Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😲 Internt dokument om Metas kamp med TikTok

Fra Medi­aWatch:

"Doku­mentet er fra august og vis­er en række nøgle­tal for Insta­gram Reels, der er Metas hov­edsvar på den skarpe konkur­rence om særligt yngre brugeres tid fra den kine­sisk ejede plat­form Tik­tok. Brugere af Tik­tok har et dagligt tids­for­brug på 197,8 mio. timer, alt­så over ti gange så meget som Insta­gram"

Mere:

• Læs his­to­rien hos The Wall Street Jour­nal
• Insta­gram Trails Tik­Tok and YouTube On Cre­ator Sat­is­fac­tion, Mosseri Tells Staff [The Infor­ma­tion]
• Is Insta­gram reel­ing? [Plat­former]
• New Report High­lights the Decline of Face­book and IG, as Tik­Tok Becomes the New Home of Enter­tain­ment [Social Media Today]

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🧪 Facebook skærer i eksperimentgruppe, fokus på video

Fra Plat­former:

"The prod­uct group, which was cre­at­ed in 2019 to build every­thing from games to busi­ness tools, was recent­ly giv­en a new mis­sion. In a recent memo, Meta Chief Prod­uct Offi­cer Chris Cox direct­ed the team to focus its efforts entire­ly on inno­va­tion in short-form video, accord­ing to a per­son famil­iar with the mat­ter."

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🛒 Instagram vil skrue ned for shopping-ambitioner

Fra The Infor­ma­tion:

"Insta­gram is plan­ning to dras­ti­cal­ly scale back its shop­ping fea­tures, the com­pa­ny told Insta­gram staffers on Tues­day, as it shifts the focus of its e‑commerce efforts to those that direct­ly dri­ve adver­tis­ing. The retreat shows how Meta Plat­forms is mov­ing away from some long-term projects as it focus­es on build­ing its short-form video busi­ness."

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🤨 TikTok skal svare på spøgsmål om Kina

Fra Plat­former:

"At a hear­ing in front of the US Senate’s Com­mit­tee on Home­land Secu­ri­ty and Gov­ern­men­tal Affairs, Tik­Tok COO Vanes­sa Pap­pas faced stern ques­tion­ing from law­mak­ers.

They had point­ed ques­tions about the company’s rela­tion­ship with its par­ent, with the Chi­nese gov­ern­ment, and the poten­tial for Amer­i­cans’ data to be mis­used. And while on one lev­el it was sim­ply the lat­est chance for our Sen­ate to grand­stand about the tech indus­try while doing noth­ing to reg­u­late it, the hear­ing also show­cased the grow­ing momen­tum to take more defin­i­tive action against the com­pa­ny."

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🏆 Twitter er stadig størst for medier

Fra Axios:

"Twit­ter is still the place where media pub­lish­ers col­lec­tive­ly have the largest audi­ences, fol­lowed by Face­book and Insta­gram, accord­ing to an Axios analy­sis of 82 major news, enter­tain­ment and sports pub­lish­ers."

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📹 YouTube tester nye søgning og engagementsindsigter

Fra Social Media Today:

"YouTube has pre­viewed some new ana­lyt­ics options com­ing to Cre­ator Stu­dio, which will pro­vide more data on what your audi­ence is inter­est­ed in, based on their search and engage­ment activ­i­ty, and how they’re inter­act­ing with dif­fer­ent top­ics across the app."

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😘 Roblox præsenterer snart nye avatarer

Fra MIT Tech­nol­o­gy Review:

"Roblox users will soon be able to give their avatars facial expres­sions that mim­ic the player’s own, the plat­form announced today.

The update, announced today at the Roblox Devel­op­er Con­fer­ence, will be avail­able only to select cre­ators on the plat­form for now, but is expect­ed to be wide­ly avail­able to all Roblox users by ear­ly 2023."

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🛡 Sådan vil Facebook beskytte brugerne mod scraping

Fra Face­book selv:

"As part of an ongo­ing series about address­ing data mis­use, we recent­ly shared an update on how our Exter­nal Data Mis­use (EDM) team works to safe­guard peo­ple against clone sites. Today, we’re detail­ing our approach on deter­ring scrap­ing of Face­book Iden­ti­fiers (FBIDs) on Face­book. "

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🐦 Twitter slettede kontroversielt tweet om Elizabeth II

Fra The Inter­cept:

"A Twit­ter spokesper­son said the social media giant delet­ed a Carnegie Mel­lon Uni­ver­si­ty professor’s con­tro­ver­sial tweet con­demn­ing Queen Eliz­a­beth II on the grounds that it was “abu­sive.” The com­pa­ny defines abu­sive behav­ior as “an attempt to harass, intim­i­date, or silence some­one else’s voice” — in this case the voice of the world’s longest-reign­ing monarch."

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🎧 Twitter ruller podcasts ud til Blue-medlemmer

Fra Engad­get:

"Twit­ter has begun rolling out its redesigned Spaces tab. Start­ing today, Twit­ter Blue mem­bers on iOS can check out the new inter­face ele­ment through the subscription’s ear­ly access Labs fea­ture. The tab brings togeth­er live and record­ed Spaces, and even offers a selec­tion of pop­u­lar pod­casts you can lis­ten to direct­ly through the app."

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😬 Truth Social har det svært og forsøger at skjule det

Fra Rolling Stone:

"Trump’s fledg­ing social media plat­form recent­ly made a tweak that makes it more dif­fi­cult to track an impor­tant mea­sure of the site’s growth. Like Face­book, Twit­ter, and oth­er plat­forms, Truth Social used to allow users to end­less­ly scroll through an account’s fol­low­ers and the accounts who ampli­fied or engaged with its posts. That data is help­ful in assess­ing the site’s over­all health and legit­i­mate growth rate."

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🎤 Twitters tidligere sikkerhedschef har vidnet i Senatet

Fra Medi­aWatch:

"I en høring i Sen­atet i USA tirs­dag for­t­alte Peit­er Zatko, som fra 2020 til 2022 var sikker­hed­schef hos Twit­ter, om bag­grun­den for, at han i juli sendte en whistle­blow­er-klage til Kon­gressen om store prob­le­mer med datasikker­he­den hos det sociale medie."

Mere:

• Slop­py data use is Twitter’s orig­i­nal sin, Mudge tells Con­gress [Pro­to­col]
• Twit­ter whistle­blow­er says secu­ri­ty holes cause ‘real harm to real peo­ple’ [The Wash­ing­ton Post]
• The Run­down: Twitter’s whistle­blow­er high­lights con­cerns with Chi­nese ad rev­enue, secu­ri­ty con­cerns in Sen­ate hear­ing [Digi­day]
• Twit­ter hold­er fast: God­k­ender salg til Elon Musk [Jour­nal­is­ten]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🥇 Spotify er nu #1 podcast-netværk i USA

Den ten­dens kom­mer nok kun til at fort­sætte og brede sig.

Fra Edi­son Research:

"Edi­son Research announces the Top Pod­cast Net­works in the U.S. for Q2 2022, and Spo­ti­fy, SXM Media, and iHeartRa­dio take the top three spots, respec­tive­ly. Spotify’s week­ly reach out­stripped the leader from the Q1 esti­mate, SXM Media, by a tiny mar­gin. The list ranks the most lis­tened-to pod­cast net­works based on total audi­ence reach from Edi­son Pod­cast Met­rics. "

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⛔ Adblockere kæmper under Chromes nye regler

Fra The Reg­is­ter:

"Google began work­ing on a revised API, name­ly MV3, for Chromi­um brows­er exten­sions in 2018 to deal with what it char­ac­ter­ized as the secu­ri­ty, pri­va­cy, and per­for­mance con­se­quences of its MV2 exten­sion archi­tec­ture.

In Google's mind, ad block­ers and sim­i­lar exten­sions, under the MV2 regime, have too much con­trol over and access to the pages you've got open in the brows­er. If one of these add-ons turns rogue, it can har­vest all kinds of sen­si­tive data about you from these pages as you vis­it them."

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✨ The Verge redesigner

Fra The Verge selv:

"Yes, we have a sharp new logo that start­ed with the idea of an unfin­ished inter­face between the present and the future. Yes, we have a bright new col­or palette that high­lights our work in con­fi­dent new ways. Yes, we have new type­faces across the board, includ­ing ser­ifs for our body copy. Look at these ink traps in our new head­line font, Poly Sans. I love them."

Mere:

• The Verge goes back to blog­gy basics with a new redesign [Nie­man Lab]

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🍭 Substack bejler til algoritme-trætte Instagrammere

Flere er ikke glade for det sen­este Insta­gram-redesign, der skal konkur­rere med Tik­Tok.

Fra Busi­ness Insid­er:

"Sub­stack is seiz­ing the oppor­tu­ni­ty to bring frus­trat­ed Insta­gram­mers into its email plat­form.

Sub­stack is aggres­sive­ly sell­ing cre­ators on its less-clut­tered inter­face and net­work reach."

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🗣 Derfor er tone of voice vigtig for Morning Brew

Det kom­mer næppe som hverken over­raskelse eller nyt for nogen, at det er vigtigt, hvilken tone og sprog, man bruger i sine nyheds­breve. Der­for over­rasker det heller ikke nogen, at det er en stor del af den suc­ces, Morn­ing Brew har opnået.

Men der­for er det alligev­el inter­es­sant at læse om.

Fra What's New in Pub­lish­ing:

"Newslet­ter-first pub­lish­er Morn­ing Brew has refined its voice since start­ing its flag­ship busi­ness-focused newslet­ter in 2015. Each issue opens with a short and wit­ty com­ment, signed by that day’s edi­tors. Then it links to that day’s top sto­ries, with a mini edi­to­r­i­al or explain­er ini­tialled by the rel­e­vant edi­tor talk­ing about the key points of the news item and any addi­tion­al con­text."

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👎 Egmont nedlægger Talk Town Kids som app

Fra Medi­aWatch:

"Efter cir­ka tre et halvt år i markedet lukker Egmont pod­cast- og lyd­bogsap­pen Talk Town Kids, som sid­ste år ændrede navn fra Talk Town. Det fremgår af en pressemed­delelse fra Egmont."

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🤖 Derfor er marketing automation svært

Fra Medi­et Markeds­føring:

"At finde de rette tal­en­ter. At forstå, hvad kun­derne egentlig vil have. At have de rette tekniske værk­tø­jer. At forstå data rigtigt.

Det er over en bred kam de prob­le­mer, virk­somhed­er kæm­per aller­mest med, når de skal tage deres mar­ket­ing-arbe­jde til det næste niveau med mar­ket­ing automa­tion. Det vis­er en ny rap­port, som kon­sulen­thuset For­rester har lavet for soft­ware-virk­somhe­den Agilic."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🔚 Er det ved at være slut med annoncefri medier?

Flere abon­nementsme­di­er har sat­set dedik­eret på at leve af abon­nen­terne — og fraval­gt annon­cer. Den klare opdel­ing ser ud til at forsvin­de — i hvert fald for mange, skriv­er Simon Owens. Flere suc­ces­fulde medi­er tjen­er penge på både abon­nement og annon­cer — og flere af de store stream­ing-fir­maer plan­læg­ger nu også annon­cer i deres pro­duk­ter.

Inter­es­sant ten­dens.

Mere:

• ‘The sus­tain­able mod­el’: Ratio­nal­iz­ing The New York Times’ plan to go all in on ads with subs-heavy The Ath­let­ic [Digi­day]

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😟 Patreon fyrer 80 og konsoliderer sig i USA

Fra TechCrunch:

"CEO Jack Con­te wrote in a let­ter to staff — cross-post­ed to Patreon’s blog — that 17% of the staff will be laid off. This affects the Go-to-Mar­ket, Oper­a­tions, Finance and Peo­ple teams. Patre­on will also close its Berlin office, which worked on sales and mar­ket­ing. The Dublin office will close as well, since Patre­on wants to con­sol­i­date its engi­neer­ing efforts in the U.S.".

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🤔 Google tænker mindre og hurtigere i innovationsstøtte

Fra Poyn­ter:

"At first, the pro­gram went for big mul­ti-year grants, Ludovic Blech­er, who runs the Google Inno­va­tion Chal­lenges from Paris, told me. 'But we decid­ed that might not be it. … Some­thing fund­ed for one year that could then be expand­ed … gets to both vision and exe­cu­tion … (and) leads to projects that are tru­ly iter­a­tive.'"

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📈 Newsday skaffede abonnenter med bl.a. grafikker

Fra INMA:

"In 2020, we exper­i­ment­ed with the use of graph­ics. Font, size, colour, and pho­tos were all part of the test to see what our audi­ence react­ed to best. The fol­low­ing year, after analysing those met­rics, we start­ed post­ing graph­ics to Insta­gram dai­ly.

We noticed the graph­ics got the high­est engage­ment were sto­ries where we brought out per­cent­ages, used com­pelling art, and put head­lines on the pho­to to enhance the sto­ry­telling — most of the time chang­ing the head­line to make it more appeal­ing to younger and diverse audi­ences."

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👩‍⚖️ Google sagsøges for misbrug af annonceposition

Fra Medi­aWatch:

"To søgsmål i hen­holdsvis Storbri­tan­nien og EU sigter efter kom­pen­sa­tion fra techkon­cer­nen på i alt 25 mia. euro til bl.a. nyhedsme­di­er for skævvrid­ning på dig­i­talt annon­ce­marked."

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💰 Podimo i ny investeringsrunde

Fra Medi­aWatch:

"Den danske pod­cast- og lyd­bogsplat­form Podi­mo har fået end­nu en kap­i­talind­sprøjt­ning, denne gang på 436 mio. kr. Det fremgår af en pressemed­delelse."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

📱 iOS 16 opgraderer låseskærmen

Fra The Verge:

"The lock screen is the true star of iOS 16. Apple has recon­ceived its pur­pose alto­geth­er, shift­ing it from just a clock and a bunch of noti­fi­ca­tions to some­thing much more like a sec­ond home­screen. Lock screen wid­gets were an instant upgrade to my phone life: I can now see my cal­en­dar with­out unlock­ing my phone or even swip­ing right to get to that page of wid­gets every­one always for­gets about, and I have a tiny wid­get that launch­es a new note in my notes app."

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🕶 Er dette Metas nye VR-headset?

Fra The Verge:

Images and, lat­er, a video of a “Meta Quest Pro” vir­tu­al real­i­ty (VR) head­set sur­faced online, post­ed on Face­book by Ramiro Car­de­nas, who claims the device was left in a hotel room (Thanks, Peter! via Red­dit). The device shown resem­bles the Project Cam­bria head­set Meta has been pub­licly teas­ing since late last year and looks like the one spot­ted in leaked set­up videos.

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📈 Amazon Web Services vokser i Danmark

Fra Com­put­er­world:

"Inter­view: AWS har lejet det halve af en etage i et kon­tor­fæl­lesskab i Carls­berg­byen og er i fuld gang med at hyre."Vi har lige nu 29 åbne still­inger. Jeg er blevet bedt om at ansætte og ansætte. Vi vokser kraftigt," siger AWS' nye tals­mand for Dan­mark, Peer Jakob­sen."

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🔗 The Merge: Ethereum har udrullet opgradering

Fra MIT Tech­nol­o­gy Review:

“The Merge”, a major upgrade to the Ethereum cryp­tocur­ren­cy plat­form, was final­ly com­plet­ed today after a six-year buildup. As of 2:43 ET this morn­ing, Ethereum now uses proof of stake, a way to approve new trans­ac­tions that promis­es to cut the blockchain’s ener­gy require­ments by 99.9% and ush­er in a new era for the sec­ond-largest cryp­tocur­ren­cy. 

Mere:

• The Ethereum Merge Ups the Stakes—and Reshapes the Cryp­to Uni­verse [Bloomberg]

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🤝 Adobe køber Figma

Fra CNBC:

"Fig­ma, found­ed in 2012, cre­ates cloud-based design soft­ware that allows teams to col­lab­o­rate in real time. It com­petes head-to-head with Adobe’s XD pro­gram."

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• Kategori: Opsamlinger