Digitale medier i uge 16 (2022)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤳 Instagram-algoritmen skal fokusere mere på originalt indhold

Fra Social Media Today:

"Today, Insta­gram chief Adam Mosseri has announced that Insta­gram is mak­ing update to the way that it ranks con­tent, in order to put more focus on orig­i­nal work."

💸 Sådan vil Zuckerberg tjene penge på metaverset

Fra The Next Web:

"Meta is explor­ing new ways to mon­e­tize the meta­verse amid dwin­dling prof­its and user num­bers at the com­pa­ny.

Two emerg­ing rev­enue streams have been revealed in the last week: sell­ing vir­tu­al goods and dig­i­tal cur­ren­cy."

🤔 Twitters 'Edit'-knap får redigeringshistorik

Andet ville også være mærke­ligt, kan man sige.

Fra Social Media Today:

"So it looks like you will be able to access a full edit log for each tweet — which won’t elim­i­nate the edit­ing con­cern entire­ly (once peo­ple have re-tweet­ed some­thing, they’re prob­a­bly not going to go back and re-check it), but it could at least give peo­ple an out if they were crit­i­cized for re-tweet­ing a mes­sage that had lat­er been changed to some­thing else."

🐦 Tre steder, hvor Twitter Spaces kan give mening for en redaktion

Fra Journalism.co.uk:

"The social audio fea­ture has giv­en news organ­i­sa­tions like The New States­man and Tor­toise a way to chat with their audi­ence about the sto­ries they are keep­ing a close eye on. But the pos­si­bil­i­ties do not end there"

🧠 Analyser hitter på TikTok

Fra Vox:

"This style of com­men­tary is gain­ing promi­nence among Tik­Tok cre­ators — influ­encers, trend fore­cast­ers, arm­chair media pun­dits, and celebri­ty ana­lysts, to name a few. These “analy­sis cre­ators” are a marked depar­ture from the ear­li­est days of the app when con­tent was short, sim­ple, and straight­for­ward."

💬 WhatsApp præsenterer 'Communities'

Fra Social Media Today:

"What­sApp has announced a new Com­mu­ni­ties fea­ture, which is designed to pro­vide addi­tion­al func­tion­al­i­ty for your group chats in the app, and includes a range of new fea­tures includ­ing file shar­ing, emo­ji reac­tions, group audio calls and more.  "

🔮 Skal Twitter have ny ledelse?

Fra Plat­former:

"Today, let’s con­sid­er the weekend’s news about Elon Musk and his effort to buy Twit­ter along two dimen­sions: the prac­ti­cal con­sid­er­a­tions, and the the­o­ret­i­cal improve­ments he could make to our favorite hell­site. Tak­en togeth­er, I’d say recent devel­op­ments make it more like­ly that Twit­ter is going to see some kind of change in lead­er­ship."

Elon Musk puts his mon­ey where his mouth is
Colum­bia Jour­nal­ism Review

The Tes­la CEO has hint­ed at a “ten­der” offer in sev­er­al tweets, but he still hasn’t talked about get­ting around the board’s poi­son pill.
Giz­mo­do

Assess­ing the Options for Elon Musk's Twit­ter Takeover Push
Social Media Today

A his­to­ry-mak­ing hos­tile tech takeover
Pro­to­col

👻 Snapchat styrker sin position

Fra Social Media Today:

"Snapchat has post­ed its Q1 2022 per­for­mance update, show­ing steady increas­es in both users and rev­enue as the plat­form con­tin­ues to solid­i­fy its niche in the social media land­scape."

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ B.T. hyrer tidligere digital EB-chefredaktør

Fra Medi­aWatch:

"Medi­aWatch erfar­er, at afløs­er til Michael Dyr­by i rollen som ansv. chefredak­tør er fun­det i skikkelse af den tidligere chefredak­tør hos konkur­renten Ekstra Bladet."

Mere om his­to­rien:

Pernille Hol­bøll skal skabe en “100 pro­cent dig­i­tal fremtid for B.T.”
Jour­nal­is­ten

"B.T. skal ligge på kan­ten, men ikke gå ud over den og knalde ind i væggen med 120 km/t"
Medi­aWatch

»Det er et tab for JP/Politikens Hus«: Val­get af ny B.T.-chef skub­ber til stor magtkamp
Poli­tiken

B.T.’s papi­ravis på vej mod graven: ”Jeg vil ikke sætte tid­spunkt på”
Jour­nal­is­ten

Hol­bøll overtager en B.T.-forretning der er pres­set på flere cen­trale områder
Medi­aWatch

Kom­men­ta­tor: B.T.'s nye chefredak­tør står over for "grund­prob­lem" for tabloidme­di­er
Medi­aWatch

📺 BBC- og ITV-streamingtjeneste kommer til Danmark

Fra Medi­aWatch:

"Brit­box rum­mer et bredt ind­hold­skat­a­log af nye og gam­le britiske serier og pro­gram­mer fra bl.a. den britiske pub­lic ser­vice-sta­tion BBC. Betal­ingst­jen­esten lanceres i de nordiske lande i slut­nin­gen af april. "

📊 Apple giver adgang til mere podcast-data

Fra Kon­tekst og lyd:

"Et af de helt store mør­ke­tal i pod­casts har altid været, hvor mange der egentlig abon­ner­er på ens pod­cast og på den måde ønsker at få en besked om, når du udgiv­er en ny episode."

📹 Spotify lancerer videopodcast via Anchor i udvalgte lande

Fra Spo­ti­fy selv:

"Start­ing today, we’re expand­ing Video Pod­casts on Spo­ti­fy to all cre­ators in the U.S., Cana­da, New Zealand, Aus­tralia, and the U.K. Cre­ators will have the abil­i­ty to upload their video con­tent to Spo­ti­fy through Anchor as eas­i­ly as they already pub­lish audio."

✋ Spotify vil stoppe spredningen af misinformation

Fra Nie­man Lab:

"And today, some news: Spo­ti­fy told us that they are improv­ing things. They’re using some tools to pre­vent mis­in­for­ma­tion spread­ing, and one of those tools is “restrict­ing content’s dis­cov­er­abil­i­ty” — which should mean that if a pod­cast like, I don’t know, the Schmoe Schmo­gen Expe­ri­ence blath­ers on about how dan­ger­ous the SCHMOVID vac­cines are, when the best sci­ence says some­thing dif­fer­ent, Spo­ti­fy would restrict and lim­it how that episode could be dis­cov­ered, mak­ing it hard­er for peo­ple to find."

Mere Spo­ti­fy:

Spotify’s acqui­si­tion of pod­cast ana­lyt­ics firms has some in the indus­try con­cerned
Morn­ing Brew

🙁 CNN+ lukker ned

Fra Pro­co­tol:

"Whether CNN+ was suc­cess­ful or not is up to debate — the ser­vice had a report­ed 150,000 sub­scribers three weeks after its launch, with a goal of sign­ing up 2 mil­lion in its first year. How­ev­er, its launch coin­cid­ed with the cor­po­rate merg­er of Dis­cov­ery and Warn­er­Me­dia, and it became clear quick­ly that Discovery’s lead­er­ship had no inter­est in a sep­a­rate news sub­scrip­tion ser­vice."

CNN+ was always doomed
Pro­to­col

CNN+ strug­gles to lure view­ers in its ear­ly days, draw­ing few­er than 10,000 dai­ly users
CNBC

📉 InfoWars tæt på konkurs

Fra CBS News:

"Far-right web­site Infowars and two oth­er com­pa­nies owned by radio host Alex Jones have filed for Chap­ter 11 bank­rupt­cy pro­tec­tion in light of sev­er­al defama­tion law­suits. The fil­ings were made in the U.S. Bank­rupt­cy Court for the South­ern Dis­trict of Texas."

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤔 Quartz går fra betalings- til registreringsvæg

Deru­dover bliv­er det fre­mover nyheds­breve, man skal betale for. Inter­es­sant, mildest talt.

Fra Journalism.co.uk:

"With the new sys­tem — a reg­is­tra­tion wall — all read­ers, regard­less of who they are, get to read four arti­cles a month for free. After click­ing on the fourth arti­cle, a non-dis­miss­able email reg­is­tra­tion will pop up, ask­ing the read­er to sign up to their main, free newslet­ter, Quartz Dai­ly Brief."

Mere:

We’re tak­ing down the pay­wall on QZ.com
Quartz

Quartz is drop­ping its pay­wall (but hopes its 25,000 pay­ing mem­bers will stick around for the newslet­ters)
Nie­man Lab

😧 Netflix taber abonnenter (og kigger på annoncer)

Fra MediaWatch/Ritzau/Reuters:

"I alt mist­ede Net­flix 200.000 abon­nen­ter i første kvar­tal. Det var langt fra stream­ingt­jen­estens egne for­vent­ninger om, at det ville få 2,5 mio. nye brugere i peri­o­den."

Why Net­flix is sud­den­ly los­ing sub­scribers
Recode

Net­flix Strug­gles to Hold Its Place in the Stream­ing Wars
Wired

As sub­scriber num­bers crater, Net­flix mulls cheap­er adver­tis­ing-dri­ven plans
Cam­paign

Ads are com­ing to Net­flix: What do top media buy­ers and ana­lysts think?
Cam­paign

✨ Om FTs "mindre for mindre"-produkt

Fra Dig­i­tal Con­tent Next:

"With­in a mat­ter of months, FT Edit was con­ceived. Not only is the price point low, the lim­it­ed offer­ing pro­vides a con­cise and digestible solu­tion to too much news.  The com­pa­ny says 'the pur­pose of FT Edit is to pro­vide an alter­na­tive to end­less scrolling, allow­ing read­ers time to digest eight impor­tant sto­ries select­ed for them each day. It will launch with the strapline: time well read.'"

📲 Om The Economists app-relancering

Fra Digi­day:

"Avail­able for $7.99 (or £7.99) a month, the Econ­o­mist Espres­so app offers a glob­al news brief­ing round-up and five brief­ing-style arti­cles a day, as well as a dai­ly fact, chart, quote, quiz and an excerpt from an Econ­o­mist pod­cast episode. On the week­ends, Espres­so has a word and car­toon of the week. Sub­scribers also get access to an audio ver­sion of all the con­tent on the app, as well as four longer arti­cles from the lat­est week­ly edi­tion of The Econ­o­mist in a For You tab. "

🎶 Dansk Musiker Forbund vil have bedre betaling fra Spotify

Fra Poli­tiken:

"Dan­sk Musik­er For­bund brokker sig over »urimelig lav« betal­ing fra stream­ing, men ifølge Spo­ti­fy har der aldrig været bedre mulighed­er for at finde et marked som kun­st­ner."

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Google: Robotgenereret indhold er spam

Fra The Next Web:

"All the pub­lish­ers and edi­tors out there think­ing of replac­ing their jour­nal­ists with AI might want to pump their brakes. Everybody’s boss, the Google algo­rithm, clas­si­fies AI-gen­er­at­ed con­tent as spam."

Mere AI:

The Future of the Web Is Mar­ket­ing Copy Gen­er­at­ed by Algo­rithms
Wired

A new vision of arti­fi­cial intel­li­gence for the peo­ple
MIT Tech­nol­o­gy Review

AI Can Write in Eng­lish. Now It's Learn­ing Oth­er Lan­guages
Wired

Meet Bond, the Robot That Cre­ates Hand­writ­ten Notes for You
Wired

👏 Scraping er lovligt

Fra TechCrunch:

"Good news for archivists, aca­d­e­mics, researchers and jour­nal­ists: Scrap­ing pub­licly acces­si­ble data is legal, accord­ing to a U.S. appeals court rul­ing."

🖼 Ny OpenAI-teknologi laver tekst til billeder

Fra The Next Web:

"Named DALL‑E 2, the sys­tem is the suc­ces­sor to a mod­el unveiled last year. While its pre­de­ces­sor gen­er­at­ed some impres­sive out­puts, the new ver­sion is a major upgrade."