Digitale medier og platforme i uge 45
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
💰 Politikere brugte ~20 mio. kr. på Facebook-annoncer
“I den nyligt afsluttede valgkamp om pladserne i Folketinget blev der sat ny markant rekord for politikeres og partiers annoncekøb på Metas platforme, herunder Facebook og Instagram. Der skriver politiskannoncering.dk, der har samlet det fulde overblik.”
🗓️ Instagram ruller planlægning af posts ud til professionelle
“After testing it out with selected users over the last few weeks, Instagram is now rolling out its new in-app post scheduling tools to all professional accounts in the app. […]
Functionally, this doesn’t add anything new as you’ve been able to schedule posts via Creator Studio since 2020. But it could make it easier to manage your content on the go, while the capacity to schedule Reels, in particular, could help you maximize your content performance.”
✋ Fælles opråb mod hadbeskeder
“Derfor er Spillerforeningen, Dansk Journalistforbund, Dansk Artist Forbund, Dansk Skuespillerforbund, Dansk Musiker Forbund og Håndbold Spiller Foreningen gået sammen om en fælles kampagne, der skal sættes fokus på problemet med hadbeskeder.”
🤨 Facebooks nye gruppeoplevelse medfører spamproblem
Debatindlæg af Mikkeline Thomsen, Analyse og Tal (bragt hos Altinget):
“Aktuelt har vi set, hvordan Metas “nye gruppeoplevelse” implementeres i nyoprettede grupper og gradvist udrulles i de eksisterende. Det inkluderer nye værktøjer, men ændringerne har også givet de frivillige administratorer og ordstyrere noget at slås med.
Det medfører blandt andet fri tilgang for nye medlemmer i de offentlige Facebookgrupper. Én af de funktioner, der især har sikret grupperne mod spam, reklamer og bots, er netop administratorers mulighed for at screene nye medlemmer og godkende dem.
Den åbne tilgang har resulteret i, at grupperne i flere tilfælde oversvømmes med bot-medlemmer og spambegivenheder.”
😲 Meta fyrer 11.000
“Today I’m sharing some of the most difficult changes we’ve made in Meta’s history. I’ve decided to reduce the size of our team by about 13% and let more than 11,000 of our talented employees go. We are also taking a number of additional steps to become a leaner and more efficient company by cutting discretionary spending and extending our hiring freeze through Q1.”
Mere:
- ‘This is a sad moment’: Meta’s Mark Zuckerberg takes the blame as mass layoffs begin [Fast Company]
- What Mark Zuckerberg’s layoffs letter didn’t say [Fast Company]
- Meta cuts 11,000 jobs as it sinks more money into the metaverse [Reuters]
- Meta braces for layoffs [Platformer]
- Meta layoffs hit an entire ML research team focused on infrastructure [VentureBeat]
😢 Er det sådan, Twitter kollapser?
“One insider says the company’s current staffing isn’t able to sustain the platform. […]
He presents a dystopian future where issues pile up as the backlog of maintenance tasks and fixes grows longer and longer. “Things will be broken. Things will be broken more often. Things will be broken for longer periods of time. Things will be broken in more severe ways,” he says. “Everything will compound until, eventually, it’s not usable.””
Mere:
🤦♂️ Twitters ‘Blue’-certificering bliver allerede misbrugt
Indtil for ganske nylig var det blå “checkmark” (✔) på en Twitter-profil udtryk for, at personen bag var verificeret og vitterligt var den politiker, kendis, topchef, whatever vedkommende udgav sig for at være.
Over tid blev det blå “hak” dog også til et statussymbol, som mange gik efter, fordi det får ens Twitter-profil til at fremstå “finere” eller som en del af en overklasse, måske.
Det er det syn, Musk nu forsøger at udnytte ved at gøre det, der tidligere var en verificering, til en del af det, man får, når man køber Twitter Blue for 8 dollars om måneden.
Det er ikke startet rigtig godt. For eksempel har der allerede været et crypto-scam, der bruger Twitter-hakket.
“Anyway, tons of people, both experts and those with just basic common sense, pointed out that opening up the blue checks to anyone with $8 to burn was going to lead to abuse, impersonation, and scams. Musk and his reliable group of yes men, however, insisted that it would somehow… get rid of all that?
He keeps trying to argue that since such accounts will get shut down, it won’t be worth it to people. But $8 is not much to pay for someone looking to do something nefarious (or funny). And it sure looks like Twitter isn’t set up to make sure that these aren’t being abused.”
Det fortsætter:
- Verified Impersonators Have Made a Mess Out of Twitter’s $8 Blue Checkmarks [Gizmodo]
- Falsk George Bush savner at slå irakere ihjel: Nu strammer Elon Musk grebet [Journalisten]
🏷 Twitter testede nyt “Official”-mærket
“Although you can pay $7.99 per month for a blue check mark with the new version of Twitter Blue, select accounts for governments, companies, or public figures will get a gray “Official” check mark, according to a thread from Twitter’s Esther Crawford, who is heading up the new Twitter Blue initiative.”
I løbet af onsdagen testede Twitter det nye mærkat og grå checkmark. Men så forsvandt det igen. Hvad skete der?
“Elon Musk apparently happened. Mere hours after his newly purchased social media platform began its rollout of a new gray check mark in an effort to help clarify which high-profile accounts were actually verified, the new gray check marks began disappearing from various accounts, evidently at Musk’s behest.”
Ifølge Social Media Today tog det kun Elon Musk tre timer at lukke funktionen igen. Han skrev selv på Twitter:
“Please note that Twitter will do lots of dumb things in coming months.
We will keep what works & change what doesn’t.”
😲 Musk og Twitter kan være på vej mod kæmpebøder
Det her er lidt teknisk, men kort fortalt går det ud på, at Twitter er forpligtet overfor FTC (Federal Trade Commission) til at redegøre for en række ting i forbindelse med sikkerhed og brugernes data, når de lancerer nyt eller ændrer noget.
Som du kan læse hos Techdirt, lader det til, at man enten ikke er opmærksom på det, eller er ligeglad, fordi (som Musks personlige advokat angiveligt skulle have sagt):
“Elon puts rockets into space, he’s not afraid of the FTC.”
Det ændrer dog ikke på, at man ikke skal tage let på et opgør med FTC. Det kan ende galt – og dyrt:
“Indeed, remember three years ago when the FTC hit Facebook with a $5 billion fine?
Most people remember that as being for the whole Cambridge Analytica thing, but it was actually for violating the consent decree that Facebook had signed years earlier (partly because of Cambridge Analytica, but also some other shoddy privacy practices).
In other words, while you’re under the consent decree, if you screw up, you could be in deep trouble. Combined with the example of Uber’s Joe Sullivan, and you realize that fucking with the FTC doesn’t end well for anyone.”
Mere:
- Elon Musk is putting Twitter at risk of billions in fines, warns company lawyer [The Verge]
- Endnu en Twitter-direktør melder sin afsked [MediaWatch]
💥 Musks syn på moderation kan få store konsekvenser
“Med Tesla-grundlægger Elon Musks nylige overtagelse af Twitter er der lagt skinner ud til mindre indholdsmoderation, og det kan få flere konsekvenser, siger Jakob Linaa Jensen, forsker i medier på Aarhus Universitet, til Berlingske.”
🤔 Elon Musk har gang i mange ting
Twitters medstifter og nu tidligere chef, Jack Dorsey, kom i modvind blandt aktionærerne, fordi han samtidig med, han var chef for Twitter, også var chef for Square.
Men det er intet i forhold til de bolde, Elon Musk (der for nylig købte Twitter og har udpeget sig selv som chef) forsøger at holde i luften:
“The world’s richest man is perhaps now its busiest, revamping Twitter while also serving as CEO of electric-auto maker Tesla; rocket maker SpaceX; the Boring Company, which digs tunnels for transit; and Neuralink, which is testing brain implants meant to eventually connect humans with computers.”
🤯 …og han udelukker ikke en konkurs
“Over the next hour Musk shared more bad news with the company. Depending on the length and severity of the recession, he said, the company could lose several billion dollars next year. He would not speculate how much runway Twitter had left. “Bankruptcy isn’t out of the question,” he said, as we were also first to report.”
🐦 Mere om Twitter
Der sker godt nok meget hos, på og omkring Twitter lige nu. Her er mit forsøg på at fange de ting, der er vigtige, men ikke umiddelbart har sin egen del i Ugerevyen:
- Twitter Cracks Down on Impersonators, Permanently Suspends Kathy Griffin [The Hollywood Reporter]
- Musk discusses putting all of Twitter behind a paywall [Platformer]
- Twitter Now Asks Some Fired Workers to Please Come Back [Bloomberg]
- Twitter ad pause will have ‘little impact’ on media plans, ad buyers say [Campaign]
- Elon Musk har en langsigtet plan med Twitter: Her er historien om det mystiske projekt X [Computerworld]
- Elon Musk’s Twitter Layoffs Could Diminish Its Secret Sauce [Bloomberg]
- Twitter ad pause will have ‘little impact’ on media plans, ad buyers say [Campaign]
- Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns [Digiday]
- Twitter’s ad problem is Elon Musk [Recode]
- Elon Musk hates advertising, and he’s driving away the customers who’d pay a lot more than $8 [Fast Company]
- Twitter’s company culture? ‘Used to have an amazing culture, unsure of future’ [Digiday]
- Jack Dorsey takes responsibility for Elon Musk’s mass layoffs at Twitter [The Verge]
- Kathy Griffin Is Trolling Elon From Her Dead Mom’s Twitter After He Suspended Her [Gizmodo]
- The Elon Musk Era Has Been a Complete Mess. But I’m Not Ditching Twitter Just Yet [Vanity Fair]
- Why Twitter Failed in The Creator Economy [The Addition]
- Leaving Twitter? The Alternative Social Media Sites Are Ready [Bloomberg]
- Eight Twitter alternatives for journalists [Journalism.co.uk]
…og en til, som måske er interessant for journalisterne og redaktørerne derude:
“In a note to staff today, Bloomberg EIC John Micklethwait said that recent changes at Twitter have ‘heightened the risk of using the platform as a source of news.'”
✨ Introduktion til grundlæggende annoncering på TikTok
“I want to share my experiences and journey through TikTok ads with you. I’m not going to claim to be a TikTok advertising expert. […]
So, let’s jump into TikTok advertising together. We’re obviously not going to get into anything all that advanced yet. Instead, I want to go through the basics. Maybe it will increase your confidence in getting started.”
Mere fra samme:
📺 I kampen mod TikTok: YouTube vil vise dig Shorts på dit fjernsyn
“From today, users worldwide will see a row of videos from Shorts high up their display on YouTube’s smart TV apps. The videos, which will be integrated into the standard homepage of YouTube’s TV app and will sit alongside longer, landscape videos, are presented on the basis of previous watch history, much as in the YouTube Shorts tab on cell phones and the YouTube website.”
Mere:
- YouTube Launches Enhanced Shorts Viewing Experience for Connected TVs [Social Media Today]
🦮 YouTube har mulige “blind spots” overfor misinformation, siger forskere
“The video platform said it had limited the spread of misinformation ahead of Election Day, but new research showed that false narratives continued to slip through.”
🤳 TikToks største styrke er dit forhold til din telefon
“The overriding focus on the algorithm—and the content it delivers—has caused us to overlook a central part of TikTok’s operating logic: the phone.
A failure to fully explore the role of this device in TikTok’s powers of transmission has resulted in a limited appreciation of how the platform works; after all, it’s not simply content, but rather medium and context that inform how we receive information through a given channel.”
“What we call social media networks are anything but. Now that they’re beginning to unravel, we should ask what it would take to create social media for people, not advertisers.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😬 Datatilsynet i alvorlig kritik af EBs samtykkeløsning
“Datatilsynet vurderede, at besøgende på www.eb.dk ikke afgav et informeret samtykke, idet besøgende, som klikkede på Acceptér alle, ikke modtog information om alle behandlingsformål – da information om præferenceformålet først fremgik af ‘andet lag’. […]
Det fremgår af den daværende samtykkeløsning, at de tre valgmuligheder var angivet; ”Kun nødvendige” i et rødt felt, ”Tilpas indstillinger” i et gråt felt og ”Acceptér alle” i et grønt felt. Idet valget af den knap, der var udformet med den grønne farve, som ovenfor anført – efter Datatilsynets opfattelse – medfører, at den registreredes muligheder for at udøve et informeret valg kan omgås, er det tilsynets opfattelse, at farvevalg og designskema under disse konditioner udgør en overtrædelse af Databeskyttelsesforordningens artikel 5, stk. 1, litra a.”
Mere:
🎤 Lær af The Guardian: Sådan lancerer du en podcast
“On this week’s episode of PodPod, Adam and Rhianna sat down with Nicole Jackson, The Guardian’s head of audio, to find out more about how the organisation approaches new launches, why sound design is so important, and how to approach sensitive subjects appropriately, as well as what makes a podcast really stand out among the crowd.”
Mere fra PodPod:
🤖 Sådan arbejder Ekstra Bladet med personalisering
“Når teknologien til personalisering er færdigudviklet, vil Ekstra Bladet gøre dele af den frit tilgængelig for konkurrenterne, forklarer forsknings- og innovationschef Kasper Lindskow, der ønsker åbenhed i branchen om brugen af kunstig intelligens.”
🎧 TV 2 melder sig ind i podcast-gamet
“DR har ’Genstart’ og ’Tiden’. Zetland udgiver ’Helikopter’, Berlingske sender hver dag ’Pilestræde’ ud, og Politiken har ’Du lytter til Politiken’.
Nu kan danskerne også lytte til TV 2. Tv-stationen melder sig nemlig også på banen med en daglig podcast, der er en af husets tre nye nyheds- og aktualitetspodcast.”
🤔 Introduktion til tracking pixels
“Imperceptible as tracking pixels may be, they have garnered the attention of companies like Apple and Mozilla. The former’s Mail Privacy Protection feature blocks tracking pixels from loading in emails, which has posed a threat to email marketers. Meanwhile, both Apple and Mozilla provide options in their web browsers to similarly block tracking pixels on web pages.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🤑 50 eksempler på paywalls
“A paywall blocks users and asks or requires them to pay for subscription in order to access content. And with digital reader revenue strategies on the rise across the globe, paywalls are popping up across publisher’s websites.
Here are 50 paywall benchmark examples to inspire your own paywalling efforts!”
🤞 Håb for udvidelse af digital nulmoms
“Mens digitale nyhedsmedier siden 2019 har været fritaget for at betale moms af abonnementssalget, er magasiner og ugeblades digitale sites ikke omfattet af den digitale nulmoms.
Men politiske udmeldinger få dage før valget har givet magasinhuse og brancheorganisationer forhåbning om, at den forskel”
🇺🇸 Recession truer aviserne
“Experts are sounding the alarm that a possible recession could threaten the embattled newspaper industry, whose two highest cost centers — labor and paper distribution — soared in the wake of the pandemic.”
⭐ Financial Times deler erfaringer i digital transformation
“The north star goals are an essential part of digital transformation, which she defines as the process of evolving an organisation to a point where it can use technology, data and strategy to fulfil its mission.”
📈 Disney bruger flere penge på stream – og får flere kunder
“Disney har over et år øget udgifter til streaming markant. Sidste kvartal kom 12 millioner nye abonnenter til.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
😬 Ekstra Bladet ramt af endnu et nedbrud
“Nedbruddet skete, kort tid efter at den danske tennisspiller Holger Rune vandt finalekampen i Paris Masters over Novak Djokovic – en nyhed, der fik flere medier til at gå i breaking.”
Mere:
- Nedbruddet skyldtes en sikkerhedsfejl hos en netværksleverandør og kan – ifølge EBs kommercielle direktør – have kostet to millioner sidevisninger [MediaWatch]
😬 Cloud-aftaler med US-firmaer kan være ulovlige
“Det er højst sandsynligt, at dine aftaler med diverse tech-giganter er ulovlige – også selv om der er kommet nye rammer fra USA, siger David Ulrik Kristiansen, der er cybersikkerhedsekspert og ekstern lektor.”
✨ Nu kan du integrere med DALL-E via et API
“Get ready, developers: Today, OpenAI released the hotly anticipated DALL-E API in public beta, which means developers can now integrate DALL-E directly into their apps and products.”
🤖 Mød den kunstige intelligens, der synger ‘Jolene’
“There’s little doubt that Holly Herndon is a wonderfully talented musician and, well, a computer genius. Her latest single is perfect proof of that: a cover of Dolly Parton’s Jolene sung by Holly+, the deepfake AI voice she modeled after her own.
The results are nothing short of extraordinary. I was blown away when I heard it, but judge for yourself.”
👨⚖️ Første AI-copyright-retssag handler om kode
“Microsoft and its computer code-sharing website GitHub, as well as artificial intelligence firm OpenAI, are being sued in California. A proposed class-action lawsuit claims the firms’ AI-powered programming tool Copilot infringes copyright by using millions of lines of human-written code without proper attribution.
It is the first big copyright lawsuit over AI and potential damages could exceed $9 billion.”
🔮 Spådom: AI vil være uundværligt i 2023
“Forrester Research’s recently-released predictions report for artificial intelligence highlights what most have already observed: AI adoption has evolved from an emerging, nice-to-have trend to experiment with to a legitimate, must-do priority for enterprises. “
🙅♂️ Slut med at gå tilbage til det gamle Gmail-design
“Google announced today that it’s making the new Gmail interface the standard experience for users. The company first released the new interface earlier this year but allowed users to revert back to the original view. Starting this month, users will no longer have the option to go back to the old interface.”