Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Fyringsrunde og kaos hos Twitter

Fra The New York Times:

"The lay­offs hit across many divi­sions, includ­ing the engi­neer­ing and machine learn­ing units, the teams that man­age con­tent mod­er­a­tion, and the sales and adver­tis­ing depart­ments."

Mere:

• Twit­ter hjem­sender alle ansat­te inden masseafskedi­gelser fredag [Medi­aWatch]
• Twit­ter-ansat­te læg­ger sag an inden varslede masseafskedi­gelser [Medi­aWatch]
• Musk Plans to Elim­i­nate Half of Twit­ter Jobs to Cut Costs [Bloomberg]
• Twitter's Con­tent Mod­er­a­tion Team Report­ed­ly Unable to Work Amid Musk Takeover [Giz­mo­do]
• Elon Musk Begins to Shake Up Prod­uct Lead­er­ship at Twit­ter [Bloomberg]
• Twitter's regime change [Plat­former]
• Twit­ter has nev­er under­stood the Cre­ator Econ­o­my [Simon Owens]
• Elon Musk doesn’t know what it takes to make a dig­i­tal town square [MIT Tech­nol­o­gy Review]
• One of the Biggest Red Flags of Elon Musk’s Twit­ter Takeover [Slate]
• Will Elon Musk make dras­tic changes at Twit­ter? [MarTech]
• Twit­ter Can­not Rely Entire­ly on Adver­tis­ers, Musk Says [Bloomberg]
• Musk Is Form­ing a Coun­cil to Advise on Lift­ing Any Twit­ter Bans [Bloomberg]
• Scoop: Musk team work­ing to reboot Vine this year [Axios]
• Elon Musk’s plans to revive Vine face one big prob­lem: the rea­son it closed orig­i­nal­ly [MIT Tech­nol­o­gy Review]
• Twit­ter braces for lay­offs [Plat­former]

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😬 Musk deler konspirationsteori på Twitter

Så er vi lige­som i gang.

Fra The Guardian:

"Elon Musk was crit­i­cized on Sun­day after post­ing a base­less con­spir­a­cy the­o­ry about the assault of Paul Pelosi to Twit­ter – the social media giant he took over sev­er­al days ago with a promise to impose few­er restric­tions on its con­tent."

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✔ Skal det koste at være verificeret på Twitter?

Fra Elon Musk:

"Twitter’s cur­rent lords & peas­ants sys­tem for who has or doesn’t have a blue check­mark is bull­shit.

Pow­er to the peo­ple! Blue for $8/month."

Mere:

• Twit­ter begins rolling out $7.99 Twit­ter Blue plan with ver­i­fi­ca­tion, few­er ads [TechCrunch]
• Twit­ter Plans to End Ad-Free Arti­cle Offer­ing for Blue Sub­scribers [The Wall Street Jour­nal]
• Charg­ing Twit­ter users for blue ticks would be a dis­as­ter [The New States­man]

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🔮 Twitters roadmap under Musk

Fra Plat­former:

"Some of the prod­uct road map is, by this point, well known: Musk plans to begin charg­ing for ver­i­fi­ca­tion through Twit­ter Blue, like­ly at $8 a month; he is explor­ing a revival of the short-form video prod­uct Vine; he is con­sid­er­ing allow­ing cre­ators to put video posts behind a pay­wall, Only­Fans-style. The New York Times also report­ed today that the com­pa­ny is look­ing into let­ting users pay to send direct mes­sages to high-pro­file users."

Mere:

• Elon Musk’s Twit­ter is work­ing on paid-video fea­ture with ‘high’ risk [The Wash­ing­ton Post]

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👋 Annoncører har fået en undskyldning for at forlade Twitter

Fra Digi­day:

"They’re in that posi­tion because they could see the Twit­ter takeover was going to be rocky from a mile off — ever since Musk first float­ed the idea of takeover, in April. And they were right. There’s been no short­age of cor­po­rate chi­canery, memes, bro­ken promis­es, emp­ty threats, whistle­blow­ing, legal scraps and more in this takeover dra­ma."

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👀 Wikipedia-stifter arbejder på Twitter-alternativ

Fra Slashgear:

"Essen­tial­ly, instead of rely­ing on an algo­rithm deter­mined to make you scroll for­ev­er, WT.Social will pri­or­i­tize con­tent based on which accounts the users trust.

Accord­ing to Wales: "I don't know if it will be per­fect, and I'm sure we'll have to adjust on the way, but it has to be bet­ter than this hell­site, yeah?"

A social media plat­form based entire­ly on trust may have its own down­sides, but it could also be a step in the right direc­tion."

Mere:

• Wikipedia-artiklen for WT Social

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💸 Borgerlige køber flest annoncer på Facebook og Instagram

Fra Medi­aWatch:

"De Kon­ser­v­a­tive har i val­gkam­p­ens sid­ste dage over­halet Lib­er­al Alliance, målt på hvor mange penge par­ti­et har postet i annon­cekam­pag­n­er på tværs af de to sociale medi­er. Sam­let har de borg­erlige parti­er brugt markant mere på annon­cer­ing hos Meta."

Mere poli­tik:

• Her er val­gkam­p­ens bed­ste kam­pagne, hånd­granat­en og det virale hit [Medi­et Markeds­føring]

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💬 WhatsApp lancerer Communities

Fra TechCrunch:

"What­sApp today is offi­cial­ly launch­ing Com­mu­ni­ties, the new fea­ture offer­ing larg­er, more struc­tured dis­cus­sion groups that first entered into test­ing ear­li­er this year. Designed to help orga­ni­za­tions, clubs, schools and oth­er pri­vate groups bet­ter com­mu­ni­cate and stay orga­nized, Com­mu­ni­ties bring a num­ber of new fea­tures to the mes­sag­ing plat­form, includ­ing admin con­trols, sup­port for sub-groups and announce­ment groups, 32-per­son voice and video calls, larg­er-file shar­ing, emo­ji reac­tions and polls."

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🤖 Meta automatiserer News-faneblad i UK

Fra Press Gazette:

"The tech­nol­o­gy giant informed pub­lish­ers of its deci­sion to end a cura­tion con­tract with Upday short­ly after a Press Gazette inves­ti­ga­tion aired con­cerns about work­ing con­di­tions on the Face­book News tab. The aggre­ga­tion tool is curat­ed around the clock by a team of rough­ly 15 jour­nal­ists."

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🎮 TikTok afviser "Gaming"-faneblad

Fra Digi­day:

"Tik­Tok wants brands and mar­keters to know all about its vibrant gam­ing com­mu­ni­ty — but exact­ly how the plat­form will offer it up to adver­tis­ers remains to be seen. Reports of a ded­i­cat­ed gam­ing tab on Tik­Tok are great­ly exag­ger­at­ed, accord­ing to com­pa­ny reps."

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🤨 Skal medier (og andre virksomheder) være på BeReal?

Fra What's New in Pub­lish­ing:

"While pub­lish­ers are yet to join the app, some brands and mar­keters have dipped their toes. “Major brands like Chipo­tle and e.l.f. Cos­met­ics have already launched brand accounts on the app,” reports Kimeko McCoy, Senior Mar­ket­ing Reporter, Digi­day. Pub­lish­ers look­ing for new avenues of growth may find some of their strate­gies use­ful."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🕹 News games hos The New York Times og The Washington Post: Er du god som baseball-dommer — eller rotte?

Fra Nie­man Lab:

"The New York Times and The Wash­ing­ton Post each pub­lished a fun game-with-a-news-angle last week — one that placed the read­er behind home plate call­ing balls and strikes as a Major League Base­ball umpire and anoth­er that, uh, made the read­er a rat scav­eng­ing for food, water, and a place to nest in Wash­ing­ton, D.C."

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🤔 Megafon kræver penge for brug af meningsmålinger

Fra Jour­nal­is­ten:

"Det er ikke kun Erik Gah­n­er, der står bag hjemmes­i­den politologi.dk, som har fået tilsendt en juridisk trussel fra analy­se­in­sti­tut­tet Mega­fon for at bringe et overb­lik over meningsmålinger og det vægt­ede gen­nem­snit af dem.

Det samme har Jyl­lands-Posten, der under val­gkam­p­en har fået stil­let data fra politologi.dk til rådighed af Erik Gah­n­er."

Mere:

• Forskere boykot­ter TV 2 og Poli­tiken på grund af Mega­fons ”bølleme­toder” [Jour­nal­is­ten]
• "Jyl­lands-Posten har val­gt midler­tidigt at trække de vægt­ede gen­nem­snit tilbage." [Medi­aWatch]

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💌 Media Voices vil uddele nyhedsbrevspris

Fra hes­tens mund:

"The team behind the high­ly suc­cess­ful Pub­lish­er Pod­cast Awards and Sum­mit is launch­ing an awards pro­gramme to cel­e­brate the very best in pub­lish­er newslet­ters. Build­ing on the foun­da­tions of its four-year old pod­cast awards, Media Voic­es will hold its inau­gur­al Pub­lish­er Newslet­ter Awards in July 2023."

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🍾 DRs valgtest blev taget 2,5 mio. gange

Fra Medi­aWatch:

"På val­gda­gen tirs­dag er DR’s kan­di­dat­test nået op på 2,5 mil­lion­er gen­nem­førsler, som var målet fra beg­y­n­delsen af val­gkam­p­en."

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📽 Amazon vil producere i Danmark

Fra Medi­aWatch:

"Ama­zon har ambi­tion­er om at pro­duc­ere fik­tion i Dan­mark til tjen­esten Prime Video, men bøl­gerne fra dette års ret­tighed­skon­flikt gør det mere vanske­ligt, lyder det fra sel­sk­a­bets nordiske ledelse."

Mere:

• Ama­zon Prime om danske investeringer: Det er kun beg­y­n­delsen [Medi­aWatch]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 NYTimes' vækst handler om andet end nyheder

Det er der ikke så meget nyt i, men det er altid værd at blive min­det om.

Fra Poyn­ter:

"But the growth is no longer pri­mar­i­ly in sub­scrip­tions to news alone. Rather, the Times is heav­i­ly push­ing what it calls inter­nal­ly “the bun­dle.” That is an all-access prod­uct that also includes Games and Cook­ing ver­ti­cals, audio, the Wire­cut­ter prod­uct infor­ma­tion site and now The Ath­let­ic, which the Times pur­chased for $550 mil­lion in Jan­u­ary."

Mere:

• New York Times dig­i­tal sub­scrip­tions pass 10m but adspend stalls [Medi­aWatch]
• The New York Times Com­pa­ny Reports Third-Quar­ter 2022 Results [The New York Times Com­pa­ny]
• Hvad er en medievirk­somhed egentlig? [Mig på LinkedIn]

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🔀 Information ser hurtigere skift fra print til digital

Fra Medi­aWatch:

"Avishuset er ramt af sti­gende omkost­ninger og oplever gener­el mathed i markedet, men tro­faste abon­nen­ter gør kom­mer­ciel direk­tør Simon Fan­cony rolig for den kom­mende tid, som byder på flere dig­i­tale investeringer. Avisen er dog for­beredt på, at udviklin­gen kan vende."

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🤷‍♂️ Valgkampen bød på blandet annonceheld hos medierne

Fra Medi­aWatch:

"Flere af lan­dets nationale og regionale medi­er har fået færre annon­cekro­ner ud af dette års val­gkamp i forhold til i 2019. Men hos to store avishuse teg­n­er der sig et billede af frem­gang, lyder det fra sal­gs- og annon­cechefer."

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💪 Bloomberg vil udøve større kontrol over programmatiske annoncer

Fra Digi­day:

"Bloomberg Media won’t rule out get­ting rid of more ad tech mid­dle­men after part­ing ways with Taboola.

And why would it?

For the first time in a while, pre­mi­um pub­lish­ers like Bloomberg Media are oper­at­ing from a posi­tion of strength. They have the con­text and audi­ence mar­keters need to sus­tain per­son­al­ized adver­tis­ing at scale at a time when both are more dif­fi­cult to come by from third-par­ty cook­ies."

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📉 Er gassen gået af nyhedsaggregatorerne?

Fra Digi­day:

"Three years ago, pub­lish­er ana­lyt­ics firm Chart­beat saw news aggre­ga­tors becom­ing the fastest grow­ing traf­fic refer­ral source. But with the share of traf­fic from aggre­ga­tors dip­ping, that’s not so much the case any­more.

'Every­thing is down,' said Jill Nichol­son, Chartbeat’s CMO. 'By and large, peo­ple are just not read­ing as much as they were dur­ing 2020.'"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤔 Hvilke former for lokaljournalistik kan automatiseres?

Fra Nie­man Lab:

"Auto­mat­ed news sto­ries often get dunked on when a pub­li­ca­tion first starts test­ing them out. Auto-gen­er­at­ed crime sto­ries, then, are like­ly to invite even more crit­i­cism."

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⏲ AI-værktøjer, der kan spare tid for medier

Fra Spiny Trends:

"He says indi­vid­u­als and pub­lish­ing oper­a­tions can improve their effi­cien­cy using AI and has pro­duced  a list of AI-pow­ered tools for writ­ers, edi­tors and social media man­agers to ampli­fy con­tent, pro­duce or enhance visu­als, or gen­er­ate audio ver­sions of text arti­cles."

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😠 Nye Meta-investeringer i metaverset frustrerer aktionærer

Fra Medi­aWatch:

"Nogle af de største aktionær­er hos Meta har udtrykt sin vrede over­for admin­istr­erende direk­tør Mark Zucker­berg, efter at han har annon­ceret en ny stor penge­sat­sning for at bygge sel­sk­a­bets såkaldte metavers. Det skriv­er Finan­cial Times."

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👋 KMD vil pensionere valgsystem

Fra Com­put­er­world:

"Når Net­com­pa­ny i 2025 overtager job­bet med at it-under­støtte de danske valg, vil KMD sende sit main­frame-baserede og 30 år gam­le it-sys­tem til de evige dig­i­tale jagt­marked­er."

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• Kategori: Opsamlinger