Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤖 Meta lancerer chatbots i WhatsApp, Messenger og Instagram

Fra The Verge:

"For any­one who has used OpenAI’s Chat­G­PT, or oth­er chat­bots like Anthropic’s Claude, Meta’s AI will imme­di­ate­ly feel famil­iar. Meta sees it as a gen­er­al-pur­pose assis­tant for every­thing from plan­ning a trip with friends in a group chat to answer­ing ques­tions you’d nor­mal­ly ask a search engine. On that lat­ter piece, Meta is announc­ing a part­ner­ship with Microsoft’s Bing to pro­vide real-time web results, which sets Meta AI apart from a lot of the oth­er free AIs out there that don’t have super recent infor­ma­tion."

Mere:

• The syn­thet­ic social net­work is com­ing [Plat­former]
• As Meta brings AI to apps, Google Bard’s fail offers cau­tion­ary tale [Ven­ture­Beat]

Pssst! Du kan læse meget mere om chat­bots og AI i "Udvikling og tech"-delen af Ugerevyen.

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💥 ...og AI-genererede stickers

Fra The Verge:

"The com­pa­ny says AI-gen­er­at­ed stick­ers are just the ‘tip of the ice­berg’ of what’s com­ing."

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🇬🇧 Facebook får kritik for at lukke News i UK

Fra Medi­aWatch:

"En række udgi­vere i Storbri­tan­nien advar­er i et brev Face­book-ejeren Meta om, at beslut­nin­gen om at droppe Face­book News-funk­tio­nen vil skade indus­trien."

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😬 Metas blackout i Canada rammer journaliststuderende

Fra Giz­mo­do:

"Stu­dent pub­li­ca­tions and non­prof­it com­mu­ni­ty out­lets are caught up in a drawn-out bat­tle between the Cana­di­an gov­ern­ment, big-name pub­lish­ers, and Meta."

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🥹 Dengang der var trafik i Facebook

Fra Medi­aWatch:

"Som­me­tider kan det være sundt med et tilbage­b­lik. Læs her om vejen fra de gyldne dage med nærmest uen­delig Face­book-trafik — til en ny udmeld­ing om magre pro­cen­ter for nyhedsme­di­er."

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🧐 23-årig læser aviser på TikTok

Fra Slate:

"But late­ly, there’s been a bright spot. Kelsey Rus­sell, a 23-year-old grad stu­dent at Colum­bia, has been sin­gle-hand­ed­ly resus­ci­tat­ing the lost art of news­pa­per read­ing, with a par­tic­u­lar empha­sis on mak­ing it trendy for her Gen Z peers. “I’m just your media-lit­er­ate hot­tie that’s gonna help you decide what print media you want to get invest­ed in,” she tells the cam­era in one of her videos before div­ing into a copy of New York mag­a­zine."

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🤳 Snart kan du udgive på Artifact

Fra The Verge:

"Arti­fact, the AI-pow­ered news app from Instagram’s co-founders, is adding a major new fea­ture: the abil­i­ty to post. So far, the app has been an aggre­ga­tor for news and links from around the inter­net, but you’re going to be able to add posts direct­ly to the app."

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🤨 Derfor er oplæsning af dødsannoncer blevet en ting på YouTube

Fra Wired:

"If you Google some­one who recent­ly died, you might see a flood of near-iden­ti­cal videos of men read­ing obits. Here’s why."

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🤔 Snapchat tester sponsorlinks i AI-svar

Fra Social Media Today:

"Snapchat’s mov­ing to mon­e­tize its new “My AI” chat­bot option, via a new part­ner­ship with Microsoft that will see spon­sored links insert­ed into rel­e­vant My AI respons­es in the app."

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🧐 Går X (tidl. Twitter) nichevejen?

Fra Social Media Today:

"As X moves to shut down Cir­cles, its more enclosed shar­ing option, it’s also look­ing to add more func­tion­al­i­ty to Com­mu­ni­ties, as a means to facil­i­tate top­ic-spe­cif­ic engage­ment, in iso­la­tion from a users’ reg­u­lar X iden­ti­ty."

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😬 EU er bekymret over misinformation på X

Fra Bloomberg:

"Elon Musk’s X was cit­ed as the biggest out­let for ped­dlers of dis­in­for­ma­tion as the Euro­pean Union urged Sil­i­con Val­ley plat­forms to step up their vig­i­lance to com­bat Russia’s 'war of ideas.'"

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🐦 Yaccarino taler om de første 100 dage som X‑CEO

Fra Finan­cial Times:

"This is the first time she has spo­ken at length to the press. She sat down for four exclu­sive inter­views over the course of sev­er­al weeks to reflect on her first 100 days in the job. It has been a bap­tism of fire by many accounts, includ­ing hers."

Mere:

• Twitter’s CEO had a wild, com­bat­ive appear­ance at the Code con­fer­ence [Vox]

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✅ X overvejer mulighed for, at kun verificerede kan svare

Fra Social Media Today:

"X looks set to con­tin­ue its push on X Pre­mi­um sign-ups, with a new option in devel­op­ment that would enable you to restrict your post replies to ver­i­fied users only in the app."

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🤔 ...og en annonce-fri oplevelse

Fra Social Media Today:

"Hot on the heels of reports that Meta may be con­sid­er­ing an ad-free sub­scrip­tion option for its apps, X may also be explor­ing the same, as part of its next push to bet­ter incen­tivize X Pre­mi­um take-up."

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📞 Kald på X bliver formentlig kun for betalende

Fra Social Media Today:

"I doubt that this will be any sur­prise to any­body that’s been pay­ing atten­tion to X’s push towards pay­ing sub­scrip­tions over the past year. But accord­ing to a new report from TechCrunch, X’s upcom­ing audio and video call­ing fea­tures, to be built into X DMs, will be an X Pre­mi­um fea­ture only, mean­ing that you’ll have to pay to use either option in the app."

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✨ TikTok lancerer AI-assistent til annoncer

Fra Social Media Today:

"Tik­Tok has launched a new, AI-pow­ered “Cre­ative Assis­tant” tool with­in its ad tools, which will guide mar­keters through var­i­ous aspects of the cam­paign cre­ation process, by link­ing them to rel­e­vant exam­ples, tools, and even pro­duc­ing sam­ple ad scripts, based on tools in TikTok’s Cre­ative Cen­ter."

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🧑‍⚖️ Klar til mægling mellem medier og TikTok

Fra Medi­aWatch:

"Samme advokat, som mægler i forhan­dlingerne mellem medi­er og Meta, skal hjælpe med at få indgået en aftale med Tik­tok. Forhan­dler på mediernes veg­ne ser frem til at få sat skub i sagerne."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

👋 Farvel til Google Podcasts

Fra YouTube-bloggen:

"Look­ing for­ward to 2024, we’ll be increas­ing our invest­ment in the pod­cast expe­ri­ence on YouTube Music — mak­ing it a bet­ter over­all des­ti­na­tion for fans and pod­cast­ers alike with YouTube-only capa­bil­i­ties across com­mu­ni­ty, dis­cov­ery and audio/visual switch­ing. Lat­er in 2024, as part of this process, we’ll be dis­con­tin­u­ing Google Pod­casts."

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🎧 Podimo vil nu også være en nyhedstjeneste

Fra Medi­aWatch:

"Pod­cast- og lyd­bogst­jen­esten Podi­mo er nu også klar til at tilbyde sine danske brugere nyhed­sud­sendelser i jagten på at blive et masseme­die, skriv­er Jyl­lands-Posten, der har inter­viewet ind­holds­di­rek­tør Niko­laj Kop­pel og mar­ket­ingdi­rek­tør Emi­lie Korn­ing."

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👌 The Index vil vist dig det bedste indenfor design

Fra hes­tens mund:

"A curat­ed online gallery with the best design stu­dios, design­ers, type foundries, and oth­er cre­atives world­wide."

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🏴‍☠️ Piratkopiering stiger igen

Fra Medi­aWatch:

"Efter en årrække med et fald i piratkopier­ing vis­er en under­søgelse fra EU, at udviklin­gen vendte i 2022, hvor især tv-ind­hold med sport er blevet delt ulovligt."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎧 The Economist lancerer abonnementsprodukt på lyd

Fra Journalism.co.uk:

"Econ­o­mist Pod­casts+ appeals to audi­ences who just want audio jour­nal­ism for a fiv­er a month. The pub­li­ca­tion believes it can upsell prici­er sub­scrip­tions from here"

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📲 Financial Times lancerer endnu en abonnements-app

Fra Digi­day:

"The Finan­cial Times has launched anoth­er sub­scrip­tion-based mobile app prod­uct a year after the debut of FT Edit to reach read­ers out­side of its U.K. home base and offer a low­er-priced option to con­vert them into pay­ing sub­scribers."

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🤳 TikTok i annoncesamarbejde med medier

Fra INMA:

"This is a shift since the app 'his­tor­i­cal­ly has focused on inde­pen­dent cre­ators.' When an ad is aligned with their con­tent, Tik­Tok will pay pub­lish­ers 50% of the rev­enue, accord­ing to Vide­oWeek, which added that Tik­Tok is hope­ful that it will be simul­ta­ne­ous­ly incen­tivis­ing pre­mi­um pub­lish­ers to cre­ate more Tik­Tok-spe­cif­ic con­tent. "

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🍪 Livet efter tredjeparts-cookien er stadig et varmt emne for medier

Fra Digi­day:

"The death of the third-par­ty cook­ie was one of the top top­ics dis­cussed dur­ing the Sep­tem­ber 2023 edi­tion of the Digi­day Pub­lish­ing Sum­mit. As it was at the March 2023 edi­tion. And the Sep­tem­ber 2022 edi­tion. And the March 2022 edi­tion. And the Sep­tem­ber 2021 edi­tion. And as it will prob­a­bly be at the March 2024 edi­tion."

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🤝 Mediano i samarbejde om videoer

Fra Medi­aWatch:

"Nye for­mater, mere dækn­ing af kvin­de­fod­bold og videoudgaver af udsendelser er gjort mulig af part­ner­skab med stream­ingt­jen­esten."

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🤼‍♂️ Hvad annoncører kan lære af Department of Justices kamp mod Google

Fra Digi­day:

"In what’s been billed as a bat­tle for the future of the inter­net, key details of Google’s ad sales oper­a­tions came out in the ear­ly pro­ceed­ings of the Jus­tice Department’s antitrust tri­al over Google’s search oper­a­tions."

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📰 Er der stadig liv i print?

Fra Medi­aWatch:

"57 pct. af alle unge mellem 12 og 24 år er i ugentlig kon­takt med et dag­blad. ”Det har over­ras­ket mig,” siger Danske Mediers nye analy­sechef."

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⚖️ FTC sagsøger Amazon

Fra Giz­mo­do:

"Fed­er­al Trade Com­mis­sion­er Lina Khan is final­ly enter­ing the ring with Ama­zon, her old­est antitrust neme­sis. The agency, along with 17 oth­er state attor­neys gen­er­al, is offi­cial­ly suing Jezz Bezos’s e‑commerce baby for grow­ing and metas­ta­siz­ing into a tril­lion-dol­lar anti-com­pet­i­tive monop­oly, alleged­ly at the expense of con­sumers and sell­ers."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🛑 Medier kan holde AI ude med Google-Extended

Fra The Verge:

"Now the Google-Extend­ed flag in robots.txt can tell Google’s crawlers to include a site in search with­out using it to train new AI mod­els like the ones pow­er­ing Bard."

Mere:

• Why pub­lish­ers are ques­tion­ing the effec­tive­ness of block­ing AI web crawlers [Digi­day]

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🤦🏻‍♂️ Bard-samtaler blev indekseret af Google

Fra Fast Com­pa­ny:

"The search giant, which devel­oped its Bard AI chat­bot in response to the arrival of OpenAI’s Chat­G­PT late last year, has been inad­ver­tent­ly leak­ing con­ver­sa­tions into its search results—an issue that is now being reme­died after hav­ing been made pub­lic."

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🦾 Microsoft bager AI direkte ind i Windows

Fra Ven­ture­Beat:

"Arguably its most ambi­tious announce­ment from the day is the launch of Microsoft Copi­lot — an AI assis­tant designed to han­dle mun­dane tasks and pro­vide inspi­ra­tion to cre­ators. This assis­tant is being baked direct­ly into the Win­dows 11 oper­at­ing sys­tem, a clear indi­ca­tion of Microsoft’s com­mit­ment to putting AI at the heart of its strat­e­gy."

Mere Microsoft-AI:

• Microsoft is hir­ing a nuclear ener­gy expert to help pow­er its AI and cloud data cen­ters [CNBC]

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🤖 Spotify lancerer AI-stemmer

Fra Medi­aWatch:

"Lyd- og pod­cast­plat­for­men udruller funk­tion til at over­sætte pod­casts med klonede stem­mer ved brug af kun­stig intel­li­gens."

Mere:

• Spotify’s AI Voice Trans­la­tion Pilot Means Your Favorite Pod­cast­ers Might Be Heard in Your Native Lan­guage [Spo­ti­fy selv]
• Spo­ti­fy is going to clone pod­cast­ers’ voic­es — and trans­late them to oth­er lan­guages [The Verge]

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🗣️ ChatGPT udvider med stemmer og billedbeskrivelser

Fra The Wall Street Jour­nal:

"OpenAI’s pop­u­lar chat­bot is speak­ing up — lit­er­al­ly — with a selec­tion of voic­es that sound eeri­ly like a real human. Plus, you can now upload pho­tos and the chat­bot can inter­pret them."

Mere:

• Chat­G­PT Can Now Talk to You—and Look Into Your Life [Wired]
• Medie: Chat­G­PT-ejer sigter på tre­dobling af vær­di­en siden jan­u­ar [Medi­aWatch]

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🌐 ...og får adgang til hele internettet

Fra Ven­ture­Beat:

"Ope­nAI just announced on X (for­mer­ly Twit­ter) that Chat­G­PT 'can now browse the inter­net to pro­vide you with cur­rent and author­i­ta­tive infor­ma­tion, com­plete with direct links to sources,' thanks to an inte­gra­tion with Microsoft’s Bing search engine."

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🤞 Getty Images lancerer AI – uden copyrightede værker

Fra MIT Tech­nol­o­gy Review:

"Get­ty Images is so con­fi­dent its new gen­er­a­tive AI mod­el is free of copy­right­ed con­tent that it will cov­er any poten­tial intel­lec­tu­al-prop­er­ty dis­putes for its cus­tomers."

Mere:

• Get­ty Images gets into the gen­er­a­tive AI race with its own image plat­form [Digi­day]
• Get­ty made an AI gen­er­a­tor that only trained on its licensed images [The Verge]

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🎆 OpenAI på vej med version 3 af DALL‑E

Den kan blandt andet inte­grere med Chat­G­PT.

Fra hes­tens mund:

"DALL·E 3 under­stands sig­nif­i­cant­ly more nuance and detail than our pre­vi­ous sys­tems, allow­ing you to eas­i­ly trans­late your ideas into excep­tion­al­ly accu­rate images."

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🦾 10 AI-værktøjer, der kan øge produktiviteten

Fra Work­life:

"Here’s a roundup of 10 oth­er tools that work­ers might con­sid­er adding to their list to improve pro­duc­tiv­i­ty, includ­ing one that helps you make smart work­place deci­sions and oth­ers that sum­ma­rize meet­ings into pre­sen­ta­tion slides."

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🆓 Metas nye "large language"-model kan bruges af alle – gratis

Fra MIT Tech­nol­o­gy Review:

"Meta is going all in on open-source AI. The com­pa­ny is today unveil­ing LLa­MA 2, its first large lan­guage mod­el that’s avail­able for any­one to use—for free."

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👀 Microsoft og Apple overvejede Bing-handel

Fra Bloomberg:

"Exec­u­tives from Microsoft met with Apple’s ser­vices chief, Eddy Cue, who bro­kered the cur­rent search engine rela­tion­ship with Alpha­bet Inc.’s Google, to dis­cuss the pos­si­bil­i­ty of acquir­ing Bing, said the peo­ple, who asked not to be iden­ti­fied because the sit­u­a­tion was con­fi­den­tial. The talks were explorato­ry and nev­er reached an advanced stage, they said."

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😳 Falske nøgenbilleder skræmmer i spansk by

Fra BBC:

"A sleepy town in south­ern Spain is in shock after it emerged that AI-gen­er­at­ed naked images of young local girls had been cir­cu­lat­ing on social media with­out their knowl­edge."

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💰 Amazon i stor AI-investering

Fra Medi­aWatch:

"Ama­zon vil investere op til 4 mia. dol­lar i Anthrop­ic, der arbe­jder med udvikling af kun­stig intel­li­gens, skriv­er Bloomberg News."

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• Kategori: Opsamlinger