Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

💳 Meta overvejer betaling for at slippe for målrettede annoncer

Fra Medi­aWatch:

"Står det til Meta skal europæiske brugere, der vil undgå reklamer, betale for deres Face­book og Insta­gram."

Mere:

• Meta på vej med betalte ver­sion­er af Insta­gram og Face­book til EU-borg­ere: Kom­mer til at koste 100 kro­ner om måne­den [Com­put­er­world]

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🙋 ...og det gør TikTok også

Fra Social Media Today:

"Hot on the heels of reports that Meta may be con­sid­er­ing an ad-free sub­scrip­tion option for both Face­book and Insta­gram, Tik­Tok is now also exper­i­ment­ing with a paid, ad-free expe­ri­ence, accord­ing to new code spot­ted in the app, which includes a basic overview of its com­ing ad-free exper­i­ment."

Mere:

• Tik­Tok con­firms small test of an ad-free sub­scrip­tion tier out­side the US [TechCrunch]

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📉 Medier kæmper (fortsat) med faldende Facebook-trafik

Fra Digi­day:

"'We were noti­fied at the end of June that the roll­out of a new page expe­ri­ence with­in Face­book caused a bug which pre­vent­ed link posts from being prop­er­ly served by the algo­rithm to a page’s audi­ence,' one pub­lish­ing exec told Digi­day. 'It’s our under­stand­ing that a fix to the bug is cur­rent­ly being worked on, but we do not have vis­i­bil­i­ty into the sta­tus or its pri­or­i­ty."

Mere:

• Social media traf­fic to top news sites craters [Axios]
• Is a decline of social media traf­fic bad for pub­lish­ers? [Simon Owens]
• Camp­bell Brown’s exit from Meta elic­its no more than a whim­per from pub­lish­ers fac­ing a dete­ri­o­rat­ing rela­tion­ship with Face­book [Digi­day]

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🤔 Hvad erstatter nyheder på Facebook?

Garbage Day har sam­let Face­book-data og billedet efter, Face­book generelt har fjer­net sig væk fra medi­er, er inter­es­sant. Læs artiklen »

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🙄 Metas AI-genererede stickers er allerede stukket af

Fra Vice:

"On Tues­day night, exam­ples of the kinds of stick­ers the AI tool gen­er­ates based on user prompts went viral, and it’s easy to see why. Mon­tre­al-based artist Pier-Olivi­er Des­bi­ens post­ed a few exam­ples, and they include: Nin­ten­do char­ac­ter Walui­gi hold­ing a rifle, a Mick­ey Mouse-toi­let hybrid, child sol­diers, a nude Justin Trudeau bend­ing over, and a busty Karl Marx wear­ing a dress."

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🤳 Instagram lancerer deling af Stories til flere grupper

Fra Social Media Today:

"Insta­gram con­tin­ues to lean into more enclosed group shar­ing, this time via a new option that enables you to share a Sto­ry with mul­ti­ple group lists at once, so you can bet­ter curate who sees your updates."

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📈 Nye Meta-værktøjer skal øge effektiviteten af annoncer

Fra Bloomberg:

"Meta’s tools use arti­fi­cial intel­li­gence to gen­er­ate back­ground images for prod­ucts, come up with dif­fer­ent vari­a­tions of adver­tis­ing copy or auto­mat­i­cal­ly resize ads to fit on Insta­gram or Face­book. The new fea­tures will be avail­able to mar­keters in Meta’s Ads Man­ag­er, with glob­al access com­plet­ed by next year, the com­pa­ny said Wednes­day."

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🤙 TikTok rækker ud til medier

Fra Digi­day:

"Three pub­lish­ers told Digi­day that they were start­ing to be court­ed by Pin­ter­est this sum­mer to enter into con­tent deals where Pin­ter­est would com­pen­sate pub­lish­ers for pub­lish­ing more videos on the plat­form, and in some cas­es would sell brand­ed con­tent and on-plat­form cam­paigns for the pub­lish­ers. How­ev­er, two of the pub­lish­er par­tic­i­pants said they have yet to receive any ad deals through the pro­gram."

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🤳 Sådan kan journalister bruge TikTok

Fra Nie­man Lab:

"In her pre­sen­ta­tion “News out­lets are on Tik­Tok, but where are the jour­nal­ists?” Smith Galer made the case that indi­vid­ual jour­nal­ists can and should become Tik­Tok cre­ators. Right now, accord­ing to a Decem­ber 2022 report from the Reuters Insti­tute for Jour­nal­ism, news pub­lish­ers are gen­er­al­ly using Tik­Tok in one of four ways:"

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🤦🏻‍♂️ Linkvisninger på X er nu uden tekst

Fra Social Media Today:

"[...] X is now rolling out its new dis­play of link pre­views in-stream, which will remove the head­line and pre­view text, and only show the head­er image from your post."

Mere:

• Elon Musk keeps find­ing inven­tive ways to ruin the one thing his social net­work was great for. [Slate]
• Elon Musk's X is strip­ping links and news sto­ries of their head­lines, and ad rev­enue con­tin­ues to decline. [Giz­mo­do]
• News sto­ry or meme? After Elon Musk aXes head­lines, it’s hard to tell [Nie­man Lab]
• Elon Musk Has Final­ly Killed Twit­ter [The Addi­tion]

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💰 X overvejer angiveligt nye betalingsprodukter

Fra Social Media Today:

"X appears to be close to launch­ing its new pric­ing tiers for X Pre­mi­um, includ­ing an ad-free sub­scrip­tion option, with details in the back-end code of the app now point­ing to three ver­sions of the X Pre­mi­um pack­age."

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🤔 BBC præsenterer sociale medier-regler for udvalgte værter

Fra Press Gazette:

"The new guide­lines require 14 lead pre­sen­ters on 12 named pro­grammes to “respect the BBC’s impar­tial­i­ty” dur­ing the peri­ods their shows are on air and the two weeks before and after trans­mis­sion."

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📊 YouTube præsentere nye analyseværktøjer

Fra Social Media Today:

"YouTube has announced some new ana­lyt­ics updates, includ­ing insight into why sub­scribers can­cel their chan­nel sub­scrip­tion, which could assist in your future plan­ning."

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✨ Ny bog fortæller historien om sociale medier

Fra Plat­former:

"Lorenz describes Extreme­ly Online as 'a social his­to­ry of social media,' start­ing with the mom­my blog­gers of the ear­ly 2000s and trac­ing the path of the cre­ator to the Tik­Tok influ­encers of today. Through­out the book, Lorenz focus­es on those cre­ators, pro­vid­ing fresh per­spec­tive even when the cor­po­rate intrigues they’re caught up in are already well known. (For those of us who live online, at least.)"

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📚 Spotify lancerer lydbøger

Fra Medi­aWatch:

"Næste træk i Spo­ti­fy-strate­gi om at rumme al lyd-ind­hold, som brugerne efter­spørg­er, bliv­er at gøre lyd­bøger tilgæn­gelige i seks engel­sksprog­ede lande."

Mere:

• Spo­ti­fy Pre­mi­um Will Include Instant Access to 150,000+ Audio­books [Spo­ti­fy]
• Spo­ti­fy push­es into audio­books in chal­lenge to Amazon’s Audi­ble [Finan­cial Times]

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🦾 Medier skal adressere bekymringer ved personalisering

Fra Medi­aWatch:

"Over halvde­len af danskerne er bekym­rede for, at mere per­son­alis­erede nyhedssider vil få dem til at gå glip af vigtige his­to­ri­er eller andres meninger."

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🤔 Hvad nu hvis Google fik konkurrence på search?

Fra Nie­man Lab:

"The tech giant’s ongo­ing antitrust tri­al rais­es the pos­si­bil­i­ty of the fed­er­al gov­ern­ment, Apple, or both giv­ing Google its first mean­ing­ful search com­pe­ti­tion in decades."

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🎧 DR Lyd er tilfreds med podcast-flytning fra det åbne miljø

Fra Medi­aWatch:

"Flere pod­casts er for nyligt pil­let af eksterne plat­forme for alene at udkomme i DR Lyd. Selvom det har givet et lyt­tertab for P4-træk­plas­ter, er chef for DR Lyd ”meget til­freds”."

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🙏 TV 2 lancerer håbefulde historier

Fra Jour­nal­is­ten:

"Snart vil man som læs­er kunne støde på langt flere ”håbe­fulde” his­to­ri­er på TV2.dk. Fra okto­ber vil TV 2 nem­lig dedikere en fast nyhedsvagt til udelukkende at skrive pos­i­tive his­to­ri­er, der kan efter­lade læserne med en følelse af håb."

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👊 Gmail skruer op i kampen mod spam

Fra CNBC:

"The com­pa­ny said it will require email­ers who send more than 5,000 mes­sages per day to Gmail users to offer a one-click unsub­scribe but­ton in their mes­sages.

It will also require them to authen­ti­cate their email address, con­fig­ur­ing their sys­tems so they prove they own their domain name and aren’t spoof­ing IP address­es."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💥 Strid i mediebranchen om ny mediestøtte

Fra Jour­nal­is­ten:

"En række lands­dækkende dag­blade med JP-Poli­tikens Hus i spid­sen mis­tænker medieaf­tal­en for at være konkur­rence­forvri­dende. Hvis aftal­en ikke bliv­er gen­nem­ført, vil det koste medi­er livet, lyder svaret fra direk­tøren i JFM"

Mere medi­estøtte:

• Danske Medi­er læg­ger afs­tand til kri­tikere af ny medi­estøtte [Medi­aWatch]
• Kul­tur­min­is­teren kalder mediehus­es EU-klage ”helt uforståelig” [Jour­nal­is­ten]
• Lokal- og regionalme­di­er frygter kon­sekvenser af grus i mask­iner­i­et bag ny medi­estøtte [Medi­aWatch]
• Godt eller skidt? Klage til EU split­ter danske netmedi­er [Jour­nal­is­ten]
• Lokalme­di­er frygter at banke hov­edet mod loft i ny medi­estøt­telov [Medi­aWatch]
• Lokalme­di­er ser ikke ud til at få hævet pro­cent­loft i medi­estøt­ten [Medi­aWatch]

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😬 Fald på annoncemarkedet har kostet 200 redaktionelle jobs

Fra Jour­nal­is­ten:

"Annon­cekro­nerne fos­s­er ud af de tra­di­tionelle mediehuse. Alene det sen­este år har det kostet mindst 200 redak­tionelle still­inger på de danske dag­blade, og det er svært at se lyset for enden af tun­ne­len"

Mere:

• Dag­blade i krise skal ikke reg­ne med hjælp fra virk­somhed­er [Jour­nal­is­ten]

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⏩ Fagbladet Folkeskolen lover "markante investeringer digitalt"

Fra hes­tens mund:

"Færre og bedre tryk­te mag­a­sin­er, et nyt nyheds­brev skræd­der­syet til medlem­merne, en sam­let skolede­bat og markante investeringer dig­i­talt. Fag­bladet Folkeskolens nye strate­gi skal fremtidssikre medi­et fra 2024. Læs om ændringerne her."

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📰 Om The Wall Street Journal stræben efter at blive "audience first"

Fra The New York Times:

"Ms. Tuck­er told the news­room she want­ed The Jour­nal to become 'an audi­ence-first pub­li­ca­tion for peo­ple who mean busi­ness,' entic­ing read­ers to come back more often to its dig­i­tal prod­ucts by focus­ing on exclu­sive sto­ries, rather than com­mod­i­ty news."

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🔮 Er "impact" det næste, medier skal fokusere på?

Tanken er inter­es­sant. Mange andre sted­er kig­ger man allerede på "impact" af det arbe­jde, man udfør­er, eller invester­er i. Fak­tisk har vi allerede et dan­sk medie dedik­eret til netop det, Impact Insid­er. (Full dis­clo­sure: Jeg kender Carsten Terp, der står bag medi­et, og var med til at "føde" det dig­i­talt.)

Inter­es­sant om en lig­nende tanke- og til­gang nu kom­mer til mediebranchen.

Fra Jacqui Mer­ring­ton:

"But there are now indi­ca­tions that sub­scrip­tions are hit­ting a wall too. This week, the Reuters Insti­tute pub­lished a reportthat showed pay­ment for online news was lev­el­ling off with many sub­scribers link­ing can­cel­la­tions to the cost of liv­ing cri­sis. A sim­i­lar report by FIPP at the end of last year warned of a sub­scrip­tions freeze. At Google’s News­geist con­fer­ence a few weeks back, the first ses­sion of the day asked ‘What’s the next big thing after sub­scrip­tions?’

The answer, I believe, is impact.

We know that jour­nal­ism has an impact on the com­mu­ni­ties it serves. Great jour­nal­ism can have social, polit­i­cal, eco­nom­ic and envi­ron­men­tal impacts on a com­mu­ni­ty. It can bring peo­ple togeth­er, shape democ­ra­cy, boost busi­ness­es and change behav­iours. It can make a dif­fer­ence on an indi­vid­ual lev­el, but also on a glob­al scale. But unless it’s an excep­tion­al cam­paign win, like Awaab’s Law from the Man­ches­ter Evening News or the Dai­ly Mirror’s suc­cess in chang­ing the laws on organ dona­tion, it’s often not the pri­ma­ry focus for news­rooms nor audi­ences because it’s not mea­sured. "

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

✋ Medier opfordres til at blokere for ChatGPT og lignende

Fra Press Gazette:

"The UK’s Inde­pen­dent Pub­lish­ers Alliance is urg­ing its mem­bers to block crawl­ing access for Ope­nAI and Google as soon as pos­si­ble while an AI strate­gist told Press Gazette it is a “tricky time” for pub­lish­ers – espe­cial­ly if they are expect­ed to opt out of each gen­er­a­tive AI com­pa­ny sep­a­rate­ly."

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😬 Derfor er tech-firmaernes satsning på AI-assistenter risikabel

Fra MIT Tech­nol­o­gy Review:

"This is a risky bet, giv­en the lim­i­ta­tions of the tech­nol­o­gy. Tech com­pa­nies have not solved some of the per­sis­tent prob­lems with AI lan­guage mod­els, such as their propen­si­ty to make things up or “hal­lu­ci­nate.” But what con­cerns me the most is that they are a secu­ri­ty and pri­va­cy dis­as­ter, as I wrote ear­li­er this year."

Mere fra MIT Tech­nol­o­gy Review:

• Gen­er­a­tive AI is chang­ing every­thing. But what’s left when the hype is gone?

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🆕 Canva går "all in" på AI med Magic Studio

Fra Fast Com­pa­ny:

"By “mag­ic,” we’re refer­ring to the new Mag­ic Studio—a mix of new and more for­mal­ized AI prod­ucts that let you cre­ate dig­i­tal con­tent at will, trans­form­ing social posts into slides, into videos, into blogs, with­out a sec­ond thought. Now, a year after being first out of the gate with exper­i­men­tal gen­er­a­tive AI tools, the com­pa­ny is dou­bling down on inte­grat­ing assis­tive AI into the core expe­ri­ence of using Can­va. "

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😬 AI-hallucinationer forgifter søgeresultater

Fra Wired:

"Last week, Grif­fin dis­cov­ered that his blog post and the links to these chat­bot results had inad­ver­tent­ly poi­soned Bing with false infor­ma­tion. On a whim, he tried feed­ing the same ques­tion into Bing and dis­cov­ered that the chat­bot hal­lu­ci­na­tions he had induced were high­light­ed above the search results in the same way as facts drawn from Wikipedia might be."

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🤖 Skal AI-værker beskyttes af copyright?

Fra Kom­mu­nika­tions­fo­rum:

"Jeg må dog, efter at være dykket ned i sagen og den sti­gende mængde af modar­gu­menter, indrømme, at sagen om AI-beskyt­telse måske ikke er så ligetil alligev­el. For at opsum­mere denne nyfundne tvivl skal vi lægge vejen for­bi Oscar Wilde, street art-kun­st­neren Shep­ard Fairey og den franske house­musik-duo Daft Punk."

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🤳 Googles nye kameratelefoner udvisker grænserne mellem virkelighed og fiktion

Fra The Wall Street Jour­nal:

"AI blurs the line between pho­tog­ra­phy and ‘faux­tog­ra­phy.’ On Google’s new Pix­el 8 phones, you can face swap for the per­fect fam­i­ly por­trait."

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📚 AI-bogspam plager Amazon

Fra The Guardian:

"Book spam­ming, some­times with mul­ti­ple bogus titles going online in one day, has hit writ­ers like Rory Cel­lan-Jones"

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• Kategori: Opsamlinger