Uge 23 i digitale medier (2019)
Den digitale ugerevy er Danmarks mest komplette overblik over sociale medier og digital udvikling i mediebranchen. Den bringer dig up-to-date, og du sparer masser af tid.
Digital Ugerevy har mere end 500 følgere, der arbejder indenfor journalistik, kommunikation, markedsføring, digital udvikling og ledelse.
⏱️ Har du for travlt til at læse?
Køb en briefing
Få det ugentlige overblik
Én mail. De vigtigste historier. Overskueligt.
…og så er det gratis 🙂
Støt Digital Ugerevy
Køb et oplæg – så er du med til at holde Ugerevyen gratis og relevant 🙂
? Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Facebook:
De fleste partier betalte for at bruge Facebook
TV 2:
“Som noget nyt har Facebook åbnet en dør på klem ind til annonceverdenen gennem værktøjet Ad Library. Her fremgår det, at Venstre, Konservative og Socialdemokratiet ligger i top med over en halv million kroner hver til annoncering i valgkampen. Det er i hvert fald de beløb, som vi har offentligt tilgængelige. Det er også muligt, at partierne har finansieret annoncer via de enkelte kandidater.”
EU kan tvinge Facebook til at slette indhold
Bloomberg:
“Facebook Inc. may be ordered to remove offensive content posted by users in the European Union and then also hunt for similar posts anywhere in the world, according to an EU court opinion that the internet giant warned was a threat to freedom of speech.”
Facebook opretter fond til at varetage kryptovaluta
The Information:
“The decision to rely on a foundation for oversight is similar to a strategy some other cryptocurrency networks have adopted to promote the interests of the network. It couldn’t be learned exactly what role Facebook’s cryptocurrency foundation would play.”
Facebook tilføjer ny side- og gruppe-ranking til algoritmen
Social Media Today:
“In addition to surveying people asking them which friends they were closest to, we started two additional surveys asking people 1) how interested they are in content from a specific Page they follow, and 2) how important a specific group they’ve joined is to them.”
Facebook lancerer avatars
TechCrunch:
From Likes to Reactions to Avatars, you could see this as the natural progression of self-expression on Facebook…or as a ruthless clone of Snapchat’s wildly popular Bitmoji selfie stickers.
YouTube:
Alvorlig kritik af YouTubes anbefalinger
Under overskriften ‘On YouTube’s Digital Playground, an Open Gate for Pedophiles’ er The New York Times gået hårdt til YouTubes anbefalingsmotor:
YouTube had curated the videos from across its archives, at times plucking out the otherwise innocuous home movies of unwitting families, the researchers say. In many cases, its algorithm referred users to the videos after they watched sexually themed content.
The result was a catalog of videos that experts say sexualizes children.
Google har i den forbindelse udgivet et blogindlæg, hvor de gennemgår de tiltag, der har været – bl.a. en nu strammere kontrol med anbefaliinger:
We expanded our efforts from earlier this year around limiting recommendations of borderline content to include videos featuring minors in risky situations. While the content itself does not violate our policies, we recognize the minors could be at risk of online or offline exploitation. We’ve already applied these changes to tens of millions of videos across YouTube.
YouTube forsvarer homofobiske kommentarer
The Verge:
“The verdict: YouTube says Crowder did not violate any of its policies and that Crowder’s YouTube channel will stay up, despite his repeated homophobic slurs directed at Maza in videos posted to YouTube.”
YouTube har “demonitariseret” Crowders videoer (så han ikke kan tjene penge på dem), men det er ikke nok, mener de hos The Daily Beast:
YouTube Confuses Everyone, Satisfies Nobody With Half-Measure Against Homophobe Steven Crowder
YouTube says it’ll have no more videos from Nazis, Sandy Hook truthers, Holocaust deniers, and white supremacists
YouTube is all over the map when it comes to offensive content
YouTube og Snapchat ramt af Google-nedetid
The Verge:
YouTube, Snapchat, Gmail, Nest, Discord, and a number of other web services suffered from major outages in the US today. The root cause was issues with Google’s Cloud service that powers apps other than just Google’s own web services.
De andre:
Hvor præcis er Instagrams viden om os egentlig?
Instagrams store indtjeningsmotor er annoncer, hvor de blandt andet tilbyder annoncører at målrette sig til brugerne på interesser. Men hvor god viden har Instagram egentlig om os.
Ikke fantastisk tyder det på, efter Lars Østergaard fra Kræftens Bekæmpelse og Anders Schäffner fra TV 2 hver delte et tweet om Instagrams interesseoplysninger på dem:
De to tweets (og mit eget retweet af de ene) affødte gode debatter om, hvorvidt interessesegmentering på dansk Instagram er relevant – og om, hvorvidt listen er vægtet eller ej.
Virksomheder kan lave influencer-posts til annoncer på Instagram
Marketing Land:
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with.
Snapchat udvider shopping-funktion
Digiday:
“Snap plans to release the tool to more official accounts in the coming weeks, including Khloe Kardashian (Good American) and Rob Kardashian (Arthur George), and will expand the program to publishers later this year. For now, Snap is not taking a cut of the transactions, a Snap spokesperson said.”
Twitter lancerer Mac-app – igen
Det her er godt nyt for os Twitter-brugere på Mac. For det første var den gamle app håbløs. Som i håbløs. Så kan vi bruge TweetDeck, som kan nogle ting, men som også er håbløs på nogle punkter. Så det bliver spændende med en dedikeret Twitter-app – der ligner den, vi kender fra iOS.
“Apple’s exciting new technology empowers Twitter to easily bring our entire 1.5 million line code base from iOS to the Mac, allowing ongoing full feature parity with our iPad app, and enhanced with the macOS experience that will make Twitter feel right at home on your Mac.”
Twitter tester lettere deling og miniprofil
Social Media Today:
“The other test – which has been noted by various users – is a new mini profile card alert for new follows, which makes it easier to get more context about that user, and follow back from the prompt.”
Den gode tone: Twitter køber AI-startup
Marketing Land:
“While the Fabula research team will initially focus on improving the health of conversations happening on Twitter, the company said the team’s efforts will expand in the future, aiming to help stop spam and abuse, as well as improve recommendations, the explore tab and the onboarding experience.”
TikTok tester interessebaserede annoncer
Digiday:
“TikTok’s ad platform, available in beta to a select number of agencies, is testing interest-based targeting, custom audience and pixel tracking, according to four advertising executives.”
Tips til din digitale markedsføring
The 2019 State of Content Marketing [Infographic]
Social Media Today
Instagram Stories vs. Instagram Feed: What to Post and Where [Infographic]
Social Media Today
3 of the Most Common LinkedIn Marketing Mistakes – and How to Fix Them
Social Media Today
? Tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
Hvad betyder valget for mediepolitikken?
Bliv klogere med disse historier fra MediaWatch:
- Læs: En ny regering er på vej: Få overblik over partiernes mediepolitik
- Læs: Rødt flertal vil stoppe DR-besparelser og hjælpe Radio24syv
- Læs: Enhedslisten indkalder til drøftelser om ny medieaftale
- Læs: ”Jeg mener sådan set ikke, mediemarkedet vil lide skade af, at man skrotter hele medieforliget og starter på en frisk”
Dansk Podcastindex i luften
Medietrends:
“Den Korte Radioavis og Mads og Monopolet er dansk podcast ubestridte flagskibe. Første officielle liste dokumenterer downloads for 862 podcast”
Der har allerede været kritik af indexet fra uafhængige medier.
Hvor er robotjournalistikken på vej hen?
MediaWatch:
“Udviklingen inden for robotjournalistik er hurtig og bliver stadig mere vidtforgrenet. I denne analyse stiller Thomas Bækdal skarpt på fem hovedområder, hvor automatiseringen vinder frem på redaktionerne.”
Nyt management-medie fra Teknologiens Mediehus
MediaWatch:
“Teknologiens Mediehus vil sætte tryk på erhvervsstoffet med nyt medie”
De skriver de selv:
“Som Danmarks nye teknologifokuserede ledelsesmedie hjælper Tech Management dig som beslutningstager med at navigere og forstå nye teknologier, overskue afgørende investeringer og trends i en tid, hvor netop nye teknologier skaber uanede muligheder, men hvor risikoen for at træffe de forkerte valg kan koste virksomheden dyrt.”
Sådan kombinerer The Economist data og Instagram Stories
Journalism.co.uk:
“The publisher has built a 3.4m following on the social media platform by using weekly news quizzes, native content and now multi-poll features”
Vigtig viden om brugergenereret indhold og copyright-direktivet
CMS Wire:
So what can you do? One major step brands using UGC can take is to “pre-moderate content and verify that what is being uploaded does not infringe copyrights,” Podnar said. “Organizations will no longer be able to rely on that disclaimer on the upload box as they have to date.”
Her er manden bag den redigerede Pelosi-video
The Daily Beast:
“It’s conceivable that someone else actually edited the clip. But a Facebook official, confirming a Daily Beast investigation, said the video was first posted on Politics WatchDog directly from Brooks’ personal Facebook account.”
Facebook har fået en del kritik for ikke at fjerne videoen. I Ugerevyen fra sidste uge kunne du læse, at nogle eksperter mener, Facebook gjorde det rigtige ved ikke at slette videoen.
Should The Daily Beast have exposed the man behind ‘drunk Pelosi’ video?
US-myndigheder retter sigtekornet mod Facebook og Google
MediaWatch:
“Aftalen mellem det amerikanske justitsministerium og Federal Trade Commission (FTC) betyder, at det bliver justitsministeriets konkurrencemyndigheder, der skal efterforske Google, mens Facebook eventuelt skal kigges efter i sømmene for ‘ulovlig monopolistisk praksis'”
? Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
Facebook lancerer betalingsvæg til Instant Articles
Forholdet mellem medierne og Facebook er – for at sige det mildt – lidt anspændt, men ikke desto mindre fortsætter Facebook med at udvikle værktøjer, de siger, vil gøre det lettere for medier og udgivere af skaffe abonnementer igennem platformen og Facebooks Instant Articles, naturligvis.
Today we’re expanding support for subscriptions in Instant Articles to all eligible publishers. The tool allows publishers to define when a reader sees a paywall in Instant Articles, whether based on a metered model tied to a specific number of free articles per month or a “freemium” model that leaves certain articles open and others locked.
Er mikrobetaling død?
Medieblogger:
Blendle, en af de store bastioner for mikrobetaling, har valgt at droppe salg af enkeltartikler. Det ser med andre ord sort ud for dem, der håber at kunne købe andet end abonnementer af nyhedsmedierne.
Onlinemedier går gradvist fra gratis til betalt
Journalism.co.uk:
“RISJ report found that 69 per cent of US and European newspapers use some form of paywall – but that figure has only risen by 5.5 per cent in two years”
Mere end 50.000 takkede ja til Politikens valgtilbud
MediaWatch:
“Mere end 54.000 oprettede en profil for at få gratis adgang til Politiken på nettet i valgkampen – næsten hver tredje var under 30 år, fremhæver chefredaktør. Tilgangen har dog ikke givet avisen særskilt forspring i trafikstatistik.”
Dataanbefalinger fra Chartbeat til abonnementsmedier
What’s New In Publishing:
“We have found that the infrastructure for user segmentation is critical for publishers to effectively market their offers and content. Yet time and again, we’ve witnessed a core infrastructure built on growing advertising revenue. In this case, the customer relationship is less important than the reach across platforms and sites. On top of that, this customer data is still tied up in legacy systems.”
The Economist lancerer ugentligt YouTube-show
Digiday:
“According to the publisher, the series aims to drive reach and subscribers on YouTube, where The Economist has nearly 900,000 subscribers, but also to drive traffic to its own site. Ultimately the aim is to deepen its relationship with audiences and explore how video can drive subscriptions and retention.”
US: Annoncører brugte flere penge på podcasting
The Wall Street Journal:
“U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.”
? Udvikling
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
Apple splitter iTunes op
MediaWatch:
“Fremover vil Apple levere mere genrespecifikke ydelser. Blandt andet vil man introducere tre separate apps, der skal levere henholdsvis musik, tv og podcast.”
Wired:
“In its earliest iteration, iTunes revolutionized how and where people could access music. Its later bloat tells the story of how digitization ate the world. And in the negative space of its obsolescence, you can see a fourth age take hold, in which streaming reigns.”
Apple Wipes iTunes Pages on Facebook and Instagram, Begins Moving Away From iTunes Links
MacRumors
Firefox nu med forbedret tracking-beskyttelse
TechCrunch:
“In its standard setting, which is the default, Enhanced Tracking Protection will block all third-party tracking cookies, based on the Disconnect list.”
Huawei klar med Android-afløser til efteråret
Computerworld:
“Huawei er allerede klar med en afløser for Android-styresystemet til efteråret. Løsningen bliver først udrullet uden for Kinas grænser i første halvdel af 2020, og det sker kun, hvis den kinesiske teknologgigant fortsat er ramt af det amerikanske handelsforbud.”