Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

💬 Facebook integrerer Messenger og Instagram

Social Media Today:
"So, you can cross mes­sage from Mes­sen­ger and Insta­gram, and you'll be able to see your Mes­sen­ger threads in Insta­gram Direct. But your exist­ing Insta­gram mes­sages and call details will only be avail­able in Insta­gram, at least at this point. "

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Face­book har tænkt pri­vatliv ind i inte­gra­tio­nen, skriv­er TechCrunch:

"Through an expand­ed set of pri­va­cy tools, users can spec­i­fy who can reach their main Chats list, who is sent to the Mes­sage Request fold­er and who can’t reach them at all. If an Insta­gram user doesn’t want to hear from any­one on Face­book, they can turn this fea­ture off."

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"Adam Mosseri, the head of Insta­gram, con­firmed that full end-to-end encryp­tion remains on the company’s map, but did not say when it will get there," skriv­er Wired.

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"The effort could effec­tive­ly cement Facebook's dom­i­nance over the mes­sag­ing mar­ket for years to come, and arguably make it hard­er to break up the com­pa­ny," skriv­er CNN.

Mere inte­gra­tion:
"Face­book Launch­es Accounts Cen­ter to Bet­ter Con­nect Cross-Data and Pay­ment Sys­tems," skriv­er Social Media Today.

🆕 Nye gruppefunktioner

Social Media Today:
"In terms of new fea­tures, first off, Face­book has announced a new set of admin tools for Face­book groups, which will pro­vide more ways for group admins to con­trol their group dis­cus­sions, and man­age engage­ment. 

The biggest addi­tion, from a group man­age­ment per­spec­tive, is Admin Assist, which is a new process that will enable group admins to set up auto­mat­ed rules for post mod­er­a­tion, sav­ing them time in hav­ing to sort through com­mon prob­lem­at­ic posts."

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😠 Facebook-algoritmen straffer medier for forkerte tidspunkter

Det er ser­iøst blevet en hel viden­skab bare at dele sit ind­hold på Face­book...

What's New in Pub­lish­ing:
"Posts spaced rough­ly 10 to 40 min­utes apart result­ed in a slight increase in Face­book traf­fic, appear­ing to be the “sweet spot” for these pub­lish­ers. How­ev­er, the rela­tion­ship between post fre­quen­cy and penal­iza­tion is non­lin­ear: beyond the 40-minute mark, penal­iza­tion occurs again and refer­ral traf­fic dips. 

In the case of news pub­lish­er #2, post­ing at inter­vals of any­where between 40 and 52 min­utes apart results in more penal­iza­tion, yet at the 52-minute mark, the trend revers­es and results instead in a traf­fic boost. It would be dif­fi­cult for a pub­lish­er to divine this kind of pre­cise infor­ma­tion, all the more so as this data con­tin­u­ous­ly fluc­tu­ates."

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🤔 Facebook: Vi er meget mere klar end i 2016

Medi­aWatch:
"Forud for præsi­dent­val­get om fem uger under­streger Face­book, at det sociale medie i dag er langt bedre rustet til at bremse inter­nettes trolde. — Face­book har ændret en hel del siden det amerikanske valg i 2016, siger Nick Clegg, der er vicedi­rek­tør for Face­book med ans­var for glob­ale anliggen­der og kom­mu­nika­tion."

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Det er det vist ikke alle, der er enige i... Recode skriv­er:

"Demo­c­ra­t­ic Par­ty lead­ers are 'bang­ing their head against the wall' after pri­vate meet­ings with Face­book on elec­tion mis­in­for­ma­tion"

🤺 Facebooks eget råd får nu konkurrence

I sid­ste uges Ugerevy kunne du blandt andet læse, at Face­books tilsyn­sråd snart går i gang. I rådet, der skal håndtere eksem­pelvis klager over fjer­net ind­hold, sid­der også danske Helle Thorn­ing-Schmidt.

Nu skriv­er NBC News imi­dler­tid, at en række brancheekspert­er har lavet en konkur­rent til Face­books råd:

"A group of about 25 experts from acad­e­mia, civ­il rights, pol­i­tics and jour­nal­ism announced Fri­day that they have formed a group to ana­lyze and cri­tique Facebook's con­tent mod­er­a­tion deci­sions, poli­cies and oth­er plat­form issues in the run-up to the pres­i­den­tial elec­tion and beyond."

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I sit 'The Interface'-nyhedsbrev behan­dler Casey New­ton (snart eks-The Verge) også his­to­rien om det nye råd:

"Mean­while, the fake Real Over­sight Board tells me that it plans to pick up where the actu­al real Over­sight Board leaves off.

“It’s been mis­re­port­ed as being about ‘con­tent mod­er­a­tion,’ but it’s about address­ing the whole thing: ads, algo­rith­mic ampli­fi­ca­tion, group rec­om­men­da­tions, etc.,” a spokesper­son told me. “The OB is focussing sole­ly on stuff that’s been tak­en down at launch. Our chief con­cern at this time is on what’s up.” Thursday’s Zoom call will be a “cur­tain rais­er” that walks through some of the more dis­turb­ing sce­nar­ios we may see in the run-up to, and after­math, of the Novem­ber 3rd elec­tion, the spokesper­son said."

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"Face­book Ranks Last in Dig­i­tal Trust Among Users"
eMar­keter

✋ Facebook fjerner usand Trump-annonce

The Guardian:
"On Wednes­day the social media plat­form took down the Trump-spon­sored adver­tise­ments which claimed, with­out evi­dence, that accept­ing refugees would increase Amer­i­cans’ risk of Covid-19. The ad, which fea­tured a video of Joe Biden talk­ing about the bor­der and asy­lum seek­ers, claimed, also with­out evi­dence, that the Demo­c­ra­t­ic candidate’s poli­cies would increase the num­ber of refugees from Syr­ia, Soma­lia and Yemen by “700%”."

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🤨 Har højrefløjen det lettere på Facebook?

Politi­co:
"But Face­book says there's a rea­son why right-wing fig­ures are dri­ving more engage­ment. It's not that its algo­rithm favors con­ser­v­a­tives — the com­pa­ny has long main­tained that its plat­form is neu­tral. Instead, the right is bet­ter at con­nect­ing with peo­ple on a vis­cer­al lev­el, the com­pa­ny says."

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YouTube

🇩🇰 Dansk musik er tilbage på YouTube

Så fik KODA og Google angiveligt løst hård­knuden.

Com­put­er­world:
"Den nye aftale bety­der, at pen­gene, som vil til­fly­de de danske kom­pon­is­ter, vil være betinget af, at der er reklamer på video­erne.

'Din konkrete udbe­tal­ing for en video med musik på YouTube afhænger af, hvor mange annon­ceindtægter den enkelte video gener­erer,' hed­der det i aftal­en."

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🤳 YouTube forbedrer Stories på iOS med AI

Ven­ture­Beat:
"Google today launched Look­ing-to-Lis­ten, a new audio­vi­su­al speech enhance­ment fea­ture in YouTube Sto­ries cap­tured with iOS devices. Lever­ag­ing AI and machine learn­ing, it allows cre­ators to take bet­ter self­ie videos by auto­mat­i­cal­ly boost­ing their voic­es and reduc­ing back­ground noise, the com­pa­ny says."

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📊 26% af amerikanerne får deres nyheder fra YouTube

Journalism.org:
"Amer­i­cans are as like­ly to often turn to inde­pen­dent chan­nels as they are to estab­lished news orga­ni­za­tion chan­nels; videos from inde­pen­dent news pro­duc­ers are more like­ly to cov­er sub­jects neg­a­tive­ly, dis­cuss con­spir­a­cy the­o­ries."

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Twitter

🎤 Lyd ruller ud på iOS-Twitter — udskrift er på vej

The Verge:
"Twit­ter has just expand­ed its voice tweets fea­ture, which lets you record a snip­pet of audio to include with a tweet, to more users on iOS. But per­haps more sig­nif­i­cant­ly, Twit­ter is now say­ing it plans to add tran­scrip­tions to voice tweets to improve acces­si­bil­i­ty, which could help address crit­i­cisms from the feature’s June 17th launch."

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🕶 QAnon vil ændre strategi efter Twitter-tiltag

NBC News:
"The shift in tac­tics comes the same week as Twit­ter released new data stat­ing that their ban on QAnon-relat­ed accounts was severe­ly lim­it­ing the reach of the con­spir­a­cy the­o­ry.

A Twit­ter spokesper­son said that QAnon-relat­ed tweets had been cut in half in the two months since the com­pa­ny banned high-pro­file QAnon Twit­ter accounts and sur­faced QAnon-relat­ed tweets low­er in search results."

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🧠 Twitter vil rulle "læs før du tweeter" ud til alle

Meldin­gen er, at de vil lægge den nye funk­tion ud på hele plat­for­men "very soon".

TechCrunch:
"In June, Twit­ter intro­duced a test fea­ture on Android to pro­mote “informed dis­cus­sion” on the plat­form — some­thing social media’s stac­ca­to con­ver­sa­tion­al bursts are rarely con­ducive to.

The exper­i­men­tal prompt appeared for users who went to retweet an arti­cle they hadn’t clicked to open, and sug­gest­ed they read before they retweet."

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🥵 Sådan klarede Twitter sig igennem kæmpe hacker-angreb

Wired:
"Chaos ensued, with many of those who could still tweet cel­e­brat­ing the silenc­ing of the “blue checks.” But it also cre­at­ed an infor­ma­tion bot­tle­neck. The Nation­al Weath­er Ser­vice couldn’t send out a tor­na­do advi­so­ry, and media com­pa­nies, includ­ing WIRED, were unable to tweet news about the hack, leav­ing the offi­cial Twit­ter Sup­port account as the pri­ma­ry reli­able source of infor­ma­tion on the plat­form. The updates trick­led out over one long thread that would ulti­mate­ly extend into Sep­tem­ber, with Twit­ter shar­ing what it knew essen­tial­ly in real-time. And what it knew was this: At least one of those phish­ing phone calls had worked."

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TikTok og resten

🗳 TikTok lancerer in-app-guide til præsidentvalget

Tik­Tok News­room:
"Today we're launch­ing an in-app guide to the 2020 US elec­tions to pro­vide access to author­i­ta­tive infor­ma­tion as we con­tin­ue our work to pro­tect against mis­in­for­ma­tion. The guide con­nects 100 mil­lion Amer­i­cans with trust­ed infor­ma­tion about the elec­tions from the Nation­al Asso­ci­a­tion of Sec­re­taries of State, Bal­lotReady, Sign­Vote, and more. "

Læs pressemed­delelsen

🙅‍♂️ Trumps TikTok-blokering bliver blokeret

Medi­aWatch:
"En føder­al amerikan­sk dom­mer har søndag midler­tidigt sat en stop­per for et for­bud mod at down­loade videoap­pen Tik­tok i USA.

Det sker, blot timer inden at for­bud­det skulle være trådt i kraft, efter at sel­sk­a­bet bag den pop­ulære app har klaget."

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😔 Jøder bliver ramt af antisemitisme på TikTok

NBC News:
"A half-dozen Jew­ish teens on Tik­Tok said they expe­ri­ence anti-Semi­tism near­ly every time they post con­tent to the plat­form, regard­less of whether or not the con­tent is about their Judaism. Some­times it takes the form of deny­ing the exis­tence or the sever­i­ty of the Holo­caust; at oth­er moments, it takes the shape of equat­ing Jews as a peo­ple with the actions of the gov­ern­ment of Israel."

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👍 Snapchat får 1 mio. amerikanere til at stemme

...eller, til at reg­istrere sig som væl­gere, i hvert fald:

NBC News:
"While that is sig­nif­i­cant­ly few­er than the 2.5 mil­lion who have signed up through Face­book, the recruit­ment of Gen­er­a­tion Z and mil­len­ni­al vot­ers could play a larg­er role in affect­ing the out­come in cer­tain dis­tricts."

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✴️ Trump er den største spreder af COVID-19 misinformation

(Nu må tiden så vise, hvor meget af selve syg­dom­men han reelt har spredt...)

The New York Times:
"Cor­nell Uni­ver­si­ty researchers ana­lyz­ing 38 mil­lion Eng­lish-lan­guage arti­cles about the pan­dem­ic found that Pres­i­dent Trump was the largest dri­ver of the 'info­dem­ic.'"

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 Loud vil mindre DAB og mere podcast

...og det giv­er jo egentlig meget god mening.

Medi­aWatch:
"Dab er ikke Radio Louds mål­gruppe, de 15–50 åriges, fore­trukne medieplat­form, og der­for skal radiokanalen satse mere på pod­cast, lyder det fra pro­gram­chef Kim Pihl-Vester."

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😨 Skal medier og udgivere frygte Substack?

Simon Owens:
"Tech­ni­cal­ly these kinds of defec­tions have been pos­si­ble since the advent of blog­ging, but few writ­ers could reach the kind of traf­fic scale required by pro­gram­mat­ic adver­tis­ing to gen­er­ate real rev­enue. The rise of plat­forms like Patre­on and Sub­stack allowed for the mon­e­ti­za­tion of small-but-pas­sion­ate audi­ences.

I can only imag­ine that the trend will accel­er­ate, which means the line between main­stream media out­lets and solo con­tent cre­ation will become more porous in the com­ing years. But just as promi­nent cre­ators can break off from lega­cy out­lets to hang up their own shin­gles, I can also see tal­ent flow­ing in the oppo­site direc­tion. Which brings me to the next news item."

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Mere om nyheds­breve og Sub­stack:

"Publishing’s next big trend: 'mon­e­tiz­ing the indi­vid­ual'"
What's New in Pub­lish­ing

"7 things we’ve learned from launch­ing a dai­ly newslet­ter"
What's New in Pub­lish­ing

🤖 Kan man lave en algoritme til public service-nyheder?

Lon­don School of Eco­nom­ics / Polis:
"How can we pro­duce more rel­e­vant news sto­ries and at the same time pro­mote the val­ues of out­stand­ing pub­lic ser­vice jour­nal­ism? This is the key ques­tion fac­ing Swedish Radio (SR) in con­struct­ing its new edi­to­r­i­al algo­rithm. In this arti­cle, Olle Zachri­son, Head of Dig­i­tal News Devel­op­ment, explains how the sys­tem is empow­er­ing local edi­tors across the coun­try. "

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✨ Wikipedia får nyt design

Wiki­me­dia:
"Forth­com­ing changes to the desk­top include a recon­fig­ured logo, col­lapsi­ble side­bar, table of con­tents, and more! You can see the full list of new fea­tures on Medi­aWi­ki. These changes will hap­pen incre­men­tal­ly over a long peri­od of time, to allow for ample user test­ing and feed­back. If all goes to plan, these improve­ments will be the default on all wikis by the end of 2021, timed with Wikipedia’s 20th birth­day cel­e­bra­tions. "

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🚀 Seks danske mediehuse lancerer Publisher Platform version 1

Medi­aWatch:
"De seks mediehuse, der står bag den nye annon­ce­plat­form, Pub­lish­er Plat­form, vil gerne have flere medi­er ombord, siger for­mand, der lige som et mediebu­reau peger på ét led, der kræver arbe­jde for at gøre sig gældende mod Google og Face­book."

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Vigtig pointe: "Annon­cer sælges baseret på kon­tekst og ikke cook­ies"

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Du kan læse mere i pressemed­delelsen fra JP/Politikens Hus:

"TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medi­er og Sjæl­landske Medi­er står bag lancerin­gen af den nye dig­i­tale reklame­plat­form, hvor annon­cør­erne er garan­teret en dan­sk, jour­nal­is­tisk kvalitet­skon­tekst og fuld val­u­ta for pen­gene."

💰 Flere medier tester "penge eller data, tak"

I Ugerevyen fra uge 38 kunne du læse, hvor­dan Gaffa lancerede et "annon­cepas" i kam­p­en mod adblockere.

Nu forsøger andre danske medi­er sig med noget lig­nende.

Medi­aWatch skriv­er, hvor­dan Jysk/Fynske vil kræve penge fra de brugere, der ikke vil betale med data. Og i JP/Politikens Hus kig­ger de også på mulighed­erne.

💸 Google vil give medier penge for showcases

Axios:
"Google will pay pub­lish­ers more than $1 bil­lion over the next three years to cre­ate and curate high-qual­i­ty jour­nal­ism for a new set of fea­tures called Google News Show­case, exec­u­tives tell Axios. 

Why it mat­ters: This is Google's biggest ever finan­cial com­mit­ment to the news indus­try. In 2018, it pledged $300 mil­lion to efforts sup­port­ing the news indus­try. This announce­ment builds on that effort and its exist­ing news licens­ing pro­gram, where it pays select pub­lish­ers to fea­ture their sto­ries in Google News and Search."

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"Google is giv­ing $1 bil­lion to news pub­lish­ers — to help con­vince gov­ern­ments not to take a whole lot more than that"
Nie­man Lab

📈 Svenske medier går frem på digitale indtægter

Journalisten.se:
"Den sven­s­ka mor­gon­pressen ökade sina dig­i­ta­la läsar­in­täk­ter med 56 pro­cent under förs­ta halvåret 2020. Tobias Lind­berg, ana­lytik­er på TU Medi­er i Sverige, ser tre förk­laringar till reko­rdöknin­gen: coro­na, moms – och Net­flix."

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🤜 Coronavirus vs. bannere: Minus 20%

Medi­aWatch:
"Det generelle fald på annon­ce­markedet, som coro­n­akrisen har ført med sig, ram­mer også ban­ner­sal­get, der har fået en mave­puster i første halvår, vis­er tal fra Danske Medi­er."

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🔮 Er kuraterede markedspladser fremtiden for programmatic?

The Drum:
"There are mul­ti­ple advan­tages to curat­ed mar­ket­places. A key one for agen­cies and hold­ing com­pa­nies is that they enable them to part­ner with tech­nol­o­gy com­pa­nies and mine for the best media on the sup­ply side. The mod­el is evolv­ing to offer new pro­gram­mat­ic sup­ply solu­tions that focus on dri­ving per­for­mance with high qual­i­ty inven­to­ry and trans­paren­cy."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

📱 Sådan lavede The New York Times et designsystem til Android

The New York Times Open:
"When the NYT Cook­ing team start­ed prepa­ra­tions to build an Android app in April 2019, we didn’t have a design sys­tem. At the time, our design team was made up of two design­ers and a design man­ag­er, which meant we often jug­gled a lot of work. As the sole design­er on the Android project, I knew that it was the per­fect oppor­tu­ni­ty to cre­ate a design sys­tem that the NYT Cook­ing Android team could use. These are some of the steps I took."

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👎 Apple får (igen) kritik får gebyrer i App Store

Version2:
"Blandt de util­fredse sel­sk­aber er Face­book og Spo­ti­fy, og de tilslut­ter sig dermed udviklervirk­somhe­den Epic Games, der står bag spillet For­nite, og som tidligere indledte en kon­flikt med Apple om netop gebyr­erne i App Store."

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"Apple makes unex­pect­ed con­ces­sion on 30% App Store fees"
Finan­cial Times

Det er ikke kun Apple:

"Google to Increase Push for Apps to Give Cut of In-App Pur­chas­es"
Bloomberg

👩‍💻 Teknologien bag præsidentkampagnerne

MIT Tech­nol­o­gy Review:
"Data exchanges allow cam­paigns and PACs to share data, mak­ing out­reach and mes­sag­ing more effi­cient and com­pre­hen­sive. Repub­li­cans have used Data Trust since 2013—it’s a one-stop shop that includes an exchange, vot­er data, and data host­ing ser­vices. Democ­rats ini­tial­ly felt this was a vio­la­tion of Fed­er­al Elec­tion Com­mis­sion rules against coop­er­a­tion between dif­fer­ent types of polit­i­cal orga­ni­za­tions, such as PACs, non­prof­its, and the cam­paigns them­selves. The Amer­i­can Democ­ra­cy Legal Fund, a demo­c­ra­t­ic group, sued Data­Trust and lost … so nat­u­ral­ly Democ­rats spun up their own ver­sion. That’s the Demo­c­ra­t­ic Data Exchange that went live in June."

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🎶 Twitch tilføjer streaming af musik

TechCrunch:
"Twitch today is intro­duc­ing a new tool, Sound­track by Twitch, that will allows it cre­ators to add licensed music with­in their streams. The fea­ture, which has been in devel­op­ment over the past year, is meant to not only make it eas­i­er to find rights-cleared music, but also to address the ongo­ing issues cre­ators face with hav­ing their archives mut­ed."

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• Kategori: Opsamlinger