Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Twitter forbyder politiske annoncer

Det annon­cerede Twit­ter-med­s­tifter og CEO Jack Dorsey i en Twit­ter-tråd, selvføl­gelig:

We’ve made the deci­sion to stop all polit­i­cal adver­tis­ing on Twit­ter glob­al­ly. We believe polit­i­cal mes­sage reach should be earned, not bought. Why? A few rea­sons…?

— jack ??? (@jack) Octo­ber 30, 2019

Det har selvføl­gelig ført til en masse omtaler. Læs nogle af de vigtig­ste her:

Twit­ter will ban all polit­i­cal adver­tis­ing start­ing in Novem­ber

The changes will affect both can­di­date ads and issue ads, although ads encour­ag­ing vot­er reg­is­tra­tion will still be allowed, along with oth­er excep­tions. Dorsey said a full pol­i­cy will be made avail­able to the pub­lic on Novem­ber 15th.

The Verge

Twitter’s new ban on polit­i­cal ads is a silent chal­lenge to Face­book

He warned that inter­net advertising’s pow­er “brings sig­nif­i­cant risks to pol­i­tics” — a dig at Face­book, which doesn’t fact-check ads from politi­cians.

Recode

Twit­ter does what Face­book won't

Then there was the tim­ing of the announce­ment, which came just as Mark Zucker­berg — who gen­tly mocked Twitter’s rel­a­tive­ly small invest­ment in plat­form integri­ty efforts in the audio we pub­lished this month — was just about to start Facebook’s quar­ter­ly earn­ings call.

Casey New­ton

Intern uro om Facebooks syn på poltiske annoncer

Mod­sat Twit­ter har Face­book tidligere meldt ud, at man ikke vil fak­tat­jekke poli­tiske annon­cer. Det kunne du læse om i Ugerevyen fra uge 42.

The New York Times:
"In an open let­ter, the social network’s employ­ees said let­ting politi­cians post false claims in ads was “a threat” to the com­pa­ny. "

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Facebook’s polit­i­cal ads pol­i­cy is pre­dictably turn­ing out to be a dis­as­ter
Vox

Opfølgning på Facebook News

I sid­ste uge lancerede Face­book deres længe vent­ede 'Face­book News', indtil videre som en test for nogle af de amerikanske brugere.

Her kan du læse reak­tion­er og andet, der er skrevet om Face­book News i den for­gange uge:

Mark Zucker­berg says Face­book News won’t pro­vide data to adver­tis­ers

On Fri­day at the Paley Media Cen­ter in New York City, Face­book CEO Mark Zucker­berg and News Corp CEO Robert Thom­son engaged in a frank dis­cus­sion about the role of news media in inform­ing con­ver­sa­tion on Facebook’s plat­form. It came after the soft launch of Face­book News, a new cura­tion prod­uct intend­ed to spot­light top-qual­i­ty dai­ly news.

Ven­ture­Beat

Mark Zucker­berg makes the case for Face­book News

"While Face­book CEO Mark Zucker­berg seemed cheer­ful and even jokey when he took the stage today in front of jour­nal­ists and media exec­u­tives (at one point, he described the event as “by far the best thing” he’d done this week), he acknowl­edged that there are rea­sons for the news indus­try to be skep­ti­cal."

TechCrunch

New­so­nom­ics: Will Facebook’s new news tab be a mile­stone or mill­stone?

No doubt, the num­bers in this deal get atten­tion.  News Corp, of course, most like­ly does the best (see “Rupert always ris­es to the top,” below), with mil­lions in new rev­enue.

Nie­man Lab

Face­book News Won’t Fix the News

"Face­book News is too lit­tle because it doesn’t change the infor­ma­tion equa­tion with­in the platform’s news feed, which will remain the dom­i­nant plat­form by orders of mag­ni­tude. Only a frac­tion of users who spend hours on Face­book every day will even both­er to open the news tab, and of those who do, few are like­ly to check it as reg­u­lar­ly as they do their feed."

OneZe­ro

Facebook’s pay­ing pub­lish­ers direct­ly. Is this the new nor­mal?

To be sure, Face­book News is a sig­nif­i­cant depar­ture from how Face­book has treat­ed news in the past. For one, Face­book has moved off uncer­tain ad rev­enue-shar­ing deals in favor of direct pay­ments. What’s more, unlike some­thing like Face­book Live, pub­lish­ers are reusing con­tent they have already cre­at­ed.

Digi­day

Face­book includ­ed far-right Bre­it­bart News in its new 'high qual­i­ty' news tab

Among major pub­li­ca­tions like The New York Times and The Wash­ing­ton Post, along with region­al news­pa­pers like the Dal­las Morn­ing News and the Chica­go Tri­bune, Face­book select­ed Bre­it­bart News to be one of around 200 out­lets fea­tured in the tab.

Busi­ness Insid­er

Facebook accepterer Cambridge Analytics-bøde

Berlingske:
"Face­book har val­gt at betale bøden på 4,3 mil­lion­er kro­ner for den læk­age af mange mil­lion­er brugeres data, der er kendt som Cam­bridge Ana­lyt­i­ca-skan­dalen."

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WhatsApp sagsøger israelsk hacker-firma

MIT Tech­nol­o­gy Review:
"What­sApp accus­es NSO Group of exploit­ing a vul­ner­a­bil­i­ty to tar­get approx­i­mate­ly 1,400 phones and devices with “mal­ware designed to infect with the pur­pose of con­duct­ing sur­veil­lance on spe­cif­ic What­sApp users.” You can read the com­plaint here from What­sApp, which is owned by Face­book."

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WhatsApp's Case Against NSO Group Hinges on a Tricky Legal Argu­ment
Wired

Facebook sigter mod TV-annoncører

Digi­day:
"Face­book is work­ing hard to con­vince TV and dig­i­tal adver­tis­ers to spend mon­ey on its 2‑year-old video plat­form, Face­book Watch, par­tic­u­lar­ly with its In-Stream Reserve ad prod­uct, which curates inven­to­ry from Watch’s top video chan­nels, includ­ing con­tent cat­e­go­ry-spe­cif­ic options."

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Facebook vil hjælpe amerikanerne med at komme til lægen

MIT Tech­nol­o­gy Review:
"Face­book has launched a new pre­ven­tive health tool that lets US users opt in for reminders to get health check­ups, vac­cines, and can­cer screen­ings."

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Influencer-aftaler handler mere om performance

Digi­day:
"Influ­encers can’t sim­ply tout their fol­low­er count any­more to get mar­ket­ing deals. Mar­keters are now eval­u­at­ing influ­encers more seri­ous­ly — and using more met­rics to do so — as they look for more trans­paren­cy into the effec­tive­ness of influ­encer mar­ket­ing."

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Læs om Reuters' Twitter-strategi

Digi­day:
"Expand­ing Reuters’ Twit­ter video con­tent into three dif­fer­ent lan­guages and spread­ing it out over five dif­fer­ent accounts 24/7 for the past three years has dri­ven Reuters’ rev­enue from in-stream video ads on Twit­ter into the sev­en fig­ures, said Pier­pao­lo Maniglio, direc­tor of off-plat­form devel­op­ment and social at Reuters."

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Facebook-moderatorfirma forlader branchen

The Verge:
"The pro­fes­sion­al ser­vices firm Cog­nizant will exit the con­tent mod­er­a­tion busi­ness after two Verge inves­ti­ga­tions into work­ing con­di­tions at sites ded­i­cat­ed to Face­book, the com­pa­nies said today. Cog­nizant had hired thou­sands of mod­er­a­tors around the world to remove hate speech, ter­ror­ism, and oth­er inap­pro­pri­ate con­tent from plat­forms includ­ing Face­book, Google, and Twit­ter. "

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De sociale platforme mister interessen for live-sport

Digi­day:
"Con­trary to the hype two years ago, the sports indus­try is still wait­ing for the great rights grab from the tech plat­forms. The likes of Face­book and Twit­ter have cooled their inter­est in becom­ing sports broad­cast­ers."

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Tips til din digitale markedsføring

How Google’s Bert Update Will Affect Con­tent Mar­ket­ing
Neil Patel

Digi­day Research: 54% of mar­keters say they allo­cat­ed more ad mon­ey to Insta­gram this year
Digi­day

How Blockchain is Dis­rupt­ing Dig­i­tal Mar­ket­ing and Where It's Head­ed
CMS Wire

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Berlingske overtager 24syv-arkiv og udvalgte programmer

Medi­aWatch:
"Fast lig­ger det dog, at B.T. overtager pro­gram­merne "Fod­bold FM", "Poli­ti­ra­dio" og slad­der­ma­gasinet "Det, vi taler om".

Deru­dover bliv­er Euroin­vestor ny udgiv­er af invester­ing­sud­sendelsen "Mil­lionærk­lubben", mens avisen Berlingske udvider sin pod­cast­porte­føl­je med de poli­tiske pro­gram­mer "Cor­d­ua og Steno", "Kam­pagne­s­poret" og "Hitlers Æselør­er".

Sam­tidig bliv­er Week­en­davisen nyt hjem­st­ed for pro­gram­met "24 spørgsmål til pro­fes­soren"."

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Læs også:

Nye pod­casts hos Berlingske skal leve af spon­so­rater – og lokke abon­nen­ter til
Medi­aWatch

Radio4 vil bruge podcast-talenter gratis

Jour­nal­is­ten:
"Jeg er rigtig, rigtig træt af aktør­er i markedet, der synes, at andre skal arbe­jde gratis. Jeg kan ikke betale husle­je med omtale. Det her er en licens­fi­nan­sieret pub­lic ser­vice-kanal. Det hør­er ikke nogen sted­er hjemme."

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Netflix går mod podcasts

Medi­aWatch:
"Den amerikanske stream­ingt­jen­este bred­er sig ud over film- og tv-pro­duk­tion­er og ind på nyt ter­ri­to­ri­um: Orig­i­nale serier på lyd — dis­tribueret hos eksterne part­nere. Net­flix' første orig­i­nale pod­cast­serie får titlen "The only pod­cast left" og står til at få pre­miere på Spo­ti­fy den 7. novem­ber. Det skriv­er Vari­ety."

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Spotify har 113 mio. betalende abonnenter

Ven­ture­Beat:
"The music-stream­ing giant is main­tain­ing a rough­ly 45% ratio of pre­mi­um to ad-sup­port­ed sub­scribers, claim­ing 113 mil­lion pay­ing users for the past quar­ter, up 31% from 87 mil­lion in the Q3 2018 peri­od — and mar­gin­al­ly sur­pass­ing the high-end ana­lyst esti­mates."

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Berlingske nedlægger 12 stillinger og opretter 14

Medi­aWatch:
"'Vores it-afdel­ing Dig­i­tal Ser­vice udvides med pro­fil­er inden for blandt andet UX, dig­i­tal kun­de­hånd­ter­ing og data. Sam­tidig oprettes inno­va­tion­sen­heden MobileX, som skal udvikle vores mediebrands’ mobile brugero­plevelse,' skriv­er Berlingske Media i med­delelsen."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

JP/Politikens Hus lancerer dataplatform

Medi­aWatch:
"Mediebu­reauer og annon­cør­er kan fre­mover via en ny dat­a­plat­form bruge førsteparts­da­ta til at købe annon­ce­plads på tværs af JP/Politikens Hus' titler med hen­blik på at ramme bestemte mål­grup­per. Det opl­yser JP/Politikens Hus i en pressemed­delelse."

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(Læs pressemed­delelsen)

Medier kan tage mere for fornyelse af abonnementer

INMA:
"We observed these sam­ple groups for sev­er­al months and mea­sured the lev­el of stops, cus­tomer ser­vice calls, and nat­ur­al attri­tion. Using these results, an opti­mal renew­al price for the dig­i­tal-only prod­uct was iden­ti­fied, and in most cas­es this rec­om­mend­ed renew­al price was high­er than expect­ed by pub­lish­ers."

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The Economist vil gøre YouTube-abonnenter til abonnenter

Digi­day:
"The Econ­o­mist has reached 1 mil­lion YouTube sub­scribers and is start­ing to see signs that these videos are dri­ving refer­ral traf­fic back to its site, where ulti­mate­ly it wants peo­ple to sub­scribe."

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"Ad tech-firmaer er holdt op med at innovere"

Digi­day:
"Sim­i­lar to what the Wash­ing­ton Post cre­at­ed with its Arc Pub­lish­ing and Zeus plat­forms, which give pub­lish­ers ad opti­miza­tion and oth­er pub­lish­ing tools, Buy­Sel­lAds is focused more on jour­nal­ists and small­er pub­lish­ers that want to build prof­itable plat­forms for their jour­nal­ism with­out hav­ing to sink tons of mon­ey into mul­ti­ple ven­dors or web devel­op­ers."

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Gemius skal igen måle danske netmedier

Medi­aWatch:
"Efter en årrække, hvor flere medi­er på skift har stået uden for målin­gen af web­trafik, bliv­er opgaven fra 2020 lagt i hæn­derne på ny leverandør, som der er fuld opbakn­ing i branchen til, opl­yser direk­tør. Skiftet bety­der en peri­ode uden måling af online­trafikken."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Snak med Siri, uden Apple lytter med

Version2:
"Apple har netop sendt nyeste opda­ter­ing til iOS på markedet. Det er ver­sion 13.2, og det vigtig­ste er nok, at du som bruger nu bliv­er spurgt, hvorvidt du vil tillade, at dine sam­taler med Siri bliv­er optaget og gemt."

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Facebook-teknologi kan beskytte video mod ansigtsgenkendelse

Ven­ture­Beat:
"Face­book AI Research says it’s cre­at­ed a machine learn­ing sys­tem for de-iden­ti­fi­ca­tion of indi­vid­u­als in video. Star­tups like D‑ID and a num­ber of pre­vi­ous works have made de-iden­ti­fi­ca­tion tech­nol­o­gy for still images, but this is the first one that works on video. In ini­tial tests, the method was able to thwart state-of-the-art facial recog­ni­tion sys­tems."

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Sådan påvirker AI mediebranchen

What's New In Pub­lish­ing:
"Gould Finch and Frank­furter Buchmesse (inter­na­tion­al pub­lish­ing industry’s biggest trade fair) have col­lab­o­rat­ed on a recent­ly pub­lished whitepa­per, 'The future impact of arti­fi­cial intel­li­gence on the pub­lish­ing indus­try.'

It is the result of a 6‑month inter­na­tion­al sur­vey of 233 par­tic­i­pants from 17 coun­tries, and includes inputs of CEOs and edi­tors from the pub­lish­ing indus­try."

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Apple fjerner 17 apps efter malware-fund

Com­put­er­world:
"Det sker efter, at sikker­heds­sel­sk­a­bet Wan­dera har opdaget, at de 17 vidt forskel­lige apps har været udstyret med hem­melige funk­tion­er, der har gjort, at de automa­tisk og i skjul klikker på links og åbn­er vin­duer i bag­grun­den, når de er aktiverede."

Læs artiklen

How 18 Mal­ware Apps Snuck Into Apple's App Store
Wired

Betal regningerne med Alexa

Ven­ture­Beat:
"Ama­zon this week announced that in the com­ing months, Alexa users in the U.S. and on the web will be able to pay par­tic­i­pat­ing util­i­ties with infor­ma­tion stored in their Ama­zon account. Coin­cid­ing with the launch, a com­ple­men­tary bill man­age­ment fea­ture will roll out to Alexa-enabled devices in the U.S."

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Mere om Ama­zon Alexa:

Ama­zon researchers reduce data required for AI trans­fer learn­ing
Ven­ture­Beat

Hurtig guide til 5G: Fakta og fiktion

Ven­ture­Beat:
"So here’s a quick guide to where things stand with real 5G and 5G hype as we head into the end of 2019. It’s based on the very lat­est infor­ma­tion I’ve gath­ered from mul­ti­ple com­pa­nies in the 5G space, as well as my own expe­ri­ences and hands-on tests."

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Google køber Fitbit

TechCrunch:
"Just days after it was report­ed that Google was close to buy­ing Fit­bit, Google and Fit­bit today con­firmed the pur­chase: Google will pay $7.35 per share for the wear­ables com­pa­ny in an all-cash deal that val­ues Fit­bit at $2.1 bil­lion."

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• Kategori: Opsamlinger