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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Digitalt Ansvar vil stille platformene til ansvar

DR:
"Face­book, Twit­ter, Snapchat og de andre sociale medi­er skal tage et langt større ans­var, når det kom­mer til at fjerne ulovligt ind­hold fra deres plat­forme.

Det men­er inter­esse­or­gan­i­sa­tio­nen Dig­i­talt Ans­var, som blandt andre Børns Vilkår og Red Bar­net står bag."

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Facebook foreslår moderatorer blandt dine brugere

Social Media Today:
"To help nar­row down the field, Face­book is now adding a new 'sug­gest­ed mod­er­a­tor' tool, which will iden­ti­fy key mem­bers of your group/s who could be good can­di­dates to become mod­er­a­tors and group lead­ers."

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Instagram vil kræve fødselsdato af nye brugere

Reuters:
"Face­book Inc’s Insta­gram said it will require birth­dates from all new users start­ing on Wednes­day, expand­ing the audi­ence for ads for alco­hol and oth­er age-restrict­ed prod­ucts while offer­ing new safe­ty mea­sures for younger users."

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Facebook giver mere gennemsigtighed til bl.a. boligannoncer

Face­book for Busi­ness:
"Begin­ning tomor­row, you’ll be able to search for and view all active hous­ing oppor­tu­ni­ty ads tar­get­ed at the US that start­ed run­ning — or were edit­ed — on or after Decem­ber 4, 2019, regard­less of whether you’re in the advertiser’s intend­ed audi­ence. You’ll be able to search the hous­ing ad sec­tion by the name of the Page run­ning an ad or the city or state to which the ad is tar­get­ed."

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NYT-værktøj skal forudsige succeser på Facebook og Twitter

Medie:
"The tool, called TAFI (Twit­ter and Face­book Inter­face),  mea­sures which arti­cles draw the most social engage­ment with spe­cif­ic audi­ences, then adjusts spend­ing to pro­mote the high per­form­ers while weed­ing out the arti­cles not attract­ing inter­est."

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Facebook vil lade dig flytte billeder til Google Photos

Ven­ture­Beat:
"The announce­ment comes two months after the social net­work­ing giant pub­lished a white paper that sought to address some of the key issues involved in mak­ing data portable between online ser­vices. How­ev­er, today’s news per­tains more direct­ly to the open source Data Trans­fer Project (DTP) announced last year by Google, Face­book, Microsoft, and Twit­ter, with Apple join­ing the par­ty just a few months ago."

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Face­book launch­es a pho­to porta­bil­i­ty tool, start­ing in Ire­land
TechCrunch

YouTube vil ikke fjerne vold fra computerspil

Ven­ture­Beat:
"YouTube said today that it will no longer restrict vio­lent video game con­tent, after an eval­u­a­tion that con­clud­ed there is a dif­fer­ence between the sim­u­lat­ed vio­lence of movies and games and the depic­tion of real world vio­lence."

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YouTube Out­lines its Ongo­ing Efforts to Reduce the Spread of Mis­in­for­ma­tion its Plat­form
Social Media Today

Chatbot skal hjælpe Facebook-ansatte med de svære spørgsmål

The New York Times:
"What if Mom or Dad accused the social net­work of destroy­ing democ­ra­cy? Or what if they said Mark Zucker­berg, Facebook’s chief exec­u­tive, was col­lect­ing their online data at the expense of pri­va­cy?

So just before Thanks­giv­ing, Face­book rolled out some­thing to help its work­ers: a chat­bot that would teach them offi­cial com­pa­ny answers for deal­ing with such thorny ques­tions."

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Flere end 300 Trump-reklamer fjernet fra YouTube

Version2:
"Det er regler, der skal sikre, at reklamer ikke bry­der copy­right-regler, spred­er løgne eller ’ekstreme unø­jagtighed­er'. Det fremgår dog ikke af virk­somhed­ernes rap­porter, der ellers er lavet for at sikre gen­nem­sigtighed ift. Googles beslut­ninger og poli­tikker, hvad der gjorde, at reklamerne blev fjer­net. Rap­porten kan læs­es her."

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How does YouTube han­dle the site's mis­in­for­ma­tion, con­spir­a­cy the­o­ries and hate?
CBS News / 60 Min­utes

Why YouTube Won’t Ban Trump’s Mis­lead­ing Ads About Biden
Wired

LA Times deler historiske billeder på Instagram

Journalism.co.uk:
"The US pub­lish­er is the largest and one of the old­est local news­pa­pers in the coun­try. To attract the audi­ences of tomor­row, it set up a new @latimesarchives Insta­gram account in Octo­ber 2019, which posts archived black-and-white pho­tos through the ages of the organ­i­sa­tion."

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Annoncer: Twitter opdaterer privatlivspolitikken

Ven­ture­Beat / Reuters:
"Twit­ter is updat­ing its glob­al pri­va­cy pol­i­cy to give users more infor­ma­tion about what data adver­tis­ers might receive and is launch­ing a site to pro­vide clar­i­ty on its data pro­tec­tion efforts, the com­pa­ny said on Mon­day. The changes, which will take effect on Jan­u­ary 1, 2020, will com­ply with the Cal­i­for­nia Con­sumer Pri­va­cy Act (CCPA)."

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Twit­ter Launch­es New Pri­va­cy Cen­ter to Bet­ter Com­mu­ni­cate Plat­form Rules and Process­es
Social Media Today

Facebooks anden VR-bølge er i gang

Ven­ture­Beat:
"Since acquir­ing Ocu­lus VR in 2014, Face­book has spent five years build­ing out hard­ware and research teams that are just now start­ing to churn out qual­i­ty inte­grat­ed prod­ucts, like Ocu­lus Quest, and sur­pris­ing fea­tures, like hand track­ing and Ocu­lus Link, in advance of their goal of get­ting 1 bil­lion peo­ple into VR. [...] Now Face­book needs to try to win the next round, and there is still much the com­pa­ny lacks with lots of weak spots in its posi­tion."

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Facebook lukker "Live with friends"

Social Media Today:
"Live with friends nev­er seemed like a major focus for Face­book Live, but Face­book Live in gen­er­al seems to have de-pri­or­i­tized some­what after that ini­tial boom. Which, as not­ed, may be a trend among the live-stream func­tion alto­geth­er, as users move onto oth­er ele­ments, like Sto­ries, and increas­ing­ly, mes­sag­ing."

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Annoncører ser med interesse på Facebook-whitelists

Digi­day:
"Last month, Face­book con­firmed it is pilot­ing pub­lish­er whitelists for its Audi­ence Net­work and in-stream ads, with plans to expand the whitelists more broad­ly next year. Whitelists allow ad buy­ers to note spe­cif­ic words or site URLs for Face­book to use in tar­get­ing their ads. Face­book has had block lists since 2017 but had yet to offer whitelists."

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Tips til din digitale markedsføring

Where Brands Go Wrong In Social Media Adver­tis­ing
Forbes

The 2020 Influ­encer Mar­ket­ing Play­book
Lin­qia

Twit­ter Pub­lish­es 2020 Mar­ket­ing Cal­en­dar to Help with Strate­gic Plan­ning
Social Media Today

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Danmarks første netmedie fylder 25

Ingeniøren:
"Men fredag den 2. decem­ber 1994 kl. 10.00 skete det alt­så. Det første ind­hold, der blev pub­liceret, var resumeer, joban­non­cer og to-tre ultra­ko­rte beskriv­elser af ugens vigtig­ste over­skrifter fra papi­ravisen. Online-ind­hold­et var primært mål­ret­tet ingeniør­er i udlan­det, som ofte måtte vente flere uger på at få tilsendt avisen og på dette tid­spunkt anvendte inter­net­tet i langt højere grad end deres kol­leger hjemme i Dan­mark."

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Læs mere hos Ingeniøren:

• Ing.dk kom først – lige fra den spæde start
• Læs reportage fra ing.dk’s debut på net­tet i 1995

Jysk Fynske klar med daglig podcast

Medi­aWatch:
"Efter måned­ers for­bere­delse har Jysk Fynske Medi­er skudt julemåne­den ind med lancerin­gen af sin nye pod­cast­sat­sning, der nu har nået fly­ve­højde med daglige pro­duk­tion­er til avishusets læsere – og nu lyt­tere – på tværs af udgivelser. Det fortæller Peter Ras­mussen, chefredak­tør for avisen Dan­mark, som den nye "Pod­cas­ten Dan­mark" er forankret under."

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Reuters: Nyheds-podcasts vokser med 32%

What's New In Pub­lish­ing:
"The num­ber of news pod­casts glob­al­ly rose by almost 12,000 between Jan­u­ary and Octo­ber 2019 – an increase of around a third, accord­ing to a new report from the Reuters Insti­tute, one of the first to try to cat­e­gorise this emerg­ing sec­tor."

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News Pod­casts and the Oppor­tu­ni­ties for Pub­lish­ers
Twipe

Can there be a third way to dis­cov­er new pod­casts, some­where between word-of-mouth and soul­less algo­rithms?
Nie­man Lab

Spotifys årsopsamling giver os podcasting-tal

The Drum:
"Spo­ti­fy said it now has more than 500,000 pod­cast titles avail­able and its pod­cast lis­ten­ers have grown by more than 50% since the start of 2019. It has seen a 39% increase in pod­cast hours con­sumed by lis­ten­ers quar­ter over quar­ter. The Joe Bud­den Pod­cast with Rory and Mal, which was the most con­sumed pod­cast, glob­al­ly this year. Com­e­dy, Soci­ety & Cul­ture, True Crime, News, and Health & Fit­ness were the most con­sumed pod­cast gen­res of the year."

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Rapport om 'Media Moments' i 2019

Sovrn / What's New In Pub­lish­ing:
"From key busi­ness merg­ers to our chang­ing rela­tion­ships with plat­forms and shift­ing per­cep­tions around data pri­va­cy, this report explores how 2019's defin­ing moments have changed the media land­scape, and what the future holds for 2020 and beyond."

Hent rap­porten

Apple News på vej med daglig e‑mail

9 to 5 Mac:
"Apple News is expand­ing its mail noti­fi­ca­tions with a new ‘Good Morn­ing’ dai­ly newslet­ter. Pre­vi­ous­ly, users could opt in to receive email alerts from Apple News about select fea­tured sto­ries. The com­pa­ny appears to be for­mal­iz­ing that into a reg­u­lar dai­ly newslet­ter.

Apple says it will bring top news, analy­sis, and fas­ci­nat­ing fea­tures every morn­ing, col­lat­ing the ‘best sto­ries from the most trust­ed sources’."

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Tech-magasinet The Information lancerer app til private

(App'en har tidligere været nævnt i opsam­lin­gen fra uge 42.)

Nie­man Lab:
"The Tech Top 10 app (avail­able for iOS and Android now) is for “con­sumers who want to be plugged into the big tech sto­ries with­out search­ing through Twit­ter or watered-down gen­er­al news sites,” and it costs $2.99 per month or $29.99 per year."

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Gyldendal vil udgive flere bøger kun på lyd

Medi­aWatch:
"'Vi vil gerne skabe mere ind­hold, der er hen­vendt til lyd­bogs­for­matet fra start og som ikke nød­vendigvis også skal udkomme som papir­bog. De lyd­bøger, som Gylden­dal har i dag, er alle startet som bøger i print­form, og det er ikke alle bøger, der egn­er sig til lyd­for­matet. Vi vil gøre lyd­bøger til en selvstændig dis­ci­plin,' siger Jeppe Mossin, der er dig­i­tal sal­gschef ved Gylden­dal."

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AT&T og Washington Post vil vise, hvad 5G kan

Digi­day:
"AT&T out­fit­ted The Post’s news­room with 5G tech­nol­o­gy to test out the tools with­in its dai­ly oper­a­tions. So far, the part­ner­ship has yield­ed a livestream on the Post’s web­site of the most recent Demo­c­ra­t­ic Debate in Novem­ber. The broad­cast fea­tured AT&T Busi­ness brand­ing and call-outs of the part­ner­ship dur­ing the debate."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Danmark ligger i bunden på vækst i digitale abonnementer

Trist dig­i­tal plac­er­ing for #dkme­di­er ?https://t.co/K3GbdwCB3n pic.twitter.com/dGc1I6dAhP

— Claes Holtz­mann (@Claeshs) Decem­ber 4, 2019

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Ny EB-chefredaktør skal sætte brugerne i centrum

Ekstra Bladet:
"Pernille Hol­bøll, 37, bliv­er chefredak­tør for Break­ing, som er Ekstra Bladets nyhedsmo­tor. Hun får desu­den ans­varet for at gøre ekstrabladet.dk end­nu stærkere, både nyhedsmæs­sigt og i måden at fortælle his­to­ri­er på."

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Medi­aWatch:
"Jeg vil gerne, at vi bliv­er bedre til at sætte brugeren først, og hvor­dan danskerne oplever vores jour­nal­is­tik dig­i­talt, når de kom­mer ind på sitet. Det gælder både vores betal­ingsjour­nal­is­tik og gratis­de­len. Vi kan godt være mere ude­fra og ind."

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Ny chefredak­tion på Ekstra Bladet skal fokusere på tv og dig­i­talt
Medi­aWatch

Sådan går Quartz til medlemskaber

What's New In Pub­lish­ing:
"'Most orga­ni­za­tions’ emails were a list of links [to sto­ries] pub­lished that day or week. Our main strat­e­gy was to cre­ate a great email that you can read entire­ly in your inbox but you don’t have to click the links. The KPI is open rates. We want you to open it, love it and then open it again the next day. We check the main active users, who open at least once a week, in a week across all our emails sent that week. Active mat­ters.'"

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Bauer tror stadig på programmatic

Medi­aWatch:
"I marts, inden virk­somhe­den var kom­met i gang med den nye sal­gsme­tode, lød for­vent­nin­gen fra Bauer Medias COO, Tobias Nielsen, at det pro­gram­ma­tiske salg ville fylde 10 pct. af det sam­lede dig­i­tale salg allerede i 2019. Men her ved udgan­gen af året udgør det pro­gram­ma­tiske salg kun "en sym­bol­sk andel", opl­yser han.

'Det kom­mer til at gøre en forskel, at flere bureauer fra næste år får mulighed for at han­dle pro­gram­ma­tisk med os,' siger han."

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Hvad er IABs 'Data Transparency Label'?

Digi­day:
"The Data Trans­paren­cy Label is a stan­dard­ized label­ing sys­tem that ad tech ven­dors can use to clar­i­fy the qual­i­ty of data they sell. Sim­i­lar to a nutri­tion label, the Data Trans­paren­cy Label reveals to adver­tis­ers pre­vi­ous­ly hid­den details, such as where the data came from, how it was col­lect­ed, whether it was manip­u­lat­ed or mod­eled, along with any rules for defin­ing it for a par­tic­u­lar audi­ence seg­ment."

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Bliver annoncering taberen i streaming-krigene?

Digi­day:
"The stream­ing wars have begun to unset­tle the adver­tis­ing indus­try. As Net­flix, Dis­ney and Warn­er­Me­dia all focus pri­mar­i­ly on their ad-free stream­ing ser­vices, ad buy­ers are wary that their abil­i­ty to reach large audi­ences will get caught in the cross­fire — and result in high­er costs."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

EU undersøger Googles indsamling af data

Reuters:
"A doc­u­ment seen by Reuters shows the EU’s focus is on data relat­ed to local search ser­vices, online adver­tis­ing, online ad tar­get­ing ser­vices, login ser­vices, web browsers and oth­ers."

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Sådan leder Facebooks AI efter indhold, der skal fjernes

MIT Tech­nol­o­gy Review:
"If the sys­tem decides that a video file con­tains prob­lem­at­ic images or behav­ior, it can remove it auto­mat­i­cal­ly or send it to a human con­tent review­er. If it breaks the rules, Face­book can then cre­ate a hash—a unique string of numbers—to denote it and prop­a­gate that through­out the sys­tem so that oth­er match­ing con­tent will be auto­mat­i­cal­ly delet­ed if some­one tries to re-upload it."

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Rygte: Apple lancerer telefon uden porte i 2021

The Verge:
"Apple’s 2021 flag­ship iPhone will report­ed­ly kill off the Light­ning port, but USB‑C fans (like myself) shouldn’t get too excit­ed. Accord­ing to Kuo’s note, Apple won’t replace the pro­pri­etary port with USB‑C; rather, it will rely on an entire­ly wire­less expe­ri­ence for charg­ing and sync­ing, via 9to5Mac."

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Alexa elsker Amazon-produkter

Recode:
"But the ini­tial Alexa respons­es are just anoth­er sign of Amazon’s aggres­sive­ness in pro­mot­ing its own brands, whether they are gad­gets like the Echo fam­i­ly of smart speak­er prod­ucts and Ring door­bells or appar­el lines like Goodthreads. Amazon’s Black Fri­day deals also pre­dom­i­nate­ly fea­tured Amazon’s own brands ahead of oth­ers, accord­ing to an analy­sis by Quartz."

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Google-CEO overtager ledelsen af Alphabet

The New York Times:
"Lar­ry Page and Sergey Brin, the Stan­ford grad­u­ate stu­dents who found­ed Google over two decades ago, are step­ping down from exec­u­tive roles at Google’s par­ent com­pa­ny, Alpha­bet, they announced on Tues­day.

Sun­dar Pichai, Google’s chief exec­u­tive, will become the chief of both Google and Alpha­bet."

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Why Alphabet's days could be num­bered
Casey New­ton / The Inter­face

Apple udpeger årets bedste iOS-apps og ‑spil

Ven­ture­Beat:
"For apps and games, Apple’s edi­tors leaned on those that help peo­ple have fun, sim­pli­fy life, express their cre­ativ­i­ty, and con­nect to friends, fam­i­ly and the world beyond. In 2019, apps made their mark by reflect­ing the zeit­geist of soci­ety and sit­ting at the nexus of dig­i­tal and pop cul­ture."

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• Kategori: Opsamlinger