Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📉 Hvordan BuzzFeed News' social-trafik førte til deres undergang

Fra Digi­day:

"Buz­zFeed News was 'a social media ecosys­tem com­pa­ny, and the ecosys­tem went away,' said a for­mer Buz­zFeed exec who spoke on the con­di­tion of anonymi­ty, '… Huff­Post was a pre-social media com­pa­ny. And then got kind of eclipsed by Buz­zFeed in the social media age. And then as social media goes away, the tide comes out, but Huff­Post is still kind of there among the rocks.'"

Mere:

• It’s back to the future for a dimin­ished dig­i­tal news busi­ness [Semafor]
• Buz­zFeed to pro­duce more con­tent via inde­pen­dent cre­ators [Axios]

Ind­hold ↑

😬 Meta-fejl fik annoncører til at bruge for mange penge

Fra Ad Exchang­er:

"A bug or error in Meta’s ad sys­tem caused cam­paigns to over­spend by more than dou­ble their dai­ly spend­ing cap dur­ing the wee hours of the morn­ing on Sun­day, accord­ing to numer­ous com­plaints on Twit­ter, LinkedIn and shared direct­ly with AdEx­chang­er."

Ind­hold ↑

🔮 Fremtiden for sociale medier er mindre social

Fra The New York Times:

"Face­book, Tik­Tok and Twit­ter seem to be increas­ing­ly con­nect­ing users with brands and influ­encers. To restore a sense of com­mu­ni­ty, some users are try­ing small­er social net­works."

Ind­hold ↑

👎 Snapchats AI-assistent får hård modtagelse

Det er der ikke nød­vendigvis noget nyt i, når det han­dler om brugere, der rea­ger­er på nye tilt­ag.

Fra TechCrunch:

"The user reviews for Snapchat’s “My AI” fea­ture are in — and they’re not good. Launched last week to glob­al users after ini­tial­ly being a sub­scriber-only addi­tion, Snapchat’s new AI chat­bot pow­ered by OpenAI’s GPT tech­nol­o­gy is now pinned to the top of the app’s Chat tab where users can ask it ques­tions and get instant respons­es.

But fol­low­ing the chatbot’s roll­out to Snapchat’s wider com­mu­ni­ty, Snapchat’s app has seen a spike in neg­a­tive reviews amid a grow­ing num­ber of com­plaints shared on social media."

Ind­hold ↑

🤔 Er BeReals øjeblik forbi?

Fra Plat­former:

"Ear­li­er this month, The New York Times report­ed that the app’s nov­el­ty had worn off among the app’s core Gen­er­a­tion Z demo­graph­ic, lead­ing to a steep decline in month­ly users. “The num­ber of peo­ple who use the app dai­ly has dropped 61 per­cent from its peak, from about 15 mil­lion in Octo­ber to less than six mil­lion in March, accord­ing toApp­topia, anoth­er ana­lyt­ics firm,” wrote the Times’ Cal­lie Holter­mann."

Ind­hold ↑

😟 Clubhouse fyrer halvdelen

Fra Bloomberg:

"Club­house, the pan­dem­ic-era social media sen­sa­tion, is cut­ting more than half of its employ­ees, the com­pa­ny said in a blog post on Thurs­day. Club­house attract­ed atten­tion from an elite sta­ble of ven­ture cap­i­tal­ists, but saw user­ship drop pre­cip­i­tous­ly not long after its buzzy launch. "

Ind­hold ↑

✨ Twitter præsenterer "Subscriptions"

I markeds­førin­gen af den nye funk­tion fik Musk angiveligt delt sit eget antal af abon­nen­ter.

Fra Mash­able:

"Sub­scrip­tions allows users to sub­scribe direct­ly to a spe­cif­ic Twit­ter cre­ator that has opt­ed into the pro­gram. In turn, the cre­ator can pro­vide sub­scribers with exclu­sive tweets, sub­scriber-only Twit­ter Spaces, and oth­er pay­walled con­tent."

Ind­hold ↑

🚫 Flere medier stopper med at promovere på Twitter

Fra Digi­day:

"Pub­lish­ers are fol­low­ing in the foot­steps of adver­tis­ers that have pulled mon­ey out of Twit­ter since Elon Musk took the helm six months ago. Some media orga­ni­za­tions are now doing the same, and no longer pay­ing to pro­mote posts on Twit­ter to draw more eye­balls to their sto­ries or spon­sored con­tent."

Ind­hold ↑

☝ Twitter implementerer prioritering af verificerede konti

Fra Social Media Today:

"Despite wide­spread back­lash over Twitter’s deci­sion to remove blue checkmarks from lega­cy ver­i­fied pro­files in the app, it seems that Elon and Co. are push­ing ahead with their sub­scrip­tion plans – even if the Twit­ter Blue take-up num­bers have not seen the expect­ed jump as a result of the change."

Ind­hold ↑

🤔 Nogle har fået deres Twitter-checkmark tilbage

Det er lidt ved at udvikle sig til en joke, det her...

Fra The Dai­ly Beast:

"Across Twit­ter on Sat­ur­day, some of the platform’s biggest names, from Stephen King to Chris­sy Teigen, expressed sur­prise when their fick­le check­marks sud­den­ly reap­peared.

'Friends told me my blue ver­i­fied check was restored. Dont know why. I've paid noth­ing. I gave no num­ber,' tweet­ed Sein­feld star Jason Alexan­der."

Fra for­fat­ter Stephen King:

"My Twit­ter account says I’ve sub­scribed to Twit­ter Blue. I haven’t. My Twit­ter account says I’ve giv­en a phone num­ber. I haven’t."

Mere:

• Twitter’s Ver­i­fi­ca­tion Fias­co May End in Court [Wired]
• Twitter's blue tick restored to high pro­file accounts [BBC]
• These celebri­ties ‘sub­scribed to Twit­ter Blue.’ Except they’re dead. [The Wash­ing­ton Post]
• "Ver­i­fied" becomes a badge of dis­hon­or [Axios]
• Twitter's badge of dis­hon­or [Plat­former]
• Twit­ter users are now won­der­ing if manda­to­ry blue checks are ille­gal [The Verge]
• A week­end-long mas­ter class in busi­ness fail­ure. [Slate]

Ind­hold ↑

💭 Erfaringer med 6 Twitter-alternativer

Fra Fast Com­pa­ny:

"Even if I’m not ready to call it quits just yet, I’ve got­ten more seri­ous about look­ing for the exit door. So I’ve been par­tak­ing in as many Twit­ter-like social net­works as pos­si­ble, try­ing to rus­tle up enough of a com­mu­ni­ty on each to keep myself engaged. Here are some ini­tial obser­va­tions about six of them."

Ind­hold ↑

🤨 Har Elon Musk en burner-konto på Twitter?

Fra TechCrunch:

"So, how bad is it real­ly that Musk pos­si­bly leaked his own burn­er account? Hey, we’ve all been there! Some­times you just acci­den­tal­ly leak your burn­er account where you alter­nate between role­play­ing as a tod­dler and mak­ing gross com­ments about women."

Ind­hold ↑

🐦 Status efter seks måneder med Musks Twitter

Fra Digi­day:

"But the prob­lem is, suc­cess­ful super apps in Asia are hard to repli­cate in the West­ern world. Audi­ences here haven’t been primed in the same ways to pool all their every­day activ­i­ties via an every­thing app as they have in Asia. Which is why social plat­forms have strug­gled to make social com­merce work effec­tive­ly to date."

Ind­hold ↑

👤 TikTok tester AI-genererede profilbilleder

Fra Social Media Today:

"As you can see in these exam­ples, shared by social media expert Matt Navar­ra, Tik­Tok is devel­op­ing a new process that would enable you to cre­ate your own cus­tom AI-gen­er­at­ed pro­file images in-stream."

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤖 Artifact kan nu opsummere artikler via AI

Fra TechCrunch:

"Arti­fact, the per­son­al­ized news aggre­ga­tor from Instagram’s founders, is fur­ther embrac­ing AI with the launch of a new fea­ture that will now sum­ma­rize news arti­cles for you. The com­pa­ny announced today it’s intro­duc­ing a tool that gen­er­ates arti­cle sum­maries with a tap of a but­ton, in order to give read­ers the abil­i­ty to under­stand the “high-lev­el points” of an arti­cle before they read."

Ind­hold ↑

🎧 Podcasts på YouTube Music lanceret i USA

Fra YouTube Music selv:

"We’re hap­py to share that pod­casts on YouTube are now avail­able in YouTube Music! We’re rolling this out to all our lis­ten­ers in the Unit­ed States grad­u­al­ly, so hold tight if you don’t see it yet! This update allows those watch­ing pod­casts on the main app to con­tin­ue lis­ten­ing to them on YouTube Music. More about the new pod­casts lis­ten­ing expe­ri­ence on YouTube Music below!"

Ind­hold ↑

🎧 UK: Lyttere af nyhedspodcasts lytter hyppigere end andre

Fra Press Gazette:

"Peo­ple who lis­ten to news pod­casts are more like­ly to lis­ten fre­quent­ly than peo­ple who use pod­casts in many oth­er gen­res, accord­ing to a lis­ten­er­ship sur­vey by Ofcom."

Ind­hold ↑

📧 Tidligere NPR-korrespondent starter nyhedsbrev

Fra Nie­man Lab: The first Sub­stack ded­i­cat­ed to war cor­re­spon­dence launch­es

"Mak says he was laid off from his job as an inves­tiga­tive cor­re­spon­dent when NPR cut its staff by 10% last month. On Tues­day, Mak launched The Coun­terof­fen­sive, the first Sub­stack ded­i­cat­ed to war cor­re­spon­dence. (Oth­ers have fea­tured war cor­re­spon­dence from time to time, a Sub­stack spokesper­son not­ed.)"

Ind­hold ↑

😔 Datatilsynet skæres med millioner

Fra Com­put­er­world:

"Med den netop indgåede aftale om finanslov beskæres Datatil­synets sam­lede bud­get­ter med mil­lion­er af kro­ner om året i de kom­mende år. Se reduk­tion­s­pla­nen her."

Ind­hold ↑

👋 Nate Silver forlader ABC News

Fra Nie­man Lab:

"FiveThir­tyEight founder Nate Sil­ver and at least some of the data-dri­ven site’s 35-per­son staff are leav­ing ABC News as part of broad­er lay­offs at The Walt Dis­ney Com­pa­ny. (Or, in the words of ABC News, FiveThir­tyEight is being “stream­lined.”)"

Ind­hold ↑

🏅 Nu kan man blive certificeret i "News Product Management"

Fra Craig New­mark Grad­u­ate School of Jour­nal­ism:

"The News Prod­uct Alliance intro­duced today its upcom­ing News Prod­uct Man­age­ment Cer­ti­fi­ca­tion (NPMC), a rig­or­ous part-time, cohort-based pro­gram devel­oped in part­ner­ship with the Craig New­mark Grad­u­ate School of Jour­nal­ism at CUNY and News Cat­a­lyst, with the sup­port of the Knight-Lenfest Local News Trans­for­ma­tion Fund.  "

Ind­hold ↑

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😮 Time fjerner den digitale paywall

Fra Axios:

"The dig­i­tal con­tent from Time's mag­a­zine will now be free, along­side all oth­er con­tent on the web­site, includ­ing 100 years' worth of Time's archived con­tent.

The com­pa­ny will still charge for the print prod­uct and still offer a paid dig­i­tal ver­sion of the print mag­a­zine through retail­ers (like Ama­zon Kin­dle and Apple News) and through Apple’s App Store."

Ind­hold ↑

📉 Netflix mister brugere i Spanien med indtag mod login-deling

Fra Medi­aWatch:

"I starten af feb­ru­ar lancerede sel­sk­a­bet et tilt­ag, som skulle mod­virke del­ing af kon­ti på tværs af spanske hus­stande. Tilt­aget inde­bær­er, at Net­flix kræver en månedlig ekstra­betal­ing på omkring 40 kr. for at dele login med andre hus­stande."

Ind­hold ↑

🧐 Udenlandske tech-selskaber fylder mere i det danske annoncemarked

Fra Medi­aWatch:

"Uden­landske tech­sel­sk­abers dig­i­tale annon­ceom­sæt­ning i Dan­mark steg fra 6,8 mia. kr. i 2021 til 7,4 mia. kr. i 2022. Danske sel­sk­abers indtægter fra dig­i­tale annonce er i samme peri­ode vok­set fra 3,8 mia. kr. til fire mia."

Ind­hold ↑

👋 Microsoft i gang med at droppe Twitter fra annonceplatform

Udmeldin­gen kom i sid­ste uge, nu er der kom­met han­dling bag ordene.

Fra Medi­aWatch:

"Ons­dag beg­y­n­der Microsoft udfas­nin­gen af Twit­ter fra den annon­ce­plat­form, hvor annon­cør­er kan styre deres kam­pag­n­er og opslag på en række sociale medi­er."

Ind­hold ↑

🤔 Status efter to år med Apples ATT

Fra Digi­day:

"Two years after Apple’s App Track­ing Trans­paren­cy went into effect, the frame­work is look­ing more like Schrödinger’s cat than a total poi­son pill for ad-tech."

Ind­hold ↑

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👀 Her er de websites, meget AI er trænet på

Fra The Wash­ing­ton Post:

"To look inside this black box, we ana­lyzed Google’s C4 data set, a mas­sive snap­shot of the con­tents of 15 mil­lion web­sites that have been used to instruct some high-pro­file Eng­lish-lan­guage AIs, called large lan­guage mod­els, includ­ing Google’s T5 and Facebook’s LLa­MA. (Ope­nAI does not dis­close what datasets it uses to train the mod­els back­ing its pop­u­lar chat­bot, Chat­G­PT)"

Ind­hold ↑

🤔 Fjernelse af AI-sang rejser vigtige copyright-spørgsmål

Sagen kort: En eller flere per­son­er laver et musiknum­mer gener­eret af kun­stig intel­li­gens med vokaler, der lyder som Drake og The Week­nd. San­gen er blevet fjer­net fra stream­ing-ser­vices og siden også sociale plat­forme.

Fra The Verge:

"But then Tik­Tok and YouTube also pulled the track. And YouTube, in par­tic­u­lar, pulled it with a state­ment that it was removed due to a copy­right notice from UMG.

And this is where it gets fas­ci­nat­ing­ly weedsy and prob­a­bly exis­ten­tial­ly dif­fi­cult for Google: to issue a copy­right take­down to YouTube, you need to have… a copy­right on some­thing. Since “Heart on my Sleeve” is an orig­i­nal song, UMG doesn’t own it — it’s not a copy of any song in the label’s cat­a­log."

Ind­hold ↑

🤖 Microsoft Bing chatbot: Historien og fremtiden

Fra Wired:

"The AI-pow­ered chat inter­face trans­formed the sec­ond-place search engine into a trend­set­ter. Now the com­pa­ny is inte­grat­ing ads and work­ing on accu­ra­cy."

Ind­hold ↑

👋 Chefredaktør fyret efter Schumacher-AI-interview

Fra Medi­aWatch:

"Inter­viewet blev på for­si­den lanceret som Schu­mach­ers ”første inter­view” siden en alvorlig ski­u­lykke i Alperne i 2013, hvor han fik en alvorlig hjer­neskade.

Prob­lemet var bare, at det slet ikke var Schu­mach­er selv, der blev inter­viewet. Det var i stedet baseret på en sam­tale med Michael Schu­mach­er, der helt bev­idst blev ført med en kun­stig intel­li­gens."

Ind­hold ↑

😎 Sådan vil Apple få dig til at købe deres AR/VR-headset

Fra Bloomberg:

"Apple is tak­ing a scat­ter­shot approach to the upcom­ing Real­i­ty headset’s fea­tures, hop­ing that a wide vari­ety of options will get con­sumers to try the prod­uct. Also: The company’s Apple Card sav­ings account final­ly launch­es, its first stores open in India, and there are new details on the headset’s charg­ing sys­tem."

Ind­hold ↑

🤖 Her er det højreorienterede bud på ChatGPT

Fra Wired:

"David Roza­do, a data sci­en­tist based in New Zealand, was one of the first peo­ple to draw atten­tion to the issue of polit­i­cal bias in Chat­G­PT. Sev­er­al weeks ago, after doc­u­ment­ing what he con­sid­ered lib­er­al-lean­ing answers from the bot on issues includ­ing tax­a­tion, gun own­er­ship, and free mar­kets, he cre­at­ed an AI mod­el called RightWing­G­PT that express­es more con­ser­v­a­tive view­points. It is keen on gun own­er­ship and no fan of tax­es."

Ind­hold ↑

• Kategori: Opsamlinger