Ugerevyen er din opsam­ling på, hvad der skete i ugen, der gik, inden­for dig­i­tale medi­er, plat­forme og teknolo­gi.
 
Det er overb­likket til dig, der arbe­jder med dig­i­tale medi­er – og er mere end bare nys­ger­rig.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Som­meren og dermed feriepe­ri­o­den er ved at være over os. Der­for går Dig­i­tal Ugerevy på en fort­jent som­mer­pause og lad­er op. Jeg vil gerne ønske jer alle en rigtig god ferie, når I kom­mer der­til.

Vi ses på den anden side – men først når du har været igen­nem denne opsam­ling, selvføl­gelig 😊

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📉 Drastiske fald i trafikken fra Facebok

Fra Giz­mo­do:

"Clicks com­ing from Face­book have been in decline for about a year, but that drop accel­er­at­ed rapid­ly in May 2023, accord­ing to Echobox, which col­lects data from more than 2,000 pub­lish­ers world­wide. Across Echobox’s clients, the share of traf­fic com­ing from Face­book fell about 50% from sum­mer of last year."

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🗣️ Kræftens Bekæmpelse vil blande sig i Facebook-debatter

Fra Jour­nal­is­ten:

"Efter som­mer­fe­rien vil Kræftens Bekæm­pelse banke på i lukkede Face­book-grup­per og blande sig på Face­book-sider, hvor de kan se, at der flo­r­erer mis­in­for­ma­tion om kræft og kræft­be­han­dling. Bag pilot­pro­jek­tet spøger erfaringerne fra HPV-vac­ci­nen"

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🍁 Meta blokerer for nyheder i Canada

Fra Medi­aWatch:

"Canadiere skal i fremti­den finde andre og poten­tielt set mere tra­di­tionelle måder at tilgå deres nyhed­er på.

Meta, der står bag Insta­gram og Face­book, vil nem­lig udelukke adgan­gen til nyhed­er på de to sociale medi­er i Cana­da på grund af en ny lov."

Mere:

• Cana­di­ans will no longer have access to news con­tent on Face­book and Insta­gram, Meta says [CBC]

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🛍️ "Trendy Beat": TikTok vil sælge egne produkter i app'en

Fra Social Media Today:

"Tik­Tok is deter­mined to make in-app shop­ping a thing, despite luke­warm response from West­ern audi­ences, as it seeks to cap­i­tal­ize on the mas­sive pop­u­lar­i­ty of the app, and in par­tic­u­lar, its capac­i­ty to dri­ve trends."

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😬 LinkedIn tester AI-genererede posts

Jeg sæt­ter virke­lig pris på ærlighe­den i denne artikel fra Social Media Today:

"While I get that AI con­tent is going to become more and more com­mon over time, and that try­ing to fight that flood will very much be like try­ing to fight a lit­er­al flood – utter­ly use­less – I still think this use case, in par­tic­u­lar, is a bad idea."

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👋 TikTok mister sin COO

Fra Plat­former:

"On Thurs­day, Tik­Tok CEO V Pap­pas announced that they were step­ping down from the com­pa­ny after almost five years. (Pap­pas, who for­mer­ly went by Vanes­sa, shared in Feb­ru­ary that they iden­ti­fy both as a woman and non­bi­na­ry, and began using they/them pro­nouns as well as she/her. They were almost cer­tain­ly the high­est-rank­ing non­bi­na­ry exec­u­tive in tech.)"

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🤳 YouTube tester videosvar

Fra Social Media Today:

"YouTube has announced that it’s test­ing out a new option which will enable Shorts cre­ators to cre­ate response videos to com­ments on oth­er people’s chan­nels, as a means of pro­vid­ing more capac­i­ty for inter­ac­tion with­in the broad­er YouTube com­mu­ni­ty."

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⭐️ Twitter ruller "Highlights" ud til Blue-abonnenter

Fra Social Media Today:

"After test­ing it out over the past month, Twit­ter has now rolled out a new tweet high­lights tab for Twit­ter Blue sub­scribers in the app, which enables pay­ing users to show­case their best tweets via a new, ded­i­cat­ed feed on their Twit­ter pro­file."

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📄 ...og 25.000 tegn i tweets

Fra Social Media Today:

"After ini­tial­ly enabling Twit­ter Blue sub­scribers to share tweets up to 4,000 char­ac­ters long back in Feb­ru­ary, then expand­ing that to 10,000 char­ac­ters in April, Twitter’s now expand­ed this again, with Blue users now able to post 25,000 char­ac­ter posts in a sin­gle tweet."

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💸 Nu betaler Twitter Google Cloud-regningerne igen

Fra Bloomberg:

"Twitter’s new chief exec­u­tive offi­cer, Lin­da Yac­cari­no, helped get the rela­tion­ship back on track, accord­ing to a per­son famil­iar with the sit­u­a­tion. As part of the dis­cus­sions, which have includ­ed talks between Yac­cari­no and Google Cloud CEO Thomas Kuri­an, the two com­pa­nies are also nego­ti­at­ing a broad­er part­ner­ship that could include adver­tis­ing and Google’s use of Twitter’s API, said the per­son, who request­ed anonymi­ty to dis­cuss a pri­vate mat­ter."

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🤔 Vil Twitter forhindre brands i at "trendjacke" via svar?

Fra Social Media Today:

"So ini­tial­ly, Musk seemed to imply that all brands who look to get ‘free adver­tis­ing’ via tweet replies could fall foul of, seem­ing­ly, a new Twit­ter rule, but he lat­er added the ‘non-sequitur self-pro­mo­tion’ ele­ment, which basi­cal­ly means that replies which are out of con­text, and that seek to adver­tise a brand in a tweet’s replies, will now be sus­pend­ed if caught. "

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🔙 Musk melder, at annoncørerne er vendt tilbage — eller er på vej

Fra Digi­day:

"The adver­tis­er boy­cott of Twit­ter is all but over. The swarms of adver­tis­ers who left the social media plat­form last year, short­ly after Elon Musk acquired the plat­form, are back, accord­ing to the con­tro­ver­sial bil­lion­aire."

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🤼‍♀️ Skal Musk og Zuckerberg nu slås med hinanden?

Fra The Verge:

"After Elon Musk recent­ly tweet­ed that he would be 'up for a cage fight' with Zucker­berg, the Meta CEO shot back by post­ing a screen­shot of Musk’s tweet with the cap­tion 'send me loca­tion.'"

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👻 Snap vil kombinere chatbot med annonce-forretningen

Det lyder umid­del­bart som en... "spæn­dende" idé.

Fra Bloomberg:

"Snap Inc., the mak­er of the Snapchat app, is test­ing ways that its pop­u­lar new arti­fi­cial intel­li­gence chat­bot can boost the company’s adver­tis­ing busi­ness."

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😬 Twitters API-ændringer kan få store konsekvenser

Fra The Wash­ing­ton Post:

"Twitter’s recent deci­sion under new own­er Elon Musk to charge more than $500,000 annu­al­ly for a once-free tool to ana­lyze posts on the plat­form is ham­per­ing dis­in­for­ma­tion and war crimes research, and could slow res­cue efforts dur­ing nat­ur­al dis­as­ters, accord­ing to experts and non­prof­it groups."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🧐 WordPress lancerer mulighed for betalte nyhedsbreve

Fra TechCrunch:

"WordPress.com is tak­ing on Sub­stack and oth­ers with today’s news that its Newslet­ter prod­uct will now sup­port paid sub­scrip­tions and pre­mi­um con­tent. First launched in Decem­ber, WordPress.com Newslet­ter allows writ­ers to auto­mat­i­cal­ly send out posts via email to con­nect direct­ly with their audi­ence, while still being able to lever­age WordPress.com’s oth­er capa­bil­i­ties. Writ­ers can opt to use the fea­ture sole­ly for newslet­ters or they can add the option to their blog to cater to read­ers who want to receive new posts via email instead."

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🤔 Derfor gik Spotifys podcast-planer galt

Fra The Verge:

"Yet despite com­ing with their own excel­lent staffs and built-in audi­ences, Spotify’s lack of direc­tion and knowl­edge of the pod­cast­ing space proved to be a death sen­tence for Gim­let and Par­cast. The stu­dios failed to attract large audi­ences and devel­op hit new shows. Shows didn’t get the right mar­ket­ing or sup­port from Spo­ti­fy. Keep­ing cer­tain pod­casts exclu­sive to Spo­ti­fy meant a drop in audi­ence."

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🦸‍♂️ Sådan arbejder Politiken med "superartikler"

(Bemærk: Artiklen er bragt i samar­be­jde med fir­maet bag det CMS, Poli­tiken bruger.)

Fra Press Gazette:

"Poli­tiken calls these sto­ries that strive for dig­i­tal beau­ty and max­i­mum read­er engage­ment “super arti­cles”. They are built from a work­flow and tem­plate that Poli­tiken cre­at­ed itself in CUE, a head­less CMS plat­form from Sti­boDX. Adding so-called “super ele­ments” to an arti­cle in the CMS trans­forms it into a super arti­cle, adding white space at the top and bot­tom, back­ground media that sits behind the text, inter­ac­tive video that moves as the read­er scrolls, and oth­er mul­ti­me­dia ele­ments."

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🤼‍♂️ Nogle af de store trækker sig fra kampen om Reddit

Fra Giz­mo­do:

"Some sub­red­dits have pulled back from the black­out while CEO Steve Huff­man claims his com­pa­ny may let users vote out unruly mods."

Mere:

• What we’re learn­ing from the Red­dit black­out [Plat­former]

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🤛 Rubrikkamp: Mennesket mod maskinen

Fra Jour­nal­is­ten:

"Hvem skriv­er de bed­ste rubrikker, men­nesker eller kun­stig intel­li­gens? Jour­nal­is­ten har sat det klas­siske man vs. machine-opgør op for at få svaret på netop det. I det røde ringhjørne: Jes­per Helmer, TV 2’s for­sideredak­tør og en rubrik­sned­ker uden lige. I det grå ringhjørne: Ope­nAIs algo­ritme Chat­G­PT"

Mere om over­skrifter:

• Peo­ple don’t want robots pick­ing their head­lines (but they don’t real­ly want edi­tors doing it either) [Nie­man Lab]

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🤢 SEO har druknet internettet i skrald

Fra The Verge:

"The SEO arms race has left Google and the web drown­ing in garbage text, with cus­tomers and busi­ness­es flail­ing to find each oth­er."

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😯 Kan podcasting give os en ny oplysningstid?

Fra Wired:

"The attrac­tion of inter­view pod­casts is their DIY nature. It is a return to the intel­lec­tu­al imi­ta­tion that marked the birth of the pub­lic. But it is of an entire­ly dif­fer­ent scale and reach. The group that lis­tens to hours-long intel­lec­tu­al con­ver­sa­tions every week these days num­bers in the mil­lions. And many of them live, like my high school friends, in places where it would have been impos­si­ble to over­hear an intel­lec­tu­al con­ver­sa­tion only 15 years ago."

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🎧 Spotify lancerer podcast med Trevor Noah

Fra hes­tens mund:

"Trevor Noah is one of the most suc­cess­ful come­di­ans in the world and author of the New York Times best-sell­er Born a Crime: Sto­ries from a South African Child­hood. Now he’s bring­ing his sharp insights to the world of audio with his new Spo­ti­fy Orig­i­nal Pod­cast."

Mere Spo­ti­fy-pod­cast­ing:

• Spo­ti­fy breaks up with Meghan [Pod­news]
• Spo­ti­fy exec­u­tive calls Har­ry and Meghan ‘grifters’ after pod­cast deal ends [The Guardian]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👩‍⚖️ Gannett sagsøger Google over annoncedominans

Fra CNBC:

"USA Today pub­lish­er Gan­nett is suing Google for alleged­ly ille­gal­ly monop­o­liz­ing the adver­tis­ing tech­nol­o­gy mar­ket, adding to an already-exten­sive list of law­suits against the com­pa­ny for alleged anti-com­pet­i­tive behav­ior."

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😮 Annoncefri læsning overrasker JP

Fra Medi­aWatch:

"Krav til dig­i­tale abon­nementer vokser, og der­for har avisen lanceret tilkøb — bl.a. mulighed for annon­ce­fri­hed. Kom­mer­ciel direk­tør ser det som ”win-win” for læsere og annon­cør­er."

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😩 Derfor føles abonnementer som en byrde for nogle unge mennesker

Fra Nie­man Lab/RQ1:

"An over­all obser­va­tion based on our analy­sis is that these young non-sub­scribers expressed a strong pref­er­ence for ‘mul­ti-per­spec­tivism’ in their news use. They includ­ed a myr­i­ad of both nation­al and inter­na­tion­al sources, they were tech-savvy and knew how to maneu­ver around pay­ment mod­els in search of infor­ma­tion, and were prag­mat­ic but not naïve when search­ing for acces­si­ble infor­ma­tion.

A key over­ar­ch­ing pref­er­ence was the free­dom of not being tied to a sub­scrip­tion. As such, it seemed unthink­able to ‘com­mit’ to one or two providers. Sub­scrip­tions were rather expe­ri­enced as sup­ple­men­tary and restric­tive bur­dens to their already exist­ing news reper­toires"

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📈 Sådan kan personalisering hjælpe abonnementsforretningen

Fra Dig­i­tal Con­tent Next:

"Ana­lyst and founder of A Media Oper­a­tor Jacob Don­nel­ly explains that audi­ence ID tech is mak­ing per­son­al­iza­tion of pay­walls appeal­ing to news­pa­pers after years of scale-based pri­or­i­ties: 'You have to start every con­ver­sa­tion with the who, and real­ly be clear about who the audi­ence is, so that you can get every­thing else right.'"

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🎶 Spotify overvejer dyrere premium-abonnement

Fra Medi­aWatch:

"Spo­ti­fy plan­læg­ger en dyrere abon­nementsmu­lighed, der for­ventes at inklud­ere high-fideli­ty-lyd i et forsøg på at skabe flere indtægter og berolige inve­stor­er, der har sagt, at musik­streamn­ingsel­sk­a­bet burde hæve sine pris­er."

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🎤 Bauer Media lancerer digitale radiostationer

Fra Medi­aWatch:

"Nye musik­sta­tion­er på Bauer Medias dig­i­tale plat­form er etableret på bag­grund af bruger­analyse. De går i luften sam­tidig med ny sat­sning på real­i­ty­pod­cast."

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💰 Flere penge til Podimo

Fra Medi­aWatch:

"Pod­cast- og lyd­bogsplat­for­men Podi­mo har i juni fået friske mil­lion­er i tanken, efter det unge sel­skab har gen­nem­ført end­nu en runde af kap­i­talud­videlse. Det fremgår af en reg­istrering i det cen­trale virk­somhed­sreg­is­ter og bekræftes af Morten Strunge, der er stifter af og adm. direk­tør i Podi­mo."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Meta lancerer AI-model for tekst-til-tale

Fra Engad­get:

"Today, we are one step clos­er to the immor­tal celebri­ty future we have long been promised (since April). Meta has unveiled Voice­box, its gen­er­a­tive text-to-speech mod­el that promis­es to do for the spo­ken word what Chat­G­PT and Dall‑E, respect­ful­ly, did for text and image gen­er­a­tion."

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📹 Derfor er YouTube vigtig for Google i AI-kapløbet

Fra The Infor­ma­tion:

"The video site, which Google owns, is the sin­gle biggest and rich­est source of imagery, audio and text tran­scripts on the inter­net. And Google’s researchers have been using YouTube to devel­op its next large-lan­guage mod­el, Gem­i­ni, accord­ing to a per­son with knowl­edge of the sit­u­a­tion. The val­ue of YouTube hasn’t been lost on Ope­nAI, either: The start­up has secret­ly used data from the site to train some of its arti­fi­cial intel­li­gence mod­els, said one per­son with direct knowl­edge of the effort."

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🤨 Meta sænker aldersgrænsen for VR-konti

Fra Social Media Today:

"Today, Meta has announced that it’s low­er­ing the age require­ments for Meta Quest accounts, with chil­dren aged between 10 and 12 now able to cre­ate their own VR iden­ti­ty via ‘par­ent-man­aged’ pro­files."

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🤳 AI Act og ansigtsgenkendelse

Fra Politi­co:

"The key law­mak­ers work­ing on the file removed those excep­tions and expand­ed the ban's scope. Their text would for­bid devices from using facial recog­ni­tion tech in real-time and impose lim­its for using the tech­nol­o­gy on pre-record­ed footage.

Some cen­ter-right law­mak­ers wor­ried that would ham­per law enforce­ment. Last week, over objec­tions from Chris­t­ian Demo­c­rat law­mak­ers in charge of the file, the EPP group filed amend­ments to rein­tro­duce excep­tions to the ban. The amend­ments were reject­ed by the ple­nary — but a real show­down on the issue has been only post­poned."

Mere AI Act:

• Five big take­aways from Europe’s AI Act [MIT Tech­nol­o­gy Review]
• The EU AI Act is near. US AI reg­u­la­tion is com­ing. Here’s what you need to know [Ven­ture­Beat]
• Exclu­sive: Ope­nAI Lob­bied the E.U. to Water Down AI Reg­u­la­tion [Time]

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😎 Apple åbner Vision Pro op for udviklere

Fra TechCrunch:

"Time to get a jump on all of that spa­tial com­put­ing. Apple today announced that its visionOS soft­ware devel­op­ment kit is now avail­able, allow­ing 3D par­ties to begin build­ing con­tent for the Vision Pro. The SDK is avail­able at least half a year before the head­set offi­cial­ly goes on sale in the U.S., priced at $3,500."

Mere:

• Apple’s Vision Pro could be the next stage in UX design [Fast Com­pa­ny]

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• Kategori: Opsamlinger