Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😳 Nyt tilsyn skal holde øje med 400 platforme

Fra Medi­aWatch:

Omkring 400 danske dig­i­tale formidlingst­jen­ester vil fra på lørdag være under tilsyn fra DSA-tilsynet i Konkur­rence- og For­bruger­styrelsen. Det opl­yser styrelsen i en pressemed­delelse. 

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🗳 TikTok opretter valgcentre i forbindelse med EU-valg

Fra Medi­aWatch:

Til juni er der Europa-Par­la­mentsvalg, og i den forbindelse har den dig­i­tale video­plat­form Tik­tok i samar­be­jde med val­gkom­mis­sion­er og organ­i­sa­tion­er i de enkelte medlem­s­lande plan­er om at lancere ”lokale val­gcen­tre” i Tik­tok-appen.

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✅ Meta lancerer Verified-filtre i kommentarer

Fra Social Media Today:

After exper­i­ment­ing with it over the past few months, Meta’s now rolling out its new Meta Ver­i­fied com­ment fil­ter on Insta­gram, pro­vid­ing anoth­er way to pri­or­i­tize engage­ment from celebri­ties and peo­ple who’ve paid for ver­i­fi­ca­tion in the app.

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💬 ...og "Folk du følger"-filter i dine beskeder

Fra Social Media Today:

Insta­gram has added a new DM fil­ter option for cre­ators, which will enable you to fil­ter your inbox to only mes­sages from pro­files that you fol­low in the app.

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🤳 Instagram tester karruseller i Reels

Fra Social Media Today:

Giv­en the fact that both Insta­gram and Tik­Tok essen­tial­ly repli­cate each oth­er as a mat­ter of course, the former’s lat­est devel­op­ment will prob­a­bly come as no sur­prise.

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🎵 Nu kan du integrere musik i dine YouTube-shorts

Fra TechCrunch:

YouTube is intro­duc­ing the abil­i­ty for users to incor­po­rate or “remix” a music video in their short-form videos, called Shorts, as the com­pa­ny con­tin­ues to chal­lenge Tik­Tok. Giv­en that YouTube has some­thing that Tik­Tok doesn’t, which is a vast library of offi­cial music videos, it makes sense for the plat­form to lever­age it to advance its short-form video ambi­tions.

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🤑 Meta gør det 30% dyrere at booste i iOS-apps

Fra The Verge:

Meta said Thurs­day that it will start charg­ing a 30 per­cent fee when adver­tis­ers pay to boost the vis­i­bil­i­ty of their posts in Facebook’s and Instagram’s iOS apps.

The change, which goes into effect lat­er this month, stems from a 2022 App Store update where Apple extend­ed its typ­i­cal 30 per­cent cut of dig­i­tal pur­chas­es to boost­ed posts, which are essen­tial­ly ads.

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😬 Influencere glemmer at markere annoncer

Fra Reuters:

Four out of five influ­encers on social media fail to dis­close com­mer­cial con­tent they post is adver­tis­ing as required under EU law, a Euro­pean Union study released on Wednes­day showed.

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#️⃣ Threads får "trending topics" — med politik

Fra TechCrunch:

After acknowl­edg­ing last week that Meta’s X com­peti­tor Threads would not active­ly rec­om­mend polit­i­cal con­tent, the com­pa­ny today announced a test of a new trends fea­ture, “top­ics,” where such con­tent could poten­tial­ly sur­face any­way. Meta CEO Mark Zucker­berg announced on Mon­day that Threads would begin a small test of the fea­ture, ini­tial­ly in the U.S., to help users find “time­ly top­ics” that oth­ers are dis­cussing on the social net­work.

Mere:

• Threads: You can have polit­i­cal con­tent but you will have to work for it [Colum­bia Jour­nal­ism Review]
• Meta turns its back on pol­i­tics again, anger­ing some news cre­ators [The Wash­ing­ton Post]

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📖 Ny bog om hvordan Musk ødelagde Twitter

Fra The Wash­ing­ton Post:

Zoë Schiffer’s ‘Extreme­ly Hard­core’ offers inside details about the billionaire’s lead­er­ship of the social media plat­form

Relateret:

• Elon Musk Bought Twit­ter to Set­tle His Jet-Track­ing Beef, New Book Claims [Giz­mo­do]
• End­nu en bog er på vej: Who killed Twit­ter? [Plat­former]
• The Future of the Microblog­ging Space and Twit­ter Alter­na­tives [Social Media Today]

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💰 Beskyldning: X har modtaget betaling fra terrorgrupper

Fra BBC:

Elon Musk's X, for­mer­ly Twit­ter, grant­ed sub­scrip­tion perks to des­ig­nat­ed ter­ror­ist groups and oth­ers barred from oper­at­ing in the US, accord­ing to cam­paign­ers.

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📲 Bidens kampagne kommer på TikTok

Fra Politi­co:

Biden-Har­ris HQ, oper­at­ed by the Biden cam­paign, made its first Tik­Tok post Sun­day night timed with the Super Bowl. It fea­tured Pres­i­dent Joe Biden answer­ing foot­ball-themed ques­tions. When asked if he was cheer­ing for the Kansas City Chiefs or the San Fran­cis­co 49ers, Biden opt­ed for the Philadel­phia Eagles because oth­er­wise “I’d be sleep­ing alone” because “my wife’s a Philly girl.”

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👻 Snapchat markedsfører sig som alternativ til sociale medier

Fra Digi­day:

Snapchat’s lat­est brand cam­paign pitch­es the plat­form as an alter­na­tive to the cur­rent state of many social media plat­forms, harken­ing back to the days of using social media as a way to con­nect with friends and fam­i­ly.

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🔮 Mastodon vs. Bluesky kan forme fremtidens sociale medier

Fra TechCrunch:

Peo­ple on Bluesky and Mastodon are fight­ing over how to bridge the two decen­tral­ized social net­works, and whether there should even be a bridge at all. Behind the snarky GitHub com­ments, these cod­ing con­flicts aren’t friv­o­lous — in fact, they could shape the future of the inter­net.

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💡 Sådan blev Mastodon venner med Meta

Fra Pro­to­col:

Founder Eugen Rochko on help­ing Threads fed­er­ate, dodg­ing ven­ture cap­i­tal, and why he hopes Bluesky aban­dons its pro­to­col

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😱 Bliver 2024 et mareridtsår med bots?

Fra Sci­en­tif­ic Amer­i­can:

The use of bots, or auto­mat­ed social media accounts, has made it much eas­i­er to spread delib­er­ate­ly incor­rect dis­in­for­ma­tion, as well as inac­cu­rate rumors or oth­er kinds of mis­in­for­ma­tion. But the bots that afflict­ed past vot­ing sea­sons often churned out poor­ly con­struct­ed, gram­mat­i­cal­ly incor­rect sen­tences. Now as large lan­guage mod­els (arti­fi­cial intel­li­gence sys­tems that cre­ate text) become ever more acces­si­ble to more peo­ple, some researchers fear that auto­mat­ed social media accounts will soon get a lot more con­vinc­ing.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💡 JP introducerer væsentlighedsscore på historier

Fra Medi­aWatch:

Den vil, sam­men med en væsent­lighedss­core på de enkelte artik­ler sat af JP-jour­nal­is­ter, per­son­alis­ere oplevelsen af Jyl­lands-Postens for­side ved at vise forskel­lige nye artik­ler til den enkelte baseret på deres læse­van­er.

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🤷‍♂️ Er Reddit nu der, vi skal finde nyheder?

Fra Colum­bia Jour­nal­ism Review:

Twit­ter had been our place. Where jour­nal­ists gath­ered and pored over news in as near to real time as pos­si­ble.  [...]

Over the same decade or so Meta—the com­pa­ny that used to be known as Facebook—first dimin­ished its inter­est in news, then devel­oped some­thing close to active hos­til­i­ty to it. [...]

So where do we, for want of a bet­ter word, go? I spent weeks ask­ing where, if any­where, news is dis­cussed and shared in sober terms online. [...]

The most sur­pris­ing answer I found—given that it was once con­sid­ered the vil­lain of the piece—was Red­dit.

Mere Red­dit:

• Hvis du tror, Red­dit er en rygte­børs for tas­taturkrigere, tager du fejl [Jour­nal­is­ten]

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📰 NYTimes' vigtigste forsider er nu en podcast og et nyhedsbrev

Fra Van­i­ty Fair:

New York Times reporters have long dreamed of see­ing their sto­ries on A1 of the print edi­tion, prefer­ably above the fold, and, more recent­ly, atop the web­site. Sure, these goals still exist, but there are now two more cov­et­ed “front pages” of the Times, as top exec­u­tives will tell you: the flag­ship pod­cast, The Dai­ly, and the flag­ship newslet­ter, “The Morn­ing.” “That’s how you get seen,” said one reporter. “It’s not a nec­es­sary evil, so much as some­thing you have to care about now.”

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📴 Derfor fjerner ny iOS-opdateringer web-apps fra din hjemmeskærm

Fra 9 to 5 Mac:

One change in iOS 17.4 is that the iPhone now sup­ports alter­na­tive brows­er engines in the EU. This allows com­pa­nies to build browsers that don’t use Apple’s WebKit engine for the first time. Apple says that this change, required by the Dig­i­tal Mar­kets Act, is why it has been forced to remove Home Screen web apps sup­port in the Euro­pean Union.

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🤦‍♂️ Nævn: Svært at vurdere succes med lydunivers til børn

Fra Medi­aWatch:

Men Radio- og tv-nævnet ser mulige fald­gru­ber ved en kend­sk­ab­småling, som vil komme, omkring et år efter at det nye lydtil­bud går i luften. Det vil ”være vanske­ligt at vur­dere, om lyduni­ver­set for børn og unge er en suc­ces henset til den korte tilladelses­pe­ri­ode,” skriv­er nævnet.

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🤝 Ny MCO-direktør skal gøre medieklyngen landsdækkende

Fra Medi­aWatch:

Media City Odense (MCO) har en ambi­tion om, at MCO med Michael Jensen ved roret skal blive en lands­dækkende medi­etech-klyn­ge.

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🙏 Portugisisk startup bekæmper nyhedsørken med konstruktiv journalistik

Fra Journalism.co.uk:

Lis­bon-based dig­i­tal news start­up Men­sagem de Lis­boa came up with the idea of cre­at­ing pop-up news­rooms to bridge this gap and build a plat­form for under­re­port­ed voic­es. The project — Pro­je­to Nar­ra­ti­vas – Undesert the News saw a team of jour­nal­ists work­ing with young peo­ple in Lisbon’s most mar­gin­alised neigh­bour­hoods to tell con­struc­tive sto­ries that mat­tered to their com­mu­ni­ties. The project was sup­port­ed by a Jour­nal­ism­fund Europe grant.

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😢 Spotify-fyringsrunde truer "Every Noise at Once"

Fra TechCrunch:

On a bru­tal Decem­ber day, 17% of Spo­ti­fy employ­ees found out they had been laid off in the company’s third round of job cuts last year. Not long after, music fans around the world real­ized that the cult-favorite web­site Every Noise at Once (EveryNoise), an ency­clo­pe­dic gold­mine for music dis­cov­ery, had stopped work­ing.

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👔 Gannett udnævner privatlivsdirektør

Fra Pub­lish­ers Dai­ly:

Moss will lead Gannett’s pri­va­cy pro­gram, cre­at­ing and enforc­ing poli­cies for col­lec­tion, stor­age, use, dis­tri­b­u­tion and dis­pos­al of cus­tomer and employ­ee data.

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🌍 Apple- og Microsoft-tjenester bliver fritaget for gatekeeper-rolle

Fra Medi­aWatch:

Det drejer sig om tjen­esterne iMes­sage fra Apple og Bing, Edge samt Microsoft Adver­tis­ing fra Microsoft. De to techgi­gan­ter klagede i sep­tem­ber over, at EU-Kom­mis­sio­nen ønskede disse tjen­ester omfat­tet af reglerne for gate­keepere under Dig­i­tal Mar­kets Act.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😱 Er medierne klar til det store brag?

Fra The New York­er:

Ads are scarce, search and social traf­fic is dying, and read­ers are burned out. The future will require fun­da­men­tal­ly rethink­ing the press’s rela­tion­ship to its audi­ence.

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📉 Fald i Facebook-trafik gjorde ondt i Aller

Fra Medi­aWatch:

Mediehuset mærkede det struk­turelle markeds­fald, nedgang i annonce­sal­get og faldende Face­book-trafik i en sådan grad, at kon­cer­nen afs­lut­tede reg­n­sk­ab­såret med et under­skud på næsten 27 mio. kr. Og det er ikke til­fredsstil­lende, lyder det i en kom­men­tar fra adm. direk­tør Char­lotte Ripar­bel­li. 

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✨ Træt af at vente på Google: Marketers tester selv cookie-alternativer

Fra Digi­day:

They’re test­ing alter­na­tives to third-par­ty cook­ies now that the tech giant has clipped one per­cent of them in its Chrome brows­er. These mar­keters under­stand the tests won’t be per­fect, but they’re seiz­ing the moment to make a start. After all, as they argue, if not now, then when?

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Mere:

• Google’s wran­gling of third-par­ty cook­ies is get­ting lost in tran­si­tion [Digi­day]
• Key talk­ing points as the dead­line for Google’s Pri­va­cy Sand­box draws ever-near [Digi­day]

🤔 Bonnier ser stabilisering forude

Fra Medi­aWatch:

Den bæredygtige dig­i­tale for­ret­ningsmod­el er inden for række­v­id­de hos Bon­nier Pub­li­ca­tions. Men inden det punkt indfind­er sig, skal omsæt­nin­gen lidt læn­gere ned, vur­der­er topchef Jes­per Buch­vald.

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📉 The Guardians annonceindtjening falder

Fra Press Gazette:

The ad down­turn account­ed for £12m of a £17m rev­enue short­fall com­pared to bud­get in the first three quar­ters of the Guardian and Observ­er publisher’s finan­cial year. Mem­ber­ship rev­enue from read­ers was £3m behind bud­get and oth­er rev­enue types are £2m behind bud­get.

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🤔 Hvorfor har medier ikke kastet sig over betalte podcasts?

Fra Simon Owens:

The weird thing about paid pod­casts is they’ve been embraced by small pod­cast net­works and indi­vid­ual cre­ators to great suc­cess, but they’re large­ly avoid­ed by tra­di­tion­al pub­lish­ers, even those that have inte­grat­ed paid sub­scrip­tion mod­els for their text-based con­tent.

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😬 Sein vil undgå lukning med indsamling

Fra Medi­aWatch:

Det dig­i­tale medie Sein, der bringer his­to­ri­er af og til de unge mediebrugere i Dan­mark, har lanceret en ind­sam­lingskam­pagne for at undgå lukn­ing af medi­et. Det skriv­er Sein selv.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Sådan gør medier deres sites mere eller mindre venlige overfor AI

Fra Digi­day:

Many pub­lish­ers, like 404 Media and The Wash­ing­ton Post, have grown wary of AI crawler bots and their abil­i­ty to scrape and take orig­i­nal con­tent for unap­proved uses, includ­ing train­ing large lan­guage mod­els or alto­geth­er regur­gi­tat­ing the arti­cles with a new head­line and no cred­it. 

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🔎 Tre AI-søgealternativer til Google

Fra Won­der Tools:

Per­plex­i­ty, Dexa, and Arc Search all offer good new alter­na­tives to the clas­sic Google search box. I’m increas­ing­ly using these new AI search ser­vices because they pro­vide direct, rel­e­vant answers, not just long lists of links. Read on for my take on these new ways to stream­line your search­es.

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📹 OpenAI tester tekst-til-video-værktøj

Fra Wired:

We already know that OpenAI’s chat­bots can pass the bar exam with­out going to law school. Now, just in time for the Oscars, a new Ope­nAI app called Sora hopes to mas­ter cin­e­ma with­out going to film school. For now a research prod­uct, Sora is going out to a few select cre­ators and a num­ber of secu­ri­ty experts who will red-team it for safe­ty vul­ner­a­bil­i­ties. Ope­nAI plans to make it avail­able to all wannabe auteurs at some unspec­i­fied date, but it decid­ed to pre­view it in advance.

Mere:

• Ope­nAI spiller ud med nyt sys­tem til kon­ver­t­er­ing af tekst til video [Medi­aWatch]

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😎 Apple Vision Pro-brugere returnerer deres headsets

Fra The Verge:

Com­fort, headache, and eye strain are among the top rea­sons peo­ple say they’re return­ing their Vision Pro head­sets.

Mere om brillerne:

• TikTok’s native app arrives for the Vision Pro [The Verge]
• Apple’s New Face Com­put­er Is for Work [The Wall Street Jour­nal]
• The pain is real. The painkillers are vir­tu­al real­i­ty. [MIT Tech­nol­o­gy Review]

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👨‍💻 Ukrainske journalister bliver trænet via VR

Fra Nie­man Lab:

“When you end up in an extreme sit­u­a­tion, you can’t think prop­er­ly. In a vir­tu­al sit­u­a­tion, you real­ize how you would feel and you can imag­ine the kind of deci­sions you will make. It works with your emo­tions.”

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🏃‍♂️ Apple på vej med AI-rival til Microsofts GitHub Copilot

Fra Bloomberg:

Apple Inc., rac­ing to add more arti­fi­cial intel­li­gence capa­bil­i­ties, is near­ing the com­ple­tion of a crit­i­cal new soft­ware tool for app devel­op­ers that would step up com­pe­ti­tion with Microsoft Corp.

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😬 AI-crawlere truer robots.txt

Fra The Verge:

For decades, robots.txt gov­erned the behav­ior of web crawlers. But as unscrupu­lous AI com­pa­nies seek out more and more data, the basic social con­tract of the web is falling apart. 

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• Kategori: Opsamlinger