Digitale medier i uge 36 (2022)
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Lad os connecte på LinkedIn 👋
Gør som de andre – modtag Ugerevyen direkte i indbakken 📨
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
😳 DR Nyheder lukker for kommentarer på Facebook
“Lukningen gælder Facebook-opslag fra DR Nyheder og DR Politik, mens Facebook-siderne fra Sport, Vejr og de ni distrikter ikke er omfattet. […]
[Ledende redaktionschef i DR Nyheder] Anders Emil Møller forklarer, at DR Nyheder ”hjertens gerne” vil have den trafik, som opslag på sociale medier trækker ind på dr.dk.
Men det skader DR’s publicistiske omdømme, at debatniveauet under artiklerne ofte er af meget lav kvalitet.”
✏ Twitter vil teste ‘Edit’-knap
“It’s true: Edit Tweet is being tested by our team internally. The test will then be initially expanded to Twitter Blue subscribers in the coming weeks.”
🏷 Instagram tester emner i Reels
“Instagram is trying out another way to refine its Reels recommendations, with some users now able to add topics to their Reels uploads, in order to better categorize their clips.”
🔀 Twitter tester nyt skift mellem feeds
“Twitter’s trying out yet another option to give users more control over their tweet experience, with updated descriptions and icons when switching between the algorithm-defined and latest tweet timelines.”
📕 Ny bog fortæller historien om YouTube
“From the day it was announced, I’ve been looking forward to reading Mark Bergen’s book about YouTube. Bergen has long been one of the best Google reporters on the beat, and YouTube is a ripe subject: universally known but still dimly understood across many dimensions, particularly on how the company evolved after being acquired by Google and who was in the room to make the hardest calls.”
💲 Bøde på 405.000.000 euro til Instagram
“De irske myndigheder med ansvar for beskyttelse af borgernes privatliv har mandag idømt en rekordstor bøde til det sociale medie Instagram, som ejes af Meta Platforms.”
🐦 Twitter udvider Birdwatch i kamp mod misinformation
“Today, just weeks out from the US midterms, Twitter has announced that it will expand its experimental Birdwatch crowd-sourced fact-checking program, as a means to combat misinformation throughout the app.”
🎂 Instagram fylder 10 i Facebook-familien
“The deal is now at the heart of an antitrust lawsuit the Federal Trade Commission filed in 2020, which argues that Facebook identified nascent threats like Instagram and WhatsApp and bought them up rather than trying to compete with them. “It’s better to buy than compete,” Zuckerberg wrote in a 2008 email.”
🙅♂️ TikTok nægter sikkerhedsbrud
“Hackergruppen AgainstTheWest hævder at have fået adgang til og lækket brugerdata, platformstatistik og softwarekode fra TikTok og WeChat. Det er usandt, siger TikTok, »den pågældende kode er fuldstændig uden relation til TikTok’s backend-kildekode.«”
👮♂️ Twitter vil tvinge Musk til at udlevere beskeder
“Twitter Inc. is asking a judge to order Elon Musk to turn over all of his text messages from the first six months of 2022, saying the billionaire wasn’t cooperating in exchanging evidence ahead of trial in the fight over his $44 billion buyout offer.”
Mere:
- Elon Musk and Twitter Trade Barbs at Wide-Ranging Hearing [The Wall Street Journal]
- Musk suggested delaying Twitter deal over ‘world war three’ concerns [Financial Times]
- Judge allows Elon Musk to include whistleblower claims in Twitter battle [Financial Times]
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🤨 Få overblikket over ændringerne hos DR
“Lukning og ændring af en række programmer og et sigte mod stærkere on demand-udgivelser. MediaWatch giver dig et overblik over ændringer i DR’s indhold som følge af selskabets digitale strategi.”
Mere:
- Overblik: Sådan rammes DR’s programmer af nedskæringer på journalistikken [Journalisten]
- DR-general: “Alle medarbejdere i DR skal have digitalt fokus – uanset funktion” [MediaWatch]
✨ Podcast Index får et løft
“Tre år efter lanceringen af Dansk Podcast Index bliver tjenesten nu udvidet til at være et ‘decideret videnshub’ om podcastmarkedet, fortæller direktør i Danske Medier Research.“
😠 Datatilsynet med alvorlig kritik mod Gyldendal
“Gyldendal får ”alvorlig kritik” af Datatilsynet for ikke at have taget højde for, at der kunne manipuleres med URL’en til en af sine digitale tjenester under uddannelsesforretningen Systime, der anvendes af lærere på skoler til at oprette tests og screene elever for faglige og adfærdsmæssige styrker og svagheder.”
🧩 The Telegraphs “puzzles” får eget website
“The Telegraph has announced that it is bringing to life its popular puzzles in a new dedicated interactive Puzzles website. The website features modernised design and playing features in a solver friendly format. Puzzle enthusiasts will be able to test their skills across the Telegraph’s collection of puzzles, including: Crosswords, PlusWord, Sudoku, Kakuro, and Codewords.”
👊 Ruslands kamp mod Wikipedia
“Wikipedia, which has more than 1,800 Russian-speaking volunteer editors, has long been a thorn in the Russian government’s side.”
🤔 Hvorfor er podcast-søgning så svært?
Fra Transistor – Podcasting [YouTube]:
“How do you find a podcast or a podcast episode on Spotify, Apple, Google? Is there a better search engine or podcast database where we can find interesting episodes, especially when those episodes are around a specific topic?”
🤨 Meghan Markle i top: Piller Spotify ved podcast-listen?
Spotify was today accused of wrongly using its own official podcast chart to keep Meghan Markle at No 1 when she is lagging behind Joe Rogan and other stars in terms of daily listeners.
MailOnline can reveal that while Archetypes is ranked as the ‘Top Podcast’ in the US, the UK and all of Spotify’s main English-speaking markets – the first two shows with Mariah Carey and Serena Williams are as low as 25 – and no higher than five – in the streaming giant’s own ‘Top Episodes’ rankings.
📲 Parler er tilbage i Google Play Store
Truth Social isn’t allowed in Google’s app store yet, but another ostensibly anything-goes social network in the same orbit just made a comeback there. Parler, a social app designed to appeal to pro-Trump social media users turned off of mainstream platforms, has returned to the Google Play Store more than a year after getting the boot.
👋 Cloudflare dropper Kiwi Farms
“Reversing course under growing public pressure, major tech security company Cloudflare announced Saturday that it will stop protecting the Kiwi Farms website, best known as a place for stalkers to organize hacks, online campaigns and real-world harassment.”
Mere:
- TechScape: How Kiwi Farms, the worst place on the web, was shut down [The Guardian]
- How Cloudflare got Kiwi Farms wrong [Platformer]
- Cloudflare, Kiwi Farms, and the challenges of deplatforming [Columbia Journalism Review]
🚪 WaPos tech-chef skifter til Google
“Why it matters: Prakash has led The Post’s design, product and tech teams for over a decade. He has long been considered the backbone of The Post’s technological transformation.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
💡 The New York Times’ abonnementer + annoncer
“Very often, some argue it’s an either/or with ads and subscriptions, that they are mutually exclusive.
They are not.
As The New York Times has so many subscribers, it has a huge amount of first-party data it can then use to target ads for advertisers, which in turn, gives it a market advantage as advertisers get smarter and more ‘precision’ based on their wanted contextual, personalised targeting of sometimes, very niche audiences.”
⏸ Zetland pauser internationale planer
“Lea Korsgaard vender tilbage til rollen som ansv. chefredaktør på Zetland, efter det digitale medie har valgt at parkere planer om international udvidelse på grund af ”usikker verdensøkonomi”. Ny bestyrelsesformand er fundet.”
Mere Zetland:
✋ Danske podcastere opfordrer til at droppe Apple Podcasts
“En række danske podcastudgivere er nu så trætte af Apple Podcast, at de opfordrer de danske podcastlyttere til at droppe den populære podcasttjeneste og gå andre steder hen.
De oplever, at deres podcastepisoder ikke når frem til lytterne, og at de ikke kan komme i kontakt med Apple ad nogen kanaler for at få løst problemet, skriver de i en pressemeddelelse med overskriften: ‘Hold jer fra Apple Podcast’.
⚽ Brüchmann gør status på Mediano
“Sommeren 2022 kan blive den, der forandrede Mediano for evigt. Vi så ret pludseligt en vækst på hele 67 procent i Støt Mediano, og nu ser vi en fremtid, hvor Mediano står på to ben – uden betting-annoncer, uden firmaer med finansiering i diktaturstater og med en stadig stærkere flok af ambassadører i vores lyttere. Her fortæller chefredaktør Peter Brüchmann om tallene og om visionen for 2025 og 2030.”
🤝 Peytz solgt til IO
“Webbureauet Peytz & Co. fortsætter som selvstændigt bureau efter opkøb af europæisk bureaukæde. Ifølge virksomhedens danske direktør åbner det nye muligheder for vækst.”
👍 Hvad er in og yt i ad tech anno 2022?
Jeg kan huske Wireds “wired”- og “tired”-lister over forskellige ting indenfor teknologi, der var in eller yt. Digiday har nu lavet en lignende for ad tech. Det er og bliver et fedt format.
Mere:
🤔 Hvad betyder YouTube-podcasts for markedet?
Fra Simon Owens (der altid er værd at læse):
“Is YouTube’s new podcast tab a game changer?
Not currently. It’s really little more than a landing page that promotes popular video podcasts. There’s a section that claims its recommendations are based on my interests, but that didn’t seem to be the case. I couldn’t even navigate to the tab from the YouTube homepage, which means that very few people are even landing on it.“
Mere:
📈 Apples annonceafdeling har vokseværk
Det er særdeles interessant, efter Apple privacy-stramninger har gjort det meget svært for alle andre at spore brugernes adfærd…
“Apple planlægger at udvide sin afdeling for digital annoncering med 216 medarbejdere, skriver Financial Times. Det er næsten en fordobling af arbejdsstyrken i afdelingen, som i øjeblikket består af omkring 250 medarbejdere.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
💥 Nedbrud koster EB-direktør jobbet
For nylig har ekstrabladet.dk været ramt af nedbrud ved særlige spidsbelastninger; Sidney Lees død og skyderiet i Field’s. Det får nu konsekvenser, og Ekstra Bladet har opsagt Kasper Worm-Petersen som digital direktør [MediaWatch].
“I forbindelse med nedbruddene er der ikke blevet vist rettidigt omhu i forhold til at overholde de konkrete aftaler. Og i sidste ende ligger det ansvar hos den digitale direktør,” siger kommerciel direktør, Signe Skarequist, til MediaWatch.
🔨 “På tide at nedbryde skellet mellem redaktion og tech”
“Reach Plc’s Paul Rissen says that it is time for newsrooms to break the silos in editorial and tech teams so readers can get a better news experience”
(Fra Wikipedia: “Reach plc (known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher.”)
😬 Snap lukker Web3-afdeling
“Snap’s Web3 division had been looking at different applications of evolving technologies in a Snapchat context, including AR collaborations with various well-known NFT projects, digital clothing and items for avatars, and potentially, and the capacity to use NFTs as face-changing Lenses.”
😲 Stort fald i metavers-jobs
“The metaverse is not yet upon us, but companies are already cutting back on hiring in the sector. That’s according to a report from Bloomberg, which highlights a study by Revelio Labs, which showed that postings for jobs relating to the “metaverse” declined by a whopping 81% between April and June 2022.”
Mere metavers:
- The metaverse is as dead as Zuckerberg’s cartoon eyes [Fast Company]
🔑 iOS 16 vil gøre op med kodeordet
“Passkeys allow you to log in to apps and websites, or create new accounts, without having to create, memorize, or store a password. This passkey, which is made up of a cryptographic key pair, replaces your traditional password and is synced across iCloud’s Keychain. It has the potential to eliminate passwords and improve your online security, replacing the insecure passwords and bad habits you probably have now.”
📞 Her er de nye iPhone 14
“The lineup will also be the first to omit a physical SIM card slot on its US models, instead opting for eSIM when activating service with a wireless carrier. Plus, this will also be the first iPhone lineup to include satellite communication for emergency calls when cellular service isn’t available.”
Mere:
- Her er den nye iPhone 14: Til de store og de ikke så små [Computerworld]