Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧐 Instagram fortæller om, hvordan algoritmen fungerer

Fra Social Media Today:

"Insta­gram chief Adam Mosseri has pub­lished a new overview of how Instagram’s rank­ing algo­rithms work, which could help you bet­ter under­stand how to max­i­mize your con­tent reach, and opti­mize per­for­mance in IG’s main feed, Sto­ries and Reels."

Læs det selv:

• Insta­gram Rank­ing Explained  [Insta­gram Blog]

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👋 YouTube lukker Stories

Fra Social Media Today:

"Orig­i­nal­ly launched in 2018 in order to latch onto the Sto­ries trend (which had been ini­tial­ly sparked by Snapchat), YouTube Sto­ries aimed to pro­vide a sim­i­lar, full-screen engage­ment option, and pro­vide more ways for cre­ators to con­nect."

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＠ Metas Twitter-konkurrent får sit eget logo

Fra Social Media Today:

"Meta’s Twit­ter alter­na­tive app is anoth­er step clos­er, with the exper­i­men­tal, text-based mes­sag­ing feed now getting its own icon, as per the lat­est back-end code dis­cov­ery."

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🙄 TikToks nye skrifttype vækker vrede

Fra Fast Com­pa­ny:

"As Insta­gram and oth­er pop­u­lar apps have learned the hard way when chang­ing (checks notes) any­thing, peo­ple don’t like change. So, this month, when Tik­Tok replaced Prox­i­ma Nova and Sofia Pro with Tik­Tok Sans, its first bespoke type­face (which it rolled out glob­al­ly last week), it nat­u­ral­ly spawned the usu­al rage takes when users began see­ing it over­laid on videos and every­where else in the app."

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💭 Snapchat tester 'Dreams'

Fra Social Media Today:

"As you can see in this screen­shot, shared by app researcher Alessan­dro Paluzzi, Snap’s new ‘Dreams’ project will enable you to place your like­ness into cre­at­ed realms, pow­ered by gen­er­a­tive AI."

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🤷‍♂️ Meta truer med at blokere for nyheder i Californien

Det lign­er efter­hån­den, den play­book de altid bruger.

Fra NPR:

"Face­book and Insta­gram will block all news arti­cles in Cal­i­for­nia if state law­mak­ers pass a bill meant to fun­nel mon­ey from the tech plat­forms to media orga­ni­za­tions, a Meta spokesman threat­ened on Wednes­day."

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👍 Twitters crowdsourcede faktatjek kommer nu også på billeder

Fra The Verge:

"Twit­ter is expand­ing its crowd­sourced fact-check­ing pro­gram to include images, short­ly after a fake image went viral claim­ing to show an 'explo­sion' near the Pen­ta­gon."

Her er årsagen:

• ‘Ver­i­fied’ Twit­ter Accounts Spread Pen­ta­gon Explo­sion Hoax [Giz­mo­do]

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🤨 Twitter trækker sig fra EU-kodeks mod misinformation

Fra Medi­aWatch:

"Det sociale medie Twit­ter trækker sig fra en friv­il­lig EU-aftale om at bekæmpe mis­in­for­ma­tion.

Det opl­yser EU’s kom­mis­sær for det indre marked, Thier­ry Bre­ton, på Twit­ter."

Mere:

• Twit­ter With­draws from EU Dis­in­for­ma­tion Code, Which Could Set it on a Col­li­sion Course with Reg­u­la­tors [Social Media Today]

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💸 Twitter tester ad tech-samarbejde

Fra Medi­aWatch:

"Twit­ter har indgået et part­ner­skab med adtech-sel­sk­a­bet Inmo­bi. Lige nu fun­ger­er aftal­en på forsøgs­ba­sis, men på sigt kan ord­nin­gen virke til, at det sociale medies får mere sta­bilitet omkring sine annon­ceindtægter. Det skriv­er Digi­day."

De har brug for pen­gene:

• Twit­ter only worth 33% of what Musk-led investors paid, Fideli­ty says [Axios]

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😡 PR-firma sagsøger Twitter for ubetalte regninger

Fra Giz­mo­do:

"Twitter’s for­mer pub­lic rela­tions firm filed a law­suit against the com­pa­ny on Fri­day, accus­ing it of unpaid bills since Elon Musk took over the com­pa­ny in Octo­ber of last year. The PR firm and Twit­ter sev­ered ties on Novem­ber 16, three weeks after Musk acquired the com­pa­ny, but the firm says Twit­ter still owes $830,498 across six unpaid invoic­es, Reuters report­ed."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💡 Påvirker det høje nyhedstempo demokratiet?

Fra Jour­nal­is­ten:

"Hvor­dan har teknolo­gien og medierne udviklet sig, og hvad bety­der udviklin­gen for folkestyret og demokrati­ets til­stand?

Det er nogle af de spørgsmål, som den såkaldte mag­tu­dred­ning skal forsøge at give svar på. Sid­ste år blev samtlige parti­er i Folketinget enige om, at mag­tu­dred­nin­gen fra 2003 skulle opdateres, og nu er man­den, der skal stå i spid­sen for det hele, blevet fun­det."

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✉️ NYTimes lancerer nyhedsbrev om ekstremt vejr

Fra Nie­man Lab:

"Read­ers can opt in to receive morn­ing emails explain­ing the lev­el and type of extreme weath­er risk in up to four dif­fer­ent places. The newslet­ter is free for every­one, not just sub­scribers."

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🎧 JP lancerer daglig podcast

Fra Medi­aWatch:

"''Den daglige pod­cast er første skridt i en ambitiøs strate­gi for lyd, der skal bringe Jyl­lands-Postens jour­nal­is­tik ind i fremti­den,' lyder det i jobop­slag."

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🤔 Nyt magasin om podcasting – på print

Fra The Verge:

"Today, I have a Q&A with two of the founders behind Good Tape, a new bian­nu­al print mag­a­zine that is aim­ing to tell the untold sto­ries with­in the pod­cast indus­try.

The pub­li­ca­tion hopes to fea­ture a mix of jour­nal­ism and cul­tur­al crit­i­cism about audio sto­ry­telling — with a focus on less­er-known cre­ators and inde­pen­dent modes of pro­duc­tion. The first issue is sched­uled to be released in the fall."

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⭐ "Review bombing" af havfruefilm betyder ændring i IMDb-udregning

Fra Giz­mo­do:

"What­ev­er you might actu­al­ly think about the film, The Lit­tle Mer­maid has been the tar­get of a mass of racist online vit­ri­ol over the deci­sion to head­line Halle Bai­ley as the human-thirst­ing mer­maid Ariel. Review aggre­gat­ing sites like IMDb are now try­ing to damp­en the impact of 1‑star user reviews by weight­ing those grades."

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🤝 Partnerskab gør Fyens Stiftstidendes klimajournalistik gratis

Fra Medi­aWatch:

"Fra 1. juni vil en aftale med Odense Klima­part­ner­skab betyde, at den fynske avis i to år får finan­sieret sin kli­ma­jour­nal­is­tik. Finan­sierin­gen giv­er ikke redak­tionel ind­fly­delse, lyder det."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🙅‍♂️ Europæiske medier skeptiske overfor ID-alternativer til cookies

De har blandt andet talt med Ekstra Bladet.

Fra Digi­day:

"Work­ing with iden­ti­fiers feels like more of the same for these pub­lish­ers. It’s like giv­ing their data away to adver­tis­ers with­out hav­ing any real say in it. After all, ad tech ven­dors keep their ID solu­tions all hush-hush. Until things change, these pub­lish­ers aren’t budg­ing."

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👋 Frihedsbrevet lukker direkte morgenprogram

Fra Medi­aWatch:

"Godt et halvt år efter at Fri­heds­brevet over­tog radio­sta­tio­nen Den Uafhængige, lukker det direk­te mor­gen­pro­gram 'En Uafhængig Mor­gen'.

Det sker, for­di det ikke er lykkedes at få nok betal­ende abon­nen­ter, fremgår det af en pressemed­delelse."

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💌 FTs chef for nyhedsbreve om strategi og community-arbejde

Fra Journalism.co.uk:

"As Head of Newslet­ters at the FT Sarah Ebn­er is the per­son tasked with man­ag­ing the edi­to­r­i­al out­put that goes out via email. In this inter­view, Sarah talks about her back­ground and her pas­sion for newslet­ters, as well as out­lin­ing the FT’s strate­gies for the plat­form, and how the brand might take newslet­ters in the future."

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📉 Facebook-fald fører til strategiske overvejelser hos Se & Hør

Fra Jour­nal­is­ten:

"'Vi har mis­tet mellem 75 og 80 pro­cent af vores side­vis­ninger fra Face­book. Det er markant. Det er hun­dred­tusind­vis af side­vis­ninger om dagen, som vi ikke læn­gere får fra Face­book,' lyder det fra chefredak­tør Niels Pin­borg.

Se og Hør-chefredak­tør Niels Pin­borg reg­n­er ikke med, at Face­book-trafikken fra sid­ste år kom­mer tilbage. Og det har haft den naturlige kon­sekvens, at uge­bladet nu satser end­nu mere på en strate­gi, som ikke er afhængig af Face­book."

Læs også:

• Traf­fic Strat­e­gy: The Land­scape is Chang­ing [Prod­ucts in Pub­lish­ing]

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🎮 NYTimes' spilsatsning fører til navneskift

Fra The Verge:

"In March, The New York Times made a small but impor­tant change to its cross­words app: it dropped the “Cross­words” part of the name in favor of 'Games.' It’s a small but impor­tant shift that acknowl­edges how the app has grown from a place to play the cross­word into a hub for many of the NYT’s grow­ing library of games.

[...]

The orig­i­nal cross­words app, which launched in 2009 on iOS, ranked high­ly on the App Store for the word 'cross­word.' 'We were cau­tious about mess­ing with that very healthy fun­nel,' [Jonathan Knight, head of games at The New York Times] says."

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📉 Vice er skyld i sin egen undergang

Fra A Media Oper­a­tor:

"The Finan­cial Times pub­lished a piece about the fall of Vice and in it, much of the blame seems to fall square­ly on the large pri­vate equi­ty firms that pumped cash into the com­pa­ny.

[...]

As I said above, Vice could act like the vic­tim of pri­vate equi­ty. But that would be a lie. It was a vic­tim of its own over­con­fi­dence. It was a vic­tim of wast­ing hun­dreds of mil­lions of dol­lars. It was a vic­tim of a bad busi­ness plan. No one forced it to take investor dol­lars."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🛑 Danske medier blokerer for robotters adgang til at høste

Fra Jour­nal­is­ten:

"Berlingske Media og JP/Politikens Hus vil blokere for AI-robot­ternes adgang til deres medi­er, for­di medierne ikke får penge af virk­somhed­erne bag robot­terne"

Mere:

• Regerin­gen taber oplagt mulighed for at styrke medierne over­for techgi­gan­ter på gul­vet [Danske Medi­er]
• Kul­tur­min­is­teren har tidligere fork­laret hvor­for [Medi­aWatch]

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🏎️ Status efter et halvt år med ChatGPT

Fra Ven­ture­Beat:

"But clear­ly, the impact — as well as the fall­out — of Chat­G­PT is just begin­ning. I think it’s worth mark­ing the half-birth­day of the world’s most well-known AI chat­bot, which got the gen­er­a­tive AI hype machine going at full speed.

It has already inspired a wave of cre­ative and busi­ness appli­ca­tions and become a cen­tral part of dis­cus­sions about ethics, pri­va­cy, copy­right, data secu­ri­ty and mis­in­for­ma­tion."

Mere Chat­G­PT:

• Can Chat­G­PT fact-check? We test­ed. [Poyn­ter]

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🤖 Få medier har retningslinjer for generativ AI

Fra Journalism.co.uk:

"For now, the major­i­ty of pub­lish­ers have a relaxed approach: almost half of sur­vey par­tic­i­pants (49 per cent) said that their jour­nal­ists have the free­dom to use the tech­nol­o­gy as they see fit. Addi­tion­al­ly, 29 per cent said that they are not using GenAI. 

Only a fifth of respon­dents (20 per cent) said that they have guide­lines from man­age­ment on when and how to use GenAI tools, while 3 per cent said that the use of the tech­nol­o­gy is not allowed at their pub­li­ca­tions."

Mere:

• New sur­vey finds half of news­rooms use Gen­er­a­tive AI tools; only 20% have guide­lines in place [WAN-IFRA]

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🤖 LinkedIn automatiserer svar til ansøgere

Det er ikke svært at forestille sig en fremtid, hvor algo­rit­mer skriv­er ansøgninger og også svar­er på dem. Dystopi eller utopi — you be the judge.

Fra Social Media Today:

"LinkedIn con­tin­ues to inte­grate gen­er­a­tive AI ele­ments, this time with­in its Recruiter plat­form, with AI-cre­at­ed mes­sages that HR pro­fes­sion­als can send to poten­tial can­di­dates, which are cus­tomized and per­son­al­ized based on InMail best prac­tices."

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👊 12 firmaer, der arbejder på "deep fake detection"

Alt­så, de vil jo nok desværre altid være et skridt bagefter. Men det er godt, at der er nogle, der tager "kam­p­en" op.

Fra Giz­mo­do:

"Com­pa­nies rac­ing to find detec­tion solu­tions are doing so across all lev­els of con­tent. Some, like start­up Optic and Intel’s Fake­Catch, are focus­ing on suss­ing out AI involve­ment in audio and videos while oth­ers like Fictitious.AI are focus­ing thi­er efforts more square­ly on text gen­er­at­ed by AI chat­bots."

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🌍 OpenAI-boss: Vi bliver i Europa

Fra Reuters:

"Ope­nAI has no plans to leave Europe, CEO Sam Alt­man said on Fri­day, revers­ing a threat made ear­li­er this week to leave the region if it becomes too hard to com­ply with upcom­ing laws on arti­fi­cial intel­li­gence."

Mere:

• Chat­G­PT-chef ønsker at etablere europæisk hov­ed­kon­tor [Medi­aWatch]

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🕶 Er vi klar til Apples kommende headset?

Fra Vox / Peter Kaf­ka:

"The com­ing head­set reveal seems deflat­ed and mud­dled, with­out any­thing like the antic­i­pa­tion that accom­pa­nied ear­li­er prod­ucts. There are also real ques­tions about whether any­one will want to buy what Apple is report­ed­ly sell­ing: an ungain­ly piece of equip­ment that will cost around $3,000, make the wear­er look extreme­ly uncool, and with a util­i­ty that is com­plete­ly the­o­ret­i­cal."

Mere:

• Apple pre­pares for a plat­form shift [Plat­former]

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• Kategori: Opsamlinger