Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔 Facebook fjerner den mest sete side

Fra Ben Collins på Twit­ter:

"The most wide­ly viewed page on Face­book last quar­ter was removed for vio­lat­ing the company's Com­mu­ni­ty Stan­dards.

We don't know what the page even was. It reached 121.8 mil­lion peo­ple."

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🏷 Twitter vil markere og begrænse russiske statsmedier

Fra TechCrunch:

"Twit­ter announced on Mon­day new mea­sures to pre­vent dis­in­for­ma­tion tied to the Russ­ian gov­ern­ment from spread­ing in light of the country’s ongo­ing inva­sion of Ukraine.

The com­pa­ny will begin adding labels to tweets con­tain­ing links from Russ­ian state-linked media out­lets not­ing their affil­i­a­tion. The labels are accom­pa­nied by an orange excla­ma­tion point, warn­ing Twit­ter users to 'stay informed.'"

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💬 Instagram lancerer auto-undertekster til videoer i feedet

Fra Social Media Today:

"After launch­ing auto­mat­ed cap­tions for IGTV uploads in 2020, then expand­ing cap­tions to Sto­ries last year, Insta­gram has now tak­en the next step, with the addi­tion of auto-gen­er­at­ed cap­tions in Insta­gram feed videos."

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🎧 Eksperimenterer Twitter med podcasts?

Det start­ede med et screen­shot på Twit­ter, og der vides ikke noget hånd­fast, men spæn­dende er det da. Læs mere hos Social Media Today.

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🐦 Twitter på vej med "tætte venner"-funktion

Fra 9 to 5 Mac:

"For at least the past eight months, Twit­ter has been devel­op­ing an Insta­gram-like Close Friends fea­ture for its plat­form. Final­ly, it seems this alter­na­tive time­line is almost ready, accord­ing to reverse engi­neer find­ings."

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📽 TIkTok bekræfter video på 10 minutter

Fra Social Media Today:

"Tik­Tok is well-aware of this, and it’s well-aware of the increased direct mon­e­ti­za­tion poten­tial on offer in oth­er apps, which is a big part of why today Tik­Tok has con­firmed that all users will soon be able to upload 10 minute long videos in the app, a sig­nif­i­cant expan­sion on its cur­rent time lim­its."

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🤳 TikTok var "designed for war"

Fra Wired:

"So much of TikTok’s suc­cess comes down to both how visu­al it is and how instant it is. From memes and dance crazes to the storm­ing of the US Capi­tol, it cap­tures and clips the world with an imme­di­a­cy oth­er plat­forms can’t. As Rus­sia pre­pared to invade Ukraine, it became a boon for open source inves­ti­ga­tors try­ing to track troop move­ments, and has pro­vid­ed imme­di­ate, quick­fire footage of what’s hap­pen­ing as Ukraini­ans fight for their future."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🛑 Rusland og dets propagandamedier bliver "deplatformet"

Fra Plat­former:

"On Mon­day, Meta, Microsoft, and Tik­Tok said they would no longer dis­play con­tent from RT or its sis­ter net­work Sput­nik on their ser­vices across Europe. Google fol­lowed on Tues­day, and then the world’s biggest tech plat­form entered the con­flict as well."

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YouTube bans Russ­ian media out­lets across Europe
Politi­co

Tik­Tok Joins Meta in Restrict­ing Access to Russ­ian State Media
The Wall Street Jour­nal

Meta Restricts Russ­ian State Media on Face­book, What­sApp and Insta­gram Fol­low­ing Inva­sion of Ukraine
Vari­ety

Google udst­ed­er reklame­for­bud til rus­siske statsme­di­er
Medi­aWatch

Spo­ti­fy Shut­ters Rus­sia Office, Removes All RT and Sput­nik Con­tent
Vari­ety

Face­book, Twit­ter remove dis­in­for­ma­tion accounts tar­get­ing Ukraini­ans
NCB News

How Social Plat­forms Are Respond­ing to the Cri­sis in Ukraine
Social Media Today

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How many peo­ple real­ly watch or read RT, any­way? It’s hard to tell, but some of their social num­bers are eye-pop­ping

Nie­man Lab

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"Det nyt­ter ikke, at EU begrænser adgan­gen til medi­er, vi ikke kan lide, men­er for­man­den for Dan­sk Jour­nal­ist­for­bund"

Jour­nal­is­ten

"For­bud mod Putin-ven­lige medi­er split­ter Folketinget"

Jour­nal­is­ten

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Det går også den anden vej:

Rus­land lukker uafhængige medi­er og beskylder dem for at lyve om kri­gen i Ukraine
Jour­nal­is­ten

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🤼‍♂️ Sådan bliver invasionen beskrevet på forskellige Wikipedia'er

Fra Slate:

"Mean­while, there are echoes of the old 'Kyiv vs. Kiev' bat­tle lin­ger­ing on Russ­ian Wikipedia, where some edi­tors have pushed to rename the arti­cle, chang­ing it from 'Russ­ian Inva­sion of Ukraine (2022)' to either 'Russ­ian Mil­i­tary Oper­a­tion in Ukraine' or even the 'Lib­er­a­tion of Ukraine' (empha­sis added). “This is Russ­ian Wikipedia and we must inter­pret events from a Russ­ian point of view,” argued LukaE, a Russ­ian Wikipedia edi­tor."

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🧰 Værktøjer til dig, der dækker krigen i Ukraine

Fra Journalism.co.uk:

"In the age of infor­ma­tion war­fare, jour­nal­ists must take extra pre­cau­tions when report­ing break­ing news. We round­ed up resources for fact-check­ing and trau­ma report­ing"

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🇪🇺 Uvist om Google vil ændre på Analytics

Fra Version2:

"Tech-gigan­tens sikker­hed­stil­t­ag for at beskytte per­son­da­ta i USA er ikke gode nok ifølge to datatil­syn, og der­for er tjen­esten ulovlig. Men Google afvis­er at svare på, om man arbe­jder på nye sikker­hed­stil­t­ag, der måske kan gøre tjen­esten lovlig."

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⚡️ Udgivere forlader Googles AMP

Fra The Wall Street Jour­nal:

"Com­pa­nies includ­ing Vox Media LLC, Buz­zFeed Inc.’s Com­plex Net­works and Bus­tle par­ent BDG said they have start­ed test­ing or are con­sid­er­ing using their own ver­sions of mobile-opti­mized arti­cle pages, instead of build­ing them using the Accel­er­at­ed Mobile Pages frame­work, which Google intro­duced in 2015 and is sup­port­ed by an open-source work­ing group. The Wash­ing­ton Post has gone a step fur­ther, aban­don­ing AMP last sum­mer."

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🇩🇰 Dansk Folkeparti overtager ditoverblik.dk

Fra Medi­aWatch:

"Driften af det par­ti-finan­sierede nyhedssite ditoverblik.dk, bliv­er efter fire år overtaget af Dan­sk Folkepar­ti selv. Kon­trakt med ansv. chefredak­tør er i den forbindelse opsagt."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎤 DMJX-undersøgelse: Er der penge i podcasting?

Fra Jour­nal­is­ten:

"'Det er muligt at tjene penge på pod­cast. Det er i hvert fald det, vores under­søgelse vis­er. For dem, som gerne vil, og dem, der har noget godt at byde på og arbe­jder mål­ret­tet på for­ret­ning­sud­vikling, kan der være en okay for­ret­ning,' siger Aske Kam­mer."

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Ny rap­port kortlæg­ger det danske pod­cast­marked og indtægt­skilderne
Medi­aWatch

Why pod­cast agen­cies are warn­ing about the move to dynam­i­cal­ly-insert­ed ads
Digi­day

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🤝 Watch Medier køber Kommunikationsforum

Fra Medi­aWatch:

"Ejerne af Kom­mu­nika­tions­fo­rum sæl­ger 100 pct. af aktierne til Watch Medi­er, som er en del af JP/Politikens Hus. Medi­et bliv­er drevet videre i eget brand, men fly­t­ter efter pla­nen "på sigt" ind hos sin nye ejer."

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Opkøb af Kfo­rum skal styrke Watch Medi­er på flere områder
Medi­aWatch

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🤩 Financial Times når 1 mio digitale abonnenter

Fra Press Gazette:

"FT hits 1m pay­ing dig­i­tal sub­scribers with online jour­nal­ism match­ing all its oth­er rev­enue streams com­bined"

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🇳🇴 Altinget satser på Norge

Fra Medi­aWatch:

"Efter at have skåret nichefor­ret­nin­gen til er fun­da­mentet i Alrow Media-kon­cer­nen nu på plads og tiden inde til at realis­ere næste skridt i sel­sk­a­bets inter­na­tion­alis­er­ings­plan. Det fortæller adm. direk­tør Christoph Nør­gaard, der ikke ser åre­langt under­skud i sven­sk Altinget-sat­sning som forhin­dring."

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😕 Invasionen af Ukraine bekymrer nogle annoncører

Fra Markeds­føring:

"Flere annon­cør­er er bekym­rede for at blive sat i forbindelse med Rus­lands inva­sion af Ukraine, fortæller Ekstra Bladet. Men avisens annon­cedi­rek­tør opfor­dr­er dem til at støtte op om medierne, der dækker kri­gen."

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Ukraine inva­sion expos­es bal­anc­ing act of brand respon­si­bil­i­ty in adver­tis­ing
Digi­day

Bureauer: Krig i Ukraine giv­er skvulp på annon­ce­markedet — men ingen større bøl­ger
Medi­aWatch

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😎 Sådan bruger Disney data og annonceteknologi

Fra Digi­day:

"That scale only real­ly mat­ters, though, if Dis­ney is able to tie it togeth­er for adver­tis­ers, which is what Dis­ney has spent the past five years work­ing on. In 2017, Dis­ney began to uni­fy its ad sales teams, which had pre­vi­ous­ly been sep­a­rat­ed by its var­i­ous TV net­works.

Since then it has also been plug­ging away at fus­ing its back-end tech­nol­o­gy run­ning across its prop­er­ties, in part, to facil­i­tate ad buys across its tra­di­tion­al TV, stream­ing and dig­i­tal prop­er­ties."

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💸 Ritzau vil tjene penge på andet end medier

Fra Medi­aWatch:

"Ritzaus nylancerede Pro-afdel­ing skal bl.a. sam­le nyheds­bu­reauets pressemed­delelse- og fotot­jen­este, og sam­tidig er det ambi­tio­nen at lancere nye pro­duk­ter, som skal under­støtte ambi­tio­nen om at øge omsæt­nin­gen betragteligt inden 2026."

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📈 6 vækststrategier for medier

Fra The Fix:

"1) Intro­duc­to­ry offers
2) Newslet­ters
3) Audio (paid pod­casts and audio arti­cles)
4) Pre­mi­um fea­tures: gift arti­cles, no ads, news­room par­tic­i­pa­tion
5) Sup­port mis­sion (Guardian-like mem­ber­ship)
6) Using a “time wall”"

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🤨 Epic Games køber Bandcamp

Fra TechCrunch:

"It’s a strange acqui­si­tion from a the­mat­ic per­spec­tive, for sure. But Epic has been on some­thing of an acqui­si­tion tear in recent years, with a ton of fund­ing in its cof­fers, thanks large­ly to Fortnite’s wild pop­u­lar­i­ty. The pan­dem­ic, mean­while, has forced many musi­cians to reassess their rela­tion­ship with their work and the plat­forms they use to put it out into the world. Band­camp has posi­tioned itself as a far more musi­cian-friend­ly ser­vice ver­sus behe­moths like Spo­ti­fy, adding things like stream­ing con­certs to its list of offer­ings."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Hvilken algoritme skal medier fokuserer på?

Fra Thomas Bæk­dal:

"No, Google. I'm not going to change what met­rics I focus on just so that your algo­rithms work bet­ter for you. I'm going to focus on the met­rics that work well for me, and I encour­age every oth­er pub­lish­er to do the same.

But this leads us to the ques­tion. What is the pub­lish­ing algo­rithm that we should focus on as pub­lish­ers, and what makes that dif­fer­ent from what we see from Google Search, Face­book, and the oth­er chan­nels?"

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😬 Ny Google-AI kan læse dit kropsprog uden kameraer

Fra Wired:

"What if your com­put­er decid­ed not to blare out a noti­fi­ca­tion jin­gle because it noticed you weren't sit­ting at your desk? What if your TV saw you leave the couch to answer the front door and paused Net­flix auto­mat­i­cal­ly, then resumed play­back when you sat back down? What if our com­put­ers took more social cues from our move­ments and learned to be more con­sid­er­ate com­pan­ions?"

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🍏 Apple dropper salg i Rusland

Fra MacRu­mours:

"Apple today con­firmed that it has stopped all prod­uct sales from its online web­site in Rus­sia, which means cus­tomers in Rus­sia can no longer pur­chase Macs, iPhones, iPads, and oth­er Apple devices. Attempt­ing to make a pur­chase from the Rus­sia store results in a "deliv­ery unavail­able" result when try­ing to add a prod­uct to the online cart."

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• Kategori: Opsamlinger