Digitale medier i uge 41 (2021)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Er Zuckerberg en byrde for Facebook?

Læs denne uges Ugerevy-artikel:

🎧 Facebook lancerer hub til podcasts, livelyd og klip i USA

Fra TechCrunch:

"Face­book is expand­ing its invest­ment in audio ini­tia­tives with the launch of a new “Audio” des­ti­na­tion in its mobile app in the U.S., where users will be able to dis­cov­er in one place all the audio for­mats Face­book now hosts, includ­ing pod­casts, Live Audio Rooms and short-form audio.

The com­pa­ny says it’s also mak­ing its Club­house rival, Live Audio Rooms, more broad­ly avail­able to glob­al users, and is begin­ning to roll out a new prod­uct called Sound­bites, a sort of Tik­Tok for audio offer­ing short audio clips."

📃 Her er 4.000 navne, du ikke må nævne på Facebook

Fra The Inter­cept:

"The Inter­cept has reviewed a snap­shot of the full DIO list and is today pub­lish­ing a repro­duc­tion of the mate­r­i­al in its entire­ty, with only minor redac­tions and edits to improve clar­i­ty. It is also pub­lish­ing an asso­ci­at­ed pol­i­cy doc­u­ment, cre­at­ed to help mod­er­a­tors decide what posts to delete and what users to pun­ish."

🚨 Instagram vil fremover advare ved nedbrud

Fra Giz­mo­do:

"On Tues­day, Insta­gram announced that it was test­ing a new fea­ture that would alert users at the top of their Activ­i­ty Feeds when the plat­form is going through some sort of out­age or tech issue. And per­haps most impor­tant­ly, it’ll let those users know when they can expect those prob­lems to be resolved."

Læs også:

Fra Medi­aWatch:
Danske nyhedsme­di­er fik 19 pct....

Fra MarTech:
Facebook’s fail­ure high­lights why email reigns

🇺🇸 Derfor er Facebook dårligt til lokalnyheder

Fra Nie­man Lab:

"The com­bi­na­tion of local news out­lets being bought out by big­ger media con­glom­er­ates and the ever-present influ­ence of social media in help­ing spread news seems to have cre­at­ed a new phe­nom­e­non, accord­ing to a new study: Issues of impor­tance to local audi­ences are being drowned out in favor of hard­er-hit­ting news pieces with nation­al rel­e­vance."

😬 Politikere annoncerer forkert på Facebook

Fra Markeds­føring:

"Flere kan­di­dater til kom­mu­nal­val­get mål­ret­ter Face­book-opslag til folk, der slet ikke kan stemme på dem. Det vis­er, at det er ”amatør­ernes” val­gkamp, siger ekspert Ben­jamin Rud Elberth. En af dem, det smut­tede for, var tidl. CMO og byrådsmedlem Hanne Bjørn-Klausen (K)."

😕 Facebook blokerede "ligestilling" i annonce

Fra Markeds­føring:

"Det dig­i­tale bureau Abtion måtte ikke skrive ordet ”ligestill­ing” i Face­book-annonce, for­di det blev opfat­tet som poli­tisk. Face­book beklager"

🤔 Twitter vil nudge os til bedre opførsel

Fra Bloomberg:

"The changes are sub­tle. If you are about to berate some­one in a tweet reply, the com­pa­ny may show you a pop-up ask­ing you to recon­sid­er your lan­guage. If you are about to retweet an arti­cle you haven’t read, it’ll nudge you to open it first. A sep­a­rate pop-up alerts you if you’re about to retweet known mis­in­for­ma­tion. These are small tweaks meant to slow us down. Head of prod­uct Kayvon Beykpour calls them 'speed bumps.'"

👀 Det skal blive lettere at opdage Twitter Spaces

Fra Social Media Today:

"It’s been in test­ing for some time, and avail­able to select­ed for the past few weeks. But now, Twit­ter is launch­ing a broad­er roll out of its new Spaces tab in the app, which will help to improve Spaces dis­cov­ery by high­light­ing in-progress audio broad­casts in the app."

🇨🇳 LinkedIn lukker i Kina

Fra The Wall Street Jour­nal:

"LinkedIn, in a state­ment Thurs­day, said that it made the deci­sion after 'fac­ing a sig­nif­i­cant­ly more chal­leng­ing oper­at­ing envi­ron­ment and greater com­pli­ance require­ments in Chi­na.'"

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🇩🇰 Forskning skal kigge på mediers brug af anbefalingsalgoritmer

Fra RUC:

"Flere nyhedsme­di­er i Dan­mark og i udlan­det er beg­y­n­dt at ind­føre en lig­nende mod­el, hvor brugerne bliv­er præsen­teret for nyhed­er, som de for­modes at være inter­esserede i ud fra deres tidligere adfærd. [...]

Spørgsmålet er, hvad de per­son­alis­erede nyhed­er bety­der for vores nyheds­for­brug? Bliv­er vi præsen­teret for min­dre diver­sitet i nyhed­erne, og går nogle nyhed­er tabt, for­di vi blot får mere af det samme?  Det skal forskn­ing­spro­jek­tet ’Safe­guard­ing Diver­si­ty in News Rec­om­men­da­tion’ under­søge over de næste to år."

📈 Se & Hør vil være blandt de største

I løbet af to til tre år vil Se & Hør gerne være Dan­marks fjerde største nyhedssite efter TV 2, Ekstra Bladet og B.T., skriv­er Jour­nal­is­ten.

Læs også:

Fra Medi­aWatch:
Se & Hør udvider på...

🎤 3 apps til at inddrage dine lyttere på lyd

Fra Journalism.co.uk:

"Pod­casts and social audio apps like Club­house and Twit­ter Spaces often dom­i­nate when news­rooms think about audio sto­ry­telling, but they are far from the only play­ers in town. Here are three oth­er apps to con­sid­er, and some of the ways in which jour­nal­ists can deploy them."

📊 Spotify nærmer sig Apple Podcasts – og så alligevel ikke

Fra Pod­news:

"Spo­ti­fy is clos­ing in on Apple Pod­casts and indie pod­cast apps are becom­ing less pop­u­lar, accord­ing to new data released to Pod­news by Pod­trac today. Cal­cu­lat­ed from over a bil­lion US pod­cast down­loads in Sep­tem­ber, for month­ly audi­ence, Spo­ti­fy is now less than three per­cent­age points away from Apple. But, for month­ly streams/downloads, Apple is more than sev­en times larg­er — and that number’s grow­ing."

Fra selve artiklen:

"It’s here that the dif­fer­ence between Apple and Spo­ti­fy is most obvi­ous. Spo­ti­fy appears to be used by the occa­sion­al pod­cast user; Apple (and Over­cast) by the pod­cast fan. This may be that Spo­ti­fy users also use the app for music stream­ing; but it may also rep­re­sent an oppor­tu­ni­ty for Spo­ti­fy to sig­nif­i­cant­ly increase its mar­ket share over­all.

It should be not­ed that this data will be affect­ed by auto­mat­ic down­loads. Over­cast down­loads new shows until your phone fills up; by default, Apple Pod­casts con­tin­ues auto­mat­i­cal­ly down­load­ing shows until it notices you’re not lis­ten­ing any more. On the oth­er hand, Spo­ti­fy (and browsers like Chrome) stream pod­casts instead in most cas­es. This dif­fer­ence may explain some of this data."

🥰 Chrome på Android forsøger at genoplive RSS

Fra Giz­mo­do:

"Google now lets you “fol­low” sites with­in its mobile brows­er. The fea­ture has a sim­i­lar effect to fol­low­ing an account on Twit­ter or Insta­gram, except you get con­tent updates through Chrome on the new tab page. The abil­i­ty is wide­ly avail­able to any­one on Android run­ning the lat­est ver­sion of Chrome 94 that was pushed out to the Play Store at the end of Sep­tem­ber."

💌 The Atlantic vil hyre nyhedsbrevsskribenter

Fra Recode:

"The Atlantic is launch­ing a newslet­ter offer­ing that wants to bring writ­ers under the Atlantic’s umbrel­la (and pay­wall) while let­ting them stay semi-inde­pen­dent."

ℹ️ Lea Korsgaard stopper som Zetland-chefredaktør

Posten overtages i stedet af Ida Ebbens­gaard skriv­er Zet­land selv. Kors­gaard skal være bestyrelses­for­mand, og Medi­aWatch skriv­er, at hun drøm­mer om at bygge medi­er som Zet­land i andre lande.

Hos Medi­aWatch kan du også læse, at Ebbens­gaard vil styrke Zet­land på tre områder.

⚔️ Kulturministeriet ansætter chef for techgigant-kontor

Ved­k­om­mende hed­der Andreas Flen­st­ed Geert­sen, og han kom­mer fra still­in­gen som som souschef og sekre­tari­at­sled­er for Dan­marks tech-ambas­sadør, skriv­er Medi­aWatch.

🎧 Gyldendal henter indholdschef fra Podimo

Stef­fen Raas­trup træder ind i en nyopret­tet still­ing som chef for medieud­vikling og salg, skriv­er Medi­aWatch.

⚽️ Bold.dk finder ny chefredaktør

Det bliv­er René Schrøder, der arbe­jder som redak­tør for DR Events og Part­ner­sk­aber og har en for­tid på Ekstra Bladets sport­sredak­tion, skriv­er Medi­aWatch.

👔 Reddit hyrer produktdirektør

Fra TechCrunch:

"Red­dit announced today that it has hired Pali Bhat, the for­mer vice-pres­i­dent of prod­uct and design at Google Cloud, as the company’s first chief prod­uct offi­cer. Bhat will be tasked with over­see­ing Reddit’s prod­uct orga­ni­za­tion and lead­ing the devel­op­ment of tools and fea­tures for the plat­form."

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🇪🇺 Facebook og Google afkræves mere data om politiske annoncer

Fra Politi­co:

"Face­book and Google will have to pro­vide reams of detailed infor­ma­tion on how polit­i­cal groups tar­get peo­ple via online ads or face steep fines, accord­ing to Euro­pean Com­mis­sion draft pro­pos­als seen by POLITICO."

✨ Sådan lykkes Harvard Business Review med vertikal til unge

Fra Digi­day:

"Har­vard Busi­ness Review inad­ver­tent­ly got ahead of the curve when it launched its Ascend ver­ti­cal in Novem­ber 2016 to focus specif­i­cal­ly on mod­ern, glob­al young pro­fes­sion­als, defined by the pub­li­ca­tion as post­grad­u­ate indi­vid­u­als who are just start­ing out in their careers."

🇨🇭 Medier i samarbejde om ét logind

Fra Nie­man Lab:

"OneL­og brings togeth­er some of the largest and most trust­ed Swiss media com­pa­nies. Their sin­gle sign-on solu­tion will reach 2 mil­lion active accounts in 2022 — rep­re­sent­ing one in four inhab­i­tants in the coun­try."

🤑 Axios har tjent mere end 1 mio. dollars på software

Fra Digi­day:

"In Feb­ru­ary, Axios launched Axios HQ, its soft­ware-as-a-ser­vice busi­ness that is designed to teach com­pa­nies how to write it its trade­marked edi­to­r­i­al style of “Smart Brevi­ty” for inter­nal com­mu­ni­ca­tions.

After just eight months, HQ has earned over $1 mil­lion in soft­ware licens­ing, which starts at $10,000 for an annu­al con­tract, and is pro­ject­ed to hit $1.5 mil­lion by the end of the year, accord­ing to Axios HQ’s gen­er­al man­ag­er Jor­dan Zaslav."

🤼‍♀️ Mediealliance mødes med tech-firmaer om brug af indhold

Danske Pressepub­lika­tion­ers Kollek­tive For­valt­ning­sor­gan­i­sa­tion blev opret­tet for tre måned­er siden for at forhan­dle med tech-fir­maer som Face­book og Google om brug af ind­hold fra medi­er på veg­ne af en række medi­er.

Nu er de indle­dende møder holdt, skriv­er Medi­aWatch.

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Facebook køber AI-startup

Fra Ven­ture­Beat:

"AI.Reverie offered APIs and a plat­form that pro­ce­du­ral­ly gen­er­at­ed ful­ly anno­tat­ed syn­thet­ic videos and images for AI sys­tems. Syn­thet­ic data, which is often used in tan­dem with real-world data to devel­op and test AI algo­rithms, has come into vogue as com­pa­nies embrace dig­i­tal trans­for­ma­tion dur­ing the pan­dem­ic."

Mere om Face­book og AI:

Fra MIT Tech­nol­o­gy Review:
Face­book wants machines to see the world through our eyes

🇩🇰 ...og er på vej med endnu et datacenter i Danmark

Fra Com­put­er­world:

"Face­book køber kæm­pe­grund på 212..."

😎 HTC vil konkurrere med Facebook indenfor VR

Fra Pro­to­col:

"The Flow is HTC's lat­est attempt to com­pete with Face­book in the con­sumer VR space. It's some­thing the com­pa­ny used to be quite good at: The orig­i­nal Vive was at one point con­sid­ered the gold stan­dard in PC VR, thanks in part to track­ing hard­ware engi­neered by Valve that made it pos­si­ble to oper­ate a much larg­er play­space than what was sup­port­ed by Facebook's Ocu­lus Rift."

🧑‍⚖️ Apple appellerer Epic-afgørelse

Fra TechCrunch:

"But the one area where Apple lost ground was in what sort of rules it can make for its own App Store. On this point, the judge sided with Epic Games, say­ing that Apple can no longer pro­hib­it devel­op­ers from point­ing to oth­er means of pay­ment beyond Apple’s own pay­ment sys­tems. Now, Apple is appeal­ing that deci­sion and ask­ing for a stay on the injunc­tion the judge had put into place."

💻 Gå i dybden med Windows 11

Hvis du er inter­esseret i at følge med i, hvor­dan det ser ud ude hos dine brugere, er det værd at kigge med på nyhed­er inden­for browsere og styresys­te­mer. Også hvis du bare selv er inter­esseret 🙂

Fra Com­put­er­world:

"Win­dows 11 er fremti­dens styresys­tem..."