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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Facebooks Like-knap kræver samtykke

Medi­aWatch:
"Mange virk­somhed­er har inte­gr­eret sociale medi­er på deres hjemme­side, men har man installeret for eksem­pel Face­books like-knap, skal man også sikre sig, at brugerne giv­er tilladelse til, at deres data bliv­er sendt til USA."

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Erfaringer med Facebooks lokaljournalistiske projekt

Face­book Jour­nal­ism Project:
"What Read­ers Will Pay For: 14 City News­pa­pers Gain Sub­scribers With the Face­book Local News Accel­er­a­tor "

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Facebook vil samarbejde med Netflix og Disney om tv-chat-enhed

The Infor­ma­tion:
"Face­book has approached Net­flix, Dis­ney and oth­er media com­pa­nies about putting their stream­ing ser­vices on a new Face­book device for mak­ing video calls from tele­vi­sions, The Infor­ma­tion has learned."

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Facebooks forlig med FTC er en joke

TechCrunch:
"The FTC just announced the details of its set­tle­ment agree­ment with Face­book over years of pri­va­cy prac­tices in vio­la­tion of a pre­vi­ous order. To say the set­tle­ment is favor­able to Face­book, even with the record $5 bil­lion penal­ty, is an under­state­ment; the company’s lawyers are prob­a­bly pop­ping cham­pagne right about now. Here’s why."

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Udviklingen ser ud til at vende for Facebook

Nie­man Lab:
"It’s not easy to get Face­book strat­e­gy straight when the only con­stant for pub­lish­ers at the com­pa­ny is change, and a new report from social media ana­lyt­ics track­ing com­pa­ny NewsWhip under­lines that. The report, which cov­ers April through June, shows a Face­book that looks dif­fer­ent for pub­lish­ers than it did between Jan­u­ary and March."

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Faktatjekkere vil have adgang til flere Facebook-data

Reuters:
"UK-based char­i­ty Full Fact, which joined the pro­gram in Jan­u­ary, issued a report urg­ing Face­book to pro­vide more data on how flagged con­tent is shared over time, to see how quick­ly false infor­ma­tion is spread­ing and assess how fact-checks are con­tain­ing the spread. "

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Læs mere:

Full Fact has been fact-check­ing Face­book posts for six months. Here’s what they think needs to change
Nie­man Lab

Nyt CNN-show på Facebook

Digi­day:
"The new show, 'Go There,' will air episodes week­nights Mon­day through Fri­day on Face­book. It’s a depar­ture from the Ander­son Coop­er show: Aside from being for­mat­ted ver­ti­cal­ly for mobile view­ing, 'Ander­son Coop­er Full Cir­cle' was a rel­a­tive­ly tra­di­tion­al news pro­gram host­ed in a stu­dio with seg­ments recap­ping the day’s news. 'Go There' will not be that. Instead, CNN is using Facebook’s mon­ey to see if a dif­fer­ent style of news pro­gram­ming — one that more close­ly resem­bles a YouTube video or Insta­gram Sto­ry than a TV news show — will work on Face­book."

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Facebook ruller søge-annoncer ud til flere

Social Media Today:
"Last Decem­ber, TechCrunch report­ed that Face­book was re-launch­ing its search ads after a five year absence. And this week, access to Facebook's new search ad option appears to have been sig­nif­i­cant­ly expand­ed, with a range of Face­book adver­tis­ers report­ed that 'Search' is now an option with­in their Ad Place­ments tools."

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‘No key­words’: Media buy­ers are test­ing Facebook’s search ads prod­uct
Digi­day

De andre:

Når Instagram skjuler Likes, skifter unge til business-profiler

Social Media Today:
"That's par­tic­u­lar­ly con­cern­ing, giv­en that in order to list your­self as a 'busi­ness' on the plat­form, you need to pro­vide addi­tion­al con­tact info, like a phone num­ber or email address, which is then dis­played in your pub­licly acces­si­ble bio."

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Snapchat lancerer kæmpe kampagne

Kam­pag­nen kør­er indtil videre i USA, Aus­tralien og Indi­en og ram­mer Europa til efteråret.

Medie:
"Snapchat is putting up bill­boards in New York City, plac­ing ads on Spo­ti­fy and Pandora—and even infil­trat­ing Insta­gram with an influ­encer campaign—in a new glob­al-mar­ket­ing push the com­pa­ny hopes will help main­tain its momen­tum of user growth."

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YouTubes seneste algoritmeændring vækker bekymring

Bloomberg:
"In ear­ly July, YouTube made a sig­nif­i­cant change to its soft­ware to boost what it deems “qual­i­ty” children’s con­tent, send­ing waves of traf­fic to cer­tain video pro­duc­ers and bury­ing oth­er chan­nels. The change came as the com­pa­ny tries to con­vince par­ents its ser­vice is safe for kids, and con­vince reg­u­la­tors that it isn’t vio­lat­ing the law. 

The update imme­di­ate­ly alarmed many YouTube cre­ators who already feel that their liveli­hoods hang at the whims of mys­te­ri­ous algo­rithms."

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Til trods for skandaler ser annoncører stadig YouTube Kids som sikker

Digi­day:
"When YouTube Kids launched in 2015, media buy­ers were intrigued by the oppor­tu­ni­ty to adver­tise to kids in a safe envi­ron­ment. Four years lat­er, even with the scan­dal of vio­lent Elsa, adver­tis­ers with­in the kids’ demo are still putting ad dol­lars behind YouTube Kids."

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Twitter eksperimenterer med drag'n'drop af billeder

Social Media Today:
"Accord­ing to a recent dis­cov­ery by reverse engi­neer­ing expert Jane Manchun Wong, Twit­ter is work­ing on a new option which would enable you to re-order mul­ti­ple attached tweet images via a sim­ple 'drag and drop' process."

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Twitter og NBC i OL-samarbejde

Vari­ety:
"Con­tent under the deal — avail­able to users only in the U.S. — also encom­pass­es a dai­ly poll that will allow fans on Twit­terto choose one live-stream­ing look-in to NBC’s prime­time broad­casts each night, along with video high­lights through­out each com­pe­ti­tion day."

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Tips til din digitale markedsføring

Artik­ler, der ikke er super­ak­tuelle, men stadig fort­jen­er et link.

Every­thing You Need to Know About Insta­gram Busi­ness Accounts [Info­graph­ic]
Social Media Today

Your quick-start guide to pod­cast adver­tis­ing
Mar­ket­ing Land

Snapchat Launch­es New, Stream­lined Ad Cre­ation Process
Social Media Today

‘Mar­ket­ing equals over­head’: Why mar­ket­ing is still seen as a cost-cen­ter
Digi­day

8 Ways Mar­keters Can Show Their Work’s Finan­cial Results
Har­vard Busi­ness Review

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Findes filterbobler egentlig?

Jeff Jarvis:
"As an aca­d­e­m­ic, Bruns reads exist­ing lit­er­a­ture in search of evi­dence of fil­ter bub­bles and echo cham­bers in pri­or research. He doesn’t find much at all."

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(Tak til Søren Langk­jer Ravn for tip­pet)

Sådan bruger ukrainske journalister Telegram

Nie­man Lab:
"The mes­sag­ing app Telegram was built around the idea that com­mu­ni­ca­tion should be per­son­al and encrypt­ed. But in some coun­tries, it has also become a pop­u­lar tool for jour­nal­ists to cre­ate pub­lic news chan­nels. Here are three take­aways from how that’s evolved in Ukraine."

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Skal uendeligt scroll gøres ulovligt?

Det men­er en repub­likan­sk sen­a­tor, der vil for­byde flere tilt­ag, han anser for afhængighedssk­abende.

The Verge:
"Hawley’s Social Media Addic­tion Reduc­tion Tech­nol­o­gy Act, or the SMART Act, would ban these fea­tures that work to keep users on plat­forms longer, along with oth­ers, like Snap­streaks, that incen­tivize the con­tin­ued use of these prod­ucts. If approved, the Fed­er­al Trade Com­mis­sion and Health and Human Ser­vices could cre­ate sim­i­lar rules that would expire after three years unless Con­gress cod­i­fied them into law. "

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ABC, CBS, Fox og NBC sagsøger streaming-app

The Verge:
"Today, all four of the big broad­cast­ers — ABC, CBS, Fox, and NBC — filed a law­suit against Locast under the argu­ment that the free ser­vice is vio­lat­ing copy­right law by retrans­mit­ting their also-free over-the-air tele­vi­sion sig­nals to its cus­tomers. The Wall Street Jour­nal first broke news of the com­plaint. "

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Ekstra Bladet henter digitale abonnenter med 'super topics'

Medieblog­ger:
"På det sen­este har det kne­bet med tal­lene på det dig­i­tale abon­nementsom­råde, hvor der har været faldende salg og en stadigt min­dre kun­de­base. Men nu har Ekstra Bladet fået vendt udviklin­gen ved at fokusere på såkaldte ‘super top­ics’ – alt­så “super­em­n­er”, som de dig­i­tale læsere og abon­nen­ter har stor inter­esse for."

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The L.A. Times har forfærdelig churn rate

Nie­man Lab:
"I’m not say­ing peo­ple at the Los Ange­les Times don’t know all of this; of course they do, and they’re invest­ing resources into it. Maybe the infra­struc­ture is near­ly built and a turn­around is near. But sign­ing up 52,000 new sub­scribers — while los­ing 39,000 exist­ing ones over the same span — strong­ly sug­gests that there’s more work to do there. "

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Læs mere:

Trou­ble at the Los Ange­les Times: Memo says dig­i­tal sub­scrip­tions way below goal
Poyn­ter

Aviser opgiver daglig udgivelse

Nie­man Lab:
"'It is one of the top top­ics of dis­cus­sion in the board­room,' says Peter Doucette, man­ag­ing direc­tor of the Tech­nol­o­gy & Media Prac­tice for well-used news indus­try con­sul­tant FTI. 'The cur­rent oper­at­ing mod­el is under duress like we’ve nev­er seen before. Our point of view is that the dai­ly morn­ing dis­tri­b­u­tion mod­el is no longer going to work in a three- to five-year time­line. That’s broad, of course, and depen­dent on mar­ket.'"

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Google tester 'Play Pass'-abonnement

Android Police:
"An info page reads, 'Explore a curat­ed cat­a­log span­ning puz­zle games to pre­mi­um music apps and every­thing in between. From action hits to puz­zles and fit­ness track­ers, with Google Play Pass you unlock access to hun­dreds of pre­mi­um apps and games with­out ads, down­load fees or in-app pur­chas­es.' Anoth­er screen shows Stardew Val­ley and Mar­vel Pin­ball as some of the includ­ed games."

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Ifølge The Verge lyder det meget som Apples kom­mende 'Arcade'-abonnement.

Apple er tavse om News+ i kvartalsrapport

Mac­world:
"Mean­while, yes, Ser­vices has become an enor­mous busi­ness for Apple, count­ing for 21 per­cent of total rev­enue. Apple didn’t pro­duce any data about how its newest ser­vice, Apple News+, is far­ing so far, which isn’t sur­pris­ing but also sug­gests that they couldn’t fig­ure out any num­ber to dis­close that would make them look good."

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7 facts pub­lish­ers should know about Apple News Plus
What's New In Pub­lish­ing

Så kom Chromes forstærkede Inkognito-tilgang

I juni måned meldte Google ud, at man ville rulle en opda­ter­ing til Chrome-browseren ud, der gør det sværere at detek­tere den såkaldte 'Inkognito'-tilstand, som mange bruger til at snyde sig til flere side­vis­ninger hos medi­er, der sæt­ter en begræn­sning.

Den 30. juli blev opda­terin­gen (en del af Chrome ver­sion 76) rul­let ud til brugerne.

What's New In Pub­lish­ing:
"We test­ed the beta ver­sion of Chrome’s next update to gauge the extent of dam­age that will be inflict­ed on pub­lish­er pay­walls. To cut a long sto­ry short, things aren’t look­ing good."

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“Is Google lit­er­al­ly try­ing to kill off the fourth estate?”: Pub­lish­ers react as metered pay­walls come crash­ing down
What's New In Pub­lish­ing

Ifølge Thomas Bæk­dal skal medierne ikke bekym­re sig om inkog­ni­to og gå mere op i at skabe vær­di.

Målinger er ikke nok: Medier spørger brugerne

Digi­day:
"BI Prime mem­bers are asked how 'valu­able' the sto­ry was, while Ath­let­ic read­ers are asked, 'What did you think of this sto­ry?' Back in 2015, Mic read­ers that got to the bot­tom of sto­ries saw a wid­get that asked, 'Was this sto­ry worth your time?'

That peo­ple were iden­ti­fy­ing with the icons’ faces made the feed­back less valu­able for its intend­ed pur­pose. But the replies remain one of the sig­nals The Ath­let­ic uses in its strat­e­gy. This year, the site began using the data to fig­ure out which kinds of sto­ries spe­cif­ic read­ers like, then serv­ing more of those kinds of sto­ries to sub­scribers using newslet­ters or mobile push noti­fi­ca­tions. A read­er that prefers bio­graph­i­cal back sto­ries on ath­letes, for exam­ple, might be sent more of those than a newsi­er or more ana­lyt­i­cal item, using their sto­ry feed­back as a sig­nal."

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Sportsmediet The Athletic når 500.000 abonnenter

Bloomberg:
"The site, which attract­ed 300,000 sub­scribers last year, crossed the half-mil­lion mark in June, said Alex Math­er, co-founder and chief exec­u­tive offi­cer. “We’ll end the year some­where close to a mil­lion,” he said."

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Six months in, sports app Otro piv­ots away from sub­scrip­tions
Digi­day

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Amazon klar med nye robotstemmer

Blandt andet en stemme, der skal lyde som en nyhed­so­plæs­er:

Ama­zon Web Ser­vices:
"Speech qual­i­ty is cer­tain­ly impor­tant, but more can be done to make a syn­thet­ic voice sound even more real­is­tic and engag­ing. What about style? For sure, human ears can tell the dif­fer­ence between a news­cast, a sports­cast, a uni­ver­si­ty class and so on; indeed, most humans adopt the right style of speech for the right con­text, and this cer­tain­ly helps in get­ting their mes­sage across."

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Google bygger interface til bevægelser

Wired:
"So Google, in build­ing its next phone, wants to intro­duce the next big thing: a way to con­trol our screens like an orches­tra con­duc­tor bran­dish­ing an invis­i­ble baton.

When Google's next flag­ship smart­phone, the Pix­el 4, arrives this fall, it will respond to a series of ges­ture interactions—a pinch of the fin­gers, or a wave of the hand—without the user ever need­ing to touch the screen."

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Could hands-free smart­phones change how con­sumers inter­act with brands?
Mar­ket­ing Land

Bare rolig, det kan sagtens blive vildere:

Face­book is explor­ing brain con­trol for AR wear­ables
TechCrunch

Google og Huawei arbejdede på smart speaker

The Infor­ma­tion:
"Huawei and Google were work­ing togeth­er on a smart speak­er before Pres­i­dent Trump blocked U.S. tech com­pa­nies from work­ing with Huawei. The col­lab­o­ra­tion was a sign of how close the two tech com­pa­nies have been."

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Datatilsynet har kig på profilering

Version2:
"Automa­tiske afgørelser og pro­fi­ler­ing af men­nesker er blevet mere almin­deligt i Dan­mark. Det kan blive brugt af både pri­vate virk­somhed­er og offentlige myn­dighed­er til at træffe beslut­ninger om borg­eres mulighed­er for ban­klån, for­sikringer, sund­hed­sple­je og markeds­føring af pro­duk­ter.

Men afgørelserne og pro­fi­lerin­gen kan have kon­sekvenser for de per­son­er, som de bruges på, og der­for har Datatil­synet sat særligt fokus på bru­gen af værk­tø­jerne, når de tager på tilsyns­besøg i løbet af det næste halve år."

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Facebook-valuta bliver måske ikke lanceret

I juni præsen­terede Face­book den nye kryp­to­va­l­u­ta Libra — det kan du læse meget mere om i Ugerevyen fra uge 25.

Siden er den kom­mende val­u­ta (der ifølge pla­nen skal lanceres i 2020) blevet mødt af kri­tik fra mange sider, blandt andet amerikanske poli­tikere.

Blandt andet der­for er Face­book nu ude at advare om, at val­u­taen måske ikke bliv­er lanceret til tiden — og måske slet ikke. Det sker i kvar­tal­srap­porten til inve­stor­erne.

CNBC:
"In addi­tion, mar­ket accep­tance of such cur­ren­cy is sub­ject to sig­nif­i­cant uncer­tain­ty. As such, there can be no assur­ance that Libra or our asso­ci­at­ed prod­ucts and ser­vices will be made avail­able in a time­ly man­ner, or at all. We do not have sig­nif­i­cant pri­or expe­ri­ence with dig­i­tal cur­ren­cy or blockchain tech­nol­o­gy, which may adverse­ly affect our abil­i­ty to suc­cess­ful­ly devel­op and mar­ket these prod­ucts and ser­vices."

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Facebook klar til pengeoverførsler i WhatsApp

Finex­tra:
"What­sApp is set to launch its P2P pay­ments sys­tem lat­er this year, begin­ning in India, before rolling out to its 1.5 bil­lion users glob­al­ly."

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• Kategori: Opsamlinger