Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Her er Facebooks nye News-satsning

Face­book News­room:
Today we’re start­ing to test Face­book News, a ded­i­cat­ed place for news on Face­book, to a sub­set of peo­ple in the US. News gives peo­ple more con­trol over the sto­ries they see, and the abil­i­ty to explore a wider range of their news inter­ests, direct­ly with­in the Face­book app. It also high­lights the most rel­e­vant nation­al sto­ries of the day. News arti­cles will con­tin­ue to appear in News Feed as they do today. 

Læs pressemed­delelsen

https://www.facebook.com/facebook/videos/2149524518683323

...og hvad har det ikke kostet Face­book at lære det her?

"Regard­ing per­son­al­iza­tion, pub­lish­ers wor­ry that machine learn­ing has lim­its and they’re right. We have progress to make before we can rely on tech­nol­o­gy alone to pro­vide a qual­i­ty news des­ti­na­tion."

I pressemed­delelsen kan du også læse om de krav, Face­book stiller til udgiverne, før de kan være med i Face­book News.

Mark Zucker­berg har også en "opin­ion" artikel ude:

Mark Zucker­berg: Face­book Can Help the News Busi­ness
Adver­tis­ing rev­enue that used to sup­port jour­nal­ism now goes to com­pa­nies like mine. We have a plan to help fix that.

The New York Times

Udval­gte omtaler af lancerin­gen:

Face­book Calls Truce With Pub­lish­ers as It Unveils Face­book News

The New York Times

"Face­book News launch­es in test­ing phase as local news­rooms fear being left behind"

CNN

"Face­book launch­es its “test” News tab in the U.S., but you may not see it yet"

Nie­man Lab

Face­book includes Bre­it­bart in new 'high qual­i­ty' news tab

The Guardian

"News Corp has reached a deal to let Face­book Inc. fea­ture head­lines from The Wall Street Jour­nal and oth­er Dow Jones media prop­er­ties, as well as the New York Post, in the social-media giant’s com­ing news sec­tion, the com­pa­nies said."

The Wall Street Jour­nal

Why the Face­book News tab shouldn’t be trust­ed

TechCrunch

Hope springs eter­nal for pub­lish­ers try­ing yet again with Face­book News

Digi­day

Face­book picks win­ners and losers ahead of news page launch

Finan­cial Times

Det vil Facebook gøre ifm. US-valget 2020

The Verge:
"Face­book today released a new set of tools and pol­i­cy changes intend­ed to fight the spread of mis­in­for­ma­tion on the plat­form, mov­ing to more clear­ly label false posts and con­tent cre­at­ed by state media. Sep­a­rate­ly, the com­pa­ny removed four net­works of accounts based in Iran and Rus­sia that Face­book said mis­led users about their iden­ti­ties and post­ed inflam­ma­to­ry polit­i­cal news."

Læs artiklen

Face­book sus­pender­er rus­siske kon­ti forud for valg i USA
Medi­aWatch

New Face­book fea­tures fight elec­tion lies every­where but ads
TechCrunch

Plan for 2020 Is Too Lit­tle, Too Late, Crit­ics Say
Wired

Facebook vil kalde falsk information "Falsk information"

Nie­man Lab:
"“Dis­put­ed by 3rd Par­ty Fact-Check­ers” wasn’t cut­ting it, so Face­book is get­ting a lit­tle more blunt: Over the next month, fake news posts will begin to be labeled, sim­ply, as “False Infor­ma­tion,” Face­book announced on Mon­day as part of a press call and post out­lin­ing the ways it’s han­dling con­tent around the U.S. 2020 pres­i­den­tial elec­tion. Fake Insta­gram posts are also get­ting clear­er, pop-up labels."

Læs artiklen

Facebook vil måle organiske Page-visninger anderledes

Mar­ket­ing Land:
"The ini­tial announce­ment came via an update last week to a Face­book Busi­ness blog post pub­lished more than a year ago. The com­pa­ny said it is chang­ing the way it mea­sures Page impres­sions to align with the method­ol­o­gy it uses for ads: 'This is not a change in dis­tri­b­u­tion, but a change in the way we fil­ter out repeat organ­ic impres­sions that occur with­in a short amount of time.'"

Læs artiklen

Facebook vil beskytte børn bedre på Messenger

Medi­aWatch:
"Med et nyt toårigt pro­jekt sæt­ter Face­book beskyt­telse af børn på det sociale medies besked­funk­tion Mes­sen­ger i fokus. Det skriv­er Finan­cial Times."

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Nu kan alle annoncere på Facebook-søgninger

Mar­ket­ing Land:
"After near­ly a year of test­ing ads in News Feed and Mar­ket­place search results, Face­book is rolling out search ad place­ment more broad­ly to all adver­tis­ers. The ads will appear in results for search terms that have com­mer­cial intent, such as search­es for com­mer­cial prod­ucts con­nect­ed to the e‑commerce, retail or auto ver­ti­cal."

Læs artiklen

Facebook sagsøgt for billedgenkendelse

TechCrunch:
"The suit alleges that Illi­nois cit­i­zens didn’t con­sent to hav­ing their uploaded pho­tos scanned with facial recog­ni­tion and weren’t informed of how long the data would be saved when the map­ping start­ed in 2011. Face­book could face $1,000 to $5,000 in penal­ties per user for 7 mil­lion peo­ple, which could sum to a max­i­mum of $35 bil­lion."

Læs artiklen

US-stater vil i kødet på Facebook

Version2:
"Næsten alle amerikanske stater går nu ind i en omfat­tende under­søgelse af, hvorvidt Face­book bry­der monopol-lov­givnin­gen i USA, opl­yser Leti­tia James, der er rigsad­vokat (attor­ney gen­er­al) i New York, i en pressemed­delelse."

Læs artiklen

De andre/generelt

Måske er det ikke YouTubes algoritme, der radikaliserer

Wired:
"The paper, writ­ten by Penn State polit­i­cal sci­en­tists Kevin Munger and Joseph Phillips, tracks the explo­sive growth of alter­na­tive polit­i­cal con­tent on YouTube, and calls into ques­tion many of the field’s estab­lished nar­ra­tives. It chal­lenges the pop­u­lar school of thought that YouTube’s rec­om­men­da­tion algo­rithm is the cen­tral fac­tor respon­si­ble for rad­i­cal­iz­ing users and push­ing them into a far-right rab­bit hole."

Læs artiklen

YouTubes "takedowns" gør det sværere at dokumentere krigsforbrydelser

Colum­bia Jour­nal­ism Review:
"Like every oth­er large social plat­form, YouTube has come under fire for not doing enough to remove videos that con­tain hate speech and dis­in­for­ma­tion. The Google-owned com­pa­ny has said repeat­ed­ly that it is try­ing to get bet­ter at doing so. But in some cas­es, remov­ing videos because they con­tain graph­ic imagery of vio­lence can be a bad thing."

Læs artiklen

Snap overrasker med brugertal

Medi­aWatch / Ritzau Finans:
"Den sociale medi­et­jen­este har frem­lagt reg­n­skab for årets tred­je kvar­tal. Det viste flere brugere end ven­tet, man for­vent­ningerne til fjerde kvar­tal hal­ter efter."

Læs artiklen

WSJ sætter fokus på influencere

The Wall Street Jour­nal:
"Online Influ­encers Tell You What to Buy, Adver­tis­ers Won­der Who’s Lis­ten­ing "

Læs artiklen

The jour­nal­ist as influ­encer: how we sell our­selves on social media
The Guardian

Sådan kan medier bruge chat-apps til engagement

Journalism.co.uk:
"The rise of dark social shar­ing pos­es both threats and oppor­tu­ni­ties to news organ­i­sa­tions — here is how to make the most of it"

Læs artiklen

Ny Firefox blokerer social tracking

Ven­ture­Beat:
"With Fire­fox 70, Mozil­la now also includes social track­ing pro­tec­tion under the Stan­dard set­ting. It blocks cross-site track­ing cook­ies from sites like Face­book, Twit­ter, and LinkedIn."

Læs artiklen

Hvordan bruger de store medier de sociale medier?

What's New In Pub­lish­ing:
"It’s a rela­tion­ship that’s a  com­plex one, but it’s get­ting more mature. At least that’s what the researchers at the Tow Cen­ter for Dig­i­tal Jour­nal­ism in part­ner­ship with API and NORC recent­ly con­clud­ed, based on a sur­vey of over 1100 work­ing jour­nal­ists."

Læs artiklen

FTC: Salg af følgere er ulovligt

Social Media Today:
"All in all, the case sets a new para­me­ter for poten­tial legal action against fake social engage­ment sell­ers, which will like­ly deter many from tak­ing the risk in future. Of course, there's still a lev­el of com­plex­i­ty in pur­su­ing legal action against providers with no US pres­ence, but Face­book has already extend­ed its push to fake like sell­ers orig­i­nat­ing from Chi­na. The time may soon be up for fake sell­ers — and for those who've bought their way to sig­nif­i­cant social media fol­low­ings."

Læs artiklen

Tips til din digitale markedsføring

Face­book adver­tis­ers boost video bud­gets 24%, study finds
Mobile Mar­keter

3 Key Tips on Social Media Con­tent Tem­plates, and Why You Need to Use Them in Your Efforts
Social Media Today

How to Use Face­book Ads and Google Ads Togeth­er to Boost your Hol­i­day Sales
AdE­spres­so

9 Key Mis­takes to Avoid in Chat­bot Mar­ket­ing
Social Media Today

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Jysk Fynske vil personalisere under de væsentligste historier

Jysk Fynske Medi­er:
"Der­for lancer­er vi her i 2019 det ambitiøse per­son­alis­er­ing­spro­jekt, der skal gøre os i stand til at levere et skræd­der­syet pro­dukt uanset, om du går ind på et nyhedssite, mod­tager et nyheds­brev eller læs­er e‑avisen på din mobil. [...]

Vi vil stadig holde fast i vores ret og pligt til pri­or­itere væsentlige nyhed­er, men i laget under har vi mulighed for at lave et langt mere rel­e­vant pro­dukt til lokale borg­ere."

Læs artiklen

Forskning: Mere innovativ udvikling fra medierne

DMJX:
"Kon­klu­sion­erne fra ny DMJX-forskn­ing kalder på begræn­sninger for techgi­gan­ter, forsvar for demokrati og mere inno­v­a­tiv udvikling fra medierne, siger flere medieekspert­er."

Læs artiklen

Ny CNN-tjeneste skal konkurrere med Facebook

Der er ingen tvivl om, at vi i øje­b­likket ser en kamp om at blive det sted, hvor mediefor­brugere starter deres rejse, når de skal finde ud af, hvad der er sket ude i ver­den.

The Infor­ma­tion:
"Just a few months after Rupert Murdoch’s News Corp. announced it was devel­op­ing Knewz.com, a news aggre­ga­tion ser­vice offer­ing arti­cles from a wide range of out­lets, CNN is jump­ing in with its own offer­ing. Not yet named, but referred to inter­nal­ly as “News­Co,” CNN is dis­cussing pay­ing news orga­ni­za­tions to fea­ture their con­tent on the plat­form, which will like­ly be a mix of sub­scrip­tion-based and adver­tis­ing-based con­tent, accord­ing to CNN dig­i­tal chief Andrew Morse."

Læs artiklen

Mere om den kom­mende CNN-tjen­este:

"Into this sit­u­a­tion walks CNN, or News Corp, or any oth­er news com­pa­ny that has a high-cost mod­el of pro­duc­tion and fears becom­ing that icon in some­one else’s app. They don’t want to become mere sup­pli­ers to the tech titans. They want to own the cus­tomer rela­tion­ship. And hence News­Co and Knewz."

Nie­man Lab 

The Washington Post lancerer Apple TV-app

Journalism.co.uk:
"The ‘News Read­er’ app allows users of Apple TV and Ama­zon Fire TV to browse through a selec­tion of dif­fer­ent sto­ries on a big screen. [...]

Users can swipe through a range of dif­fer­ent arti­cles rang­ing from quick reads to long-form inves­tiga­tive pieces, often fea­tur­ing video con­tent and oth­er graph­ics."

Læs artiklen

Pas på med Brexit-filtre

Altinget / Lis­beth Knud­sen:
"At briterne har fået nok af Brex­it i medierne, er til at forstå, men at de nu også kan vælge en Brex­it-fri nyhed­skanal for at slippe for Brex­it-stress, det er alligev­el en ny trend, skriv­er Lis­beth Knud­sen."

Læs artiklen

Hvilken iPhone er den rette for mobiljournalister?

Journalism.co.uk:
"Do you real­ly need the lat­est 11 Pro Max? Here is a run­down of the Apple devices that mobile jour­nal­ism train­ers, reporters and lec­tur­ers are using"

Læs artiklen

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Jysk Fynske Medier nedlægger 150 stillinger

Medi­aWatch:
"Over de næste tre år vil Jysk Fynske Medi­er skære 228 mio. kr. af omkost­ningerne. Omkring 150 still­inger forsvin­der – størst­ede­len i en kom­mende fyringsrunde. Sam­tidig lægges der låg på lønudgifter. Adm. direk­tør afvis­er, at mediehuset er i krise."

Læs artiklen

Danske Medi­er opfor­dr­er regerin­gen til at have fokus på lokale medi­er
Medi­aWatch

Podcastings "Pivot to Subscriptions"

Digi­day:
"The broad move to con­sumer rev­enue in the pub­lish­ing indus­try is spread­ing to pod­casts, as pub­lish­ers like Slate and The Ath­let­ic look to use the loy­al audi­ences pod­casts attract to dri­ve pay­ing sub­scribers and mon­e­tize this plat­form in new, non-cycli­cal ways beyond advertising.In oth­er cas­es, pod­cast plat­forms like Stitch­er are putting pod­casts behind the pay­wall."

Læs artiklen

Sådan laver man et betalt nyhedsbrev

(Bemærk: Artiklen er skrevet af Revue, der tilby­der et pro­dukt til bl.a. betalte nyheds­breve. Men stadig værd at læse.)

What's New In Pub­lish­ing:
"Paid newslet­ters are a fan­tas­tic way to build a clos­er rela­tion­ship with your read­ers than ever before, so we want­ed to cre­ate a guide to the paid newslet­ters we love, a look at the state of the indus­try, as well as offer advice on how to go about build­ing your own."

Læs artiklen

Lokale medier i US går mod betalte nyhedsbreve

Local News Ini­tia­tive (northwestern.edu):
"Local news orga­ni­za­tions, which have long used email newslet­ters to dri­ve read­ers to their web­sites and boost page views, are increas­ing­ly offer­ing newslet­ters as des­ti­na­tions of their own to boost sub­scriber loy­al­ty."

Læs artiklen

From news­room to newslet­ter: How local jour­nal­ists are DIY­ing impor­tant cov­er­age via email
Nie­man Lab

ePrivacy er mediernes kommende hovedpine

Digi­day:
"For­get GDPR. Pub­lish­ers could be in for an even rougher time with the loom­ing ePri­va­cy Reg­u­la­tion, which will clamp down on how cook­ies are used for ad tar­get­ing, with poten­tial­ly far-reach­ing impact for the way dig­i­tal adver­tis­ing has oper­at­ed for over 20 years."

Læs artiklen

Every­thing you need to know about Europe’s data pri­va­cy reg­u­la­tions
Digi­day

Medium vil aflønne efter læsetid

Medi­um Blog:
"Instead of pay­ing based on claps as the main sig­nal, we will now reward sto­ries pri­mar­i­ly based on read­ing time, which we’ve seen to be a clos­er mea­sure of qual­i­ty and res­o­nance with read­ers. To increase trans­paren­cy and pro­vide rich­er insight to our writ­ers, we will also intro­duce new stats so it’s more clear how a story’s earn­ings were cal­cu­lat­ed."

Læs artiklen

Er 'ad viewability' et godt målepunkt?

Mar­ket­ing Land:
"A new report pub­lished by mobile ad com­pa­ny Kar­go found that ad viewa­bil­i­ty does not direct­ly cor­re­late to mem­o­ra­bil­i­ty. Sim­i­lar­ly, the report also indi­cat­ed that ad vis­i­bil­i­ty does not nec­es­sar­i­ly yield high­er user engage­ment."

Læs artiklen

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

VR på telefonen er dødt

The Verge:
"'We saw a lot of poten­tial in smart­phone VR — being able to use the smart­phone you car­ry with you every­where to pow­er an immer­sive on-the-go expe­ri­ence. But over time we noticed some clear lim­i­ta­tions con­strain­ing smart­phone VR from being a viable long-term solu­tion,' said the spokesper­son."

Læs artiklen

Google gennemfører stor opdatering i søgeresultater

Buz­zFeed News:
"Start­ing today, the com­pa­ny is rolling out a new machine learning–powered lan­guage pro­cess­ing method called Bidi­rec­tion­al Encoder Rep­re­sen­ta­tions From Trans­form­ers, or BERT for short. BERT looks at the sequences of words in search­es — not just the words them­selves — to glean more infor­ma­tion on the intent behind them."

Læs artiklen

Amazon lancerer 'in skill puchasing' til børn

Ven­ture­Beat:
"'Alexa devel­op­ers have already cre­at­ed thou­sands of kid skills that pro­vide fun and edu­ca­tion­al expe­ri­ences for fam­i­lies, such as a skill that encour­ages kids to brush their teeth and one that teach­es kids how to run their own lemon­ade stand busi­ness,' wrote Ama­zon devel­op­er BJ Haverko­rn in a pre­vi­ous blog post. 'With ISP, you can fur­ther enrich these kid skill expe­ri­ences, offer­ing pre­mi­um con­tent in the form of one-time pur­chas­es or sub­scrip­tions for fam­i­lies to enjoy across over 100 mil­lion Alexa-enabled devices.'"

Læs artiklen

Kunstig intelligens fjerner halvdelen af de stødende tweets

Ven­ture­Beat:
"Twit­ter has faced an uphill strug­gle as it strives to make its plat­form a less daunt­ing place to spend time — bul­ly­ing and abuse are gen­uine threats for any­one dar­ing to engage with oth­ers on Twit­ter. But rely­ing on user reports and human mod­er­a­tors to remove abuse is a near-impos­si­ble chal­lenge on a plat­form of Twitter’s scale, which is why it has turned to machine learn­ing tools to auto­mate much of the process, just as Face­book is doing."

Læs artiklen

Amerikansk healthcare-algoritme ramt af bias

The Verge:
"A health care algo­rithm makes black patients sub­stan­tial­ly less like­ly than their white coun­ter­parts to receive impor­tant med­ical treat­ment. The major flaw affects mil­lions of patients, and was just revealed in research pub­lished this week in the jour­nal Sci­ence. "

Læs artiklen

Opera understøtter Bitcoin

Ven­ture­Beat:
"Opera has offi­cial­ly added Bit­coin sup­port to its Android brows­er app, near­ly a year after it first intro­duced a built-in cryp­to wal­let."

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Børn har godt af skærmtid

MIT Tech­nol­o­gy Review:
"- chil­dren between 2 and 5 should be lim­it­ed to “one hour a day of high-qual­i­ty pro­gram­ming”

- infants between 18 and 24 months can have screen time so long as it’s high qual­i­ty and with a care­giv­er

- babies shouldn’t be exposed to screens oth­er than video chat"

Læs artiklen

• Kategori: Opsamlinger