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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Ordet 'samleje' i en artikel får museum blokeret på Facebook

Medi­aWatch:
"'Vi er ikke idiot­er. Vi kender godt Face­books regler og er påpas­selige, men da vi annon­cer­er for udstill­in­gen ved at vise Poli­tikens anmeldelse, bliv­er vi udelukket på grund af ordet sam­le­je i anmeldelsens rubrik. Vi ønsker ikke at reklamere eller pro­mo­vere porno – jeg har også børn, der er på Face­book – men her udelukker de os på grund af ord,' siger Michael Thou­ber, museeums­di­rek­tør på Kun­sthal Char­lot­ten­borg."

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Twitter vil fjerne inaktive konti

The Verge:
"Twit­ter is send­ing out emails to own­ers of inac­tive accounts with a warn­ing: sign in by Decem­ber 11th, or your account will be his­to­ry and its user­name will be up for grabs again. Any account that hasn’t signed in for more than six months will receive the email alert. "

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Læs mere:

• Twit­ter has to final­ly fig­ure out what to do with dead peo­ple / MIT Tech­nol­o­gy Review

Nu kan alle skjule svar på Twitter

Wired:
"Start­ing this week, every­one on Twit­ter now has the option to “hide replies” on their tweets, a fea­ture the com­pa­ny start­ed test­ing ear­li­er this year and one of sev­er­al new ideas to improve the state of con­ver­sa­tion on the plat­form. There are oth­er, bold­er ideas poten­tial­ly com­ing down the pike, too: an option to dis­able retweets, remove an @ tag, or dis­al­low peo­ple to @ men­tion them with­out per­mis­sion."

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Facebook tester favoritter for Stories

Facebook/Messenger is test­ing "Favorites" list for Sto­ries

It's like Instagram’s Close Friends pic.twitter.com/dsIinrX1Zd

— Jane Manchun Wong (@wongmjane) Novem­ber 21, 2019

Influencer-bureau konkurs

Medi­aWatch:
"Efter at have kørt med under­skud og neg­a­tiv egenkap­i­tal siden stif­telsen er det dig­i­tale bureau Gonzo Media med knap 30 ansat­te begæret konkurs. Adm. direk­tør opl­yser, at tek­nol­o­gisk udvikling­spro­jekt har trukket sel­sk­a­bet ned."

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Mere om den his­to­rie:

• Blognetværk overve­jer at sam­le konkursramt influ­encer­bu­reau op / Medi­aWatch

Facebook byggede app til ansigtsgenkendelse — til intern brug

Ven­ture­Beat:
"When asked for response by Ven­ture­Beat, a com­pa­ny spokesper­son pro­vid­ed the fol­low­ing state­ment: 'As a way to learn about new tech­nolo­gies, our teams reg­u­lar­ly build apps to use inter­nal­ly. The app described here was only avail­able to Face­book employ­ees, and could only rec­og­nize employ­ees and their friends who had face recog­ni­tion enabled.'"

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Sacha Baron Cohen i kritik af bl.a. Facebook

Artiklen kom­mer som en opføl­gn­ing til denne tale:

The Wash­ing­ton Post:
"Under this twist­ed log­ic, if Face­book were around in the 1930s, it would have allowed Adolf Hitler to post 30-sec­ond ads on his 'solu­tion' to the 'Jew­ish prob­lem.'"

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Mere om Cohens kri­tik:

• Sacha Baron Cohen unloads on Face­book / The Inter­face

Virtuelle Instagram-profiler vinder på engagements

Medi­etrends:
"I de senere år er der strøm­met com­put­er­sk­abte influ­entere ind på Insta­gram og Youtube og helt nye bereg­ninger fra Medi­etrends vis­er, at de virtuelle influ­enter skaber næsten fire gange så stort engage­ment, som de rigtige men­neske-influ­enter."

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YouTube vil kombinere annoncer og "edgy" videoer

Digi­day:
"Recent­ly, though, YouTube has been run­ning a test with adver­tis­ers who are com­fort­able appear­ing next to more “edgy” con­tent. In her quar­ter­ly let­ter to cre­ators pub­lished last week, YouTube CEO Susan Woj­ci­c­ki said, “In its first month, this pro­gram result­ed in hun­dreds of thou­sands of dol­lars in ads on yel­low icon videos.”"

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Britisk regerings Twitters-konto hacket

BBC:
"The offi­cial Twit­ter account of the UK Gov­ern­ment in Wales has been used to post pornog­ra­phy."

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Sådan håndterer TikTok politisk indhold

MIT Tech­nol­o­gy Review:
"Ger­man pub­li­ca­tion Net­zpoli­tik has post­ed an excerpt from TikTok’s new mod­er­a­tion guide­lines. The doc­u­ment shows that mod­er­a­tors don’t take down polit­i­cal and protest con­tent, but are still told to pre­vent these videos from becom­ing pop­u­lar. "

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Mere Tik­Tok:

• TikTok’s teen stars want mon­ey — and mar­keters are start­ing to catch on / The Verge

Tips til din digitale markedsføring

Man­ag­ing Your Brand's Social Media Over the Hol­i­days
Social Media Today

100+ GREAT Con­tent Mar­ket­ing Exam­ples & Ideas
Growth­Bad­ger

5 Social Media Graph­ic Design Trends You Need To Know For 2020
Social Media Today

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Det er risikabelt for medier at bruge hashtags

Nie­man Lab:
"We found that using polit­i­cal hash­tags is a risky way for news out­lets to try to engage read­ers. When sto­ries includ­ed a hash­tag, peo­ple per­ceived the news top­ic to be less impor­tant, and they were less moti­vat­ed to know more about relat­ed issues."

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Introduktion til 'mikroøjeblikke' for medier

What's New In Pub­lish­ing:
"Micro moments is the term which describes this now-ubiq­ui­tous dig­i­tal reflex of turn­ing to our smart­phone when we want infor­ma­tion, dis­trac­tion or enter­tain­ment. It’s all about imme­di­a­cy and whim. We expect to have our curios­i­ty sati­at­ed at the exact point we think it might need sati­at­ing."

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Wikipedia-stifter vil ansætte journalister

Press Gazette:
"Wikipedia founder Jim­my Wales plans to a hire a small num­ber of jour­nal­ists for a “news-focused social net­work” in the hopes of find­ing an audi­ence for his failed crowd-sourced news plat­form Wik­itri­bune."

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Hvad har konspirationsteoretikere på Reddit tilfælles?

Plos One / Forskn­ingsar­tikel:
"Using a ret­ro­spec­tive case con­trol study design, we ana­lyzed how Red­dit users who would go on to engage with a con­spir­a­cy-relat­ed forum dif­fered from oth­er users in the lan­guage they use, dif­fer­ences in the social envi­ron­ments where they post­ed, and poten­tial inter­ac­tions between the two fac­tors."

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Scribd henter 58 mio. dollars

TechCrunch:
"The com­pa­ny first launched as a doc­u­ment-shar­ing ser­vice in 2007 before cre­at­ing an e‑book sub­scrip­tion in 2013. It now offers access to a library of e‑books, audio­books, news­pa­pers and mag­a­zines for $8.99 per month. (Access is unlim­it­ed for most sub­scribers, but Scribd can cap the read­ing and lis­ten­ing of its most active users.)"

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

9 ud af 10 dagblade arbejder med digital betalingsstrategi

Medi­aWatch:
"En ny rap­port fra Info­me­dia vis­er, at 87 pct. af dag­bladene har ind­ført bruger­be­tal­ing online. Sam­let er det dog kun en min­dre andel af de danske medi­er, der arbe­jder med en dig­i­tal betal­ingsstrate­gi."

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Læs hele analy­sen på subscribo.dk »

JP/Pol, Berlingske og TV 2 bag ny reklameplatform

Medi­aWatch:
"Plat­for­men bliv­er lanceret i første kvar­tal af 2020 og har på nuværende tid­spunkt arbe­jd­sti­tlen Pub­li­cist­plat­for­men. Tanken er, den skal være et dan­sk alter­na­tiv i konkur­ren­cen med uden­landske tech­sel­sk­aber som Google og Face­book, der nap­per en stadig større andel af de dig­i­tale annon­cekro­ner — sid­ste år 61 pct."

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Mere om den his­to­rie:

• Ny reklame­plat­form får både ros og for­be­hold med på vejen fra annon­cør­side / Medi­aWatch
• Flere mediehuse ser fordele i at delt­age i fælles reklame­plat­form / Medi­aWatch
• Mediehuse vil kæmpe sig tilbage på dig­i­talt annon­ce­marked med 1 mil­liard side­vis­ninger / Medi­aWatch

Derfor er det svært at skalere podcasts på abonnement

What's New In Pub­lish­ing:
"Why is it so dif­fi­cult to scale pod­cast sub­scrip­tions? Most­ly because of the tech­ni­cal dif­fi­cul­ties asso­ci­at­ed with any sub­scrip­tion offer­ing. Pod­cast lis­ten­ing is frag­ment­ed across dozens of apps, and while a few indi­vid­ual apps offer some kind of paid mem­ber­ship capa­bil­i­ties, that means you can only offer sub­scrip­tions to peo­ple who lis­ten to you through that spe­cif­ic app. The Apple Pod­cast app, which has, by far, the largest mar­ket share of pod­cast lis­ten­ing, doesn’t pro­vide any in-app pay­ment pro­cess­ing func­tion­al­i­ty. "

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The Economist henter abonnenter via sociale medier

Digi­day:
"Since chang­ing its social media strat­e­gy to dri­ve traf­fic from social media back to its own pages where peo­ple can reg­is­ter and, ulti­mate­ly, sub­scribe, the pub­lish­er has grown month­ly refer­ral traf­fic from social media plat­forms by 180%. Now, about a third of its site traf­fic comes from social plat­forms, said Kevin Young, head of social at The Econ­o­mist, although he was unwill­ing to share spe­cif­ic fig­ures on how many sub­scribers this is dri­ving."

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Financial Times laver konsulentfirma

What's New In Pub­lish­ing:
"The con­sult­ing firm, FT Strate­gies, draws on the FT’s data sci­en­tists, prod­uct man­agers and dig­i­tal experts, and uses the FT’s deep expe­ri­ence and exper­tise in data and tech­nol­o­gy, to help organ­i­sa­tions build suc­cess­ful cus­tomer-focused busi­ness­es."

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Høj læsetid øger risiko for churn

Medi­etrends:
"På to af de tre medi­er stiger risikoen for at læserne opsiger abon­nementet, hvis de bruger meget tid på web­sitet. Forskerne vur­der­er, at læserne oplever det som tid­spilde og at de måske søger hen, hvor de kan blive informeret hur­tigere og mere effek­tivt."

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Aller laver enhed til digital transformation

Medi­aWatch:
"I spid­sen for den nye enhed vil stå Lars Kroløkke med titel af direk­tør. Han har været en del af Aller Media siden 2014 og kom­mer sen­est fra et job som Head of Busi­ness Projects. De opgaver, som Lars Kroløkke skal vare­tage i sit nye direk­tør­job, lig­ger i "spænd­ings­fel­tet mellem teknolo­gi, data og for­ret­ning", skriv­er Aller Media i en pressemed­delelse."

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Bonnier lukker innovationshub

Digi­day:
"Swedish media com­pa­ny Bon­nier News is clos­ing its 2‑year-old inno­va­tion hub, Bon­nier News Next, and will task exist­ing staffers at each of its pub­lish­ing brands respon­si­ble for design­ing new, rev­enue-gen­er­at­ing prod­ucts instead."

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Sådan går de store medier efter internationale abonnenter

Digi­day:
"The New York Times’ inter­na­tion­al sub­scriber base has seen a near­ly ten­fold increase since Mark Thomp­son became CEO in 2012, total­ing some 525,000 peo­ple today. The Times is pro­ject­ing a four­fold increase in that num­ber over the next six years."

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Blacklists giver medier hovedpiner

Digi­day:
"A sin­gle word, with­out the right con­text, can mis­rep­re­sent the mean­ing of the arti­cle, lead­ing clients to restrict ads from run­ning on it. Sports writ­ers invari­ably use the word “shoot” for scor­ing a goal, but pub­lish­ers find this word is often on these lists due to con­no­ta­tions with vio­lence, demon­e­tiz­ing any con­tent fea­tur­ing it."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Berners-Lee vil redde web med støtte fra bl.a. Facebook og Google

The Verge:
"Tim Bern­ers-Lee, the inven­tor of the world wide web, has offi­cial­ly launched the Con­tract for the Web, a set of prin­ci­ples designed to “fix” the inter­net and pre­vent us from slid­ing into a “dig­i­tal dystopia,” The Guardian reports. The con­tract lists nine core prin­ci­ples for gov­ern­ments, com­pa­nies, and indi­vid­u­als to adhere to, includ­ing respon­si­bil­i­ties to pro­vide afford­able, reli­able inter­net access and to respect civ­il dis­course and human dig­ni­ty."

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Google ruller 'AMP for Email' ud i Gmail-app

Mar­ket­ing Land:
"Google has announced that the Gmail app for Android and iOS will be rolling out sup­port for AMP for Email, the dynam­ic con­tent fea­ture that allows users to inter­act direct­ly with­in emails. The update is avail­able to all G Suite edi­tions and will be set to “on” by default. Users view­ing emails through a third-par­ty app will receive a sta­t­ic ver­sion of the email."

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Firefox vil blokere IABs DigiTrust ID

Digi­day:
"Mozil­la intends to block the Dig­iTrust con­sor­tium from track­ing users in its Fire­fox brows­er, a blow for the IAB-led effort to cre­ate a stan­dard­ized online user ID that’s designed to reduce the online ad industry’s reliance on third-par­ty cook­ies."

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Læs også:

• Fire­fox vil blokere for fin­ger­print­ing til jan­u­ar / Version2

Microsoft og Sony uenige om VR

Ven­ture­Beat:
"Spencer’s take appar­ent­ly didn’t sit well with Sony’s Shuhei Yoshi­da, who led the company’s world­wide stu­dios through much of the growth of PlaySta­tion VR — a head­set that has, in fact, sold well over 4 mil­lion units."

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Amazon giver Alexa skuffelse og begejstring

Lyt til eksem­plerne i The Verge-artiklen. Det er ret imponerende, at det er en syn­testisk stemme.

The Verge:
"You might hear a lit­tle more emo­tion from Alexa’s vague­ly-robot­ic voice some time soon, as Ama­zon announced todaythat devel­op­ers can now have Alexa respond to ques­tions from US users with a 'happy/excited' or a 'disappointed/empathetic' tone."

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Nyt MitID vil formentlig kunne bruges til Google-tjenester

Version2:
"NemID-afløseren MitID får følgeskab af en U2F-enhed, som Dig­i­talis­er­ingsstyrelsen for­ven­ter kan bruges til at logge på blandt andet Google med."

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• Kategori: Opsamlinger