Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😲 DR fraråder TikTok og lukker profil

Fra Medi­aWatch:

"Efter at have tygget på sin brug af den kine­sisk ejede video­plat­form Tik­tok, fraråder DR fra i dag samtlige medar­be­jdere i organ­i­sa­tio­nen at down­loade og bruge appen på deres arbe­jd­stele­fon­er. Det bety­der også, at sta­tio­nen ikke vil udgive mere ind­hold på ung­dom­safdelin­gen P3’s pro­fil på Tik­tok."

Mere:

• It’s way too late to stop Tik­Tok [Fast Com­pa­ny]

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🤔 Medier bør lave TikTok-risikovurdering

Det siger Cen­ter for Cyber­sikker­hed.

Fra Medi­aWatch:

"Risikovur­derin­gen vil bl.a. skulle omfat­te, om tele­fo­nen, hvor man har appen installeret, også bliv­er brugt i sam­men­hænge, hvor man håndter­er føl­somme infor­ma­tion­er eller ønsker fortro­lighed."

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😬 Hvornår skal man som marketeer slette TikTok?

Fra Medi­et Markeds­føring:

"Som mar­ketingafdel­ing vil jeg ikke sige, at man skal være meget bange, men man skal gøre sig overve­jelser om, hvor fortrolig infor­ma­tion virk­somhe­den sid­der inde med"

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🙏 TikTok vil berolige europæerne

Fra Medi­aWatch:

"Mandag med­delte Tik­tok britiske poli­tikere og myn­dighed­er, at de vil sikre europæernes data ved at bygge to europæiske dat­a­cen­tre på Irland, hvor de vil lagre data ifølge per­son­er med kend­skab til sagen."

Lig­nende ini­tia­tiv­er er i gang i USA.

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👻 TikTok-ballade er godt for Snap

Fra Medi­aWatch:

"Snap, der ejer det sociale medie og beskedt­jen­este Snapchat, stiger mandag med 11,3 pct. og læg­ger derved til plus­set på 5,5 pct. fra fredag."

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🤔 Flere medier ser ikke længere blot sociale platforme som trafikkilder

Fra Digi­day:

"[...] the influx of social media plat­forms and video for­mats enter­ing the scene have forced pub­lish­ers to weigh how to treat those read­ers: build an audi­ence that stays on the plat­form — or fun­nel them back to their owned and oper­at­ed prop­er­ties, accord­ing to con­ver­sa­tions with heads of audi­ence devel­op­ment and social at Bus­tle Dig­i­tal Group, Vice Media Group and The Wash­ing­ton Post."

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🔮 Meta er ved at bygge et decentraliseret socialt netværk

Fra Plat­former:

"'We’re explor­ing a stand­alone decen­tral­ized social net­work for shar­ing text updates,' the com­pa­ny told Plat­former exclu­sive­ly in an email. 'We believe there’s an oppor­tu­ni­ty for a sep­a­rate space where cre­ators and pub­lic fig­ures can share time­ly updates about their inter­ests.'”

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🎞️ Meta åbner for længere Reels

Fra Social Media Today:

"Meta has announced some new updates for Face­book Reels, includ­ing an expand­ed length lim­it, Mem­o­ries inte­gra­tion and new trend­ing Reels tem­plates."

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🤬 YouTube ser mildere bandeord

Fra The Verge:

"YouTube will ease its restric­tions on swear­ing in videos after an update it rolled out in Novem­ber sparked back­lash from sev­er­al cre­ators, and the com­pa­ny will be review­ing videos that had their mon­e­ti­za­tion affect­ed by the pol­i­cy."

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🙏 YouTube Shorts: Optimisme trods lav udbetaling

De er dog stadig opti­mistiske omkring fremti­den, skriv­er Insid­er:

"Sev­en cre­ators shared how much they earned in the first month of the pro­gram, as well as their RPMs, or rev­enue per mille — the amount a cre­ator earns for every 1,000 views on a video. Their RPMs ranged from $0.04 to $0.06. (This is dif­fer­ent from CPM, or cost per mille, which refers to the amount an adver­tis­er pays for every 1,000 views.) Insid­er ver­i­fied their income with doc­u­men­ta­tion."

Simon Owens, der blandt andet er tech- og mediejour­nal­ist, skriv­er også, at der er grund til opti­misme:

"This is a brand new ad for­mat for YouTube, and mar­keters are his­tor­i­cal­ly slow in adopt­ing new for­mats. Even the largest brands only set aside a tiny por­tion of their mar­ket­ing bud­gets for exper­i­men­tal ad buys, and it’s only after they’ve seen clear ROI that they begin ramp­ing up their spend­ing."

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💰 YouTube har skabt en økonomi for undertekstning

Fra Rest of the World:

"MrBeast and PewDiePie are part of a boom­ing busi­ness that local­izes social media videos for fans around the world."

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💡 Forstå tendensen: Betaling for sociale medier

Meta slut­tede sig til Twit­ter og Snapchat ved at intro­duc­ere et abon­nementspro­dukt, hvor brugerne kan betale for forskel­lige goder.

Fra Big Tech­nol­o­gy:

"The reac­tions all missed the under­ly­ing shift behind the move: Social media feeds, once filled with con­tent from ordi­nary users, are now pro­grammed pri­mar­i­ly by pro­fes­sion­al cre­ators. These cre­ators need iden­ti­ty ver­i­fi­ca­tion, cus­tomer ser­vice, and vis­i­bil­i­ty boost­ing. And they’re will­ing to pay. Meta is sim­ply fill­ing the need."

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💬 Facebook overvejer at få beskeder tilbage i app'en

Fra CNN:

"In an inter­view with CNN, Face­book head Tom Ali­son said the plat­form is test­ing bring­ing mes­sag­ing capa­bil­i­ties back to the Face­book app so users can more eas­i­ly share con­tent with­out hav­ing to use the Mes­sen­ger app. The test comes as Face­book looks to beat back com­pe­ti­tion from Tik­Tok by bol­ster­ing its posi­tion both as a plat­form to dis­cov­er new con­tent and dis­cuss it."

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🤖 LinkedIn lancerer "collaborative articles"

Fra Social Media Today:

"Today, LinkedIn has announced that it will begin using AI to expand on its con­tent, begin­ning with a new ini­tia­tive called Col­lab­o­ra­tive Arti­cles, which will use AI-gen­er­at­ed prompts to then call on spe­cif­ic users for their exper­tise and input. [...]

And, that’s when the real mag­ic hap­pens: when pro­fes­sion­als share real-life, spe­cif­ic advice by con­tribut­ing their per­spec­tives to the work ques­tions we’re all fac­ing every day. Because start­ing a con­ver­sa­tion is hard­er than join­ing one, these col­lab­o­ra­tive arti­cles make it eas­i­er for pro­fes­sion­als to come togeth­er and add and improve ideas — which is how shared knowl­edge is cre­at­ed."

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💥 Hvordan en enkelt udvikler ødelagde Twitter

Fra Plat­former:

"On Mon­day morn­ing, Twit­ter users logged on to find a thick­et of con­nect­ed issues. Click­ing on links would no longer open them; instead, users would see a mys­te­ri­ous error mes­sage report­ing that “your cur­rent API plan does not include access to this end­point.” Images stopped load­ing as well. Oth­er users report­ed that they could not access Tweet­Deck, the Twit­ter-owned client for pro­fes­sion­al users. [...]

But in a sign of just how deep Elon Musk’s cuts to the com­pa­ny have been, only one site reli­a­bil­i­ty engi­neer has been staffed on the project, we’re told. On Mon­day, the engi­neer made a 'bad con­fig­u­ra­tion change' that 'basi­cal­ly broke the Twit­ter API,' accord­ing to a cur­rent employ­ee.

Musks bud på en løs­ning er — ikke over­rask­ende — en kom­plet gen­skrivn­ing:

"A small API change had mas­sive ram­i­fi­ca­tions. The code stack is extreme­ly brit­tle for no good rea­son. Will ulti­mate­ly need a com­plete rewrite."

Fra novem­ber måned:

• Here’s how a Twit­ter engi­neer says it will break in the com­ing weeks [MIT Tech­nol­o­gy Review]

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😬 Twitter kan ikke længere beskytte mod trolls

Fra BBC:

"Twit­ter insid­ers have told the BBC that the com­pa­ny is no longer able to pro­tect users from trolling, state-co-ordi­nat­ed dis­in­for­ma­tion and child sex­u­al exploita­tion, fol­low­ing lay-offs and changes under own­er Elon Musk."

Mere:

• How a social net­work falls apart [The Verge]

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➕ Twitter vil udvide lange tweets til 10.000 tegn

Fra Social Media Today:

"To recap, the cur­rent long-form tweets, now avail­able to Twit­ter Blue sub­scribers, can be up to 4,000 char­ac­ters long, and were released ear­ly last month."

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😔 Meta gør klar til flere fyringer

Fra Bloomberg:

"Meta Plat­forms Inc., the own­er of Face­book and Insta­gram, is plan­ning a fresh round of lay­offs and will cut thou­sands of employ­ees as soon as this week, accord­ing to peo­ple famil­iar with the mat­ter."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😬 Mange frygter for deres fremtid i mediebranchen

Fra Jour­nal­is­ten:

"Mange medie- og kom­mu­nika­tions­folk er så bekym­rede for, om de kan blive i deres fag resten af arbe­jd­slivet, at de helt overve­jer at for­lade branchen"

Mere:

• Otte gode råd til dig, der også er bekym­ret for fremti­den [Jour­nal­is­ten]

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📲 Spotify kopierer TikTok

Spo­ti­fy må være en af de apps, man bruger mest, uden at kigge på den. Det vil de vist gerne lave om på.

Fra The Verge:

"Spo­ti­fy is redesign­ing the core home­screen of its app, try­ing to make it eas­i­er for users to find new stuff to lis­ten to — and watch. The new design goes heavy on imagery and ver­ti­cal scrolling, turn­ing your home­screen from a set of album cov­ers into a feed that much more close­ly resem­bles Tik­Tok and Insta­gram."

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🎙 ...og opdaterer værktøjer til podcastere

Fra TechCrunch:

"In addi­tion to news relat­ed to its mobile app’s revamp and the intro­duc­tion of Tik­Tok-style music and pod­cast dis­cov­ery feeds, Spo­ti­fy announced pod­cast-focused news at its Stream On event in LA this morn­ing. The com­pa­ny showed off a redesigned ver­sion of its Spo­ti­fy for Pod­cast­ers dash­board, which will now work to bet­ter orga­nize its tools for cre­at­ing, man­ag­ing, grow­ing, and mon­e­tiz­ing their con­tent in one place."

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👋 Vox lukker Recode-brandet

Fra hes­tens mund:

"That’s why, start­ing today, we’re retir­ing the Recode brand­ing and con­tin­u­ing our mis­sion under the Vox ban­ner.

Over time, we’ve heard some feed­back from read­ers who found Vox’s sub-brands con­fus­ing — the exact oppo­site of what Vox strives for — so this change will help us more clear­ly com­mu­ni­cate to our audi­ence what Vox cov­ers.

We’re also excit­ed for our reporters to col­lab­o­rate more with oth­er teams at Vox — every­one from the pol­i­tics wonks to the sci­ence nerds — as technology’s role in our lives con­tin­ues to expand.

"Why Recode nev­er did sub­scrip­tions baf­fled me," skriv­er Bri­an Mor­ris­sey (tidligere chefredak­tør for Digi­day) i sit nyheds­brev, og det kan man kun være enig i.

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💡 Sådan har broroller udviklet sig på redaktioner

Som en, der selv har haft bro­roller ind og ud af redak­tion­er i mange år af sin kar­riere, synes jeg selvføl­gelig, denne artikel er ganske inter­es­sant 🙂

Fra Journalism.co.uk:

"Five years ago, some self-moti­vat­ed reporters became project lead­ers. Now, the likes of the Wall Street Jour­nal and The Wash­ing­ton Post have recog­nised the impor­tance of these mul­ti-dis­ci­plined mae­stros"

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🤖 Wired: Sådan vil vi bruge generativ AI

Fra Wired selv:

"We do not pub­lish sto­ries with text gen­er­at­ed by AI, except when the fact that it’s AI-gen­er­at­ed is the whole point of the sto­ry. (In such cas­es we’ll dis­close the use and flag any errors.) This applies not just to whole sto­ries but also to snippets—for exam­ple, order­ing up a few sen­tences of boil­er­plate on how Crispr works or what quan­tum com­put­ing is.

It also applies to edi­to­r­i­al text on oth­er plat­forms, such as email newslet­ters. (If we use it for non-edi­to­r­i­al pur­pos­es like mar­ket­ing emails, which are already auto­mat­ed, we will dis­close that.)"

Mere:

• Wired tells read­ers what it will use gen­er­a­tive AI for — and what’s off-lim­its [Nie­man Lab]

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🕹️ Nyt spilmedie er gået i luften

Fra Medi­aWatch:

"Hard­wire vil dække gam­ing via forskel­lige for­mater. Direk­tør i Hard­wire er også direk­tør i Seis­mo Media, som har fået knap en halv mio. kr. i redak­tionel pro­duk­tion­sstøtte i 2023."

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🫴 Google vil støtte medier i Taiwan

Fra Reuters:

"Alpha­bet Inc.'s Google said on Wednes­day it will launch a T$300 mil­lion ($9.8 mil­lion) fund over the next three years to help boost the Tai­wanese media's con­tin­u­ing oper­a­tions and dig­i­tal com­pet­i­tive­ness."

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🎧 Podcastere håber at finde nye lyttere i YouTube Music

Fra Digi­day:

"Pod­cast­ers view YouTube’s lat­est announce­ment to soon add pod­casts to its YouTube Music app as an oppor­tu­ni­ty to find more lis­ten­ers, accord­ing to con­ver­sa­tions with four pod­cast exec­u­tives — at a time when lis­ten­er­ship has slowed."

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🌍 Verdenskort over de mest populære podcast-kategorier

Fra Rephon­ic:

"Look­ing at the Apple Pod­casts rank­ings for a few dozen of the top coun­tries by pod­cast pop­u­lar­i­ty, we start­ed to noticed Soci­ety & Cul­ture appear­ing most often in the Top Shows charts."

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🏎️ Safari er ved at overhale Edge på desktop

Fra Com­put­er­world:

"Desk­top-com­put­ere er et af de områder, hvor Edge-browseren har klaret sig nogen­lunde og været den næstmest benyt­tede brows­er, men nu er Apples Safari tæt på at overtage den plads, vis­er de nyeste tal."

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📰 Hus Forbi udkommer nu også som e‑avis

Fra Medi­aWatch:

"Prisen er den samme, 50 kr., hvo­raf halvde­len går direk­te til sæl­geren. E‑avisen er udviklet for at imødekomme, at stadigt færre danskere bruger penge på print­medi­er. I prak­sis vil en køber få en skrabekupon med en kode til down­load af avisen, som så kan tilgås dig­i­talt."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

✅ Betaling er okay som alternativ til cookies

Fra Medi­aWatch:

"Der er givet grønt lys til medi­er, som ønsker at kræve betal­ing som alter­na­tiv til cook­ie-sam­tykke, under forud­sæt­ning af at sam­tykket giv­er adgang til det samme ind­hold som betalin­gen."

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💌 Financial Times vil sælge premium-nyhedsbrevet som stand-alone

Fra Medi­etrends' nyheds­brev:

"Finan­cial Times går nu end­nu læn­gere og vil som et eksper­i­ment sælge to af deres mest pop­ulære pre­mi­um nyheds­breve som stand alone-pro­duk­ter. 

Det drejer sig om to daglige nyheds­breve om dels britisk poli­tik og dels marked­s­ten­denser i Wall Street. Begge nyheds­breve er såkaldte per­son­lige nyheds­breve. Det vil sige, at de er skrevet af en af avisens stærke pro­fil­er."

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🕹 WaPo vil hente abonnenter med første egenudviklede spil

Fra Digi­day:

"Last week, the Wash­ing­ton Post launched its first in-house gam­ing prod­uct, just over a month after announc­ing the clo­sure of Launch­er, WaPo’s gam­ing and esports ver­ti­cal. The move shows that nation­al pub­li­ca­tions like the Wash­ing­ton Post still believe games are a good busi­ness — even if they remain uncon­vinced about the long-term sus­tain­abil­i­ty of gam­ing jour­nal­ism."

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🔙 The Guardian er tilbage i Apple News i UK

Fra Press Gazette:

"The Guardian left the plat­form in 2017 but has been drawn back by new sales oppor­tu­ni­ties."

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🌐 Medium inkluderer Mastodon-instans som medlemsfordel

Fra TechCrunch:

"Last month, Medi­um first teased its plans around the Fedi­verse — the group of inter­con­nect­ed servers pow­er­ing a range of open source, decen­tral­ized appli­ca­tions, includ­ing the Twit­ter alter­na­tive Mastodon and oth­ers. It said it want­ed to make access to me.dm a perk includ­ed with Medi­um mem­ber­ship, offer­ing a place for authors and read­ers to dis­cuss the con­tent pub­lished on its plat­form."

Mere:

• Ready to pri­or­i­tize your­self? For the first time, The Wash­ing­ton Post offers new sub­scribers access to its world-class jour­nal­ism and Headspace’s mind­ful­ness and med­i­ta­tion con­tent [The Wash­ing­ton Post]

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🤝 Schibsted og Adform i samarbejde om cookie-alternativ

Fra Medi­aWatch:

"Når tred­jepartscook­ies udfas­es, får flere annon­cør­er brug for et alter­na­tiv til at kon­trollere række­v­id­den af deres ind­hold. Schib­st­ed melder sig nu under førsteparts-fan­erne hos Adform."

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🤔 Hvem er de unge amerikanere, der betaler og donerer til medier?

Fra Amer­i­can Press Insti­tute:

"Gen Z and Mil­len­ni­als pay for or donate to a wide range of media sources.

This report out­lines the Amer­i­cans ages 16 to 40 who pay for or donate to news in some fash­ion.

It also com­pares those who pay for or donate to news­pa­pers to those who pay for or donate to con­tent from inde­pen­dent cre­ators, a source pop­u­lar among these age cohorts."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Google havde allerede udviklet AI-chatbot men var forsigtige med at dele

Fra The Wall Street Jour­nal:

"Google exec­u­tives rebuffed them at mul­ti­ple turns, say­ing in at least one instance that the pro­gram didn’t meet com­pa­ny stan­dards for the safe­ty and fair­ness of AI sys­tems, the peo­ple said. The pair quit in 2021 to start their own com­pa­ny to work on sim­i­lar tech­nolo­gies, telling col­leagues that they had been frus­trat­ed they couldn’t get their AI tool at Google out to the pub­lic."

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🗣️ Schibsted lancerer AI-oplæsning af artikler

Fra Afton­posten:

"I de fleste artik­ler, inklud­ert denne, finner du nå en avspillingsknapp. Ved å klikke på denne vil en stemme som tilhør­er pod­kast-pro­gram­led­er Anne Lind­holm lese opp hele artikke­len for deg."

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🔩 Sådan fungerer teknologien i Intagram-stifteres nye app

Fra TechCrunch:

"Late last month, Arti­fact, a per­son­al­ized news read­er built by Instagram’s co-founders, opened to the pub­lic. The launch was a sur­prise to many con­sumers, who won­dered why the team behind one of the world’s most icon­ic social apps would return to star­tups to focus on one of the tough­est areas instead: news.

It’s an ecosys­tem where pub­lish­ers are fail­ing left and right and mis­in­for­ma­tion is ram­pant, as the founders sure­ly saw them­selves while work­ing at Face­book."

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😬 Facebooks nye, store sprogmodel er blevet lækket

Fra Vice:

"The leaked lan­guage mod­el was post­ed to 4chan. The mod­el was pre­vi­ous­ly only giv­en to approved researchers, gov­ern­ment orga­ni­za­tions, and mem­bers of civ­il soci­ety."

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📉 Meta må sænke prisen på VR-headset

Fra Medi­aWatch:

"Face­books mod­er­sel­skab Meta Plat­forms sænker nu pris­erne på en række af sine vir­tu­al real­i­ty-head­set, da efter­spørgslen har været lavere end ven­tet."

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🤖 Sådan fungerer Slacks ChatGPT-bot

Fra The Verge:

"Like Microsoft and Google, Slack own­er Sales­force is shov­ing an AI chat­bot into its work­place soft­ware to auto­mat­i­cal­ly write sim­ple mes­sages and sum­ma­rize meet­ings."

Det er ikke de eneste Chat­G­PT-plan­er, Sales­force har:

• Ein­stein AI was good, but Sales­force claims Ein­stein GPT is even bet­ter [Ven­ture­Beat]

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🦆 DuckDuckGo bruger nu også ChatGPT

Fra Giz­mo­do:

"Duck­Duck­Go launched a beta ver­sion of an AI search tool pow­ered by Chat­G­PT Wednes­day called Duck­As­sist. The addi­tion to the company’s pri­va­cy-focused search engine uses Chat­G­PT and Anthropic’s lan­guage pars­ing capa­bil­i­ty to gen­er­ate answers scraped from Wikipedia and relat­ed sources like the Ency­clo­pe­dia Bri­tan­ni­ca."

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✨ Masser af links om journalistik og AI

Hvis du ikke allerede føl­ger Jour­nal­is­mAI-nyheds­brevet fra Polis (der er en jour­nal­is­tisk tæn­ke­tanke ved Lon­don School of Eco­nom­ics and Polit­i­cal Sci­ence) skal du gøre det.

I den sen­este udgave får du 20+ links om jour­nal­is­tik og AI. Sæt kaf­fen over og dig in.

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• Kategori: Opsamlinger