Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧑‍⚖️ 42 stater sagsøger Meta

Fra The New York Times:

"Meta was sued by more than three dozen states on Tues­day for know­ing­ly using fea­tures on Insta­gram and Face­book to hook chil­dren to its plat­forms, even as the com­pa­ny said its social media sites were safe for young peo­ple."

Mere:

• Meta sued by 42 attor­neys gen­er­al alleg­ing Face­book, Insta­gram fea­tures are addic­tive and tar­get kids [CNBC]
• The states sue Meta over child safe­ty [Plat­former]
• The case against Meta’s manip­u­la­tive busi­ness mod­el [Dig­i­tal Con­tent Next]
• Meta sagsøges af amerikanske del­stater [Medi­aWatch]

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🙀 Meta tester bl.a. AI-genererede profilbilleder

Fra Social Media Today:

"Meta con­tin­ues to exper­i­ment with gen­er­a­tive AI, this time via pro­file and post cre­ation tools, which will pro­vide more capac­i­ty to try out its evolv­ing AI fea­tures."

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❌ Facebook fjerner "Rooms" i grupper

Fra Social Media Today:

"Group rooms, which enabled users to cre­ate video chats with up to 50 mem­bers, were first launched in April 2020, giv­ing peo­ple a way to con­nect amid the expand­ing COVID lock­downs. "

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✨ Sådan går du viralt på TikTok

Fra The New York Times:

"The appli­ca­tion of lip gloss in the first few sec­onds of an online video is a sub­tle trick that cre­ators and influ­encers use to grab atten­tion — ide­al­ly with­out view­ers’ even real­iz­ing why they were moved to stop scrolling."

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🚶‍♂️ Threads tiltrækker brugere, der vil noget andet end Musks X

Fra The Wall Street Jour­nal:

"Meta’s Threads Draws Pow­er Users Seek­ing Alter­na­tive to Elon Musk’s X

New social media ser­vice is grow­ing again, although demand for imme­di­a­cy con­tin­ues"

Det går fre­mad for Threads:

• Twit­ter is dead and Threads is thriv­ing [Plat­former]
• Threads Is Clos­ing in on 100M Users Says Zucker­berg [Social Media Today]

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👋 Twitter-konkurrenten Pebble lukker

Fra TechCrunch:

"The grip Twit­ter, now called X, has on the mar­ket may be stronger than some believed. Unfor­tu­nate­ly, that’s led to the first casu­al­ty among Twit­ter alter­na­tives, as the start­up Peb­ble (for­mer­ly T2), is shut­ting down."

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🧭 Sådan navigerer de professionelle i et landskab med mange platforme

Fra Digi­day:

"Through it all, agency social teams are tasked with nav­i­gat­ing a sat­u­rat­ed land­scape, deter­min­ing what plat­forms will join a dig­i­tal grave­yard, like Club­house, or become a social media sta­ple, like Tik­Tok. 'A lot of judg­ment and a lit­tle bit of pre­dict­ing the future is nec­es­sary to do a good job,' said Jor­dan Fox, head of Laun­dry Ser­vice mar­ket­ing agency."

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🤳 TikTok eksperimenterer med 15-minutters uploads

Fra Social Media Today:

"Do you want to upload even longer videos to Tik­Tok?

Soon, that could be an option, with the for­mer­ly short-form video app exper­i­ment­ing with a new 15-minute upload option, extend­ing on the cur­rent 10-minute video lim­it."

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✅ Instagram tester feed kun med indhold fra verificerede

Fra Social Media Today:

"Meta’s mov­ing to the next stage of its paid ver­i­fi­ca­tion test­ing, with a new exper­i­ment that will see some Insta­gram users able to fil­ter their main and Reels feeds to posts from 'Meta Ver­ifed' users only."

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📍 ...og "Tæt på"-feed

Fra Social Media Today:

"As you can see in this image, shared by app researcher Alessan­dro Paluzzi, Instagram’s cur­rent­ly exper­i­ment­ing with a new “Near­by” feed for Sto­ries, which would high­light pub­lic con­tent from users and busi­ness­es in your vicin­i­ty. "

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🗯️ YouTube tester deaktivering af nye kommentarer

Fra Social Media Today:

"YouTube is test­ing a new option that would enable cre­ators to deac­ti­vate future com­ments on select­ed videos, while still keep­ing any com­ments that have been post­ed till that point, in order to pro­vide more ways to man­age the dis­cus­sion around your clips."

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💰 Musk overvejer annoncefri udgave af X/Twitter

Fra Social Media Today:

"As out­lined by Musk, a key ele­ment of X’s new strat­e­gy is to offer no ads for pay­ing users, which is based around the idea that X Pre­mi­um take-up thus far has been low because as X has acknowl­edged, most users nev­er post in the app."

Det går den gale vej:

• New Report Sug­gests X Usage is Declin­ing Amid Var­i­ous App Changes [Social Media Today]
• One year in: Inside X (for­mer­ly Twit­ter) and its com­pli­cat­ed rela­tion­ship with adver­tis­ers [Digi­day]

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👥 Her er Twitter/X‑eliten, der dominerer Israel-Hamas-dækningen

Fra Giz­mo­do:

"An unortho­dox group of 7 users is now the most dom­i­nant news source for infor­ma­tion about the Israel-Hamas war on X (for­mer­ly Twit­ter), accord­ing to a new report from the Uni­ver­si­ty of Washington’s Cen­ter for an Informed Pub­lic."

Det er vel næsten ikke nød­vendigt at nævne, at "X’s New Elites are all ver­i­fied users, and sev­er­al have a rep­u­ta­tion for post­ing mis­in­for­ma­tion"...

Mere:

• Don’t blame social media for the fog of war [Vox / Peter Kaf­ka]
• Elon Musk Mocked Ukraine, and Russ­ian Trolls Went Wild [Wired]
• One Year On: The 12 Worst Moments of Elon Musk's Twit­ter Takeover [Giz­mo­do]

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🔮 Sådan bliver 2024 på platformene

Forudsigelserne starter tidligt i år.

Fra Social Media Today:

"Here’s a plat­form-by-plat­form break­down of what’s in the works, start­ing with Face­book, which remains the most pop­u­lar social media plat­form (by usage) in the world."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😬 Ny Google AI-opsummering bekymrer medier

Fra Medi­aWatch:

"Google bruger kun­stig intel­li­gens i opsum­mer­ings­funk­tion, der er på vej. Medi­er kan aktuelt kun undgå at få opsum­meret artik­ler ved helt at udgå af Googles søge­mask­ine."

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📉 Hvorfor får medier mindre trafik fra Google?

Fra Thomas Bæk­dal:

"Google knows very well that in order to be suc­cess­ful, they need to give peo­ple what they want at that exact moment. And so if peo­ple are search­ing for news, they need to give them that news.

So, if we as pub­lish­ers are los­ing traf­fic from Google, there are three pos­si­ble sce­nar­ios:"

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🎧 Nye Medier og Center for Podcasting vil undersøge podcast-potentialet

Fra Medi­aWatch:

"Med midler i ryggen fra DR sæt­ter brancheforenin­gen Nye Medi­er og inter­esse­or­gan­i­sa­tio­nen Cen­ter for Pod­cast­ing nu gang i en forun­der­søgelse af ini­tia­tiverne til at forbedre lyd og pod­cast i Dan­mark. Det fremgår af en pressemed­delelse."

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🧑‍💻 'Huset' første serie, hvor streaming trak det største læs

Fra Medi­aWatch:

"Særligt blandt de yng­ste af DR’s seere har ”Huset” klaret sig godt. Intet DR-pro­gram på tværs af genre er set mere i mål­grup­pen 15 til 31 år."

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👋 Jon Stewart forlader Apple TV+

Fra The Addi­tion:

"Recent­ly, there has been a bust-up between Jon Stew­art and Apple TV+, report­ed­ly over top­ics he was not allowed to cov­er on his “The Prob­lem” show. So much so, in fact, that the host is leav­ing the stream­er."

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📺 Apple redesigner TV-app'en

Fra Bloomberg:

"Apple Inc. will redesign its TV app in a step toward con­sol­i­dat­ing the company’s var­i­ous video offer­ings lat­er this year, accord­ing to peo­ple with knowl­edge of the mat­ter, part of its efforts to become a big­ger play­er in the stream­ing world."

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💡 Hvad er "content credentials"?

Fra Digi­day:

"In an attempt to help peo­ple dis­tin­guish between AI-gen­er­at­ed and human-gen­er­at­ed con­tent, Adobe and the Coali­tion for Con­tent Prove­nance and Authen­tic­i­ty have pro­posed a sys­tem for dis­clos­ing how a piece of con­tent was cre­at­ed."

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🛡️ Newsguard udgiver faktatjek i Israel-Hamas-konflikten

Fra Journalism.co.uk:

"The Israel-Hamas War Mis­in­for­ma­tion Track­ing Cen­ter details 14 false or unsub­stan­ti­at­ed claims cir­cu­lat­ing the inter­net, broad­ly fit­ting into four main themes: the attack against Israel was a false flag (pin­ning the blame on anoth­er par­ty); Israel is stag­ing footage of dead chil­dren killed by Hamas; The Biden admin­is­tra­tion approved an $8 bil­lion aid pack­age for Israel; and Ukraine sold weapons to Hamas. "

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤷‍♂️ Skal abonnementsmedier hæve prisen?

Fra Thomas Bæk­dal:

"As such, the choice to raise your prices depends on what kind of growth you are expect­ing. For instance, if you are a new pub­lish­er who is try­ing to get things going, rais­ing your sub­scrip­tion price at this point would be cat­a­stroph­ic because it will essen­tial­ly kill your ear­ly growth. [...]

And when you are a com­pa­ny like the New York Times, with about 10 mil­lion paid sub­scribers, an 18% increase will like­ly more than sur­pass any drop in con­ver­sions."

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🤝 Ny annonceplatform på vej

Fra Medi­aWatch:

"Værdikæ­den mellem annon­cør­er og medi­er er blevet uigen­nem­skuelig og fyldt med unød­vendi­ge aktør­er, lyder det fra annon­ce­plat­for­men Adnun­tius, der er på vej til Dan­mark."

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📈 Spotify nærmer sig overskud på podcasts

Fra Digi­day:

"Spo­ti­fy is on track to break even on its pod­cast busi­ness by next year, said Spo­ti­fy CFO Paul Vogel dur­ing the company’s third quar­ter earn­ings call on Tues­day morn­ing. In June 2022, Vogel had announced the goal of mak­ing the platform’s pod­cast busi­ness prof­itable with­in one to two years."

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🤔 Derfor investerede Schibsted i Viaplay

Fra Medi­aWatch:

Schib­st­eds opkøb af ca. ti pct. af aktierne i Viaplay Group har to for­mål, Det ene er at forsvare sin posi­tion i Sverige og Norge, og det andet er at være en posi­tion til at gribe evt. mulighed­er, der byder sig."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Gør din egen stemme syntetisk med ElevenLabs

Fra sen­este Medi­etrends-nyheds­brev:

"Eller også kan du bygge din egen syn­te­siske ver­sion af din stemme, som så efter­føl­gende ved hjælp af text-to-speak, kan speake alt.

Som en lille show­case, kan du for eksem­pel lytte til denne indled­ning af  nyheds­brevet oplæst med min stemme, selvom jeg aldrig har ind­talt den. Blot kopieret tek­sten ind i en super­sim­pel bruger­flade hos Eleven­labs."

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🔮 DALL‑E 3 er et kig ind i fremtiden

Fra Plat­former:

"Then, on Thurs­day, DALL‑E 3 arrived. After a short time in pub­lic beta, the next gen­er­a­tion of OpenAI’s image gen­er­a­tor is now avail­able to enter­prise cus­tomers and to sub­scribers to Chat­G­PT Plus. (You can also use a free ver­sion through the Bing Image Cre­ator.) [...]

Here are five sur­pris­ing things I’ve learned about DALL‑E 3 in my first weeks of using it."

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🤖 Hvordan klarer up-to-date ChatGPT aktuelle nyheder?

Fra Nie­man Lab:

"As we saw the announce­ment, we decid­ed to put Chat­G­PT to the test and find out how it fared when asked about news sto­ries. Did the chat­bot offer accu­rate and up-to-date infor­ma­tion? How would it han­dle con­tentious top­ics? How would it han­dle requests in lan­guages oth­er than Eng­lish? What sources would it use?"

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🤔 TV 2‑vært brugt i deepfake-svindel

Fra Jour­nal­is­ten:

"Ditte Haue blev brugt til svin­del på Face­book. 'Nærmest alle kan med meget få ressourcer skabe det her ind­hold,' siger forsker"

Mere om deep­fakes:

• ‘Here is the news. You can’t stop us’: AI anchor Zae-In grants us an inter­view [The Guardian]
• Vic­tims of Deep­fakes Are Fight­ing Back [Giz­mo­do]

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👊 Nyt værktøj til kunstnere i kampen mod AI

Fra MIT Tech­nol­o­gy Review:

"A new tool lets artists add invis­i­ble changes to the pix­els in their art before they upload it online so that if it’s scraped into an AI train­ing set, it can cause the result­ing mod­el to break in chaot­ic and unpre­dictable ways."

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😎 Skal du have Meta-smartbrillerne fra Ray Ban?

Fra The Verge:

"I’m a smart glass­es skep­tic. Not because the tech­nol­o­gy is impos­si­ble but because I’ve test­ed sev­er­al pairs and even dove deep into the cat­e­go­ry for a two-part mini-doc­u­men­tary a while back. So when I say I was impressed by the $299 Ray-Ban Meta smart glass­es, it’s not just that mine came with rose-col­ored lens­es. "

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• Kategori: Opsamlinger