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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Algoritmeændring skal gøre Facebook-brugere gladere

Poli­tiken:
"Det sociale medie Face­book, der også ejer Insta­gram, vil ændre på algo­rit­merne i 2020, så brugerne på glob­alt plan får en mere pos­i­tiv oplevelse af at være på deres plat­forme.

Det fortæller to nordiske topchefer fra Face­book i et inter­view med Poli­tiken.

'Vi ønsker ikke at skabe en mask­ine, der fanger unge men­nesker i en neg­a­tiv spi­ral. Vi vil gerne skabe pos­i­tive fæl­lessk­aber', siger Mar­tin Ruby, der er poli­tisk chef for Face­book i Nor­den."

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Wired: Pri­vate Mes­sages Are the New (Old) Social Net­work
"The sud­den fall of Face­book shar­ing has led to the rise of some­thing else: pri­vate mes­sag­ing."

Jeg tror, Nathalie har fat i noget:

Hvad de egentlig siger: "Vi håber, at rigtige, almin­delige men­nesker igen vil bruge plat­for­men"

— Nathalie C. Larsen (@NathalieCLarsen) Jan­u­ary 17, 2020

Det er en udfor­dring, Face­book har haft i nogle år, efter­hån­den. I juni 2016 skrev inc.com:

"Face­book can't stand that its users are no longer post­ing their own con­tent like they used to. That's why on Wednes­day Mark Zuckerberg's com­pa­ny announced a major over­haul to its News Feed algo­rithm that will pri­or­i­tize users' posts–and push pub­lish­ers' con­tent fur­ther down–in an effort to encour­age more orig­i­nal con­tent shar­ing."

Facebooks fem fokusområder for fremtiden

Social Media Today:
"Along this line, Zucker­berg has out­lined five key areas of focus for Face­book, which he sees as crit­i­cal to the future of the plat­form, and the role it plays in soci­ety. [...]

- Gen­er­a­tional Change
- A New Pri­vate Social Plat­form
- Decen­tral­iz­ing Oppor­tu­ni­ty
- The Next Com­put­ing Plat­form
- New Forms of Gov­er­nance"

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Sådan sporer Facebook dig — og det kan du gøre

Wired:
"To make mat­ters more com­pli­cat­ed, Face­book owns What­sApp and Insta­gram too, and can pool some of the infor­ma­tion it gath­ers in those apps as well. The best way to lim­it Facebook's track­ing is to quit all three apps for good. If that's too extreme for you, we've got some more sug­ges­tions."

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Facebook vil ikke forbyde usandheder i politiske annoncer

The New York Times:
"'In the absence of reg­u­la­tion, Face­book and oth­er com­pa­nies are left to design their own poli­cies,' Rob Leath­ern, Facebook’s direc­tor of prod­uct man­age­ment over­see­ing the adver­tis­ing integri­ty divi­sion, said in the post. 'We have based ours on the prin­ci­ple that peo­ple should be able to hear from those who wish to lead them, warts and all, and that what they say should be scru­ti­nized and debat­ed in pub­lic.'"

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"Who is right about polit­i­cal ads, Twit­ter or Face­book?"
Colum­bia Jour­nal­ism Review

Facebook: Det vil tage år at kryptere Messenger

Wired:
"What Zucker­berg didn't spell out at the time is just how dif­fi­cult that tran­si­tion would be to pull off, and not just in terms of polit­i­cal hur­dles from encryp­tion-averse law enforce­ment or a shift in Facebook's busi­ness mod­el. Encrypt­ing Face­book Mes­sen­ger alone rep­re­sents a Her­culean tech­ni­cal chal­lenge. Accord­ing to one of the Face­book engi­neers lead­ing the effort, a ver­sion of Mes­sen­ger that's ful­ly end-to-end encrypt­ed by default remains years away."

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Facebook-sårbarhed afslørede skjulte administratorer

Wired:
"All it took to exploit the bug was open­ing a tar­get page and check­ing the edit his­to­ry of a post. Face­book mis­tak­en­ly dis­played the account or accounts that made edits to each post, rather than just the edits them­selves."

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Facebook tilføjer historik til sider

Social Media Today:
"Face­book has added a new tab to its Page set­tings which pro­vides an overview of actions tak­en by Page admins, includ­ing Page role allo­ca­tions, con­tact infor­ma­tion, Busi­ness Man­ag­er rela­tion­ships, and more."

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Facebook opgiver annoncer i WhatsApp

The Wall Street Jour­nal:
"Face­book Inc. is back­ing away from efforts to sell ads in What­sApp, in a retreat from a con­tro­ver­sial plan that drove the cre­ators of the pop­u­lar mes­sag­ing ser­vice to resign more than 18 months ago, accord­ing to peo­ple famil­iar with the mat­ter."

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Instagram

Instagram tester private beskeder i desktop-udgave

Social Media Today:
"This will be wel­come news to many Insta­gram mar­keters. After the func­tion­al­i­ty was first spot­ted in test­ing in Feb­ru­ary last year, Insta­gram has now con­firmed that it will begin a small roll out of direct mes­sage access through the web-based ver­sion of its app."

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Faktatjekker Instagram de forkerte ting?

Nie­man Lab:
"Insta­gram users also called out the plat­form this month for fact-check­ing a War­ren Buf­fett meme while leav­ing alone politi­cians’ lies and polit­i­cal ads. (Trump’s approval rat­ing with Repub­li­cans is nowhere near as high as he says it is; his over­all approval rat­ing is cur­rent­ly around 42 per­cent.)"

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Instagram-chef fortæller om Like-test

Social Media Today:
"Thus far, Insta­gram hasn't pro­vid­ed many answers, but this week, we got a lit­tle more insight into the think­ing behind the test, and its cur­rent impacts, via Vishal Shah, Instagram's VP of Prod­uct, who took part in an inter­view on 'The Social Media Geek­out' pod­cast, which is host­ed by social media expert Matt Navar­ra."

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Instagram og Iran-affæren

The Inter­face / Casey New­ton:
"The activists’ con­cerns were fresh in my mind when I read about the weekend’s removal of Insta­gram accounts in Iran that expressed sup­port for the Iran­ian gen­er­al Qassem Soleiman, who was killed by the Unit­ed States last week. Like a strong antibi­ot­ic, it appears that Instagram’s enforce­ment action wiped out both accounts tied to the rul­ing regime and the posts of every­day Ira­ni­ans."

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Face­book slet­ter sym­pa­tiop­slag med dræbte Soleimani
Medi­aWatch

Instagram klar med nye Boomerang-funktioner

Social Media Today:
"The new options add more ways in which you can use the Boomerang mode to liv­en up your Insta­gram Sto­ries. In addi­tion to this, Insta­gram has also added capac­i­ty to 'trim and tweak' your Boomerang loop (vis­i­ble in the sec­ond screen­shot in the exam­ple above) in order to bet­ter con­trol your final clip."

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YouTube

10 pointer om YouTube og amerikanernes brug af det

Pew Research Cen­ter:
"Using a com­bi­na­tion of pub­lic opin­ion sur­veys and large-scale data analy­sis, Pew Research Cen­ter has stud­ied YouTube in recent years to bet­ter under­stand the con­tent that gets post­ed to the site and how the U.S. pub­lic engages with it."

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Ytringsfrihed: YouTube strammer grebet

Infor­ma­tion:
"Videodel­ingsplat­for­men YouTube har stram­met gre­bet om brugernes ytrings­fri­hed med nye ret­ningslin­jer, der skal sikre et »ordentligt fæl­lesskab«. Vi har talt med Google Dan­marks poli­tiske chef om YouTubes udvikling og de dilem­maer, der ven­ter"

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Twitter

Twitter overvejer betalinger via tweets

The Infor­ma­tion:
"Twit­ter is also con­sid­er­ing a fea­ture that will allow users to tip—sending each oth­er mon­ey from their tweets—according to two peo­ple famil­iar with the company’s deci­sions. It couldn’t be learned when the tip­ping fea­ture will debut or whether the micro­trans­ac­tions play will see Twit­ter link­ing up with Dorsey’s oth­er com­pa­ny, Square."

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Twitter: Ingen redigering af tweets foreløbig

Social Media Today:
"Tweet edit­ing advo­cates, brace your­selves. This week, in an inter­view with Wired, Twit­ter CEO Jack Dorsey said that an edit but­ton is not on the cards for the plat­form, and like­ly nev­er will be."

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Twitter udvider take over-format

Mobile Mar­keter:
"Twit­ter this week expand­ed its takeover ad for­mat to include video and ani­ma­tions, help­ing to boost their vis­i­bil­i­ty on mobile and desk­top screens. Its Pro­mot­ed Trend Spot­light ads sup­port six-sec­ond videos, GIFs and sta­t­ic images, and appear atop its Explore tab that high­lights what most peo­ple are tweet­ing about, per a blog post."

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Generelt / branchen

Influencer-industriens dage "er talte"

Berlingske:
"Markeds­føring gen­nem såkaldte influ­encere fylder stadig mere, men mens det tidligere var de store stjern­er, der herskede, er det i dag microin­flu­encerne, der vin­der frem hos virk­somhed­er og for­brugere. Trods denne udvikling tror kom­mu­nika­tions­di­rek­tør, at branchens dage er talte: »Fænomenet har under­gravet og over­sol­gt sig selv«."

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Medier bør have en strategi for kommentarer og sociale medier

The Inter­sec­tion / Adri­ana Lacy:
"How­ev­er, encour­ag­ing read­ers to do most of their engag­ing off-plat­form on social media is a tem­po­rary solu­tion to what will be a long-term prob­lem. "

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TikTok havde flere downloads end Facebook i Q4 af 2019

What's New In Pub­lish­ing:
"Tik­Tok has sur­passed 1.5B down­loads on the App Store and Google Play, accord­ing to Sen­sor Tow­er. The app reached an all-time high of 220M installs in Q4 of 2019 (a 24% increase over Q3 2019).

It became the sec­ond-most down­loaded app world­wide in 2019, after What­sApp, and ahead of Face­book and Mes­sen­ger. Sen­sor Tow­er also reports that TikTok’s rev­enue grew by 540% YoY in Q4 of 2019."

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Lær et nyt ord: Shitposting

Kom­mu­nika­tions­fo­rum:
"Shit­post­ing er, når man poster ind­hold, der lign­er et meme, men er fuld­kom­ment meningsløst. Det i sig selv kan skabe nye memes. Shit­post­ing bruges som udråb, udtryk og til at trolle – dvs. dig­i­talt at chikanere per­son­er eller organ­i­sa­tion­er, man ikke kan lide."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Ritzau ansætter robotredaktør

Medi­aWatch:
"Nu vil Ritzau give robot­terne end­nu mere at arbe­jde med for at styrke sin posi­tion i den regionale og lokale dækn­ing. Til det arbe­jde har bureauet fra 1. jan­u­ar ansat sin første robotredak­tør, Mads Petersen, som sam­men med to udviklere og en pro­jek­tled­er blandt andet skal opdyrke nye emn­er, som kan dækkes af com­put­ere."

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Bliv klogere på automa­tis­er­ing i mediebranchen:
Tag med til Automa­tion Day

EB-robot skrev forkert resultat af fodboldkamp

Jour­nal­is­ten:
"'Vi kunne godt have brugt noget VAR,' siger Ekstra Bladets chefredak­tør Poul Mad­sen, efter at medi­ets nye robot­jour­nal­ist har udgivet et sport­srefer­at med væsentlige fejl. Det er få uger siden, EB er gået i luften med de robot­skrevne nyhed­er, som ifølge Poul Mad­sen skal forbedres"

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MediaWatch lancerer podcast om medier

Medi­aWatch:
"Den nye pod­cast hed­der "Q&co" og får Hen­rik Qvortrup som vært. Pro­gram­met udkom­mer hver tors­dag, og Hen­rik Qvortrup bliv­er ugentligt flankeret af en skif­tende gæstevært.

Ambi­tio­nen bag tilt­aget er at styrke mediede­bat­ten på Medi­aWatch, fork­lar­er Anders Heer­ing, ansv. chefredak­tør og adm. direk­tør på Watch Medi­er, og sam­tidig tage trå­den op efter Radio24syvs nu lukkede mediepro­gram "Q&A", som havde Hen­rik Qvortrup som med­vært."

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BBC vil gøre nyheder på smart speakers menneskelige

Journalism.co.uk:
"The tech­nol­o­gy is still far from matu­ri­ty and this 'con­ver­sa­tion­al AI' — to use the tech­ni­cal jar­gon — is where the new in-house soft­ware Beeb seeks to take the tra­di­tion­al news bul­letin. That could see more spe­cif­ic and nat­ur­al lan­guage between lis­ten­er and jour­nal­ist, arriv­ing at some­thing clos­er to a real back-and-forth con­ver­sa­tion"

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Reddit vil forbyde nogle deepfakes

Red­dit:
"But don’t wor­ry. This doesn’t apply to all deep­fake or manip­u­lat­ed con­tent– just that which is actu­al­ly mis­lead­ing in a mali­cious way. Because believe you me, we like see­ing Nic Cage in unex­pect­ed places just as much as you do."

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Mobil adblocking lader stadig vente på sig

Digi­day:
"Despite the fact that more peo­ple are access­ing pub­lish­ers’ sites via mobile devices, pub­lish­ers aren’t wring­ing their hands about the ris­ing num­ber of ad block­ers on them. This is part­ly because pub­lish­ers earn less rev­enue from ads on these small­er screens. Also the indus­try as a whole has made great strides in improv­ing theon­lin­ead expe­ri­ence over­all. Plus, ad block­ers on mobile devices are hard­er to install, and because of this, they are less preva­lent."

Læs artiklen

"Axel Springer push­es on in its legal fight against ad block­ing"
Digi­day

Sådan kommer lokaljournalister i gang med mobilvideo

Journalism.co.uk:
"In a lot of cas­es, that will be suf­fi­cient before post­ing the con­tent online or to social media. But Scott warned it is easy to get car­ried away. A com­mon mis­take is to try to do too much or over-invest in apps and equip­ment before tru­ly under­stand­ing the basics."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Ekstra Bladet lukker to ungemedier

Medi­aWatch:
"Der er blevet stille om de to medi­er Shero og Skærm, som Ekstra Bladet står bag. Aktiviteterne på de to sites er stop­pet, opl­yser Ole Sloth, adm. redak­tør hos Ekstra Bladet og direk­tør for sel­sk­a­bet Mediesel­sk­a­bet af 2017, som har stået bag de to medi­er. "De to sites opfyldte hver især ikke vores krav til indt­jen­ing," skriv­er Ole Sloth i en kom­men­tar til Medi­aWatch om bag­grun­den for at lukke de to medi­er."

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Flere medier ser abonnementer som primær indtægt

Journalism.co.uk:
"In 2020, read­er rev­enue is set to become the main income stream for half of pub­lish­ers, accord­ing to Jour­nal­ism, Media, and Tech­nol­o­gy Trends and Pre­dic­tions 2020, an annu­al report pub­lished by the Reuters Insti­tute for the Study of Jour­nal­ism, that sur­veyed 233 CEOs, edi­tors and dig­i­tal lead­ers from 32 dif­fer­ent coun­tries."

Læs artiklen

"Learn­ings from this year's Reuters pre­dic­tions"
Twipe

"Salg og jour­nal­is­tik smelter sam­men"
Medieblog­ger

"The read­er rev­enue rev­o­lu­tion: How pub­lish­ers can grow dig­i­tal sub­scrip­tions"
What's New In Pub­lish­ing

2019 var digitalt rekordår hos The New York Times

The New York Times Com­pa­ny:
"It passed its goal of $800 mil­lion of annu­al dig­i­tal rev­enue a year ahead of sched­ule. [...]

The Com­pa­ny added more than 1 mil­lion net dig­i­tal sub­scrip­tions last year. This is the high­est annu­al run-rate since the launch of the dig­i­tal mod­el in 2011, indeed the largest num­ber of net sub­scrip­tion addi­tions in a year in the his­to­ry of The New York Times Com­pa­ny.

The New York Times Com­pa­ny now has more than 5 mil­lion total sub­scrip­tions, again an all-time record for the Com­pa­ny."

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"New York Times når dig­i­talt mål et år før tid"
Medi­aWatch

Historien bag Business Insiders succes

Poyn­ter:
"Insid­er Inc., the new umbrel­la name for the busi­ness­es, just hit a tar­get for rev­enue diver­si­fi­ca­tion, Blod­get said, with about a third from ads, a third from sub­scrip­tions and a third from data and research. 'We’re not nec­es­sar­i­ly try­ing to be the fastest grow­ing or biggest,' (even if the sto­ry seems to read that way), he told me. 'We aim to be sus­tain­able and are invest­ing all the time in that.'"

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Hos nyt medie betaler donorer for abonnementer

Medi­etrends:
"Tor­toise ønsker at blive læst af alle – også dem uden råd til medlemsskab. Der­for betaler donor­er for over 11.000 medlem­mer"

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Crowdfunding-platforme for journalister

Journalism.co.uk:
"Set­ting up a cam­paign to fund your lat­est jour­nal­ism project has nev­er been eas­i­er, with a range of dif­fer­ent plat­forms to raise mon­ey, but the chal­lenge of find­ing the most suit­able one for you and reach­ing your tar­get remains.

Journalism.co.uk has put togeth­er a list of crowd­fund­ing plat­forms to launch your next report­ing project."

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Digital direktør forlader TV 2

Medi­aWatch:
"'Vi kom­mer til at se på, om vi har tilstrække­lige ressourcer på det dig­i­tale område, om vi skal lave yderligere tilt­ag i vores strate­gi med dig­i­tal accel­er­a­tion, og om vi skal arbe­jde anderledes sam­men på tværs af huset. Det er ikke nyt. Vi har været i gang med dén pro­ces længe, men et direk­tørskifte giv­er anled­ning til at kigge dybere ned i, om vi kan organ­is­ere os anderledes. Mere kan jeg ikke sige om det i dag, siger [Anne Eng­dal Stig Chris­tensen, adm. direk­tør for TV 2]."

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Mere fra Medi­aWatch:
"Det er primært udviklin­gen af stream­ingt­jen­esten Play, der har delt van­dene i TV 2's direk­tion og udløst Anders Blauen­feldts farvel, men ikke alene, fork­lar­er den afgående direk­tør."

Programmatic har vendt købsprocessen på hovedet

Digi­day:
"While indus­try folks have delib­er­at­ed the man-ver­sus-machine ques­tion, automa­tion in the form of pro­gram­mat­ic adver­tis­ing has upend­ed the media buy­ing process, chang­ing many of the jobs required to run a cam­paign. Machines are sim­ply bet­ter and faster when it comes to gath­er­ing insights, test­ing ads, learn­ing what works and opti­miz­ing the result. But the dirty secret of pro­gram­mat­ic adver­tis­ing is that it still requires an awful lot of peo­ple."

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Medi­aWatch:
Tre ting kan ændre dig­i­talt annon­ce­marked efter år med fri leg

Apples privacy-opdatering presser geobaserede annoncer

Digi­day:
"“We have seen a drop in sales pitch­es from providers on loca­tion-data solu­tions, and there is a rise in ensur­ing that the data-exchange piece is addressed trans­par­ent­ly up front as part of big­ger deals,” said Sar­gi Mann, evp of dig­i­tal strat­e­gy at Havas Media."

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Penguin Random House forlader streaming-tjenester

Medi­aWatch:
"Pen­guin trækker sig ud af samtlige abon­nementst­jen­ester, hvor for­lagets bøger hidtil har været stil­let til rådighed for alle, der vil betale et månedligt beløb for at kunne læse eller lytte med."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Google vil udfase tredjeparts-cookies i Chrome

TechCrunch:
"Google today announced its plans to phase out sup­port for third-par­ty cook­ies in Chrome with­in the next two years. The fact that Google will drop sup­port for these cook­ies, which are typ­i­cal­ly used to track users across the web, doesn’t nec­es­sar­i­ly come as a sur­prise, giv­en Google’s announce­ments around pri­va­cy in Chrome, includ­ing its pro­posed “pri­va­cy sand­box.”  But this aggres­sive time­line is new and puts the com­pa­ny on a track that will have reper­cus­sions for a lot of oth­er indus­tries, as well."

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"The change will enhance user pri­va­cy, and that’s like­ly to be wel­comed by pri­va­cy advo­cates, who have harsh­ly crit­i­cized Google for its data col­lec­tion. But some crit­ics point­ed out that end­ing third par­ty cook­ies will also make the troves of user data that Google, Face­book and oth­er large tech com­pa­nies with adver­tis­ing busi­ness­es have already col­lect­ed even more valu­able."

Læs brief­ing hos The Infor­ma­tion

"RIP third-par­ty cook­ies: What Google’s ‘piv­ot to pri­va­cy’ means for pub­lish­ers"
What's New In Pub­lish­ing

"Win­ners, losers and fall­out from Google’s plan to drop cook­ies"
Digi­day

"WTF is Google’s Pri­va­cy Sand­box?"
Digi­day

"Google vil udfase inva­siv data­jagt med cook­ies"
Medi­aWatch

En rel­e­vant pointe i den forbindelse:

Google is dep­re­cat­ing cook­ies for the sole rea­son that users have some degree of agency over them. They want to migrate to cross-site and ‑device track­ing mech­a­nisms that can­not be avoid­ed at all. https://t.co/oPh7jzzURf

— Justin Brook­man (@JustinBrookman) Jan­u­ary 14, 2020

Browsere skruer ned for notifikationer

Wired:
"'Chrome 80 will show, under cer­tain con­di­tions, a new, qui­eter noti­fi­ca­tion per­mis­sion UI that reduces the 'inter­rup­tive­ness' of noti­fi­ca­tion per­mis­sion requests,' McLach­lan says. [...]

In essence, nobody finds them use­ful. In one month Mozil­la found that 1.45 bil­lion prompts were show to users—only 23.66 mil­lion were accept­ed. As a result, the lat­est ver­sion of Fire­fox, which was released this week, doesn't use noti­fi­ca­tions prompts at all. If a web­site tries to send a noti­fi­ca­tion request it is rel­e­gat­ed to the address bar and will show as a speech bub­ble."

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Tre søgemaskiner på vej til Android-telefonerne

Com­put­er­world:
"Fra marts vil du blive præsen­teret for tre alter­na­tive søge­mask­in­er til Google på dine Android-enhed­er. Google vil sælge plad­serne i auk­tion­er hver fjerde måned. Her er de fire søge­mask­in­er, som er på vej til danske Android-tele­fon­er."

Læs artiklen

"Duck­Duck­Go trumps Bing in Google’s con­tro­ver­sial Android ‘choice screen’ search engine auc­tion"
Ven­ture­Beat

Microsoft ruller Chromium-browser ud

Com­put­er­world:
"På ons­dag 15. jan­u­ar går Microsoft nem­lig i gang med at udrulle sel­sk­a­bets nye nye brows­er, der byg­ger på open source-motoren Chromi­um. Den er blevet kaldt for ‘Chredge’ og ‘Edg­ium.’

Den nuværende ‘klas­siske’ Edge-brows­er byg­ger på Microsofts egen Edge­HTML."

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"The brows­er wars are back, but it’s dif­fer­ent this time"
The Verge

"Brows­er bench­mark bat­tle Jan­u­ary 2020: Chrome vs. Fire­fox vs. Edge vs. Brave"
Ven­ture­Beat

"Mozil­la lays off 70 as it waits for new prod­ucts to gen­er­ate rev­enue"
TechCrunch

Forbrugerrådet anmelder dating-apps til Datatilsynet

Com­put­er­world:
"Flere pop­ulære apps bør granskes af Datatil­synet, men­er For­bruger­rådet Tænk, der peger på, at deres opsam­ling af brugernes data kan være i strid med GDPR."

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Danmarks tech-ambassadør skal være Microsoft-ambassadør

Berlingske:
"I stedet skifter han til Microsoft, hvor han får ans­varet for Microsofts offi­cielle anliggen­der og poli­tiske arbe­jde på tværs af lan­dene i Europa med titlen »Vice Pres­i­dent Euro­pean gov­ern­ment affairs«, lyder det i en pressemed­delelse."

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• Kategori: Opsamlinger