BRIEFING. Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen i uge 48, 2022. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

✨ Betalingsfirmaet Klarna lancerer influencerplatform

Fra Medi­aWatch:

"Virk­somhed­erne kan på plat­for­men vælge de pro­duk­ter, de ønsker at sælge, og sætte niveauet for kom­mis­sion, som de ønsker at betale. På plat­for­men får de adgang til data om trafik, salg og gen­nem­snitlig ordrevær­di."

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😬 Mislykkes Instagram med deres fokus på video a la TikTok?

Fra The Atlantic:

"Over the sum­mer, these frus­tra­tions boiled over. An update that promised, among oth­er things, algo­rith­mi­cal­ly rec­om­mend­ed video con­tent that would fill the entire screen was a bridge too far.

Users were fed up with watch­ing the app con­tort itself into a Tik­Tok copy­cat that pri­or­i­tized video and rec­om­mend­ed posts over pho­tos from friends. Even celebri­ties such as Kylie Jen­ner and Chris­sy Teigen spoke up."

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✨ LinkedIn lancerer planlægning af posts

Fra Social Media Today:

"That’s right, some users are now able to access LinkedIn’s native post sched­ul­ing tool, which it’s been test­ing inter­nal­ly over the past few months."

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💭 Nu kan du skrive til dig selv på WhatsApp

Fra TechCrunch:

"What­sApp has start­ed rolling out a fea­ture to let you chat with your­self. Send­ing mes­sages to your own account can be a way to keep a piece of infor­ma­tion eas­i­ly acces­si­ble, right next to your oth­er What­sApp con­ver­sa­tions."

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👋 Kanye Wests kærlighed til Hitler får ham blokerer på Twitter igen

Fra Rolling Stone:

"Kanye West praised Adolf Hitler and Nazis, denied the Holo­caust, and attacked Jew­ish peo­ple at length dur­ing a dis­turb­ing Thurs­day after­noon inter­view with con­spir­a­cy the­o­rist Alex Jones."

Mere Kanye og sociale medi­er:

• Kanye West isn’t buy­ing Par­ler after all [TechCrunch]
• Elon Musk gjorde ellers sit bed­ste, skriv­er han på Twit­ter

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🦠 Twitter vil ikke længere håndhæve politik for corona-misinformation

Fra CNN:

"Twit­ter said it will no longer enforce its long­stand­ing Covid mis­in­for­ma­tion pol­i­cy, yet anoth­er sign of how Elon Musk plans to trans­form the social media com­pa­ny he bought a month ago. [...]

Twit­ter did not appear to for­mal­ly announce the rule change. Instead, some Twit­ter users Mon­day night spot­ted a note added to the page on Twitter’s web­site that out­lines its Covid pol­i­cy."

Mere om Twit­ter og mod­er­a­tion:

• Left-Wing Voic­es Are Silenced on Twit­ter as Far-Right Trolls Advise Elon Musk [The Inter­cept]
• What will hap­pen next for Black Twit­ter? [The Guardian]

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🤔 Musk: Apple truer med at fjerne Twitter fra App Store

Fra Medi­aWatch:

"I en række opslag langer han ud efter Apple, som han beskylder for at have stop­pet med at reklamere via det sociale medie. Sam­tidig hævder han, at Apple skulle have truet med at fjerne Twit­ter fra app­store, som er der, hvor Apple-brugere kan hente Twit­ter.

Vi ved for det første ikke pt., om det pass­er. Hvis det pass­er, kender vi ikke årsagen. Et bud er dog ind­holdsmod­er­a­tion, eller man­glende på samme. Det var i hvert fald årsagen, da Google fjernede Truth Social.

Spo­ti­fys Daniel Ek (der jo ellers ikke er kendt for deres sky­hø­je udbe­talinger til musikere) stemte i med et refer­at af Spo­ti­fys kampe med Apple, og Zucker­berg meldte sig også på banen.

Det ser dog ud til, det meste er løst for nu efter Musk har fået en rund­vis­ning hos Apple og en snak med Tim Cook.

Mere:

• Elon Musk Has Reached the Lim­it of Things He Can Do With­out Con­se­quences [Slate]
• Why Apple and Google could be the biggest threats to Elon Musk’s any­thing-goes ver­sion of Twit­ter [Fast Com­pa­ny]
• Elon Says He’ll Make His Own Phone If Apple and Google Deplat­form Twit­ter [Giz­mo­do]
• Elon Musk vs. the App Store [Pro­to­col]

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🤨 EU truer også Twitter

Fra Finan­cial Times:

"The Euro­pean Com­mis­sion on Wednes­day threat­ened Musk with a ban unless Twit­ter abides by strict con­tent mod­er­a­tion rules, as US Trea­sury sec­re­tary Janet Yellen indi­cat­ed that Wash­ing­ton was review­ing his pur­chase of the social net­work."

Mere EU og Musk:

• Musk påby­des af EU at holde Twit­ter fri for rus­sisk pro­pa­gan­da [Medi­aWatch]

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😬 Musk går i konflikt med annoncører

Fra Finan­cial Times:

"Musk, mean­while, has sought to per­son­al­ly call chief exec­u­tives of some brands that have curbed adver­tis­ing in order to berate them, accord­ing to one senior indus­try fig­ure, lead­ing oth­ers to instead reduce their spend to the bare min­i­mum required so as to avoid fur­ther con­fronta­tion with the bil­lion­aire entre­pre­neur."

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Og han gør det også offentligt, selvføl­gelig.

Mere:

• Twit­ter adver­tis­ers exit as brand safe­ty con­cerns esca­late [Cam­paign]

🤦‍♂️ Og Apples "hemmelige" skat på 30%

Man skulle tro, det var løgn, men Elon Musk skulle åben­bart bruge 44 mil­liarder dol­lars på en app for at finde ud af, at Apple tager et cut på 30% af indt­jenin­gen på de apps, der tjen­er mere end en mil­lion dol­lars om året via Apples App Store.

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😟 Musk-fyringer skar i anti-børneporno-team

Hov­ed­per­so­n­en selv har sagt, at kam­p­en mod børneporno er en top­pri­or­itet.

Fra Bloomberg:

"The team now has few­er than 10 spe­cial­ists to review and esca­late reports of child sex­u­al exploita­tion, three peo­ple famil­iar with the mat­ter said, ask­ing not to be iden­ti­fied for fear of retal­i­a­tion. At the begin­ning of the year, Twit­ter had a team of about 20, they said."

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⚽ VM kunne ikke være kommet på et dårligere tidspunkt for Twitter

Fra Digi­day:

"'A glob­al audi­ence of 5 bil­lion is poised to vis­it the site,' he con­tin­ued. '[But] nev­er before has there been this much media atten­tion focused on the inher­ent flaws, vul­ner­a­bil­i­ties and dis­tor­tions with­in a plat­form. It’s like the cul­ture has orga­nized itself against the plat­form.'"

➕ Twitter får flere signups end nogensinde før, siger Musk

Fra Reuters:

"Twit­ter Inc Chief Exec­u­tive Elon Musk says new user signups to the social media plat­form are at an "all-time high", as he strug­gles with a mass exo­dus of adver­tis­ers and users flee­ing to oth­er plat­forms over con­cerns about ver­i­fi­ca­tion and hate speech."

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🆕 Her er Musks plan for "Twitter 2.0"

Fra Social Media Today:

"Elon Musk has pro­vid­ed some more insight into his evolv­ing plan for Twit­ter, which will now also see the com­pa­ny embark on a hir­ing push, after fir­ing 65% of its work­force, in order to get in more devel­op­ment and engi­neer­ing tal­ent to help real­ize Musk’s grand vision."

Men...

• For­mer Twit­ter employ­ee: We tried the changes Elon Musk is propos­ing—they didn’t work [Fast Com­pa­ny]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎶 Spotify Wrapped gør overvågning sjovt

Fra Wired:

"'This is a par­tic­u­lar­ly shin­ing exam­ple of the fact that Spotify’s busi­ness mod­el is based on sur­veil­lance,' says Evan Greer, direc­tor of the dig­i­tal rights advo­ca­cy group Fight for the Future. 'Spo­ti­fy has done an amaz­ing job of mar­ket­ing sur­veil­lance as fun and get­ting peo­ple to not only par­tic­i­pate in their own sur­veil­lance, but cel­e­brate it and share it and brag about it to the world.'"

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😯 Det er ikke kun Google Analytics, der nu er ulovligt

Fra Medi­aWatch:

"En række andreværk­tø­jer end den udbredte ver­sion fra Google er også blevet prob­lema­tiske efter nye regler på området. Hvilke værk­tø­jer, der er tale om, er dog uklart — også for Datatil­synet, for hvem det i de fleste til­fælde også er 'rel­a­tivt uigen­nem­sigtigt' at komme til bunds i sys­te­mernes virke."

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💡 Washington Post lancerer personaliseret tilbageblik

Fra What's New in Pub­lish­ing:

"The fea­ture dis­plays a range of per­son­al­ized insights about a subscriber’s past news inter­ests includ­ing how sub­scribers’ read­ing habits com­pare to oth­ers. To start, some sub­scribers will receive an email link­ing to their per­son­al­ized “Newsprint” for a sum­ma­ry of their ‘year in news.’"

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⏪ Overblik over årets store begivenheder

Fra What's New in Pub­lish­ing:

"Our annu­al media trends and analy­sis report, Media Moments 2022, is now released.

Writ­ten by Media Voic­es and spon­sored by Poool, this year’s report brings togeth­er the key events which have shaped the media and pub­lish­ing indus­try this year, from the boom and bust cycles of the adver­tis­ing mar­ket to news fatigue, the increas­ing promi­nence of cli­mate cov­er­age, and the impact of shift­ing trust."

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🎧 NYTimes eksperimenterer med "spatial audio"

Fra hes­tens mund:

"We’ve record­ed and mixed select audio con­tent in var­i­ous spa­tial audio for­mats, focus­ing on devel­op­ing mix­ing tech­niques that put the lis­ten­er at the cen­ter of the sto­ry.

To solve cur­rent play­back lim­i­ta­tions and get to know the head-track­ing capa­bil­i­ties that now come stan­dard with many Apple prod­ucts, we also devel­oped an inter­nal iPhone test app. We also built a web audio play­er, which we hope to make pub­li­cal­ly avail­able in the near future."

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🎧 True crime topper hitlisten hos Spotify

Fra Medi­aWatch:

"Der er flere velk­endte navne på stream­ingt­jen­esten Spo­ti­fys opgørelse over danskernes pod­cast­lyt­ning, og kun én uafhængig udgivelse."

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💰 Google og YouTube donerer til kampen mod misinformation

Fra Mash­able:

"Today, Google and YouTube are the lat­est to make a move against mis­in­for­ma­tion, announc­ing a $13.2 mil­lion grant to the Inter­na­tion­al Fact-Check­ing Net­work (IFCN), a part of non­prof­it media insti­tute Poyn­ter."

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✨ Sådan kan du få gang i læser-engagement

Fra Journalism.co.uk:

"Nine media pro­fes­sion­als share their strate­gies for grow­ing and retain­ing audi­ence"

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💵 Google og Facebook har indgået aftaler med AUS-medier om betaling

Fra Medi­aWatch:

"Siden loven News Media Bar­gain­ing Code trådte i kraft i 2021 i Aus­tralien har Google-ejeren Alpha­bet og Face­book-ejer­sel­sk­a­bet Meta indgået mere end 30 aftaler med aus­tralske nyhedsme­di­er om betal­ing for at dele ind­hold på plat­formene, og loven må ans­es som en suc­ces."

Mere:

• Aus­tralia says law mak­ing Face­book and Google pay for news has worked [Reuters]

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😬 Google introducerer nyt annonceformat: Side rails

Fra Giz­mo­do:

"Don't think of the new "side rails" as ads. Think of them more like unin­vit­ed new friends. 'Side rails are ads that stick to the sides of your pages when they’re viewed on widescreen devices, such as desk­tops.'"

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👦 Hvad vil unge mediebrugere betale for?

Fra Dig­i­tal Con­tent Next:

"Mas­sive amounts of time and mon­ey have been spent try­ing to fig­ure this out. So we are aggre­gat­ing many of the most salient data points to find out what younger gen­er­a­tions are open­ing their vir­tu­al wal­lets for — and what they can do with­out."

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🤔 Har YouTubes streaming-fokus kostet i kampen mod TikTok?

Fra Digi­day:

"While YouTube has worked to fur­ther build its rep­u­ta­tion as a sol­id stream­ing offer­ing, it’s only become more dif­fi­cult for some mar­keters to decide which bud­get — social or video — to ded­i­cate to YouTube, accord­ing to media buy­ers, who say the plat­forms bifur­cat­ed offer­ing may work against it.

At the same time, increased frag­men­ta­tion in the mar­ket­place cou­pled with stag­nant ad bud­gets and increased inter­est in social media dar­ling Tik­Tok hasn’t helped."

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📉 Twitters annonceforretning har det ikke godt

Fra Plat­former:

"Twitter’s ad rev­enue in Europe, the Mid­dle East and Africa (EMEA) is down 15 per­cent year over year, he said, and week­ly book­ings are down 49 per­cent, accord­ing to screen­shots shared with Plat­former."

Mere:

• Twitter's Ads Prob­lems Are Even Worse Behind the Scenes [Giz­mo­do]
• Should You Pause Your Twit­ter Ad Cam­paigns? A Look at the Most Recent Con­cerns at the App [Social Media Today]

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💳 Twitter-alternativet Post har planer for mikrobetaling

Held og lykke med det.

Fra Nie­man Lab:

"So far, the only pub­lish­er I’ve seen with con­tent for 'sale' on the plat­form is Reuters, which invites users to read its arti­cles using 'points.' (Each Post News user is giv­en 50 points at sign-up.) Reuters is post­ing all its arti­cles to Post News. But all these same arti­cles are free on Reuters’ web­site, so I’m not sure why any­one would pay for them, even with imag­i­nary free points."

Mere mikro:

• Micro­pay­ments again [The Reboot­ing]

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💸 Google tester at lade udgivere tjene penge på engagerede brugere

Det er i det meget, meget stille — så tag det for hvad det er.

Fra Medi­a­Post:

"A blog forum user who goes by the name Lex­ip­ix­el dis­cov­ered the fea­ture one day while log­ging in to an account on the AdSense plat­form. The mes­sage read: 'The Reward­ed Ad Gate beta pro­gram will give you an oppor­tu­ni­ty to mon­e­tize your most engaged users. If a user fre­quent­ly vis­its your site, you’ll have a way to col­lect addi­tion­al ad rev­enue.'"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Status på kunstig intelligens i mediebranchen

Fra Medi­aWatch:

"TV 2 bruger machine learn­ing til fasthold­else af højrisikoabon­nen­ter på TV 2 Play, og Podi­mo bruger tale­genk­endelse til at per­son­alis­ere pod­cas­tan­be­falinger. Hop med ombord på Medi­aWatchs overb­lik over begiven­heden Kun­stig Intel­li­gens i Medierne anno 2022."

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💡 Zetland tester værktøj til båndudskrift

Fra Medi­aWatch:

"En ser­vice, der skal spare jour­nal­is­ter den tid, det tager, at transskribere lydop­tagelser af inter­views er nu gratis tilgæn­gelig fra Zet­land under navnet ”Good Tape.”

Det skriv­er medi­ets ansv. chefredak­tør Lea Kors­gaard på Twit­ter, hvor hun del­er betaver­sio­nen af værk­tø­jet."

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🤖 Mens vi venter på GPT4, bliver der stadig skruet på 3eren

Fra MIT Tech­nol­o­gy Review:

"Buzz around GPT‑4, the antic­i­pat­ed but as-yet-unan­nounced fol­low-up to OpenAI’s ground­break­ing large lan­guage mod­el, GPT‑3, is grow­ing by the week. But Ope­nAI is not yet done tin­ker­ing with the pre­vi­ous ver­sion."

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📲 Microsoft vil skabe ny app store

Fra Com­put­er­world:

"Microsoft vil i konkur­rence med Google og Apple på end­nu et område, men meget skal gå rigtigt, hvis det skal lykkes."

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✍️ Anmeldelse af Amazons nye Kindle til håndskrift

Fra Fast Com­pa­ny:

"Where­as the company’s Fire tablets, Echo speak­ers, Fire TV stream­ers, and Kin­dle e‑readers are pri­mar­i­ly ves­sels for con­tent con­sump­tion, the Kin­dle Scribe caters to more pro­duc­tive pur­suits. With a 10.2‑inch e‑ink dis­play and includ­ed sty­lus, it’s meant to replace pen and paper for tak­ing notes and mark­ing up doc­u­ments."

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👺 Pas på cyberkriminelle i metaverset næste år

Fra Coin Tele­graph:

"Cyber­crim­i­nals will flock to the meta­verse next year to prey on unsus­pect­ing vir­tu­al world par­tic­i­pants, accord­ing to a report by cyber­se­cu­ri­ty firm Kasper­sky."

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• Kategori: Opsamlinger