Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

6 ud af 10 politikere blev chikaneret under valgkampen

Poli­tiken:
"Over halvde­len af de danske folket­ingskan­di­dater mod­tog hade­fulde besked­er under val­get. Hvor­dan er det at mod­tage de besked­er? Vi spurgte seks poli­tikere."

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Facebook

Facebook lancerer Portal TV

TechCrunch:
"Face­book wants to takeover your tele­vi­sion with a clip-on cam­era for video call­ing, AR gam­ing and con­tent co-watch­ing. If you can get past the creepi­ness, the new Por­tal TV lets you hang out with friends on your home’s biggest screen."

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Her er planerne for Facebooks "højesteret"

BBC News:
"The firm insist­ed the pan­el, which will hear its first "cas­es" in 2020, will have pow­er to over­ride deci­sions it makes over con­tentious mate­r­i­al and influ­ence new pol­i­cy.

The idea, dubbed the Face­book supreme court, will even­tu­al­ly com­prise 40 peo­ple around the world, but will be small­er at first."

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Facebook klar med AR-annoncer til efteråret

Ven­ture­Beat:
"Would you inter­act with a dig­i­tal ad fea­tur­ing polls, games, aug­ment­ed real­i­ty (AR), or some Franken­stein­ian com­bi­na­tion of the three? Face­book seems to think so. The social net­work this morn­ing announced it will broad­ly launch three new ad units on its plat­form, start­ing with polls and playable ads in the mobile News Feed and fol­lowed by AR ads in beta glob­al­ly this fall."

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Apple seeks patent on reti­nal holo­gram pro­jec­tors for AR glass­es
Ven­ture­Beat

Annonce-funktion til overskrift på Facebook får kritik

CBC:
"Adver­tis­ers on Face­book are able to com­plete­ly rewrite the dis­played head­line for news sto­ries, CBC News has learned, open­ing the door for poten­tial dis­in­for­ma­tion to spread on the plat­form while using news media brand­ing as cov­er."

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Facebook træner AI med skydetræning

Medi­aWatch:
"Video­er af amerikanske og britiske bet­jente, der er på træn­ingsøvelser, skal forhin­dre, at brugere på Face­book kan sende mass­esky­derier live på det social medie."

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Nye videoværktøjer fra Facebook

TechCrunch:
"The high­lights include bet­ter ways to prep for and simul­cast live broad­casts, ways to take bet­ter advan­tage of Watch Par­ty events, new met­rics to track video per­for­mance and a much-antic­i­pat­ed option to sched­ule Instagram/IGTV con­tent for up to six months in advance."

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De andre

Instagram sætter ind overfor diæter og plastikoperationer

Social Media Today:
"After con­sult­ing with var­i­ous experts on men­tal health and well­be­ing, Insta­gram has announced that it will imple­ment new restric­tions on posts relat­ed to diet prod­ucts and cos­met­ic surgery."

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YouTube strammer verificeringen

TechCrunch:
"YouTube’s ver­i­fi­ca­tion pro­gram is get­ting a mas­sive over­haul, the com­pa­ny announced today, which will like­ly result in a num­ber of less promi­nent cre­ators los­ing their ver­i­fi­ca­tion sta­tus."

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Nu kan amerikanere og japanere skjule svar på Twitter

Social Media Today:
"It's an inter­est­ing exper­i­ment, and as not­ed in the results thus far, it does appear to be hav­ing the desired effect, prompt­ing users to recon­sid­er how they respond and engage on the plat­form. "

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Snapchat overvejer også faneblade til nyheder

The Infor­ma­tion:
"• Snap plans ded­i­cat­ed “tab” to high­light break­ing news in app
• In ear­ly talks with news pub­lish­ers about pro­vid­ing con­tent for tab
• Snap aims to launch the news tab next year"

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Snapchat tager selfies til 3D

The Verge:
"The 3D self­ies cap­tured in Snapchat can be shared on the app or saved to a user’s cam­era roll and shared else­where. Shar­ing out­side the app will take away the abil­i­ty for peo­ple to move their phone around to change the image’s per­spec­tive."

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Pinterest opdaterer den visuelle søgning

Mar­ket­ing Land:
"The visu­al search tech­nol­o­gy that pow­ers Pinterest's Lens cam­era search­es can now iden­ti­fy more than 2.5 bil­lion objects with­in the fash­ion and home indus­try."

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Tips til din digitale markedsføring

Face­book Pub­lish­es New Guide to Effec­tive Brand Build­ing
Social Media Today

Add a Poll to Face­book Video Ads and Posts
Jon Loomer

4 Key Ele­ments of an Effec­tive Social Media Strat­e­gy (and Tools to Help)
Social Media Today

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Podcasting

Podimo er gået i luften

Med min­dre du har lev­et under en sten (eller bare haft virke­lig travlt) har du nok set, at den nye pod­cast-app/-plat­form Podi­mo gik lige i ugens løb.

Jour­nal­is­ten spurgte Tav Klit­gaard fra Zet­land og mig om vores umid­del­bare indtryk:

De første indtryk af Podi­mo: ”Jeg blev taget rigtigt fint i hån­den”
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Hos Kom­mu­nika­tions­fo­rum har jeg skrevet en analyse, hvor jeg sam­ler op på noget af det, der tidligere er blevet sagt og skrevet og giv­er mine "two cents":

Podi­mo: pod­casts med et pric­etag
Læs analy­sen

Og der er blevet sagt og skrevet meget om Podi­mo rundt omkring. Tjek blot en Twit­ter-søgn­ing på navnet.

Podimo fjerner JP-podcasts

Medi­aWatch:
"'Redak­tøren på Jyl­lands-Posten skrev til mig i går, og jeg svarede og beklagede, at vi var kom­met til at lægge deres ind­hold på tjen­esten. Vi havde heller ikke taget Poli­tikens ind­hold, for­di vi ikke havde lavet en aftale med JP/Politikens hus. Så det var en fejl fra vores side, at Jyl­lands-Postens var kom­met med,' siger Morten Strunge, som håber og for­ven­ter, at der vil komme en aftale på plads med mediehuset."

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Podimo-stifter regner med 250.000 abonnenter

Com­put­er­world:
"'Det gør man ved at skabe en masse ind­hold, som folk ikke kan leve uden. Og ved at skabe en plat­form, der er så god, at folk ikke kan leve uden den,' siger [Morten Strunge] til [Poli­tiken]."

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Kon­sulent: Svært at få 200.000 til at betale for pod­cast
Medi­aWatch

Pocket Casts gør app'en gratis og lancerer Plus-produkt

TechCrunch:
"At the same time, Pock­et Casts is launch­ing a month­ly sub­scrip­tion called Pock­et Casts Plus, where he said “pow­er users and super users” can pay 99 cents a month or $10 a year for access to the desk­top apps, cloud stor­age of their own audio and video files and exclu­sive app icons and themes."

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Du kan læse mere hos Pock­et Casts selv.

Tips: Sådan får du lyttere til din podcast

Journalism.co.uk:
"At a pan­el at the Lon­don Pod­cast Fes­ti­val (14 Sep­tem­ber 2019), three hosts of pod­casts aimed at under­served com­mu­ni­ties explained how they suc­ceed­ed in get­ting their voic­es heard and expand­ing their pool of lis­ten­ers."

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Why should pub­lish­ers start a pod­cast?
What's New In Pub­lish­ing

NYTimes' The Daily runder 1 mia. downloads

The New York Times Com­pa­ny:
"'The Dai­ly' has reached a mile­stone, one bil­lion down­loads since its debut in ear­ly 2017. Lisa Tobin, Theo Bal­comb and Michael Bar­baro recap some high­lights."

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Andre tendenser

Streaming: Netflix og DR er de mest populære

Medi­aWatch:
"Mere end hver anden bruger Net­flix og DRTV, når de vil streame film eller serier. Det vis­er en under­søgelse fra Det Danske Filmin­sti­tut, der er fore­taget af Yougov blandt 2500 delt­agere (fra 15 år)."

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Aggregering-app målrettet unge lanceret i Danmark

Medi­aWatch:
"Squid App giv­er brugerne mulighed for at sam­men­sætte deres eget nyheds­feed ud fra en række nyhed­skat­e­gorie. Appen har til den danske udrul­ning hyret Morten Tas­tum, der også er tilknyt­tet Kongressen.com som Ark­tis-ana­lytik­er, som lan­dechef."

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Google fortæller mere om fokus på originalt indhold

Glob­al Edi­tors Net­work:
"The first step in address­ing orig­i­nal report­ing is to under­stand the changes in an evolv­ing clus­ter of sto­ries and under­stand the nature of those deltas — addi­tion­al fact-based cov­er­age? Analy­sis? Com­men­tary? New media assets? Etc etc. What are the ‘sig­nals’ that indi­cate an orig­i­nal report? Or a com­po­nent of orig­i­nal report­ing? Does it have some or many quotes? Are the quotes unique or redun­dant with oth­er sto­ries? Is there fur­ther ‘fac­tu­al’ infor­ma­tion and/or rel­e­vant analy­sis? Are there attri­bu­tions to oth­er par­ties?"

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Google vil linke søgninger direkte ind i videoer

Social Media Today:
"This is inter­est­ing. Google has announced a new addi­tion to Google Search which will link users to spe­cif­ic moments with­in a YouTube video that direct­ly answer their Google query."

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BBC eksperimenterer med negative filtre på nyheder

Journalism.co.uk:
"As one third of audi­ence switch­es off from news, the pub­lic broad­cast­er is test­ing a tool that would allow read­ers to blur out sto­ries that may impact their men­tal health"

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The Guardian når 1 mio. YouTube-abonnenter

Digi­day:
"Anoth­er ben­e­fit to YouTube is that there’s a longer shelf life to videos that news pub­lish­ers don’t always enjoy, said Ben­nett. On YouTube, typ­i­cal­ly 50% of the views are not in the first 24 hours, unlike on news sites where 80% of the views tend to be in the first 24 hours."

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Klik: Den tabte generation af journalister

Digi­day:
"The cheap clicks era has left behind a jad­ed gen­er­a­tionof jour­nal­ists."

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Nyt AP-værktøj vil standardisere datajournalistik

Poyn­ter:
"It sounds like an arcane, almost bureau­crat­ic prob­lem, but the struc­ture of data jour­nal­ism is often a Wild West in need of a las­so. Data jour­nal­ists rely on mul­ti­ple pro­gram­ming lan­guages and count­less process­es and tech­niques to get their jobs done — ren­der­ing col­lab­o­ra­tion between news­rooms or even indi­vid­ual jour­nal­ists an exer­cise in trans­la­tion."

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Sådan kæmper Internet Archive mod misinformation

Finan­cial Times:
"Since the 2016 US elec­tion, as fears about the pow­er of fake news have inten­si­fied, the archive has stepped up its efforts to com­bat mis­in­for­ma­tion. At a time when false and ultra-par­ti­san con­tent is rapid­ly cre­at­ed and spread, and social media pages are con­stant­ly updat­ed, the impor­tance of hav­ing an unal­ter­able record of who said what, when has been mag­ni­fied."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

SEIN har brug for crowdfunding for at overleve

Indiegogo / SEIN:
"Ud af en vok­sende frus­tra­tion over at blive talt om og til, men aldrig med så SEIN dagens lys for 2,5 år siden. SEIN er et web­ma­gasin, et fæl­lesskab og en foren­ing. Vi lever på vores pas­sion, men nu har vi svært ved at over­leve! [...]

SEIN start­ede i sin tid, for­di der var brug for et medie, hvor vi unge kunne komme til orde på en anderledes og menings­fuld måde. Det var vi heldigvis ikke ene om at synes, og i dag er vi vok­set utroligt meget. Det er selvføl­gelig helt fan­tastisk, men virke­lighe­den banker på døren, og vi kan ikke få det til at løbe rundt."

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Samarbejde vil bruge 100 mio dollars på at finde nye forretningsmodeller

Ven­ture­Beat:
"To rein­vig­o­rate the search for sus­tain­able plat­forms that enable folks to sup­port con­tent they val­ue, San Fran­cis­co start­up Coil today announced a col­lab­o­ra­tion with the Mozil­la Foun­da­tion and Cre­ative Com­mons to launch Grant for the Web. The ambi­tious $100 mil­lion, five-year fund will encour­age inno­va­tion among cre­ators while pro­mot­ing access and inclu­sion, with at least 50% of all grant dol­lars award­ed to open­ly licensed soft­ware and con­tent projects."

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US-medier mander op på marketing-profiler til abonnement

Digi­day:
"This year, pub­lish­ers rang­ing from The Atlantic to The New York Times to The Dai­ly Beast have hired or begun hunt­ing for growth mar­keters, media strate­gists and dig­i­tal ad buy­ers to sup­port their grow­ing sub­scrip­tion offer­ings. The growth spurt is tied to new needs brought on by the piv­ot to paid, as pub­lish­ers need to mas­ter the kind of growth-mar­ket­ing chops that’s com­mon at fast-grow­ing direct-to-con­sumer brands that depend­ed on cus­tomer acqui­si­tion, par­tic­u­lar­ly through Face­book, Insta­gram and Google ads."

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Sådan lykkes The Daily Beast med at sænke abonnementsprisen

Digi­day:
"Over the past 15 months, the price of a Beast Inside mem­ber­ship has dropped 65%, to $35 per year or $4.99 per month. That offer is the fourth pric­ing com­bi­na­tion that the Beast has test­ed since launch, but it deliv­ers the best com­bi­na­tion of con­ver­sion rate and reten­tion; con­ver­sion rates on the $35 offer were five times high­er than the rates on the membership’s ini­tial price points of $100 per year or $9.99 per month."

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HBRs succes med registreringsvæg

The Bylin:
"Even­tu­al­ly, HBR rolled out what’s called a reg­is­tra­tion wall. Unlike a pay­wall, which forces a read­er to sub­scribe, a reg­is­tra­tion wall mere­ly requires a user to cre­ate a free account to con­tin­ue read­ing. [...]

It didn’t take long for email signups to come pour­ing in. Over the next few years they bal­looned from 500,000 to over 3 mil­lion. And it soon became clear that these logged-in users were much more like­ly to con­vert into pay­ing sub­scribers."

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Vil Apple blokere for annonce-tracking i apps?

Digi­day:
"There is good rea­son for the jit­ters. Apple has tak­en a no-non­sense approach to third-par­ty ad track­ing, block­ing all third-par­ty cook­ies on Safari, putting the kibosh on all pro­gram­mat­ic mon­e­ti­za­tion on the Safari brows­er. Many ad tech ven­dors see a clear path to this jump­ing to ads in-app on iOS devices."

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Test med at erstatte cookies med digitale ID'er

Apple har med pri­va­cy-stramninger gjort livet sværere for det dig­i­tale annon­ce­marked, især pro­gram­mat­ic, der i høj grad afhænger af cook­ies. Der bliv­er der nu ledt efter en erstat­ning eller afløs­er.

Digi­day:
"Mail Metro Media, the com­mer­cial divi­sion of MailOn­line and Lon­don free sheet The Metro, began imple­ment­ing the stan­dard­ized ID from Dig­iTrust, a non-prof­it con­sor­tium, and the uni­ver­sal iden­ti­fi­er from tech com­pa­ny ID5, in June. Since then, MailOn­line has seen a 30% increase in CPMs on Safari, accord­ing to Tom Pick­worth, head of tech­ni­cal oper­a­tions, com­mer­cial, Mail Metro Media. Fill rate was slight­ly high­er, via Rubi­con, a mem­ber of Dig­iTrust, which increased by 1.4%, added Pick­worth."

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Hvad har Googles 'first price'-ændring betydet for udgivere?

Som regel fun­ger­er pro­gram­ma­tiske auk­tion­er på den måde, at den med det højeste bud vin­der, men betaler det, den med det næsthø­jeste bud bød.

Google har nu i nogle måned­er testet, at den med det højeste bud betaler det, ved­k­om­mende bød.

Digi­day:
"Since then, some pub­lish­ers have seen CPM spikes between 9% and 50% on dis­play inven­to­ry as a direct result, in the first few days post-full roll­out, accord­ing to pub­lish­er sources. Oth­er pat­terns, such as vol­ume of impres­sions trad­ed via head­er bid­ding, are less con­sis­tent across each pub­lish­er. Sev­er­al have seen a bump in impres­sions trad­ed of more than 10% since the days before the roll­out, while oth­ers have seen the vol­ume of impres­sions drop despite CPMs ris­ing."

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The Washington Post lancerer sit eget annonce-netværk

Axios:
"The Wash­ing­ton Post on Tues­day will unveil Zeus Prime, a prod­uct that will allow com­pa­nies to buy auto­mat­ed ads in real-time, sim­i­lar to Big Tech plat­forms. Zeus will also sup­port a new ad net­work that will include oth­er pub­lish­ers."

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Derfor har Netflix købt Seinfeld

Recode:
"But the big­ger sto­ry is that Net­flix is buy­ing some­one else’s high-pro­file pro­gram­ming instead of see­ing high-pro­file pro­gram­ming that it cur­rent­ly streams leav­ing for a com­peti­tor. [...]

Would-be Net­flix com­peti­tors includ­ing Dis­ney, Comcast’s NBC, and AT&T’s Warn­er­Me­dia are tak­ing pro­gram­ming that used to run on Net­flix and bring­ing it back to their own, yet-to-launch stream­ing ser­vices."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Se hvilke e‑mail-klienter, der understøtter hvilke funktioner

Det her er smart. Måske kender du caniuse.com, der fortæller dig, hvilke browsere, der under­støt­ter forskel­lige funk­tion­er.

Et nyt site gør det samme for e‑mail-klien­ter, så du kan se, hvor mange af dem, der under­støt­ter fx video-tag, tabeller, tek­stom­råder etc.

Tjek caniemail.com

Deepfake kan give anonymitet og bevare ansigtsudtryk

MIT Tech­nol­o­gy Review:
"The algo­rithm extracts infor­ma­tion about the person’s facial expres­sion by find­ing the posi­tion of the eyes, ears, shoul­ders, and nose. It then uses a GAN, trained on a data­base of 1.5 mil­lion face images, to cre­ate an entire­ly new face with the same expres­sion and blends it into the orig­i­nal pho­to, retain­ing the same back­ground."

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Apple-studie: Vi vil gerne småsnakke med vores digitale assistenter

Ven­ture­Beat:
"Per­haps that’s why in a paper (“Mir­ror­ing to Build Trust in Dig­i­tal Assis­tants“) accept­ed to the Inter­speech 2019 con­fer­ence in Graz, Aus­tria, researchers at Apple inves­ti­gat­ed a con­ver­sa­tion­al assis­tant that con­sid­ered users’ pre­ferred tones and man­ner­isms in its respons­es.

They found that people’s opin­ions of the assistant’s lik­a­bil­i­ty and trust­wor­thi­ness improved when it mir­rored their degree of chat­ti­ness, and that the fea­tures nec­es­sary to per­form the mir­ror­ing could be extract­ed from those people’s speech pat­terns"

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Tre spørgsmål til dig, der vil starte et "innovation lab"

Har­vard Busi­ness Review:
"First, what’s the vision for the lab? Unless the incu­ba­tor has a clear, well-defined goal, mea­sur­ing suc­cess will be dif­fi­cult. Sec­ond, what hap­pens when an idea born in the lab needs to be devel­oped fur­ther? Maybe the project will go back into the core busi­ness, or get passed on to an accel­er­a­tor — it doesn’t nec­es­sar­i­ly mat­ter as long as every­one knows the process. Third, how will you staff the lab? The best R&D hubs have both new tal­ent from out­side the com­pa­ny and insid­ers who know how the firm works. That mix of skills and knowl­edge will help ideas come to life and keep grow­ing beyond the lab’s walls."

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Automatisering af billedkomprimering

Cal­i­bre:
"Because it’s Calibre’s mis­sion to make the Web faster, we’ve cre­at­ed a freely avail­able GitHub Action that auto­mat­i­cal­ly opti­mis­es images in your Pull Requests. [...]

You can add auto­mat­ic image com­pres­sion to your repos­i­to­ries direct­ly from GitHub Action Mar­ket­place. Don’t for­get about con­tin­u­ous­ly track­ing the per­for­mance of your sites. If your focus is to reduce image-induced slug­gish­ness, pay spe­cial atten­tion to your Light­house Per­for­mance Score, Trans­ferred Image Size and First Con­tent­ful Paint."

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iOS 13 er lanceret

The Verge:
"iOS 13 is here. Apple is bring­ing a very dif­fer­ent sort of update to last year’s iOS 12, which was built around per­for­mance improve­ments and rethink­ing how much we use our phones. iOS 13 is big and flashy. It’s look­ing to wow users with a slick dark mode; strik­ing updates to apps like Apple Maps, Pho­tos, and even Reminders; and long-over­due addi­tions like a swip­ing key­board and UI improve­ments."

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• Kategori: Opsamlinger