Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook optrapper kampen mod løgne om coronavirus

MIT Tech­nol­o­gy Review:
"Face­book will start direct­ing peo­ple who have inter­act­ed with mis­in­for­ma­tion on coro­n­avirus to a myth-bust­ing page on the World Health Organization’s web­site. “We’re going to start show­ing mes­sages in News Feed to peo­ple who have liked, react­ed or com­ment­ed on harm­ful mis­in­for­ma­tion about COVID-19 that we have since removed,” Facebook’s VP of integri­ty, Guy Rosen, wrote in a blog post."

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"Face­book will start nudg­ing users who have “liked” coro­n­avirus hoax­es"
Recode

"Face­book con­fronts the coro­n­avirus hoax­es"
Casey New­ton / The Inter­face (The Verge)

Facebook udgiver guide til at holde kontakten med følgerne

Social Media Today:
"Face­book has pub­lished a new, 64-page guide of key tips and notes to help brands and orga­ni­za­tions main­tain con­nec­tion with their Face­book and Insta­gram audi­ences amid the COVID-19 pan­dem­ic.

The guide cov­ers all aspects of Face­book and Insta­gram con­tent, includ­ing Sto­ries, live-stream­ing, IGTV, groups and more. Each sec­tion includes notes on how to make best use of the lat­est fea­tures and updates, along with the key con­sid­er­a­tions for audi­ences in rela­tion to the pan­dem­ic."

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...og guide til annoncering under krisen

Face­book for Busi­ness:
"Coro­n­avirus is affect­ing the rou­tines and habits of peo­ple and how busi­ness­es serve those com­mu­ni­ties around the world, chang­ing every­thing from the day-to-day lives of indi­vid­u­als to glob­al sup­ply chains. Among the many areas impact­ed are busi­ness­es’ media spends and strate­gies: Some 89% of adver­tis­ers say they have tak­en action with their bud­gets in response to COVID-19; with 45% say­ing they have adjust­ed media type usage or shift­ed bud­get among media types."

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Ny bog kigger på historien bag Instagram

Simon & Schus­ter:
"At its heart, No Fil­ter is a human sto­ry, as Sarah Frier uncov­ers how the company’s deci­sions have fun­da­men­tal­ly changed how we inter­act with the world around us. Frier draws on unprece­dent­ed exclu­sive access—from the founders of Insta­gram, as well as employ­ees, exec­u­tives, and com­peti­tors; Anna Win­tour of Vogue; Kris Jen­ner of the Kar­dashi­an-Jen­ner empire; and a pletho­ra of influ­encers, from fash­ion­istas with mil­lions of fol­low­ers to own­ers of famous dogs worldwide—to show how Insta­gram has fun­da­men­tal­ly changed the way we shop, eat, trav­el, and com­mu­ni­cate, all while fight­ing to pre­serve the val­ues which con­tributed to the company’s suc­cess."

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Mere om bogen:

"A reveal­ing new his­to­ry of Insta­gram"
Casey New­ton / The Inter­face (The Verge)

Instagram tester "udfordring"-sticker

Social Media Today:
"Insta­gram is test­ing a new 'Chal­lenge' stick­er for Sto­ries which would enable users to call on their con­nec­tions to par­tic­i­pate in visu­al com­pe­ti­tions, prompt­ing more engage­ment."

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De andre og branchen generelt

Nyhedsvisninger på YouTube stiger med 75%

– Hvis man var bare det mind­ste i tvivl om, at der er kæmpe inter­esse og efter­spørgsel efter opda­teringer og viden om coro­n­avirus, COVID-19 og krisen, der ful­gte med.

Bloomberg:
"One of the largest upswings went to videos the com­pa­ny clas­si­fies as “news,” accord­ing to [Chief Prod­uct Offi­cer] Mohan. “Peo­ple are try­ing to con­sume as much infor­ma­tion around this cri­sis,” he said. “It’s top of mind for every­body.” He did not share the actu­al num­ber of views."

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Det ser dog ikke ud til, pen­gene føl­ger med:

‘We’re cre­at­ing inven­to­ry faster than they can fill it’: Pub­lish­ers see YouTube ad prices drop 20%
Digi­day

"As YouTube Traf­fic Soars, YouTu­bers Say Pay Is Plum­met­ing"
OneZe­ro

Twitter trække støtten til BuzzFeed-show

Nie­man Lab:
"The coro­n­avirus hits just keep com­ing for Buz­zFeed. Dig­i­tal ad rev­enue is down. Employ­ee pay was cut. Ama­zon and Wal­mart are sus­pend­ing their com­merce mar­ket­ing deals, which Buz­zFeed relies on for ecom­merce rev­enue. And, yes­ter­day, Twit­ter pulled fund­ing for its live morn­ing news show AM to DM as well as for a new unti­tled project."

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Kan coronavirus dræbe influencer-kulturen?

Wired:
"With Covid-19 dom­i­nat­ing pub­lic life, that’s become hard­er to do. Trav­el, par­ties, and din­ing are can­celed. Cam­paigns and deals are frozen. Fol­low­ers, fac­ing mount­ing uncer­tain­ty, are less moved by images of new swag, and any­one post­ing such things can eas­i­ly look detached or tone deaf. As the coro­n­avirus spreads, how can influ­encers stay rel­e­vant when the pil­lars of their indus­try are upside down? How can they bounce back if they make the wrong move? And ulti­mate­ly, will any­one care if they don’t?"

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LinkedIn gør Events tilgængelig for alle virksomhedssider

Social Media Today:
"With thou­sands of indus­try events being can­celed amid the COVID-19 lock­downs, this could be help­ful for those look­ing for anoth­er way to con­nect, and pro­mote replace­ment meet-ups, live-streams or webi­na­rs to their brand fol­low­ers.

LinkedIn has now made its new Events option avail­able for all com­pa­ny pages as part of its efforts to assist brands deal­ing with the COVID-19 impacts."

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Reddit opdaterer reglerne for politiske reklamer

TechCrunch:
"Red­dit announced an update to its pol­i­cy for polit­i­cal adver­tis­ing that will require cam­paigns to leave com­ments open on ads for the first 24 hours. The plat­form also launched a new sub­red­dit, r/RedditPoliticalAds, that will include infor­ma­tion about adver­tis­ers, tar­get­ing, impres­sions and spend­ing by each cam­paign."

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

LOUD havde for få DAB-lyttere til, at det kunne måles

Jour­nal­is­ten:
"Men hvor­dan det er gået med lyt­ter­tal­lene siden starten på den nye radiokanal, er ikke til at sige. De har nem­lig været så lave i Gallups måling af radi­olyt­ter­tal, at insti­tut­tet ikke har taget kanalen med i sin sen­este over­sigt, hvor de laveste lyt­ter­tal er 9.000 om ugen hos DAB-kanalen Mix 7."

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"Radio­folk om Loud-start: Det er op ad bakke og fuld af ben­spænd at få lyt­tere på DAB"
Medi­aWatch

"Radiodis­trib­utør: Ikke vores opgave at reklamere for DAB"
Medi­aWatch

Sådan får Fyens Stiftstidende kontakt til brugerne under krisen

Gerd May / Medi­um:
"Ingen kan mødes, jour­nal­is­terne arbe­jder hjem­me­fra, alle inter­views foregår over tele­fo­nen, og intet er som plan­lagt. Men hos Fyens Stift­sti­dende har ned­luknin­gen ført til nye niveauer af læs­er-engage­ment og rela­tion­er. Rela­tion­er der vil leve videre, når sam­fun­det engang åbn­er igen."

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Krisen får folk til at søge positive historier

The New York Times:
"Insta­gram accounts ded­i­cat­ed to good news, such as @TanksGoodNews and @GoodNews_Movement, have seen fol­low­er counts sky­rock­et in recent weeks. At the end of March, the actor John Krasin­s­ki intro­duced a “news net­work for good news” on YouTube; with­in a week, Some Good News had sur­passed 1.5 mil­lion sub­scribers and 25 mil­lion views. Google search­es for “good news” spiked a month ago and have only con­tin­ued to rise."

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Den distribuerede redaktion er kommet for at blive

Nie­man Lab:
"They’ll devel­op and refine dis­trib­uted work­flows, process­es, and struc­tures. They’ll work to instill an online orga­ni­za­tion­al cul­ture in dig­i­tal spaces. They’ll strate­gize care­ful­ly about the tech­nolo­gies and tools they use. They’ll have a plan for how to con­tin­ue the pro­fes­sion­al devel­op­ment through dis­trib­uted train­ing. They’ll explore new kinds of edi­to­r­i­al prod­ucts and audi­ence engage­ment ini­tia­tives. They’ll be ready as quick­ly as pos­si­ble to get back to the busi­ness of report­ing every­thing their audi­ences need."

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"How to set up your dis­trib­uted news­room for suc­cess"
Journalism.co.uk

Podcasts stiger trods manglende commute

– Ja, sådan er der så meget. I sid­ste uges Ugerevy kunne du læse, at pod­cast-lyt­nin­gen er blevet ramt, for­di mange færre har et arbe­jde, de skal trans­porteres frem og tilbage fra (den trans­port er det tid­spunkt, hvor mange lyt­ter). Her er så en his­to­rie fra Digi­day, der siger det mod­sat­te.

Digi­day:
"Those num­bers deserve to be tak­en with a grain of salt. Chartable, like Pod­trac and oth­er pod­cast­ing ana­lyt­ics ser­vices, is an opt-in ana­lyt­ics ser­vice, and many dif­fer­ent pod­cast net­works, rang­ing from Enter­com to Vox Media, showed increased lis­ten­ing last month. 

But podcasting’s sim­plic­i­ty — and its on-demand nature — has meant that for now, ad rev­enue con­tin­ues to grow for the medi­um, with many brand adver­tis­ers con­tent to rework their mes­sag­ing and keep spend­ing, even as direct response adver­tis­ers pause or drop theirs. "

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Det ser i hvert fald ud til, der sker noget med tid­spunk­tet, vi lyt­ter på:

"Coro­n­avirus seems to have made pod­casts more of an after­noon thing than a morn­ing thing"
Nie­man Lab

Hvad gik galt ved US-mediernes dækning af coronavirus?

Recode:
"As we head into the next phase of the pan­dem­ic, and as the stakes mount, it’s worth look­ing back to ask how the media could have done bet­ter as the virus broke out of Chi­na and head­ed to the US.

Why didn’t we see this com­ing soon­er? And once we did, why didn’t we sound the alarm with more vig­or?"

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Mere:

"As news­rooms face coro­n­avirus-relat­ed cuts, 54% of Amer­i­cans rate media’s response to the out­break pos­i­tive­ly"
Pew Research Cen­ter

Quibi downloadet 1,7 mio. gange første uge

The Verge:
"After all of the hype and a bar­rage of TV adver­tis­ing, Quibi tal­lied over 1.7 mil­lion down­loads in its first week after launch. CEO Meg Whit­man revealed the stat to CNBC’s David Faber this morn­ing, also not­ing that the medi­an age of Quibi view­ers is (so far) some­where in the low 30s."

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Disney+ runder 50 mio. brugere

Finans:
"Ifølge det svenske medie Dagens Indus­tri har de nye lande nem­lig bety­det, at Dis­ney + har fået 50 mio. betal­ende brugere. Det opl­yser sel­sk­a­bet i en pressemed­delelse ons­dag. 

De otte europæiske lande, som er til­fø­jet til lis­ten over sted­er, hvor den nye tjen­este er tilgæn­gelig, er Storbri­tan­nien, Irland, Frankrig, Tysk­land, Ital­ien, Spanien og Schweiz."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Google opretter fond til lokalmedier

– Og ja, Dan­mark er et af lan­dende på lis­ten.

Ven­ture­Beat:
"In a blog post, Richard Gin­gras, Google’s vice pres­i­dent of news, not­ed that local news has become even more vital amid the wide­spread lock­downs aimed at lim­it­ing the spread of COVID-19. Local news orga­ni­za­tions have seen their traf­fic soar dur­ing the out­break as read­ers seek rel­e­vant infor­ma­tion, but adver­tis­ing has been gut­ted."

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Podimo oplyser antal brugere — men ikke abonnenter

Medi­aWatch:
"200.000 brugere har været for­bi pod­cast­tjen­esten Podi­mo i Dan­mark, opl­yser sel­sk­a­bet, der melder om "solide kon­ver­t­er­ingsrater" uden at sætte tal på, hvor mange der betaler penge for adgang til ind­hold­et."

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Google omsatte for 4 mia. kroner på det danske annoncemarked

Medi­aWatch:
"Google tog nye marked­sandele på det dig­i­tale annon­ce­marked sid­ste år, som ellers bød på min­dre vækst end de foregående år."

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Lær af andres paywall-erfaringer

Artiklen hos What's New In Pub­lish­ing er en kort over­fly­vn­ing af betal­ingsmurene hos:

• The Boston Globe
• Wired
• Dag­bladet
• Han­dels­blatt
• The Finan­cial Times
• Bild
• The Ath­let­ic
• Esquire

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"Webi­nar with TechCrunch: Build­ing and Grow­ing a Suc­cess­ful Sub­scrip­tion Busi­ness"
Piano

Krisen er en mulighed for at hente loyale læsere og abonnenter

Journalism.co.uk:
"So, what should news pub­lish­ers do with this new­found surge of inter­est in news con­tent? Deep BI's report sug­gests that this an oppor­tu­ni­ty for news organ­i­sa­tions to build loy­al­ty and sub­scrip­tions amongst their audi­ences in the short and long term.

This is not just a scram­ble for infor­ma­tion, audi­ences are more engaged in news con­tent right now. In March, there were twice as many users who were 'like­ly to sub­scribe' than Jan­u­ary. 'Like­ly to sub­scribe' means it has a high 'propen­si­ty to sub­scribe' algo­rithm score based on more than 100 fac­tors."

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Nå...

"The coro­n­avirus traf­fic bump to news sites is pret­ty much over already"
Nie­man Lab

Dentsu Aegis-ansatte går ned i løn

Medi­aWatch:
"I håbet om at være rustet til at kunne investere og gribe kom­mer­cielle mulighed­er på den anden side af coro­n­akrisen skær­er mediebu­reauet Dentsu Aegis Net­work i Dan­mark ca. 15 pct. af omkost­ningerne. "Den nedgang, vi ser i annon­cerin­gen nu, bliv­er ikke midler­tidig," lyder det fra adm. direk­tør."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Google og Apple arbejder sammen i kampen mod COVID-19

The Verge:
"On Fri­day, Apple and Google announced a sys­tem for track­ing the spread of the new coro­n­avirus, allow­ing users to share data through Blue­tooth Low Ener­gy (BLE) trans­mis­sions and approved apps from health orga­ni­za­tions."

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Mere:

"Apple, Google Bring Covid-19 Con­tact-Trac­ing to 3 Bil­lion Peo­ple"
Bloomberg

"Apple and Google answer our ques­tions"
Casey New­ton / The Inter­face (The Verge)

"Sådan kom­mer Apple og Googles store samar­be­jde om en API til smitte­s­poring til at fun­gere"
Com­put­er­world

Gmail blokerer 18 mio. coronavirus-e-mails hver dag

Ven­ture­Beat:
"Google has said that it inter­cept­ed 18 mil­lion mal­ware and phish­ing emails relat­ed to COVID-19 each day in the past week, rep­re­sent­ing near­ly 20% of the “more than 100 mil­lion” phish­ing Gmail mes­sages that Google says it typ­i­cal­ly blocks dai­ly*. And this doesn’t include the 240 mil­lion coro­n­avirus-relat­ed spam mes­sages that its auto­mat­ed sys­tems have fil­tered out every day."

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Facebooks digitale valuta får ny strategi

MIT Tech­nol­o­gy Review:
"A key piece of feed­back from reg­u­la­tors was “the poten­tial for a mul­ti-cur­ren­cy Libra coin to inter­fere with mon­e­tary sov­er­eign­ty,” accord­ing to the updat­ed Libra white paper. So there’s a new strat­e­gy: The Libra Asso­ci­a­tion, the non­prof­it that Face­book has stood up to man­age the cur­ren­cy, will issue mul­ti­ple sta­ble­coins denom­i­nat­ed in sin­gle cur­ren­cies. There will still be a Libra coin, but it will be a “dig­i­tal com­pos­ite of some of the sin­gle-cur­ren­cy sta­ble­coins avail­able on the Libra net­work.”"

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Bliver det muligt at teste apps uden at installere i iOS 14?

9to5Mac:
"Apple is work­ing on a new way to offer spe­cif­ic parts of third-par­ty apps across the sys­tem with­out need­ing to have them installed, 9to5Mac has learned based on an ear­ly build of iOS 14. The fea­ture would allow users to expe­ri­ence parts of an app’s func­tion­al­i­ty by scan­ning a QR Code."

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Betalende Zoom-brugere kan selv vælge datacenter

– Zoom har fået end­nu mere kri­tik; denne gang for at sende trafik igen­nem dat­a­cen­ter i Kina. Det stop­per nu.

The Verge:
"Free users can’t change their region, but data won’t be rout­ed through Chi­na"

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Facebook tester softwaren med bot-brugere

MIT Tech­nol­o­gy Review:
"In response, Face­book built a scaled-down ver­sion of its plat­form to sim­u­late user behav­ior. Called WW, it helps engi­neers iden­ti­fy and fix the unde­sired con­se­quences of new updates before they’re deployed. It also auto­mat­i­cal­ly rec­om­mends changes that can be made to the plat­form to improve the com­mu­ni­ty expe­ri­ence."

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• Kategori: Opsamlinger