Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Opgradér din ind­bakke — abon­nér på nyheds­brevet:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🐦
Flere historier udspringer fra Twitter

DMJX:
"Men hvad bety­der denne twit­teris­er­ing? I en ny artikel reflek­ter­er Mette Mørk, der er lek­tor i jour­nal­is­tik, og Roger Buch, som forsker i blandt andet poli­tik, medi­er og demokrati, over, hvad der sker, når hur­tige, frag­men­tariske og over­fladiske pri­or­iteres frem for dyb­den. "

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🤦🏻‍♂️
Nu må du godt lave DR-memes

I okto­ber bad DR en række influ­encere om ikke at bruge billed­er fra deres udsendelser. Det blev mødt med undren, for nor­malt er der brede ram­mer, når det som her gælder satire.

I denne uge vendte DR – og vil nu ikke gøre noget ved netop satiriske memes.

Medi­aWatch skriv­er:

"Efter debat om bru­gen af DR's ind­hold i memes på net­tet skriv­er DR i et svar til Folketingets Kul­tu­rud­valg, at DR fre­mover som udgangspunkt ikke vil påtale bru­gen, hvis der er tale om satiriske memes – i andre til­fælde vil DR fort­sat hånd­hæve sin ophavs­ret."

🤐
Jodel lukker for sladderen

Ekstra Bladet:
"'Vi har beslut­tet at lukke alle kanaler, der bliv­er beteg­net som slad­der efter lange kon­sul­ta­tion­er med brugere og bruger, influ­encere, reser­achere og jour­nal­is­ter,' lyder beske­den, når man åbn­er appen.

I indlægget fork­lar­er Jodel, at deres ret­ningslin­jer og mulighe­den for at anmelde kom­mentar­er ikke har været nok."

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⚖️
DR vil ikke følge BBCs stramme retningslinjer

Jour­nal­is­ten:
"For BBC-ansat­te er det slut med at ytre sig om 'kon­tro­ver­sielle emn­er' på pri­vate SoMe-pro­fil­er. Så nagelfast vil de ikke for­mulere det i DR, siger direk­tør i DR Nyhed­er Sandy French"

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😲
Studie: Links klarer sig bedre end billeder på Facebook

What's New In Pub­lish­ing:
"'Shar­ing a mix of link posts and pho­to posts has a neg­a­tive effect on per­for­mance for pub­lish­ers, com­pared to exclu­sive­ly shar­ing link posts,' accord­ing to a new study by social pub­lish­ing plat­form, Echobox. "

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😳
Twitter har travlt med at markere Trump-tweets

The Verge:
"Three days after Elec­tion Day, Pres­i­dent Trump is still tan­gling with mod­er­a­tors in an effort to spread false claims about sup­posed elec­tion fraud. The pres­i­dent tweet­ed eight times on Thurs­day night and saw ful­ly half of the tweets restrict­ed by Twit­ter, block­ing retweets and replies as it has done with pre­vi­ous infrac­tions."

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💥
300.000 valg-tweets blev markeret

Twit­ter Blog:
"Approx­i­mate­ly 300,000 Tweets have been labeled under our Civic Integri­ty Pol­i­cy for con­tent that was dis­put­ed and poten­tial­ly mis­lead­ing. These rep­re­sent 0.2% of all US elec­tion-relat­ed Tweets sent dur­ing this time peri­od.

456 of those Tweets were also cov­ered by a warn­ing mes­sage and had engage­ment fea­tures lim­it­ed (Tweets could be Quote Tweet­ed but not Retweet­ed, replied to or liked)."

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⚠️
...og tester nye advarsler

Social Media Today:
"As Twit­ter con­tin­ues to add warn­ing labels to tweets which make poten­tial­ly untrue claims about the results of the US Elec­tion, and the vot­ing process, it's also appar­ent­ly test­ing some new warn­ings which expand on the cur­rent pop-ups when users attempt to re-tweet a dis­put­ed update."

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👋
Konservative forlader Twitter

BBC:
"Twit­ter alter­na­tive Par­ler has become the most-down­loaded app in the Unit­ed States as con­ser­v­a­tives flock to the self-styled "free speech" app after the US elec­tion."

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😬
TikTok havde også problemer med misinformation

The Guardian:
"The report iden­ti­fied 11 exam­ples of elec­tion mis­in­for­ma­tion on Wednes­day that racked up more than 200,000 com­bined views before Tik­Tok removed them. On Thurs­day, it found that videos push­ing a Qanon-relat­ed con­spir­a­cy the­o­ry about bal­lots went viral, amass­ing more than 200,000 views in just a few hours before Tik­Tok removed them for vio­lat­ing its mis­in­for­ma­tion pol­i­cy."

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🤷🏼‍♂️
...og hvad skete der egentlig med TikTok-salget?

Pro­to­col:
"Today is the day we've all been wait­ing for! The epic con­clu­sion to the Tik­Tok dra­ma. Everyone's on pins and nee­dles, the closed-door meet­ings are going through the ni — wait, one sec, I'm being told that's not right, and that actu­al­ly every­one has com­plete­ly for­got­ten about this par­tic­u­lar "nation­al secu­ri­ty issue" and bil­lion-dol­lar deal and it turns out this was basi­cal­ly a polit­i­cal farce that seems over­whelm­ing­ly like­ly to come to noth­ing?"

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"New fore­cast pegs Tik­Tok to top 1.2B month­ly active users in 2021"
TechCrunch

💬
Nu kommer der forsvindende beskeder i Messenger og Instagram

TechCrunch:
"Face­book today announced its new Snapchat-like fea­ture for dis­ap­pear­ing mes­sag­ing, Van­ish Mode, is arriv­ing on Mes­sen­ger and Insta­gram. The fea­ture, meant for more casu­al con­ver­sa­tions, allows users to set chats to auto­mat­i­cal­ly delete after the mes­sage is seen and the chat is closed."

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✨
...og WhatsApp

Face­book News­room:
"When dis­ap­pear­ing mes­sages is turned on, new mes­sages sent to a chat will dis­ap­pear after sev­en days, help­ing the con­ver­sa­tion feel lighter and more pri­vate. In a one-to-one chat, either per­son can turn dis­ap­pear­ing mes­sages on or off. In groups, admins will have the con­trol."

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💨
Twitters "Fleets" kommer nu til Japan

Social Media Today:
"It's been a while since we've had a Fleets update, but today, Twit­ter announced that its Sto­ries-like, ver­ti­cal pre­sen­ta­tion-aligned, dis­ap­pear­ing con­tent option is being expand­ed to users in Japan, mark­ing the next stage of its broad­er roll-out."

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🤬
Facebook volder annoncører problemer

Social Media Today:
"As Face­book works to man­age the ongo­ing ten­sion and con­fu­sion around the US elec­tion, it seems that some­thing may have gone awry with­in its ad pro­cess­ing sys­tems, which has caused some major headaches for mar­keters over the past 24 hours.

In the after­noon yes­ter­day (US time), Face­book acknowl­edged that a high num­ber of adver­tis­ers were 'expe­ri­enc­ing issues with their accounts, such as ad rejec­tions'. "

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✋
Google og Facebook blokerer fortsat politiske annoncer

Medi­aWatch:
"En uge efter det amerikanske præsi­dent­valg oprethold­er Face­book og Google fort­sat beslut­nin­gen om ikke at bringe poli­tiske annon­cer."

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🆕
Twitter lancerer karruselannoncer

Social Media Today:
"Carousel ads have been a pop­u­lar choice for mar­keters adver­tis­ing on oth­er social plat­forms for many years, espe­cial­ly on Face­book and Insta­gram. Why is this? It's sim­ple: mar­keters are see­ing pos­i­tive results when using Carousel ads. To prove it, look at any Carousel ad study and you'll find these ads out-per­form stan­dard, sta­t­ic-image ads sig­nif­i­cant­ly. "

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

❗️
De vigtigste tendenser i vores nyhedsforbrug

Jour­nal­is­ten:
"Den årlige rap­port ’Danskernes brug af nyhedsme­di­er’ fra Roskilde Uni­ver­sitet er netop udkom­met, og Jour­nal­is­ten giv­er dig her fem af de vigtig­ste point­er"

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↓

"De meget højre­ori­en­terede stol­er mindst på nyhedsme­dierne"
Jour­nal­is­ten

📺
Flere streamer TV Avisen

Medi­aWatch:
"For DR's nyhed­sud­sendelser, der bliv­er sendt klokken 18.30 og klokken 21, er det sket en stign­ing på hhv. 86 pct. og 73 pct. i forhold til, hvor mange der streamede nyhed­sud­sendelserne på DRTV i samme peri­ode sid­ste år. Trods frem­gang på DRTV ser cir­ka ni ud af ti seere TV Avisen via flow på DR1."

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🎧
Satte Spotify sig lige på hele podcast-værdikæden?

Pod Cul­ture:
"Spo­ti­fy has, this week, acquired Mega­phone in a deal that The Verge reports as being worth $235m. [...] In a way, Mega­phone was the last piece of the puz­zle — a pure host­ing com­pa­ny (Anchor is also that, though in tech­land it’s val­ue is per­ceived as being pod­cast cre­ation, rather than host­ing). They can now offer a nose-to-tail expe­ri­ence for pod­cast­ers, from cre­ation with Anchor, host­ing with Mega­phone, dynam­ic adver­tis­ing with their own Stream­ing Ad Inser­tion (SAI), and dis­tri­b­u­tion with Spo­ti­fy."

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🎧
Spotify overvejer – måske – Podimo-lignende tjeneste

The Verge:
"Spo­ti­fy appears to be inter­est­ed in launch­ing a sub­scrip­tion pod­cast ser­vice that would offer access to orig­i­nal shows or exclu­sive episodes for a month­ly fee. The poten­tial ser­vice was described in a sur­vey sent out through Spotify’s app, which was report­ed on by Andrew Wal­len­stein, pres­i­dent of Vari­ety’s Intel­li­gence Plat­form."

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↓

Nie­man Lab stiller det store spørgsmål:
"Can Spo­ti­fy be the one to con­vince peo­ple to pay for pod­casts?"

🎙
Journalisten lancerer podcast om kommunikation

Jour­nal­is­ten:
"Hver uge dykker Line Ern­lund sam­men med to af branchens dygtig­ste råd­gi­vere ned i ugens store kom­mu­nika­tion­ssager og ser på, hvor­dan de blev løst – og hvor­dan de kunne være løst."

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📺
Netflix tester ...en tv-kanal?

TechCrunch:
"Net­flix is test­ing out a pro­grammed lin­ear con­tent chan­nel, sim­i­lar to what you get with stan­dard broad­cast and cable TV, for the first time (via Vari­ety). The stream­ing com­pa­ny will still be stream­ing said chan­nel — it’ll be accessed via Netflix’s brows­er-based web­site — and it will be ini­tial­ly avail­able in France only, hav­ing rolled out to select areas on Novem­ber 5, with plans to expand to more of France through Decem­ber."

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😬
Rygte: Trump vil starte digitalt medieselskab

Axios:
"Pres­i­dent Trump has told friends he wants to start a dig­i­tal media com­pa­ny to clob­ber Fox News and under­mine the con­ser­v­a­tive-friend­ly net­work, sources tell Axios."

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↓

"My two days watch­ing News­max, the net­work wag­ing war on Fox News from the right"
Vox

😯
Disney+ når hver sjette dansker

Medi­aWatch:
"I okto­ber brugte 16 pct. den nye stream­ingt­jen­este Dis­ney+, der dermed har over­halet flere etablerede konkur­renter på markedet. Især – næsten dobbelt så mange – børn og unge brugte tjen­esten. Den nye konkur­rence skær­p­er DR's fokus på at skille sig ud fra uden­landske konkur­renter."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🚀
SDU lancerer inkubatorforløb

Medi­etrends:
"Inku­ba­tor­for­lø­bet forankres som en udbygn­ing på faget “Inno­va­tion og Entre­prenørskab for Jour­nal­is­ter”. Efter eksamen kan de stud­erende pitche deres pro­jek­ter for FST Growth, og er der et match, kan de stud­erende vin­de prak­tisk og økonomisk hjælp, til at kval­i­fi­cere deres ide yderligere i et skræd­der­syet inku­ba­tor-for­løb. 

Samar­be­jdet er et af de første ini­tia­tiv­er der udspringer af Media City Odense, hvor SDU sam­men med bl.a. medie – og teknolo­givirk­somhed­er er gået sam­men om at udvikle et inno­va­tions- og væk­st­miljø inden for medieom­rådet."

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🎤
Skævvrider Public Service podcast-markedet?

Medi­aWatch / debatindlæg af Bjørn Vester­gaard:
"Et kig på det danske Pod­castin­dex vis­er, at det er tungt domineret af pod­casts fra DR, som lever af pub­lic ser­vice-midler. Læg der­til Radio4, som også pro­duc­er­er et stort antal pod­casts, lige­som Radio24syv gjorde det, og med den sen­este til­fø­jelse af en ny pul­je stats­fi­nan­sierede pod­casts fra Radio Loud bliv­er det efter­hån­den næsten umulige konkur­rencevilkår, man har som pri­vat, egen­fi­nan­sieret pod­cast­pro­du­cent."

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🤳
Sådan skaber Gallery Media indtægt på TikTok

Digi­day:
"Pub­lish­ers do not yet have a quick and easy, one-size fits all strat­e­gy for mon­e­tiz­ing Tik­Tok.

But for Gallery Media, pub­lish­er of women’s lifestyle brand Pure­Wow and gam­ing and inter­net cul­ture brand One37pm, Tik­Tok is now a mid-sev­en-fig­ure busi­ness, accord­ing to CEO Ryan Har­wood. He declined to dis­close the hard rev­enue amount."

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👎
ESPN lukker esport-redaktion

The Esport Observ­er:
"'We have made the dif­fi­cult deci­sion to cease oper­a­tions for our ded­i­cat­ed dai­ly esports edi­to­r­i­al and con­tent,' an ESPN spokesper­son told The Esports Observ­er. 'We rec­og­nize esports as an oppor­tu­ni­ty to expand our audi­ence, and we’ll con­tin­ue to do so through cov­er­age from the broad­er team for major events, break­ing news and cov­er­age.'"

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😲
BuzzFeed vil sælge sexlegetøj

Digi­day:
"BuzzFeed’s name and sig­na­ture bright red col­or will be used to sell a new vibra­tor this fall in the publisher’s lat­est effort to become the internet’s author­i­ty on sex and well­ness.

To do it, the pub­lish­er is deep­en­ing its ongo­ing, two-year-long part­ner­ship with sex toy man­u­fac­tur­er and porn com­pa­ny Belle­sa, which start­ed out as an affil­i­ate and adver­tis­ing rela­tion­ship but has since extend­ed into a roy­al­ty-based licens­ing agree­ment for the new prod­uct called the Buz­zFeed AirVibe that launched this week."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🌐
Net Applications dropper browser-måling

Ven­ture­Beat:
"So why is Net Appli­ca­tions killing off Net­Mar­ket­Share? Don’t act sur­prised when I tell you the undis­put­ed mar­ket leader has some­thing to do with it.

In Jan­u­ary, Google pro­posed dep­re­cat­ing the User-Agent string (used to iden­ti­fy which brows­er and oper­at­ing sys­tem is being used) as part of its war on fin­ger­print­ing. Net Appli­ca­tions says the change will break NetMarketShare’s device detec­tion tech­nol­o­gy and “cause inac­cu­ra­cies for a long peri­od of time.” Add the ongo­ing prob­lem of fil­ter­ing out bots to pre­vent skew­ing of the result, and Net Appli­ca­tions decid­ed it was best to throw in the tow­el after 14 years."

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⚙️
LinkedIn open-sourcer ML-bibliotek

Ven­ture­Beat:
"LinkedIn today open-sourced Dagli, a machine learn­ing library for Java (and oth­er JVM lan­guages) that osten­si­bly makes it eas­i­er to write bug-resis­tant, read­able, mod­i­fi­able, main­tain­able, and deploy­able mod­el pipelines with­out incur­ring tech­ni­cal debt."

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🤖
Google-AI skal gøre det lettere at søge viden på tværs af sprog

Ven­ture­Beat:
"Mul­ti­lin­gual enti­ty link­ing involves link­ing a text snip­pet in some con­text to the cor­re­spond­ing enti­ty in a lan­guage-agnos­tic knowl­edge base. Knowl­edge bases are essen­tial­ly data­bas­es com­pris­ing infor­ma­tion about enti­ties — peo­ple, places, and things."

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😠
EU sender antitrust-beskyldninger mod Amazon

Ven­ture­Beat:
"The Euro­pean Com­mis­sion has for­mal­ly accused Ama­zon of mis­us­ing third-par­ty mer­chant data on its plat­form to gain a com­pet­i­tive advan­tage for its own prod­ucts. The new antitrust case marks Euro­pean reg­u­la­tors’ lat­est sal­vo against the dom­i­nant U.S. tech com­pa­nies."

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🤔
Hvad vil Biden betyde for tech?

Colum­bia Jour­nal­ism Review:
"Biden  has spo­ken out against Sec­tion 230, and his con­cerns seem to be dri­ven by the idea that the plat­forms dis­trib­ute dis­in­for­ma­tion and then face no penal­ties for doing so. “Sec­tion 230 should be revoked, imme­di­ate­ly,” Biden said last year, adding that Face­book and the oth­er plat­forms are “prop­a­gat­ing false­hoods.” The idea that the major dig­i­tal com­pa­nies should do more to stop dis­in­for­ma­tion isn’t con­tro­ver­sial: a num­ber of experts CJR spoke to as part of an inter­view series using our Gal­ley dis­cus­sion plat­form said they believe Sec­tion 230’s pro­tec­tions could be amend­ed in some cas­es, as a way of forc­ing the plat­forms to take action. How exact­ly that might hap­pen remains to be seen."

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• Kategori: Opsamlinger