Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧨 Facebook Files og whistleblower-historien fortsætter

Læs denne uges Ugerevy-artikel:

Hvad skal vi med Face­book?

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💥 Facebook ramt af kæmpe nedbrud

Ja, "kæmpe" dækker det vel ikke rigtigt, når samtlige Face­book-plat­forme og ‑pro­duk­ter samt medar­be­jdernes interne sys­te­mer og sågar adgang til bygninger går ned med et brag. Reuters fortæller, at Face­book-imperi­et var nede i 6 timer, hvor de 3,5 mil­liarder brugere ikke havde adgang.

I en artikel på Face­book Engi­neer­ing sagde Face­book und­skyld til alle dem, der afhænger af dem og fork­larede, at ned­brud­det opstod i forbindelse med vedlige­hold­elsen af den back­bone, der binder Face­books enorme netværk af com­put­ere sam­men:

"Dur­ing one of these rou­tine main­te­nance jobs, a com­mand was issued with the inten­tion to assess the avail­abil­i­ty of glob­al back­bone capac­i­ty, which unin­ten­tion­al­ly took down all the con­nec­tions in our back­bone net­work, effec­tive­ly dis­con­nect­ing Face­book data cen­ters glob­al­ly. Our sys­tems are designed to audit com­mands like these to pre­vent mis­takes like this, but a bug in that audit tool didn’t prop­er­ly stop the com­mand. 

This change caused a com­plete dis­con­nec­tion of our serv­er con­nec­tions between our data cen­ters and the inter­net."

Denne fejl affødte en anden fejl; at Face­books DNS-ser­vere deak­tiverede netvær­kets Bor­der Gate­way Pro­to­col, BGP. Som du kan læse hos TechCrunch, er BGP det sys­tem, som netværk bruger til at finde den hur­tig­ste vej, når der skal sendes data til et andet netværk via inter­net­tet.

Ergo har vi alt­så her at gøre med nogle af de aller­mest grundlæggende ele­menter af inter­net­tets fun­da­ment.

I Face­book Engi­neer­ing-artiklen kan du også læse, at de måtte have folk ude og arbe­jde på selve dat­a­cen­trene, som også blandt andet The Verge kunne fortælle.

Ifølge Ars Tech­ni­ca har ned­brud­det kostet Face­book mindst 60 mil­lion­er dol­lars, svarende til mere end 380 mil­lion­er kro­ner og har deru­dover påvir­ket Face­book-aktien, der faldt 4,9 pro­cent mandag.

Deru­dover har Face­book efter ned­brud­det ændret på reglerne for hjem­mear­be­jde, så de ansat­te nu skal bede om formel god­k­endelse til at arbe­jde hjem­me­fra.

Læs også:

When Face­book went down this week, traf­fic to news sites went up
Nie­man Lab

Why did some pub­lish­ers gain traf­fic from the Face­book out­age?
One Man & His Blog

How Down­de­tec­tor Has Become Go-To Site for Online Dis­rup­tions
Bloomberg

Telegram says it added 70M users dur­ing day of Face­book and What­sApp out­age
TechCrunch

How the Face­book out­age crip­pled busi­ness­es and com­mu­ni­ca­tion around the world
Rest of World

"Social sci­en­tists have com­piled an expan­sive body of research that shows how peo­ple have come to devel­op a love-hate rela­tion­ship with the social media giant with near­ly 3 bil­lion users."

The Con­ver­sa­tion

👋 CrowdTangle-stifter forlader Facebook

Fra The Verge:

"His depar­ture comes as Face­book is under pres­sure to pub­licly share more data about the con­tent that spreads on its ser­vice. Crowd­Tan­gle, a free tool that lets any­one track pop­u­lar posts across Face­book and Insta­gram, is at the cen­ter of that debate. In recent years, it has been used to show that far-right per­son­al­i­ties are reg­u­lar­ly the most engaged-with accounts on Face­book.

That irri­tat­ed some Face­book exec­u­tives who felt that the data being shared by Crowd­Tan­gle was incom­plete, and ear­li­er this year, the Crowd­Tan­gle team was dis­band­ed as a stand­alone team."

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🤼‍♂️ Opgøret mellem Facebook og FTC går ind i næste omgang

Fra Digi­day:

"The FTC, which is tasked both with pro­tect­ing con­sumers from monop­oly harms as well as safe­guard­ing them from infringe­ments on their pri­va­cy, recent­ly has sig­naled a shift toward com­bin­ing those two mis­sions by address­ing ques­tions on com­pe­ti­tion — par­tic­u­lar­ly in the tech indus­try — through a lens that also rec­og­nizes data use and its pri­va­cy impli­ca­tions."

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👔 YouTube søger chef for podcasting

Fra Bloomberg:

"YouTube is look­ing to hire an exec­u­tive to over­see its pod­cast­ing busi­ness, a new posi­tion for the video giant and a sign that its par­ent, Alpha­bet Inc.’s Google, is start­ing to take the cat­e­go­ry seri­ous­ly."

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🔵 Scroll lukker ned for at blive en del af Twitter Blue

Fra The Verge:

"Scroll’s ad-free sub­scrip­tion web ser­vice is shut­ting down as an inde­pen­dent enti­ty in “approx­i­mate­ly” 30 days, the com­pa­ny announced in an email to sub­scribers. The ser­vice — which was pur­chased by Twit­ter ear­li­er this year — will instead be rolled into the bur­geon­ing Twit­ter Blue pre­mi­um sub­scrip­tion as “Ad-Free Arti­cles.”"

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🤳 Markedsføring sætter fokus på TikTok

Fra Markeds­føring ›››

"Flere og flere brands går på Tik­Tok, men møgsagerne ulmer. Markeds­førings jour­nal­ist Susanne Inge­mann har under­søgt, hvor­dan man laver markeds­føring på den heftigt vok­sende kine­siske plat­form – og tog med Faxe Kon­di på optagelse."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😳 DR i kæmpe organisationsændring

I ugens løb meldte DR ud, at de nedlæg­ger DR Medi­er, som kan kaldes en slags "chefredak­tion" i DR. Medi­aWatch skriv­er, at hver 10. medar­be­jder skal omplac­eres, men at der ikke bliv­er tale om fyringer.

Herun­der får du en række links til artik­ler om ændrin­gen, og ellers har Jour­nal­is­ten sam­let et overb­lik.

• [...] Alt ind­hold skal være dig­i­talt (Jour­nal­is­ten)
• Fag­folk kalder omlægn­ing i DR... (Medi­aWatch)
• P3 Nyhed­er nedlægges som led... (Jour­nal­is­ten)
• Lukn­ing af DR Medi­er sender... (Medi­aWatch)
• DR nedlæg­ger magt­fuldt direk­tørom­råde (Jour­nal­is­ten)
• DR Nyhed­er ændr­er ledelsen (Medi­aWatch)
• P1-chef bliv­er ny chef... (Medi­aWatch)
• Flere chefer fra DR Medi­er... (Medi­aWatch)

(Nogle af over­skrifterne er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er.)

🎧 Historien bag podcasting

Jeg elsker inter­net- og teknologi­his­to­rie, og tøver der­for ikke med at anbe­fale denne Pod­news-artikel om pod­castin­gens (og ordets) his­to­rie.

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🧒 Unge podcast-lyttere foretrækker Spotify

Fra Tran­sis­tor:

"Did you know that near­ly 50% of Gen Z use Spo­ti­fy for pod­casts? The younger you are, the more like­ly you'll be lis­ten­ing there: 24% of Mil­len­ni­als use Spo­ti­fy, but only 17% of Gen X (who pre­fer Apple Pod­casts)."

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🤯 Ozy lukker og slukker

Fra Bloomberg ›››

"Embat­tled media start­up Ozy Media Inc. will shut down fol­low­ing an exo­dus of adver­tis­ers, claims that it inflat­ed its online-traf­fic num­bers and a scan­dal involv­ing its co-founder pos­ing as a YouTube exec­u­tive. "

...og så alligev­el:

This is why you always wait for the post-cred­its scene: Ozy changes its mind and claims it’s still alive (Nie­man Lab)

Læs også:

Fra The New York Times:

"Gold­man Sachs, Ozy Media and a $40 Mil­lion Con­fer­ence Call Gone Wrong"

Fra Colum­bia Jour­nal­ism Review:

"The colos­sal wreck of Ozy"

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📊 Det sker på nettet hvert minut

Tal­lene er ganske overvældende og svære at sætte i kon­tekst, men det er nu meget sjovt at kigge på denne grafik hos Social Media Today.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💡 Sådan gør medier "casual" brugere til betalende abonnenter

Fra Nie­man Lab:

"The good news is that many pub­lish­ers were able to trans­late the news demand into an uptick in new sub­scrip­tions last year, even as news inter­est waned. INMA reports that pub­lish­ers fin­ished 2020 with 58% more online sub­scribers, on aver­age, than they had at the end of 2019. (This data was gen­er­at­ed for INMA by pay­wall and ana­lyt­ics com­pa­ny Piano, across 128 of its pub­lish­er clients.) To sus­tain the growth, news orga­ni­za­tions will have to fig­ure out how to keep light read­ers hap­py."

💸 Google præsenterer "News Revenue Engine"

Fra Google selv:

"The first prod­uct this new GNI-backed team is build­ing will be a stream­lined, sim­ple-to use con­tri­bu­tion man­age­ment sys­tem called the News Rev­enue Engine. This prod­uct, set to be released in ear­ly 2022, will make it eas­i­er than ever for mis­sion-dri­ven dig­i­tal news out­lets to stew­ard and con­vert casu­al read­ers into sus­tain­ing donors."

Mere om News Rev­enue Engine:

This could make it eas­i­er to sup­port your favorite news­room
Poyn­ter

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🇺🇸 Spotify lancerer Audience Network til Anchor

Fra Spo­ti­fy selv:

"This past Feb­ru­ary at Stream On, we announced the Spo­ti­fy Audi­ence Net­work, our first-of-its-kind audio adver­tis­ing mar­ket­place that enables adver­tis­ers to con­nect with lis­ten­ers enjoy­ing a broad range of music and pod­cast con­tent. [...]

Behind the scenes, we’ve con­tin­ued to devel­op new ways for pod­cast cre­ators to earn from their work, includ­ing the launch of sub­scrip­tions and evolv­ing Anchor’s mon­e­ti­za­tion suite. And today, fol­low­ing a suc­cess­ful test peri­od, we are offi­cial­ly open­ing up the Spo­ti­fy Audi­ence Net­work to Anchor cre­ators in the U.S. "

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💳 Sådan kan medier få gavn af dynamiske paywalls

Fra What's New in Pub­lish­ing:

"Dynam­ic pay­walls use machine learn­ing and arti­fi­cial intel­li­gence to adapt to users’ behav­ior and restrict access to con­tent accord­ing­ly. They can auto­mat­i­cal­ly alter arti­cle lim­its and even deliv­er per­son­al­ized sub­scrip­tion pitch­es based on read­ers’ con­sump­tion habits."

Læs også:

Sub­scriber acqui­si­tion: Why The Indy’s propen­si­ty mod­el won ‘Best Use of Data’ at the AOP awards
What's New in Pub­lish­ing

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😔 Oplæsningstjenesten Strillo er gået konkurs

Stril­lo (som jeg skrev om og talte med i novem­ber sid­ste år) har drejet nøglen om, skriv­er Medi­aWatch. Tjen­esten sol­gte oplæs­ning af artik­ler fra forskel­lige medi­er på abon­nement.

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⚠️ Den Danske Ordbog mangler finansiering

I opsam­lin­gen fra uge 39 kunne du læse, at Den Store Danske er lukn­ingstruet. Det samme gælder et andet dan­sk opslagsværk, skriv­er Medi­aWatch.

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📺 HBO Max i offensivt fremstød

Fra Medi­aWatch:

"Alle pre­miere­film fra den amerikanske..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Apples Siri fylder 10 år

Fra The Verge:

"A decade lat­er, the sheen has worn off Siri’s star. “It is such a let­down,” was how Schiller described the promise of voice inter­faces past, and such a descrip­tion could eas­i­ly be applied to Apple’s con­tri­bu­tion to the genre. Every­one who uses Siri has their own tales of frus­tra­tion — times when they’ve been sur­prised not by the intel­li­gence but the stu­pid­i­ty of Apple’s assis­tant, when it fails to car­ry out a sim­ple com­mand or mis­hears a clear instruc­tion."

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👨‍🏫 Headless CMS forklaret for marketers

Fra MarTech ›››

"Head­less and hybrid con­tent man­age­ment sys­tems are soft­ware that serves as a repos­i­to­ry for tex­tu­al and oth­er dig­i­tal con­tent that includes an appli­ca­tion pro­gram­ming inter­face (API) that allows that stored con­tent to be dis­trib­uted to a vari­ety of plat­forms. “Hybrid” sys­tems have some of the char­ac­ter­is­tics of head­less sys­tems and some of those of “tra­di­tion­al” con­tent man­age­ment sys­tems."

🤯 Kæmpelæk hos Twitch

Fra Pro­to­col:

"Twitch has con­firmed a sig­nif­i­cant data breach on Wednes­day that report­ed­ly con­tains pay­outs to top stream­ers, source code, infor­ma­tion relat­ed to an unre­leased Ama­zon-owned Steam com­peti­tor and oth­er sen­si­tive com­pa­ny infor­ma­tion. News of the leak began cir­cu­lat­ing ear­li­er this morn­ing after a user post­ed a link to the data dump on online mes­sage board 4Chan. "

Læs også:

Mere fra Pro­to­col:
"Twitch's secret is out"

Fra TechCrunch:
"Twitch con­firms hack after source code and cre­ator pay­out data leaks online"

Fra Wired:
"A Dev­as­tat­ing Twitch Hack Sends Stream­ers Reel­ing"

Fra Plat­former:
"A cat­a­stro­phe at Twitch"

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😳 Squid Game: Sydkoreansk internetudbyder sagsøger Netflix

Det gør de, for­di de men­er, Net­flix skal betale for al den bånd­bred­de, de bruger, for­di så mange stream­er 'Squid Game', skriv­er Giz­mo­do:

"By SK Broadband’s esti­mates, Net­flix owes 27.2 bil­lion won ($22.9 mil­lion) in 2020 alone. The ISP han­dles rough­ly 1,200 Giga­bits of Net­flix data processed per sec­ond as of Sep­tem­ber, accord­ing to Reuters. That’s up 24 times from May 2018, and pop­u­lar Net­flix Korea pro­duc­tions like Squid Game and D.P. are pur­port­ed­ly a big rea­son why."

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😳 ClearViews ansigtsgenkendelse kan blive mere kontroversiel

Fra Wired:

"The company’s cofounder and CEO, Hoan Ton-That, tells WIRED that Clearview has now col­lect­ed more than 10 bil­lion images from across the web—more than three times as many as has been pre­vi­ous­ly report­ed."

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• Kategori: Opsamlinger