Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📹 Facebook lancerer ny visning af vertikal video

Fra Social Media Today:

The Tik­Tok-ifi­ca­tion of social media more broad­ly con­tin­ues, with Face­book rolling out a new, con­sis­tent full-screen video play­er, which will see all videos post­ed to the app expand to the Tik­Tok-like ver­ti­cal for­mat.

Ind­hold ↑

🤳 Instagram deler tips til Stories

Fra Social Media Today:

Today, Insta­gram has pro­vid­ed an expand­ed overview of tips and tricks for Sto­ries, which don’t reveal any new fea­tures, but do pro­vide some inter­est­ing notes to con­sid­er in your cre­ative process.

Ind­hold ↑

🎥 ...og arbejder på "Blend"-funktion

Fra TechCrunch:

Insta­gram is devel­op­ing a “Blend” fea­ture that cre­ates a pri­vate feed of Reels rec­om­mend­ed for you and a friend. The com­pa­ny told TechCrunch on Fri­day that the fea­ture is an inter­nal pro­to­type and is not being test­ed exter­nal­ly.

Mere Insta­gram:

• Insta­gram Chief Says Fol­low­er Counts Are Not a Good Indi­ca­tor of Account Val­ue [Social Media Today]

Ind­hold ↑

🤔 Hvem er Threads egentlig til?

Fra Plat­former:

On Fri­day it will be nine months since Meta unveiled Threads. Today, let’s check in on the state of the dis­course about the app. While in most ways Threads has out­per­formed expec­ta­tions, ongo­ing con­fu­sion about what the app is for con­tin­ues to frus­trate var­i­ous cor­ners of its user base. 

Mere Threads:

• Pres­i­dent Biden is now post­ing into the fedi­verse [The Verge]

Ind­hold ↑

💬 Sådan blev WhatsApp så stor

Fra Engad­get:

What was once a tex­ting plat­form now runs the lives, busi­ness­es and polit­i­cal machin­ery of bil­lions.

Ind­hold ↑

🤦🏻‍♂️ Checkmark til prominente vinder tilbage på X

Fra The Wash­ing­ton Post:

A year after his con­tro­ver­sial deci­sion to remove ver­i­fi­ca­tion from pop­u­lar Twit­ter accounts unless they paid a month­ly sub­scrip­tion fee, Elon Musk has thrown users anoth­er curve­ball. Start­ing Wednes­day, the social net­work now named X began restor­ing the icon­ic “blue check” badges to pop­u­lar users who aren’t pay­ing for them — and most­ly don’t want them.

Ind­hold ↑

🤨 Nej, organisk trafik på X er ikke eksploderet

Fra Social Media Today:

In oth­er words, SEM­Rush changed its report­ing method­ol­o­gy to include SERP Fea­tures, the break­out pan­els in Google Search that show, among oth­er things, X posts relat­ed to your search term.

Which, of course, ben­e­fit­ed X’s traf­fic num­bers sig­nif­i­cant­ly.

Ind­hold ↑

🦺 X ansætter ny sikkerhedschef

Fra The Wall Street Jour­nal:

Kylie McRoberts, a cur­rent X employ­ee who has worked on plat­form secu­ri­ty and labels for sen­si­tive con­tent such as vio­lence or nudi­ty, is the new safe­ty head. She will over­see the team respon­si­ble for main­tain­ing X’s poli­cies and devel­op­ing new fea­tures. 

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📴 Yahoo køber Artifact — og lukker app'en

Fra The Verge:

Instagram’s co-founders built a pow­er­ful and use­ful tool for rec­om­mend­ing news to read­ers — but could nev­er quite get it to scale. Yahoo has hun­dreds of mil­lions of read­ers — but could use a dose of tech-for­ward cool to sep­a­rate it from all the internet’s oth­er news aggre­ga­tors. And so, the two sides are join­ing forces: Yahoo is acquir­ing Arti­fact, the com­pa­nies announced on Tues­day.

Ind­hold ↑

📈 Nyt The Guardian-nyhedsbrev sætter rekord

Fra Nie­man Lab:

"A newslet­ter about our uneasy rela­tion­ship to phones becomes The Guardian’s fastest-grow­ing email ever [...]

The newslet­ter had a sim­ple pitch: Five emails to help you reset your screen habits and “reclaim your brain” in the new year."

Ind­hold ↑

🔒 Substack låser brugere fast med "Follow"-funktion

Fra Home With The Armadil­lo:

Essen­tial­ly, the “fol­low” fea­ture allows Sub­stack to hold writ­ers (and read­ers) hostage on their plat­form, forc­ing them to oper­ate in a closed-con­tent ecosys­tem that pre­dom­i­nant­ly ben­e­fits Sub­stack. Read­ers must use the Sub­stack app or the Sub­stack site to see con­tent from writ­ers they “fol­low,” and writ­ers have no way of inde­pen­dent­ly reach­ing their “fol­low­ers” — where­as they can email their sub­scribers direct­ly, or, if they tran­si­tion to anoth­er plat­form, can bring those sub­scribers with them. 

Ind­hold ↑

🎂 Gmail rundede de 20 år

Fra The Verge:

Gmail rev­o­lu­tion­ized email with fast search and a whole giga­byte of stor­age. But where’s it head­ed next?

Ind­hold ↑

👋 Google Podcasts lukker i USA

Fra Bleep­ing Com­put­er:

Google is cur­rent­ly send­ing in-app noti­fi­ca­tions to users in the U.S. that start­ing April 2nd they will no longer be able to use Google Pod­casts and is rec­om­mend­ing to export sub­scrip­tions to YouTube Music.

Mere:

• Google Pod­casts is gone — and so is my faith in Google [The Verge]

Ind­hold ↑

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 Sådan udvikler WSJ relationer med det unge publikum

Fra The Audi­encers:

Julia Mun­slow, Senior Plat­form Edi­tor at The Wall Street Jour­nal, spoke on stage about how she works on devel­op­ing long term rela­tion­ships with young audi­ences through Tik­Tok. Join­ing the Jour­nal from Yahoo! in 2021, Julia and her team spent a year think­ing about how to launch on Tik­Tok as a lega­cy news orga­ni­za­tion. The main goal: attract a new audi­ence of younger read­ers.

Ind­hold ↑

📧 Sådan arbejder The Telegraph med nyhedsbreve

Fra Media Voic­es:

This week we speak to The Telegraph’s Head of Newslet­ters Maire Bon­heim, and Deputy Head of Newslet­ters David Alexan­der, about the publisher’s newslet­ter port­fo­lio. We talk about why The Tele­graph and oth­ers are pri­ori­tis­ing newslet­ters, how newslet­ters can be used at dif­fer­ent stages of the sub­scriber fun­nel, and what they’ve learned from a com­mu­ni­ty-focused approach to their Pol­i­tics newslet­ter.

Ind­hold ↑

💡 Sådan arbejder Financial Times med nyhedsbreve, nicher og audience

Fra Media Mak­ers Meet:

The media face so many chal­lenges that it is hard to focus on just one prob­lem, Kri­tasha Gup­ta, head of busi­ness devel­op­ment at the Finan­cial Times, tells Ash­ley Nor­ris. But, she empha­sis­es, we need to go always go back to what the audi­ences want.

Ind­hold ↑

💳 Sådan forsøger Apple at få podcasts til at bruge abonnement

Fra Semafor:

An exec­u­tive at an inde­pen­dent pod­cast told Semafor that in recent months, when they asked the com­pa­ny how they could be pro­mot­ed in the carousel, Apple lead­ers sug­gest­ed that the show par­tic­i­pate in the platform’s new sub­scrip­tion pro­gram.

Ind­hold ↑

🗨️ Reach vil finde nye brugere via WhatsApp

Fra The Media Leader:

In the first of a two-part fea­ture exam­in­ing pub­lish­er strate­gies with direct mes­sag­ing, Reach’s engage­ment direc­tor, Dan Rus­sell, dis­cuss­es how What­sApp has become a ‘big win’ in reach­ing new audi­ences.

Ind­hold ↑

😳 Forbes kørte annoncer på alternativt website

Fra The Wall Street Jour­nal:

Forbes for years ran an alter­nate ver­sion of its web­site where it packed ads that were intend­ed to run on Forbes.com, anoth­er sign that brands don’t always get what they pay for in the opaque dig­i­tal-adver­tis­ing mar­ket.

Ind­hold ↑

🍪 Status på Googles arbejde med cookie-afløser

Fra Digi­day:

A grand total of one per­cent of brows­er traf­fic is now free from third-par­ty cook­ies. Hooray? Amidst the ensu­ing chaos, there’s been a med­ley of tri­al and error, wild guess­es, and enough pon­tif­i­cat­ing to fill a library. Time to hit pause, sift through the wreck­age, and brace our­selves for the next act in this dig­i­tal cir­cus of dra­ma.

Ind­hold ↑

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🗣 Automatiske stemmer på vej hos NY Times

Fra Axios:

The New York Times plans to make the vast major­i­ty of its arti­cles avail­able to users as nar­ra­tions read via an auto­mat­ed voice, exec­u­tives tell Axios.

Ind­hold ↑

💰 Google overvejer betaling for AI-søgninger

Fra Finan­cial Times:

Pro­pos­als would mark first time any of the soft­ware group’s core prod­uct falls behind a pay­wall

Ind­hold ↑

🤖 Nu kan du bruge ChatGPT uden at logge ind

Fra hes­tens mund:

It's core to our mis­sion to make tools like Chat­G­PT broad­ly avail­able so that peo­ple can expe­ri­ence the ben­e­fits of AI. More than 100 mil­lion peo­ple across 185 coun­tries use Chat­G­PT week­ly to learn some­thing new, find cre­ative inspi­ra­tion, and get answers to their ques­tions. Start­ing today, you can use Chat­G­PT instant­ly, with­out need­ing to sign-up. We're rolling this out grad­u­al­ly, with the aim to make AI acces­si­ble to any­one curi­ous about its capa­bil­i­ties.

Mere:

• Chat­G­PT no longer requires an account — but there’s a catch [TechCrunch]

Ind­hold ↑

🤔 AI-firmaer mangler kvalitetsindhold at træne på

Fra The Wall Street Jour­nal:

Com­pa­nies rac­ing to devel­op more pow­er­ful arti­fi­cial intel­li­gence are rapid­ly near­ing a new prob­lem: The inter­net might be too small for their plans.

Ind­hold ↑

⚠️ OpenAI-upload kan krænke ophavsret

Fra Medi­aWatch:

Maria Fre­denslund, der er direk­tør i Ret­tighed­sal­lian­cen, har kon­stateret ”en lind strøm af brugere, der uploader alt muligt ophavs­rets­beskyt­tet ind­hold for at træne den kun­stige intel­li­gens til deres eget skræd­der­syede for­mål”.

Ind­hold ↑

📃 200 musikere underskriver bekymringsbrev ifm. AI

Fra TechCrunch:

The list of under­signed artists is so pow­er-packed and wide-rang­ing that it could make for a great Coachel­la line­up — it fea­tures Bil­lie Eil­ish, the Bob Mar­ley estate, Chap­pell Roan, Elvis Costel­lo, Gre­ta Van Fleet, Imag­ine Drag­ons, Jon Bon Jovi, the Jonas Broth­ers, Kacey Mus­graves, Katy Per­ry, Mac DeMar­co, Miran­da Lam­bert, Mum­ford & Sons, Nic­ki Minaj, Noah Kahan, Pearl Jam, Sheryl Crow and Zayn Malik, among oth­ers.

Ind­hold ↑

💸 Er annoncer en farbar model for AI-firmaer?

Fra Plat­former:

On Mon­day, Perplexity.ai — an “answer engine” used by about 10 mil­lion peo­ple a month — said it plans to intro­duce adver­tis­ing lat­er this year. Ads will take the form of “spon­sored ques­tions” that appear as sug­ges­tions at the end of an answer to users’ ini­tial queries. 

Ind­hold ↑

• Kategori: Opsamlinger