Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🅵 Facebook

🇪🇺 Facebook er – ikke – ved at forlade EU

Medi­aWatch / Ritzau:
"Vi har abso­lut ingen lyst til, intet ønske om, ingen plan­er om at trække os ud af Europa. Vi er glade for, at så mange men­nesker find­er vores tjen­ester nyt­tige. Og altafgørende er det, at vi er meget stolte over, at vi spiller en sådan nøglerolle, som hjælper små og mellem­store virk­somhed­er gen­nem denne vanske­lige tid," udtaler Nick Clegg, glob­al direk­tør for pub­lic affairs i Face­book, i en mail til Ritzau Finans."

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🔜 Tilsynsråd går snart i gang

BBC News:
"Users will be able to file appeals against posts the firm has removed from its plat­forms, and the board can over­rule deci­sions made by Facebook's mod­er­a­tors and exec­u­tives, includ­ing chief exec­u­tive Mark Zucker­berg.

The tim­ing means that some rul­ings could relate to the US Pres­i­den­tial elec­tion, which is on 3 Novem­ber."

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😬 Et kig – eller lyt – ind i Zuckerbergs liv som CEO

The Verge:
"Between May and August, The Verge obtained 16 audio record­ings and dozens of inter­nal posts and screen­shots from meet­ings and groups at Face­book from employ­ees. The record­ings include the company’s week­ly Q&As, “FYI Live” ses­sions in which top exec­u­tives dis­cussed a civ­il rights audit and pre­view the summer’s con­gres­sion­al antitrust hear­ing, and talks by top exec­u­tives high­light­ing the work their teams are doing."

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🙌 Nu forsvinder tekstbegrænsningen i Facebook-annoncer

Social Media Today:
"This is a sig­nif­i­cant update for Face­book Adver­tis­ers. Accord­ing to reports, Face­book is remov­ing its restric­tions on ads which include more than 20% text in the main image."

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📈 Facebook Video booster brugergenereret indhold

Digi­day:
"Face­book now dri­ves more demand for Viral­Hog clips than YouTube does, founder and CEO Ryan Bartholomew said. Jukin Media, which got its start most­ly by licens­ing con­tent to lega­cy broad­cast­ers, qui­et­ly launched a self-serve plat­form late last year that allows any­body to license clips for as lit­tle as $49, and through the first half of this year near­ly half that platform’s 1,200 cus­tomers are indi­vid­ual cre­ators, a com­pa­ny spokesper­son said."

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✋ Facebook blokerer kinesisk propaganda med AI-ansigter

Pro­fil­erne skulle angiveligt bruges – i min­dre skala – i forbindelse med det kom­mende præsi­dent­valg i USA.

TechCrunch:
"In its lat­est report on this kind of coor­di­nat­ed cam­paign, the com­pa­ny says it took down 155 Face­book accounts, 11 pages, nine groups and sev­en Insta­gram accounts con­nect­ed to the Chi­nese activ­i­ty and 57 accounts, 31 Pages and 20 Insta­gram accounts for the activ­i­ty in the Philip­pines. Both oper­a­tions broke Facebook’s rules against “coor­di­nat­ed inau­then­tic behav­ior on behalf of a for­eign or gov­ern­ment enti­ty.”"

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🤝 Anti-had: De store platforme enige om standarder

Medi­aWatch:
"Sam­men med mar­ket­ing­bu­reauer og ‑agen­tur­er har en række tech­sel­sk­aber indgået en aftale om et sæt fælles indus­tri­s­tan­dard­er for, hvornår ind­hold kat­e­goris­eres som hade­fuldt eller skadeligt for brugere på deres plat­forme."

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🐦 Twitter

😔 Twitter må undskylde for racisme i ansigtsalgoritme

The Guardian:
"Twit­ter has apol­o­gised for a “racist” image crop­ping algo­rithm, after users dis­cov­ered the fea­ture was auto­mat­i­cal­ly focus­ing on white faces over black ones.

The com­pa­ny says it had test­ed the ser­vice for bias before it start­ed using it, but now accepts that it didn’t go far enough."

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🗳 Twitter vil have amerikanerne til stemmeurnerne

USA Today:
"Every per­son on Twit­ter in the Unit­ed States on Tues­day, which is Nation­al Vot­er Reg­is­tra­tion Day, will get a prompt in their time­line to reg­is­ter to vote or con­firm their reg­is­tra­tion via Tur­boVote, an online tool from the non­par­ti­san non­prof­it Democ­ra­cy Works."

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🤯 TikTok

😳 TikTok-handel skaber forvirring

Denne over­skrift hos TechCrunch siger det nok egentlig meget godt:

"ByteDance says it will own a major­i­ty of Tik­Tok. Ora­cle says ByteDance will own 0%. WTF is this deal?"

Eller som The Verges Casey New­ton skriv­er:

"TikTok's week­end of "Eke­jech­be­ce­hgged­kr­rniklde­bgtkjkd­dhf­denbh­bkuk"

↓

"Tik­Tok, a polit­i­cal foot­ball, is still up in the air"
Colum­bia Jour­nal­ism Review

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Trump havde truet med at blokere såv­el Tik­Tok som WeChat. WeChat-blok­erin­gen er nu udsat.

😱 Trumps TikTok-håndtering vil få længerevarende konsekvenser

Wired:
"As rela­tions with Chi­na wors­ened amid the coro­n­avirus pan­dem­ic, Trump and oth­er White House offi­cials began tak­ing greater inter­est in the app. It was an oppor­tu­ni­ty for the admin­is­tra­tion to set an agen­da for what infor­ma­tion tech firms—including domes­tic ones—should be allowed to col­lect about Amer­i­cans and under what cir­cum­stances. Instead, the White House treat­ed Tik­Tok like a geopo­lit­i­cal hot pota­to and failed to address any longer-term issues with pri­va­cy or data secu­ri­ty."

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💬 Sociale medier generelt

👎 Kritik af 'The Social Dilemma'-filmen

Inside Media:
"Argu­ment #1: That's not how dopamine works.

"The Social Dilem­ma" argues that Face­book and Twit­ter engi­neers designed their prod­ucts to act as a sort of hack on our brains. We get a lit­tle "dopamine hit" every time we see a like or retweet on one of our posts. It's easy to get addict­ed to that feel­ing and keep post­ing, keep scrolling, try­ing to get our­selves the next hit.

Of course, some research has indi­cat­ed that this isn't how it works at all. One study sug­gests that there's no evi­dence that reward stim­uli plays a role in rein­forc­ing behav­ior. (This argu­ment is expand­ed on in a par­tic­u­lar­ly scathing indict­ment of the film on Jacobin.)"

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👩‍💻 Maskinerne overreagerede: YouTube sætter mennesker i gang

The Verge:
"Around 11 mil­lion videos were removed from YouTube between April and June, says the FT, or about dou­ble the usu­al rate. Around 320,000 of these take­downs were appealed, and half of the appealed videos were rein­stat­ed. Again, the FTsays that’s rough­ly dou­ble the usu­al fig­ure: a sign that the AI sys­tems were over-zeal­ous in their attempts to spot harm­ful con­tent."

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👴 Her er Bidens influencer-strategi

Recode:
"Biden, whose team has even hired a firm to assist with influ­encer out­reach, has devel­oped a for­mu­la for work­ing with these influ­encers: He sits at home, often in front of a plant-filled back­drop and a win­dow, while the influ­encer asks him open-end­ed ques­tions that allow Biden to talk off the cuff about any giv­en top­ic. These inter­views are often streamed on Insta­gram Live, but they also pop up on Face­book and YouTube. "

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🤷🏼‍♂️ Reddit kom af med QAnon – ved et tilfælde

The Atlantic:
"Unfor­tu­nate­ly, Red­dit is not par­tic­u­lar­ly good at explain­ing how it accom­plished such a remark­able feat. Chris Slowe, Reddit’s chief tech­nol­o­gy offi­cer and one of its ear­li­est employ­ees, told me, point-blank: 'I don’t think we’ve had any focused effort to keep QAnon off the plat­form.'"

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🆕 Telepath vil blande Twitter og Reddit

The Inter­face:
"The duo, who pre­vi­ous­ly worked togeth­er at the ques­tion-and-answer com­mu­ni­ty Quo­ra, today announced a wider release for Telepath, a new app for dis­cussing your inter­ests. The app, which like Club­house is avail­able only in pri­vate beta and requires an invi­ta­tion to use, resem­bles a hybrid of Twit­ter and Red­dit. As on Twit­ter, the app opens to a cen­tral scrolling feed of updates from peo­ple and top­ics that you fol­low. And as on Red­dit, every post must be cre­at­ed with­in a group, which Telepath calls a 'net­work.'"

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↓

Telepath er pt. i beta, og det ser ikke ud til, man kan skrive sig på ven­telis­ten med andet end US-tele­fon­num­re 😕

Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📨 Flere og flere journalister starter egne nyhedsbreve (betalte)

Det her er en megain­ter­es­sant ten­dens. "Jour­nal­ists Are Leav­ing the Noisy Inter­net for Your Email Inbox," skriv­er The New York Times.

Det han­dler om, at flere og flere jour­nal­is­ter og redak­tør­er siger deres job op for i stedet selv at køre et nyheds­brev – og tage penge for det.

Det primære eksem­pel i NYTimes-artiklen er Casey New­ton (der har sagt op fra The Verge), der har fået mange føl­gere på sit 'The Interface'-nyhedsbrev, som han har kørt hos The Verge. Nu skal han skrive om plat­forme.

Han er ikke nævnt i artiklen, men det er værd at nævne, at også Digi­days chefredak­tør, Bri­an Mor­ris­sey, har sagt sit job op – for at køre det nyheds­brev. Han skal skrive om, hvor­dan man skaber bæredygtige mediefor­ret­ninger.

📊 Spænder medierne ben for sig selv med visualiseringer?

DMJX:
"Nyt forskn­ing­spro­jekt på DMJX vil under­søge, om danske nyhedsme­diers brug af info­grafik og datavi­su­alis­er­ing til formidling af sam­fund­srel­e­vante forhold giv­er effek­tiv oplysning eller bare over­fladisk under­hold­ning."

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🛑 CNN lukker streaming-site målrettet unge og millennials

The New York Post:
"The short-form video net­work was billed as a way for CNN to reach a younger gen­er­a­tion and com­pete with dig­i­tal rivals like Vice and Buz­zFeed, which at the time were grab­bing a grow­ing audi­ence of mil­len­ni­als inter­est­ed in main­stream news. [...]

CNN was hop­ing the dig­i­tal unit would not only attract younger con­sumers between 25 and 35 years of age, but also new adver­tis­ers and brand­ed con­tent part­ner­ships. But Great Big Story’s momen­tum had been slow­ing for some time."

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🤕 Apple klar med ny anti-tracking-hovedpine til medierne

Digi­day:
"In the new update, which went live on Sep­tem­ber 16, Apple’s Intel­li­gent Track­ing Pre­ven­tion fea­ture — which blocks cross-site track­ing on Safari — is switched on by default for all browsers. Fur­ther down the pike, Apple will also roll out a change that reflects a rel­a­tive­ly new ITP workaround."

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🍾 YouSee lancerer streaming-tjenesten Youtv

Medi­aWatch:
"Yousee forsøger at sætte prop i kun­de­sivnin­gen i sin tv-for­ret­ning og har i den forbindelse nu lanceret en inter­net­baseret tv-løs­ning Youtv, der skal appellere til en anden mål­gruppe end Yousees tra­di­tionelle tv-pakker og ‑pro­duk­ter. Det fortæller Michael Moyell Juul, adm. direk­tør for Nuu­day, der huser bl.a. TDC's tv-aktiviteter, til Berlingske."

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"Pris­erne for den nye tjen­este beg­y­n­der ved 199 kro­ner om måne­den," skriv­er Com­put­er­world.

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Læs også:

"How TV net­works are set­ting up for the expand­ing ad-sup­port­ed stream­ing war"
Digi­day

📺 Discovery pusler med streaming-tjeneste

Digi­day:
"Dis­cov­ery plans to debut its direct-to-con­sumer stream­ing ser­vice — which will be called Dis­cov­ery+ — in the first quar­ter of 2021, accord­ing to agency exec­u­tives. Some agency exec­u­tives had been told that the TV net­work group was aim­ing to launch the stand­alone stream­er in the fourth quar­ter of 2020, but were skep­ti­cal of the time­frame giv­en a lack of details about the service’s pric­ing, spon­sor­ship pack­ages and dis­tri­b­u­tion plans. A Dis­cov­ery spokesper­son declined to com­ment."

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🐵 MailChimp lancerer AI-værktøjer

Mar­ket­ing Land:
"New tools include Cre­ative Assis­tant to auto­mate con­tent cre­ation; dynam­ic recommendations—including per­son­al­ized prod­uct recommendations—based on cus­tomer per­for­mance data, as well as glob­al indus­try trends; and a new cus­tomer jour­ney builder."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😯 Lydartikler gav Zetland 2.000 medlemmer under nedlukningen

Journalism.co.uk:
"Dan­ish pub­lish­er Zet­land, how­ev­er, took a very dif­fer­ent approach. Its slow jour­nal­ism style means it pub­lish­es two or three pieces a day, each with its own audio ver­sion read by the reporter, plus a dai­ly news pod­cast. For a team of 20 edi­to­r­i­al staff, that may not seem like much out­put.

But it is pre­cise­ly this empha­sis on audio that has helped the slow jour­nal­ism pub­lish­er reach 17,000 pay­ing mem­bers to date. It is now sta­ble and break­ing even, accord­ing to Tav Klit­gaard, CEO, Zet­land, speak­ing at FIPP World Media Con­gress 2020."

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📧 Tips fra The Economist til din nyhedsbrevsstrategi

"Here is how to craft emails that will keep audi­ences informed but not over­whelmed," skriv­er Journalism.co.uk.

De fem anbe­falinger er:

• Make newslet­ters into a stand-alone prod­uct
• Hone in on a pow­er­ful user jour­ney
• Devise cross-func­tion­al email teams
• Nev­er stop improv­ing the tools and prod­uct
• Under­stand your reader's pain points

↓

Læs også:

"Nyheds­brevets rejse: Fra markeds­føring til pro­dukt"
Lars K Jensen

↓

Mere om The Econ­o­mist:

Elec­tion-focused prod­ucts charge U.S. growth at The Econ­o­mist
Digi­day

🎤 Derfor udviklede Schibsted sin egen podcast-platform

"The effort has tak­en rough­ly 30 peo­ple across dif­fer­ent parts of the busi­ness, includ­ing prod­uct teams, devel­op­ers and con­tent teams across its news titles."

Digi­day:
"Using pre­mi­um audio to dri­ve sub­scrip­tions is a pret­ty under­used tac­tic part­ly because it requires wonky tech workarounds, as Digi­day has pre­vi­ous­ly report­ed, espe­cial­ly as Apple, Google — and more recent­ly Spo­ti­fy — are glob­al­ly the dom­i­nant pod­cast plat­forms. To take pod­casts seri­ous­ly, it’s becom­ing vital that pub­lish­ers break away from plat­forms and build their own pod­cast mod­els."

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Mere Schib­st­ed:

Schib­st­ed run­der en mil­liard på dig­i­tale brugerindtægter
Medi­aWatch

💯 100 millioner vil betale for online-nyheder i 2030 (på engelsk)

PressGazette:
"The chief exec­u­tive of the New York Times has pre­dict­ed that 100m peo­ple will have dig­i­tal Eng­lish-lan­guage news sub­scrip­tions in ten years’ time."

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🙄 Quibi leder muligvis allerede efter en køber

Recode:
"Quibi was sup­posed to be rev­o­lu­tion­ary: A video ser­vice that was sup­posed to fill the gap between YouTube and HBO by bring­ing short, “pre­mi­um” clips star­ring celebri­ties like Liam Hemsworth and Chris­sy Teigen to your phone, for a price.

But that was in the spring. Now, Quibi might be head­ed to a fire sale: Just six months after launch­ing — and after rais­ing $1.8 bil­lion — Quibi has start­ed look­ing for a buy­er. It’s a stun­ning admis­sion that the high-pro­file ser­vice hasn’t found enough trac­tion to con­tin­ue on its own."

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💰 Den Danske Ordbog vil på finansloven

Medi­aWatch:
"Det Danske Sprog- og Lit­ter­atursel­skab, der står bag det store opslagsværk Den Danske Ord­bog, ser ind i et 2021 med halveret støtte fra stat­en. Skal ord­bo­gen i fremti­den opdateres, bør den få en fast bevilling på finansloven, lyder det fra udgiv­eren."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🕵️‍♂️ De vigtigste privacy-funktioner i iOS14

Wired:
"iOS 14 has begun  rolling out to iPhones world­wide, and as is typ­i­cal for Apple and a new iOS release, secu­ri­ty and pri­va­cy enhance­ments are front and cen­ter. The new mobile oper­at­ing sys­tem should make you and your data safer than ever. But it's impor­tant to know where these var­i­ous fea­tures are and how to use them."

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🦠 Google bygger COVID-19-lag til Maps

TechCrunch:
"Google today announced an update to Google Maps that will bring a new COVID-19 lay­er to the ser­vice to help you bet­ter under­stand the num­ber of cas­es in a giv­en area. With the pan­dem­ic con­tin­u­ing to spread in many coun­tries — and ahead of what many fear will be a sec­ond wave — Google Maps users can now enable this fea­ture and see a col­or-cod­ed map based on the num­ber of cas­es per 100,000 peo­ple, as well as labels that indi­cate whether num­bers are trend­ing up or down."

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🤓 Facebook vil lancere AR-briller i 2021

Ven­ture­Beat:
"Dur­ing Face­book Con­nect — the replace­ment for the AR/VR event pre­vi­ous­ly known as Ocu­lus Con­nect — Face­book CEO Mark Zucker­berg said today that the com­pa­ny is plan­ning to release its first pair of aug­ment­ed real­i­ty glass­es in 2021. While the company’s Ocu­lus unit has become a lead­ing provider of VR head­sets, Face­book has tout­ed AR as the next major fron­tier for com­put­ing, and this release date could spread the next-gen­er­a­tion tech­nol­o­gy to the mass­es ear­li­er than expect­ed."

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🐧 Nu kommer Microsofts browser på Linux

Ven­ture­Beat:
"Edge is final­ly com­ing to Lin­ux. At Ignite 2020 today, Microsoft announced that Edge for Lin­ux will be avail­able in the Dev pre­view chan­nel start­ing in Octo­ber. Lin­ux users will be able to down­load the pre­view from the Microsoft Edge Insid­er web­site or from their native Lin­ux pack­age man­ag­er. Microsoft will start with the Ubun­tu and Debian dis­tri­b­u­tions, with sup­port for Fedo­ra and open­SUSE com­ing after­wards."

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🤖 Microsoft får "eksklusiv" licens til GPT‑3

Ven­ture­Beat:
"The impli­ca­tions of the licens­ing agree­ment weren’t imme­di­ate­ly clear, but Microsoft says that Ope­nAI will con­tin­ue to offer GPT‑3 and oth­er mod­els via its Azure-host­ed API, launched in June. (To date, the API, which remains in beta, has received tens of thou­sands of appli­ca­tions, accord­ing to Ope­nAI.) Microsoft plans to lever­age the capa­bil­i­ties of GPT‑3 in its own prod­ucts, ser­vices, and expe­ri­ences and to con­tin­ue to work with Ope­nAI to com­mer­cial­ize the firm’s AI research."

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🎮 Amazon vil streame spil via 'Luna'

TechCrunch:
"The com­pa­ny is launch­ing the prod­uct in ear­ly access at an intro­duc­to­ry price of $5.99 per month. Users will be able to stream titles wire­less­ly with­out down­load­ing the games and can play across PC, Mac and iOS (via the web). Users in the Unit­ed States can request ear­ly access start­ing today."

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• Kategori: Opsamlinger