with­out YouTube Premium’s oth­er fea­tures like offline down­loads or back­ground play­back. The new “Pre­mi­um Lite” plan was spot­ted by a user on ResetEra, and YouTube sub­se­quent­ly con­firmed the test offer­ing in a state­ment giv­en to The Verge. Pre­mi­um Lite is cur­rent­ly being test­ed in Bel­gium, Den­mark, Fin­land, Lux­em­bourg, the Nether­lands, Nor­way, and Swe­den."

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🐦 Twitter vil gøre det lettere at opdage Spaces

Social Media Today skriv­er:

"Twit­ter has rolled out some new tweaks for its audio Spaces tool, includ­ing eas­i­er Spaces shar­ing to help boost aware­ness and engage­ment, and new search tools to find the most rel­e­vant Spaces at any giv­en time."

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😳 Twitter-klonen GETTR går fra porno til Islamisk Stat

Giz­mo­do skriv­er:

"Last month, mem­bers of Don­ald Trump’s insuf­fer­able inner cir­cle launched GETTR, a half-assed and poor­ly built Facebook/Twitter clone that pre­vi­ous­ly seemed to most­ly serve as a van­i­ty project for a far-right, fugi­tive Chi­nese bil­lion­aire with a cult-like fol­low­ing."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💡 Hvad er "metaverset", og hvorfor er det hypet lige nu?

Digi­day skriv­er:

"[...] to those who were already work­ing toward the Meta­verse, the con­cept — a per­sis­tent and expan­sive “suc­ces­sor state” to the mod­ern inter­net — tran­scends the ups and downs of this hype cycle. They believe the Meta­verse is no mere buzz­word — it’s an evo­lu­tion of the inter­net that is already under­way.

The Meta­verse took cen­ter stage on July 22, when Mark Zucker­berg claimed that Face­book would piv­ot to being a “Meta­verse com­pa­ny” in an inter­view with The Verge.

[...]

Accord­ing to Vic­tor David, CEO of dig­i­tal item pro­duc­tion firm Epik, the Meta­verse will be far more expan­sive, allow­ing users to move between plat­forms and vir­tu­al worlds with­out need­ing to shed their dig­i­tal iden­ti­ties or eschew expe­ri­ences. In oth­er words, it will be a vir­tu­al uni­verse that boasts all the fea­tures of the real world — and more."

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💸 De stores kamp i podcasting presser de små

The Observ­er skriv­er:

"In this big-pock­ets, big-boots era, when all the atten­tion goes to celebri­ty shows, or those with a large mar­ket­ing spend, how can lo-fi pod­casts sur­vive? How can inde­pen­dent pod­casts con­tin­ue to be fund­ed, and be noticed, expand their audi­ence and com­mu­ni­ty? How do they stay cre­ative? "

Læs også:

Is Spotify's pod­cast bet final­ly pay­ing off?
- Simon Owens's Media Newslet­ter

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🇺🇸 Lokalmedier spreder også misinformation om vacciner

The New York Times skriv­er:

"Face­book and oth­er social plat­forms have in recent weeks attract­ed atten­tion for vac­cine mis­in­for­ma­tion, as Covid cas­es surge from the infec­tious Delta vari­ant and vac­ci­na­tion rates slow. But The Freedom’s Phoenix and The Atlanta Busi­ness Jour­nal are two small pub­li­ca­tions — along with dozens of radio and tele­vi­sion sta­tions, and pod­casts aimed at local audi­ences — that have also become pow­er­ful con­duits for anti-vac­cine mes­sag­ing, researchers said."

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🎙 Poul Madsen bliver vært på Podimo-podcast

Jour­nal­is­ten skriv­er:

"Pod­cas­ten vil blive sendt mandag til fredag klokken 15, og Poul Mad­sen vil hver dag have to gæster i studi­et. Sam­men kom­mer de til at vende dagens store nyhed­shis­to­ri­er i pod­cas­ten på 30 min­ut­ter. Pod­cas­ten bliv­er sendt første gang i dag."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💵 Jysk Fynske øger fokus på indholdsbetaling

Medi­aWatch skriv­er:

"Sid­ste års økonomiske lussing til..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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📈 The Guardian går frem på digitale abonnenter

Mere end halvde­len af omsæt­nin­gen på dig­i­tale abon­nen­ter kom­mer nu fra uden­for UK. PressGazette skriv­er:

"Dig­i­tal read­er rev­enue was up 61% on last year to £68.7m, dri­ven by “record num­bers” of dig­i­tal sub­scrip­tions and recur­ring con­tri­bu­tions which grew by a third (33%) to 961,00, help­ing off­set lost print and adver­tis­ing rev­enue.

Dig­i­tal sub­scrip­tions were up 46% year-on-year to 401,000, recur­ring con­tri­bu­tions were up 24% to 560,000, and print subs were up 8% to 120,000."

Læs også:

How The Guardian plans to hit 2 mil­lion pay­ing sup­port­ers by 2022
- WAN-IFRA

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🤔 NYTimes går igen frem på "non-news"-produkter

Nie­man Lab skriv­er:

"In the same quar­ter last year, the Times report­ed a record-break­ing 669,000 new sub­scribers but even then, Times exec­u­tives cau­tioned that the excep­tion­al peak — amid a glob­al pan­dem­ic, his­toric protests, and the run-up to a sharply con­test­ed elec­tion — was unlike­ly to last for­ev­er.

In oth­er words, thanks to the strength of its non-news prod­ucts, it’s still very good to be The New York Times, even with the sharp slump in news con­sump­tion."

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💳 Mere end 1000 podcast-shows bruger Apples betalings-service

Der er nu mere end 1000 forskel­lige pod­casts, der tilby­der ind­hold bag betal­ing via Apples nye abon­nementst­jen­este. Pod­news har sam­let en liste over dem.

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🍪 Google udgiver mere detaljeret plan for cookie-udfasning

Digi­day skriv­er:

"Google unveiled new details about when and how its Chrome brows­er divi­sion will roll out cook­ie­less ad tar­get­ing and mea­sure­ment meth­ods in a col­or-cod­ed time­line post­ed late on a sum­mer Fri­day."

Læs også:

Prepar­ing for the "cook­iepoca­lypse" with first-par­ty data strate­gies
– Journalism.co.uk

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🚀 Det går fremad for Amazons annonceforretning

Ad Exchang­er skriv­er:

"Ama­zon doesn’t dis­close adver­tis­ing rev­enues in its quar­ter­ly earn­ings reports. It bun­dles the ad group into an 'Oth­er' cat­e­go­ry, which con­sists of adver­tis­ing and ana­lyt­ics ser­vices.

But even with­out a spe­cif­ic num­ber, it’s clear that Amazon’s adver­tis­ing busi­ness is both mas­sive and grow­ing fast."

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🤝 Yahoo bruger platforme og partnere i jagten på flere brugere

Digi­day skriv­er:

"In the lat­est episode of the Digi­day Pod­cast, [Joan­na Lam­bert, head of con­sumer at Yahoo] said she wants to reach 900 mil­lion month­ly, pay­ing users by fur­ther entic­ing them with shop­pable videos, online sports bet­ting part­ner­ships, cross-brand con­tent offer­ings, and more."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

📱 Apple retter efter kritik af iOS 15-Safari

Senere i år lancer­er Apple ver­sion 15 af deres mobile oper­a­tivsys­tem, iOS. En af nyhed­erne bliv­er et større redesign af Safari-browseren – men nogle af de præsen­terede ændringer er angiveligt for vold­somme.

Blandt andet havde Apple fly­t­tet adres­selin­jen (URL-baren) i bun­den af skær­men og kom­bineret den med de åbne faneblade i en såkaldt "tab bar". Det giv­er jo fin mening; bun­den af skær­men er nærmere din tom­melfin­ger, og det gør det let­tere at ind­taste adress­er og surfe på WWW med én hånd.

En ting er dog teori – noget andet er virke­lighe­den. Den fores­låede ændring (plus at gemme delek­nap­pen bag et yderligere tryk) er blevet mødt af stærk kri­tik. Angivelig så stærk, at Apple har ændret det, skriv­er TechCrunch.

De skriv­er om "beta 4" af iOS og iPad OS, der blev udsendt i slut­nin­gen af juli:

"In the pre-iOS 15 design, the tab bar sits in its tra­di­tion­al spot at the top of the screen, with an easy to access Read­er Mode but­ton (the dou­ble A’s) on the left and the reload but­ton on the right. At the bot­tom, you’d find the for­ward and back but­tons, a share but­ton, read­ing list and tabs but­tons."

Hvis du er nys­ger­rig på iOS 15, kan du læse mere i Apples eget pre­view.

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⛓ Derfor er mediechefer nødt til at forstå blockchain

Dig­i­tal Con­tent Next skriv­er:

"With­out a doubt, blockchain is poised to impact the media busi­ness. That future will demon­strate the full force of Tim Bern­er Lee’s paper about the seman­tic web and blockchain will play a crit­i­cal role. The blockchain train is about to leave the sta­tion, and you’d bet­ter make sure you have a tick­et and get on board."

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📞 Google klipper understøttelse af Android 2.3.7 og ældre

The Verge skriv­er:

"If you still have a device run­ning Android 2.3.7 (the final ver­sion of Gin­ger­bread) or old­er, Google won’t let you sign in to your Google account on that device start­ing Sep­tem­ber 27th, accord­ing to a sup­port doc­u­ment (via Liliput­ing)."

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💰 GDPR-bøde på 5,5 milliarder til Amazon

TechCrunch skriv­er:

"Luxembourg’s Nation­al Com­mis­sion for Data Pro­tec­tion (CNPD) has hit Ama­zon with a record-break­ing €746 mil­lion ($887 mil­lion) GDPR fine over the way it uses cus­tomer data for tar­get­ed adver­tis­ing pur­pos­es."

Læs også:

Amazon's Mas­sive GDPR Fine Shows the Law's Power—and Lim­its
- Wired

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📲 Google udvikler ny chip til kommende Pixel-telefoner

Wired skriv­er:

"Google said on Mon­day that its next flag­ship phones—the Pix­el 6 and Pix­el 6 Pro, both due this fall—will be pow­ered by a cus­tom-built proces­sor called Ten­sor. Code­signed over the past four years with machine learn­ing and arti­fi­cial intel­li­gence experts, it’s built for all the Android-based wiz­ardry in the upcom­ing Pix­el phones.

The move comes at a time when tech indus­try giants increas­ing­ly favor cus­tom designs for the proces­sors that pow­er their phones, lap­tops, and oth­er gad­gets."

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• Kategori: Opsamlinger