Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😡 Medier kritiserer Facebook i åbent brev

Fra Medi­aWatch:

Brevet er blevet delt på Linkedin og er under­skrevet af nyheds­di­rek­tør hos TV 2, Ulla Pors, nyheds­di­rek­tør hos DR, Sandy French, og ansv. chefredak­tør på B.T., Simon Richard Nielsen.

Mere:

• Mediek­lum­men: Face­book og medierne: It’s com­pli­cat­ed [Medi­aWatch]

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🤨 EU kritiserer Metas model for betaling vs. tracking

Fra For­tune:

It looks like Meta’s strat­e­gy of charg­ing Euro­pean Face­book and Insta­gram users, for the priv­i­lege of not being tracked for ad-tar­get­ing pur­pos­es, ain’t gonna fly.

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🤖 Meta tester AI i Instagram

Fra TechCrunch:

Meta is push­ing ahead with its efforts to make its gen­er­a­tive AI-pow­ered prod­ucts avail­able to more users. Apart from test­ing Meta AI chat­bot with users in coun­tries like India on What­sApp, the com­pa­ny is also exper­i­ment­ing with putting Meta AI in the Insta­gram search bar for both chat with AI and con­tent dis­cov­ery.

Mere Meta og AI:

• Ready for a Chat­bot Ver­sion of Your Favorite Insta­gram Influ­encers? [The New York Times]
• Meta’s AI chat­bot is com­ing to social media. Mis­in­for­ma­tion may come with it. [The Wash­ing­ton Post]
• Meta Releas­es Lat­est AI Mod­el, Seek­ing to Build Out Rival to Chat­G­PT [The Wall Street Jour­nal]
• Meta’s bat­tle with Chat­G­PT begins now [The Verge]
• How Meta is paving the way for syn­thet­ic social net­works [Plat­former]

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💬 ...og direkte beskeder i Threads — via Instagram

Fra Social Media Today:

This week, Meta launched a new live test of DMs on Threads, with some users see­ing a new “Mes­sage” CTA but­ton on Threads pro­files.

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🫰 Meta regner med annoncer på Threads senere i år

Fra Digi­day:

The tech plat­form recent­ly told ad execs that they will be able to buy ads on its X‑rival, text-based plat­form as ear­ly as the sec­ond half of this year, indus­try sources have told Digi­day.

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📷 TikTok lancerer foto-app i Australien og Canada

Fra Social Media Today:

After hints of it were spot­ted float­ing around in the main app over the last few weeks, Tik­Tok has now offi­cial­ly launched its new, ded­i­cat­ed pho­to-shar­ing app, called “Tik­Tok Notes”, with users in Aus­tralia and Cana­da able to down­load the sep­a­rate image app.

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🤳 Medier tester linkfunktion på TikTok

Fra Digi­day:

How­ev­er, it remains to be seen how much traf­fic Tik­Tok can actu­al­ly dri­ve for pub­lish­ers. Tik­Tok declined to com­ment on the fea­ture or its ongo­ing test.

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🤖 LinkedIn arbejder på premium-abonnement til virksomhedssider

Fra TechCrunch:

LinkedIn — the social plat­form that tar­gets the work­ing world — has qui­et­ly start­ed test­ing anoth­er way to boost its rev­enues, this time with a new ser­vice for small and medi­um busi­ness­es. TechCrunch has learned and con­firmed that it is work­ing on a new LinkedIn Pre­mi­um Com­pa­ny Page sub­scrip­tion, which — for fees that appear to be as steep as $99/month — will include AI to write con­tent and new tools to grow fol­low­er counts, among oth­er fea­tures to raise the pro­files of the com­pa­ny using them.

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🤔 Tidligere TikTok-ansatte taler om forbindelser til ByteDance

Fra For­tune:

Many of those ex-work­ers, four of whom were employed as recent­ly as last year, say at least some of TikTok’s oper­a­tions were inter­twined with its par­ent dur­ing their tenures, and that the company’s inde­pen­dence from Chi­na was large­ly cos­met­ic. A few of the for­mer work­ers would only speak to For­tune on the con­di­tion of anonymi­ty for fear of retal­i­a­tion by Tik­Tok, includ­ing the com­pa­ny seiz­ing restrict­ed stock they were giv­en while still employ­ees. 

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✅ Slut med at skjule checkmark på X

Fra Engad­get:

X will no longer allow users to hide their blue checks, regard­less of whether they paid for pre­mi­um or not. On Thurs­day, the app began noti­fy­ing users that “the hide your check­mark fea­ture of X Pre­mi­um is going away soon.”

Mere om check­marks på X:

• X Incen­tivizes Brands to Sign up To Ver­i­fied for Orga­ni­za­tions [Social Media Today]

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📲 Airchat vil kombinere tekst og lyd

Fra Social Media Today:

For those who don’t know, Air­chat is a voice + text net­work, sim­i­lar to Twit­ter in basic UI, but with the addi­tion of voice for every post.

Mere:

• Air­chat revives the club­house [Plat­former]

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🆕 Bluesky tillader nu statsoverhoveder

Fra The Verge:

Bluesky is appar­ent­ly ready for a big­ger chal­lenge. It says it’s allow­ing heads of state to sign up now, a lit­tle over two months after it opened for gen­er­al signups. In May last year, the site asked its users not to give invi­ta­tion codes to “recent/prominent heads of state,” stat­ing that it was its pol­i­cy not to accom­mo­date them.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😬 Google fjerner links til medier i Californien

Fra The Guardian:

Google has tem­porar­i­ly blocked links from local news out­lets in Cal­i­for­nia from appear­ing in search results in response to the advance­ment of a bill that would require tech com­pa­nies to pay pub­li­ca­tions for links that arti­cles share. The change applies only to some peo­ple using Google in Cal­i­for­nia, though it is not clear how many.

Mere:

• News pub­lish­ers group urges gov­ern­ment to inves­ti­gate Google for block­ing some Cal­i­for­nia news out­lets [CNN]
• When Face­book blocks news, stud­ies show the polit­i­cal risks that fol­low [Reuters]

Og på dan­sk:

• Google fjern­er nyhed­er for brugere i Cal­i­fornien i protest mod lov­givn­ing [Medi­aWatch]

Fra hes­tens mund:

• Why the Cal­i­for­nia Jour­nal­ism Preser­va­tion Act is putting sup­port of the news ecosys­tem at risk [Google Blog]

Der er også gang i den i Frankrig:

• Google’s fight in France and what it means for UK pub­lish­ers [Press Gazette]

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📈 DR Gensyn godt fra start

Fra DR:

DR’s nye arkivtil­bud på DRTV, Gen­syn, er kom­met flot fra start. I løbet af de første uger efter pre­mieren har over en halv mil­lion lagt vejen for­bi, og de bruger næsten to timer om dagen. Her kan du også se, hvilke pro­gram­mer der hit­ter mest.

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📉 Trafik til højrefløjs-sites kollapser

Fra The Atlantic:

As you may have heard, main­stream news orga­ni­za­tions are fac­ing a finan­cial cri­sis. Many lib­er­al pub­li­ca­tions have tak­en an even more severe beat­ing. But the most dra­mat­ic declines over the past few years belong to con­ser­v­a­tive and right-wing sites. The flow of traf­fic to Don­ald Trump’s most loy­al dig­i­tal-media boost­ers isn’t just slow­ing, as in the rest of the indus­try; it’s utter­ly col­laps­ing.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🍳 The Guardian lancerer opskrifts-app

Fra hes­tens mund:

The Guardian Feast app is avail­able for a 14-day free tri­al, fol­lowed by £2.99 per month in the UK, €2.99 in EU, $3.99 in the US and Aus­tralia, and $2.99 in Cana­da and the rest of the world for a month­ly sub­scrip­tion, with an annu­al option also avail­able.

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☠️ Demokratiet dør bag paywall'en

Fra The Atlantic:

How many times has it hap­pened? You’re on your com­put­er, search­ing for a par­tic­u­lar arti­cle, a hard-to-find fact, or a sto­ry you vague­ly remem­ber, and just when you seem to have dis­cov­ered the exact right thing, a pay­wall descends. “$1 for Six Months.” “Save 40% on Year 1.” “Here’s Your Pre­mi­um Dig­i­tal Offer.” “Already a sub­scriber?” Hmm, no.

Det er et emne, jeg tidligere har skrevet om:

• Pay­walls og demokrati [Lars K Jensen]

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💡 WSJ om ændret SEO-landskab

Fra Media Voic­es:

On this week’s episode Edward Hyatt, Direc­tor of News­room SEO at The Wall Street Jour­nal takes us through stay­ing abreast and ahead of changes to the SEO land­scape. From per­son­al expe­ri­ence he out­lines the dif­fer­ences in SEO strate­gies between sub­scrip­tion and non-sub­scrip­tion pub­lish­ers, the changes in the SEO land­scape over the past decade, and the poten­tial impact of AI on SEO for pub­lish­ers.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

⚙️ 7 eksempler på AI i medierne

Fra Medi­aWatch:

AI-buf­fet hos sven­sk avis, et britisk mediehus, der laver AI-artik­ler i tusind­vis, samt eksem­pler fra JP/Politiken, DR, Podi­mo og Sermitsiaq.AG var på menu­en på kon­fer­en­cen Nordic AI in Media Sum­mit.

Jeg har også skrevet om noget af det, jeg tog med fra kon­fer­en­cen:

• AI: The Hon­ey­moon Is Over, Imple­men­ta­tion Awaits [Prod­ucts in Pub­lish­ing]

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👩‍💻 Hvordan vil journalister egentlig gerne bruge generativ AI?

Fra Journalism.co.uk:

The Gen­er­a­tive AI in Jour­nal­ism: The Evo­lu­tion of News­work and Ethics in a Gen­er­a­tive Infor­ma­tion Ecosys­tem is based on sur­vey respons­es from 300 news pro­fes­sion­als, most­ly from the US. It explores how they cur­rent­ly use, and would like to use, gen­er­a­tive AI — auto­mat­ed tech­nol­o­gy that has nev­er been eas­i­er to use or afford.

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💡 Sådan arbejder Newsweek med generativ AI

Fra Nie­man Lab:

The lega­cy pub­li­ca­tion is lean­ing on AI for video pro­duc­tion, a new break­ing news team, and first drafts of some sto­ries.

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✨ Ny ChatGPT Turbo til dig, der betaler

Fra TechCrunch:

Ope­nAI announced today that pre­mi­um Chat­G­PT users — cus­tomers pay­ing for Chat­G­PT Plus, Team or Enter­prise — can now lever­age an updat­ed and enhanced ver­sion of GPT‑4 Tur­bo, one of the mod­els that pow­ers the con­ver­sa­tion­al Chat­G­PT expe­ri­ence.

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😲 Kun 105 dollars for en AI-propagandamaskine

Fra The Wash­ing­ton Post:

I paid a web­site devel­op­er to cre­ate a ful­ly auto­mat­ed, AI-gen­er­at­ed ‘pink-slime’ news site, pro­grammed to cre­ate false polit­i­cal sto­ries. The results were impressive—and, in an elec­tion year, alarm­ing.

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🤔 AI har et måleproblem

Fra The New York Times:

Which A.I. sys­tem writes the best com­put­er code or gen­er­ates the most real­is­tic image? Right now, there’s no easy way to answer those ques­tions.

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• Kategori: Opsamlinger