Om Digital Ugerevy

Dette er stedet, hvor du kan få overb­likket. Det han­dler om nye medi­er, sociale plat­forme og dig­i­tal udvikling i mediebranchen. Det er dit brief på, hvad der er sket i ugen, så du kom­mer up-to-date, mens du nyder din mor­genkaffe.

Dig­i­tal Ugerevy har din ryg — her er de vigtig­ste his­to­ri­er om nye medi­er og dig­i­tal udvikling fra påskeda­gene.

Dig­i­tal Ugerevy har mere end 500 føl­gere, der arbe­jder inden­for jour­nal­is­tik, kom­mu­nika­tion, markeds­føring, dig­i­tal udvikling og ledelse.

Se hvad nogle af føl­gerne siger

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Hver 10. får primært nyheder fra sociale medier

Det er især per­son­er med lav ind­komst og ind­van­drere, der får deres nyheds­be­hov dækket på de sociale medi­er frem for tra­di­tionelle kanaler.

Facebook strammer reglerne for live-kommentarer

Face­book is crack­ing down on its live-stream­ing ser­vice after it was used to broad­cast the shock­ing mass shoot­ings that left 50 dead at two Christchurch mosques in New Zealand in March. The social net­work said today that it is imple­ment­ing a “one strike” rule that will pre­vent users who break its rules from using the Face­book Live ser­vice.

EU-studie: "Junknyheder" stortrives stadig på Facebook

A study car­ried out by aca­d­e­mics at Oxford Uni­ver­si­ty to inves­ti­gate how junk news is being shared on social media in Europe ahead of region­al elec­tions this month has found indi­vid­ual sto­ries shared on Facebook’s plat­form can still huge­ly out­per­form the most impor­tant and pro­fes­sion­al­ly pro­duced news sto­ries, draw­ing as much as 4x the vol­ume of Face­book shares, likes, and com­ments.

Partier bruger færre ressourcer på Facebook

For Ven­stre er hov­ed­fokus på bl.a. tra­di­tionelle medi­er, out­door og biografreklame, siger par­tisekretær til Poli­tiken, mens Radikale Ven­stre satser på at møde væl­gerne ansigt til ansigt.

Facebook: Ingen udenlandsk indblanding i valget

Med cir­ka en halv val­gkamp over­stået i Dan­mark er det dog ikke en udfor­dring, Face­book har oplevet i Dan­mark.

Det fortæller Mar­tin Ruby, der er Face­books poli­tiske chef i Nor­den.

Facebook klar med to nye algoritmeændringer

As part of its ongo­ing effort to keep peo­ple engaged, and active on Face­book for longer, The Social Net­work has announced two News Feed algo­rithm updates this week, one focused on increas­ing the preva­lence of posts from your clos­est friends, and the oth­er aimed at reduc­ing shal­low, click-bait style con­tent in feeds.

GlobalCoin: Facebooks valuta er klar næste år

The social media giant wants to start test­ing its cryp­to-cur­ren­cy, which has been referred to inter­nal­ly as Glob­al­Coin, by the end of this year.

3 milliarder falske Facebook-profiler slettet

I peri­o­den okto­ber 2018 og til marts 2019 har Face­book fjer­net mere end tre mil­liarder falske pro­fil­er. 
Det er et reko­r­dan­tal af falske brugere, der er blevet fjer­net.

Facebook arbejder på nyt Stories-interface

As you can see here, the new lay­out — spot­ted by reverse engi­neer­ing expert Jane Manchun Wong — adds a heap more options to the main screen. For com­par­i­son, this is the cur­rent Face­book Sto­ries com­pos­er lay­out.

Spammere får Facebook-grupper taget ned

A Red­dit thread on Wednes­day called atten­tion to many Face­book Groups’ pri­va­cy set­tings being changed to “secret.” The post gen­er­at­ed more than 450 com­ments, with rumors that many Groups had been attacked by a spam­mer post­ing vio­lat­ing con­tent that result­ed in the Groups being removed by Face­book. Group admins were doing their best to avoid the issue to by switch­ing their Group’s pri­va­cy set­tings to “secret.”

Cambridge Analytica giver Facebook rekrutteringsproblemer

More than half a dozen recruiters who left Face­book in recent months told CNBC that the tech com­pa­ny expe­ri­enced a sig­nif­i­cant decrease in job offer accep­tance rates after the March 2018 Cam­bridge Ana­lyt­i­ca scan­dal

Instagram:

Nu kommer der horisontale videoer på IGTV

Insta­gram is open­ing up IGTV to hor­i­zon­tal videos in an effort to low­er the bar­ri­er for indi­vid­ual video cre­ators, pub­lish­ers and brands to post to its long-form video plat­form. How­ev­er, if Insta­gram real­ly want­ed to spur media com­pa­nies’ and mar­keters’ adop­tion of IGTV, it may be bet­ter off open­ing up IGTV to ads.

Instagram tester opdeling af nye og gamle Likes

This would be a small, but help­ful addi­tion. Accord­ing to a new find­ing by reverse engi­neer­ing expert Jane Manchun Wong, Insta­gram is test­ing out an option that would sep­a­rate new and old likes on your posts, help­ing you to more eas­i­ly see the lat­est activ­i­ty, and take action on the same.

Instagram kopierer TikToks AI og Snapchats design

Insta­gram con­quered Sto­ries, but it’s los­ing the bat­tle for the next video for­mats. Tik­Tok is blow­ing up with an algo­rith­mi­cal­ly sug­gest­ed ver­ti­cal one-at-a-time feed fea­tur­ing videos of users remix­ing each other’s clips. Snapchat Discover’s 2 x infin­i­ty grid has grown into a can­vas for mul­ti-media mag­a­zines, themed video col­lec­tions and pre­mi­um mobile TV shows.

Oplysninger om Instagram-influencers lækket

The data­base, host­ed by Ama­zon Web Ser­vices, was left exposed and with­out a pass­word allow­ing any­one to look inside. At the time of writ­ing, the data­base had over 49 mil­lion records — but was grow­ing by the hour.

De andre:

Sagsanlæg kan ændre influencer-økonomien

The fil­ing says that “the time is now for con­tent cre­ators, gamers and stream­ers to stop being tak­en advan­tage of through oppres­sive, unfair and ille­gal agree­ments.”

YouTube ændrer visning af subscriber-tal

Instead of see­ing a YouTuber’s exact sub­scriber count (for exam­ple, 10,500,000), peo­ple will see a flat 10 mil­lion. This may not seem like a major change for peo­ple who aren’t invest­ed in the messy lives of YouTube cre­ators, but for a cul­ture reliant on active sub­scriber counts as a way of prov­ing who’s win­ning or los­ing when dra­ma occurs, real-time sub­scriber counts are cru­cial. 

Kan medier skrue ned for deres Twitter-indsats?

Nogle kan, ser det i hvert fald ud til:

The Philadel­phia Inquirer’s audi­ence team stopped putting all their time into Twit­ter (and refer­ral traf­fic stayed the same)

LinkedIn øger også gennemsigtighed ved annoncer

That's why, this week, LinkedIn has fol­lowed the lead of Face­book and announced the addi­tion of a new ad trans­paren­cy tab for LinkedIn com­pa­ny pages, which will pro­vide over­sight into all the ads a com­pa­ny has run on the plat­form over the pre­ced­ing six month peri­od.

10 skarpe LinkedIn-tips

"By adding a pho­to and post text to your post, pub­lish­ing, then click­ing on the edit but­ton to edit the post and add in the rel­e­vant exter­nal link to your post, this seems to be a way of get­ting good inter­ac­tion on your posts as it con­fus­es the Linkedin algo­rithm into think­ing the link is an inter­nal plat­form one."

TikTok-ejer klar med chat-app

The new offer is called Feil­iao (飞聊), or Flipchat in Eng­lish, a hybrid of an instant mes­sen­ger plus inter­est-based forums, and it’s cur­rent­ly avail­able for both iOS and Android. It arrived only four months after Bytedance unveiled its video-focused chat­ting app Duoshan at a buzzy press event.

Der kommer flere annoncer på TikTok, men kvaliteten er lav

The ads them­selves are quite basic. Some, like one for GO Key­board, are not even for­mat­ted to ver­ti­cal video. Oth­ers, like one for Face­tune, are sim­ply a pho­to that lasts about 10 sec­onds. One ad for an app called the 30 Day Fit­ness Chal­lenge shows a car­toon bel­ly flat­ten­ing. Both of those ads are rather cringe-induc­ing and arguably prob­lem­at­ic for TikTok’s young audi­ence

Tips til din digitale markedsføring

7 Video Trends That Will Dom­i­nate in 2019 and Beyond [Info­graph­ic]
Social Media Today

5 KPIs for Social Media Report­ing
DashThis

The Secret to a Suc­cess­ful Face­book Ad Strat­e­gy (That No One Tells You)
Ignite Vis­i­bil­i­ty

The Small­est Viable Audi­ence: How Micro-Influ­encers are Chang­ing Mar­ket­ing
Social Media Today

? Tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Dansk podcastindeks lanceres 1. juni

Hvad går danskerne rundt med i ørerne, når de stream­er og down­loader pod­cast i Dan­mark? Det har der hidtil ikke været et sam­let overb­lik over, men det kom­mer der fra den 1. juni i år.

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Hvis du er nys­ger­rig på pod­cast­sta­tis­tik, skal du også kigge på Eric Ziengs Dan­sk Pod­cast Analyse.

Kig og lær: 103 eksempler på datajournalistik

Our jury of inter­na­tion­al experts has gath­ered and debat­ed. The 607 projects we received this year have been reviewed, and the list is final­ly ready. 103 projects of the high­est stan­dards have been short­list­ed for this year’s Data Jour­nal­ism Awards com­pe­ti­tion.

Ansigtsgenkendelse viser mest skærmtid til Lars Løkke

Der­for har Mediernes Forskn­ings- og Inno­va­tion­scen­ter på Syd­dan­sk Uni­ver­sitet kort­lagt, hvor lang tid par­tiled­erne har fået på tv under de første 14 dage af val­gkam­p­en. 

"Junkmedier" har indsamlet penge ulovligt

De kon­tro­ver­sielle netmedi­er 24Nyt, NewSpeek og Den Korte Avis, som et ekspert­pan­el i Poli­tiken har stem­plet som ’junkme­di­er’, har i åre­vis ind­sam­let penge uden tilladelse. Det er i strid med ind­sam­lingsloven, som skal sikre gen­nem­sigtighed, og at pen­gene bruges på det, de er ind­sam­let til.

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Ind­sam­lingslov spæn­der ben for mod­erne, inno­v­a­tiv medieøkono­mi
Medi­etrends

24syv klar til at lukke podcast-platform

Det er ikke kun Radio24syv, der står til at lukke og slukke ved udgan­gen af okto­ber. Også den selvstændi­ge, kom­mer­cielle pod­cast­plat­form 24syv bliv­er smidt i skraldespan­den under et år efter lancerin­gen, hvis ikke radiokanalen lever videre, siger adm. direk­tør.

Politiken Nicher på vej med nyt medie

Efter første lancer­ing i 2017 og den næste året efter er Poli­tiken Nich­er på vej med det tred­je nicheme­die i fam­i­lien. Det vil have fokus på sund­hed og fore­byggelse.

Sony Music går ind på podcasting-markedet

The new enti­ty, which has yet to be named, is struc­tured as fol­lows: Sony Music will own 50 per­cent while May­er and David­son each hold 25 per­cent, with the for­mer tak­ing respon­si­bil­i­ty of the var­i­ous busi­ness aspects (mar­ket­ing, sales, dis­tri­b­u­tion, busi­ness devel­op­ment, and so on) and the lat­ter two focus­ing sole­ly on the cre­ative side. Accord­ing to the Vari­ety write­up, Sony Music is also invest­ing an undis­closed sum.

Sådan forbereder journalistuddannelser sig på fremtiden

After read­ing through Nie­man Lab’s “Pre­dic­tions for Jour­nal­ism in 2019,” we iden­ti­fied four areas of empha­sis – data, local news, social media and busi­ness mod­els – that will be cru­cial for jour­nal­ism stu­dents to spend time on. We inter­viewed five jour­nal­ism edu­ca­tors across the coun­try who lead espe­cial­ly for­ward-look­ing pro­grams and cours­es with­in those areas.

Stor vækst i antallet af e‑bøger

Lyd­bøger er i kraftig vækst med en stign­ing i antallet af udgivelser på mere end 100 pct. mellem 2017 og 2018, vis­er nye tal fra Dan­sk Bib­lioteks Cen­ter.

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Mitt Media har succes med paywall på tid

Across 20 of MittMedia’s sites, all con­tent pub­lished is open for the first hour in order to dri­ve the max­i­mum reach before read­ers hit the pay­wall. Arti­cles are marked with “provläs till,” which trans­lates as “test read,” with the time it’s acces­si­ble until in green text. Accord­ing to the pub­lish­er, open­ing up all con­tent for the first 60 min­utes has led to an increased sub­scriber con­ver­sion rate of 20%. The pub­lish­er was unable to share spe­cif­ic num­bers.

WSJ bruger kobler paywall og kommentarer

Since last month, the pub­lish­er has reduced how many arti­cles it opens for com­ments and put them all behind a pay­wall — a strat­e­gy that’s start­ing to pay off. The pub­lish­er has claimed a high­er num­ber of sub­scribers now read­ing and writ­ing com­ments, from a broad­er demo­graph­ic than pre­vi­ous­ly.

Dagens Nyheter halverede deres churn

The first four to six months after sub­scrib­ing is a cru­cial win­dow for build­ing habits. The pub­lish­er exper­i­ments how it push­es prod­ucts like its app, dai­ly e‑paper, audio arti­cles, newslet­ters and push noti­fi­ca­tions. It also plans to focus on com­ments, an area it says can dri­ve more loy­al­ty.

Mange medier viser annoncer til deres abonnenter

But accord­ing to data from a Digi­day sur­vey of 99 exec­u­tives at pub­lish­ers with sub­scrip­tion prod­ucts, the major­i­ty of pub­lish­ers are still using adver­tis­ing to extract greater rev­enue from their pay­ing audi­ences beyond just sub­scrip­tion fees. 74%of respon­dents said they cur­rent­ly serve adver­tis­ing to their pay­ing sub­scribers.

Sådan vil The Guardian nå flere donationer i USA

While The Guardian U.S. accounts for 30% of the publisher’s world­wide audi­ence, those read­ers have made more than 50% of the indi­vid­ual dona­tions The Guardian has received in the past year, said Eve­lyn Web­ster, Guardian U.S. CEO.

Boston Globe har flere abonnenter på digitalt end print

“While there were spe­cif­ic tac­tics employed includ­ing exper­i­ment­ing with the meter mod­el and intro­duc­to­ry offers — high traf­fic, the cov­er­age, and high­ly con­vert­ing con­tent, par­tic­u­lar­ly the Spot­light series on Aaron Her­nan­dez was a major dri­ver of the surge,” Brown said in an email to the Busi­ness Jour­nal. “We also extend­ed our mobile offer­ings, with iOS and Android apps for dig­i­tal sub­scribers.”

Medium-CEO holder fast i abonnementsmodellen

For Williams, Medium’s sub­scrip­tion busi­ness mod­el is an answer for pub­lish­ers look­ing to escape the col­laps­ing dig­i­tal ad mar­ket, which is now large­ly dom­i­nat­ed by Face­book and Google. And he thinks that part­ner­ing with pub­lish­ers and hir­ing jour­nal­ists to pro­duce orig­i­nal con­tent will ulti­mate­ly grow sub­scrip­tions.

Annoncer kan målrettes baseret på dine følelser

The idea is that emo­tion is just anoth­er met­ric. Com­pa­nies are increas­ing­ly skit­tish about buy­ing ads paired with con­tent that doesn’t match their brand “sto­ry” or pin­point a high­ly spe­cif­ic tar­get audi­ence with just the right “val­ues.” Hav­ing a list of emo­tions in front of them means they can — with­in the lim­its of pub­lish­ers’ machine-learn­ing capa­bil­i­ties — ensure that their brand is expe­ri­enced in exact­ly the right con­text. 

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Ama­zon Is Work­ing on a Device That Can Read Human Emo­tions
Bloomberg

Google blokerer vildledende anti-abort-annoncer

Google has changed its adver­tis­ing pol­i­cy after fac­ing scruti­ny for pro­vid­ing tens of thou­sands of dol­lars in free adver­tis­ing to an anti-abor­tion group that runs mis­lead­ing ads designed to deter women from ter­mi­nat­ing their preg­nan­cies.

Salt Lake Tribune vil overleve som nonprofit

The Tribune’s week­day cir­cu­la­tion has dropped to 32,000 from rough­ly 61,000 in 2014. Ad rev­enue plunged 40 per­cent dur­ing Mr. Huntsman’s first two years at the helm, and he has been pay­ing employ­ees out of his own pock­et.

Annoncebranchen gør sig klar til flere GDPR-bøder

“There is a cer­tain amount of com­pla­cen­cy set­ting in,” said Andrew Buck­man, COO of ad tech ven­dor Sub­lime. “Until a lot of peo­ple get a wrist slap [from reg­u­la­tors,] then peo­ple will car­ry on in this way and say, what’s the point if it is reduc­ing my rev­enue?”

Game of Thrones' betydning for medieøkonomien

Along with Trump, GoTcon­tent has pro­pelled dig­i­tal jour­nal­ism. But what will hap­pen when it’s over? And is this the end of appoint­ment tele­vi­sion?

? Udvikling

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

5 tips til dine A/B‑test

Once you’ve mas­tered the basics, you’re ready to expand on your campaign’s fun­da­men­tal ele­ments. Review the fol­low­ing best prac­tices for oppor­tu­ni­ties to improve your email A/B test­ing cam­paigns.

Apple vil gøre annonce-tracking til standard

In its lat­est mis­sive to web devel­op­ers and adver­tis­ers, Apple today announced a new Safari fea­ture designed to pro­tect user pri­va­cy while allow­ing adver­tis­ers to track ad clicks — a tech­nol­o­gy it is offer­ing to a web stan­dards group to inspire its adop­tion across oth­er browsers.

Google giver AI-millioner til kamp mod misinformation

Fact-check­ing char­i­ty Full Fact has been award­ed a $2 mil­lion (£1.6 mil­lion) grant by Google’s AI Impact Chal­lenge to help them in its efforts to com­bat mis­in­for­ma­tion online.Kan du sætte nye dig­i­tale medi­er på land­ko­rtet og gå mod strøm­men i mediebilledet?

Irland vil kigge i Googles datastrømme

Næsten på års­da­gen for GDPR bebud­er den irske databeskyt­telses­myn­dighed nu en under­søgelse af Googles brug og behan­dling af per­son­da­ta i forbindelse med virk­somhe­dens auk­tion­er over annon­ce­pladser inter­net­tet.

Sådan vinder Finland kampen mod "Fake News"

The course is part of an anti-fake news ini­tia­tive launched by Finland’s gov­ern­ment in 2014 – two years before Rus­sia med­dled in the US elec­tions – aimed at teach­ing res­i­dents, stu­dents, jour­nal­ists and politi­cians how to counter false infor­ma­tion designed to sow divi­sion.

Næste version af Google Assistent er på vej

Google er på trap­perne med næste gen­er­a­tion af den per­son­lige assis­tent, Google Assis­tant. “Det bliv­er svært for Apple at komme på omgang­shøjde,” hed­der det.

Handelskrig: Google blokerer Huawei

The sus­pen­sion could hob­ble Huawei’s smart­phone busi­ness out­side Chi­na as the tech giant will imme­di­ate­ly lose access to updates to Google’s Android oper­at­ing sys­tem. Future ver­sions of Huawei smart­phones that run on Android will also lose access to pop­u­lar ser­vices, includ­ing the Google Play Store and Gmail and YouTube apps. 

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Tech-redak­tør: Android-restrik­tion­er er en katas­trofe for Google
Version2

Er Huawei truet på livet? Her er kon­sekvenserne af Google-for­bud og amerikan­sk mod­stand
Com­put­er­world

The US government’s ongo­ing bat­tle with Chi­nese tele­com giant Huawei, explained
Vox

Google’s Huawei restric­tions are a wake-up call for all Android phone mak­ers
Ven­ture­Beat

• Kategori: Opsamlinger