Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😠 Kritik af CrowdTangle-lukning

Fra NPR:

A Meta spokes­woman declined to com­ment on Crowd­Tan­gle shut­ting down, but did point NPR to a blog post about a new tool called Meta Con­tent Library. The com­pa­ny says the Con­tent Library is more com­pre­hen­sive and pro­vides a bet­ter pic­ture of what is hap­pen­ing on its plat­forms. [...]

Hun­dreds of researchers, includ­ing Geurkink, say the Con­tent Library “isn’t yet suf­fi­cient.” She said she wel­comes improve­ments to the new tool, but “they hard­ly fill the gap­ing hole that is left by CrowdTangle’s shut­down.”

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▶️ YouTube tester længere videoer i Shorts-feed

Fra Social Media Today:

YouTube’s look­ing to cap­i­tal­ize on the pop­u­lar­i­ty of Shorts by pro­mot­ing longer video clips with­in the Shorts feed.

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🤝 Meta og Universal indgår aftale

Fra Medi­aWatch:

Aftal­en giv­er mulighed for, at musik fra Uni­ver­sal Music Groups kun­st­nere og sangskri­vere kan bruges og deles på Metas glob­ale plat­forme.

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🧵 Threads lancerer nyt dashboard til desktop

Fra Social Media Today:

Today, Threads users on desk­top are being informed that there’s a new ana­lyt­ics dash­board avail­able for view, which pro­vides a range of per­for­mance insights for pro­files.

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🗺️ Instagram tester "Friend Map"

Fra Social Media Today:

It’s been in devel­op­ment for some time, and now, Insta­gram has launched a live test of its new “Friend Map” fea­ture, which can dis­play the loca­tion of your friends on a ded­i­cat­ed dis­play in the app.

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🤳 TikTok giver influencer-bureauer adgang til data

Fra Digi­day:

Social plat­forms from Tik­Tok to Snap are devel­op­ing clos­er rela­tion­ships with influ­encer agen­cies, pro­vid­ing perks like access to first-par­ty data and cre­ator pro­grams, as Meta main­tains its dom­i­nance in social media spend.

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🗯️ ...og lancerer nye beskedmuligheder

Fra Social Media Today:

With DMs becom­ing a big­ger engage­ment ele­ment, espe­cial­ly on Insta­gram, Tik­Tok is look­ing to tap into the same behav­ioral trend, by updat­ing its own direct mes­sag­ing fea­tures.

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💥 ...og forsøger angiveligt at få nye brugere via rabatter

Fra Social Media Today:

Accord­ing to a report this week from The Infor­ma­tion, Tik­Tok has been look­ing to attract new users in the U.S. through a scheme that offers dis­counts when you invite friends from oth­er apps.

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📽️ Twitch lancerer Stories

Fra Medi­a­Post:

After los­ing sig­nif­i­cant mar­ket share to com­pet­ing gam­ing livestream plat­forms in the sec­ond quar­ter, Twitch is focused on expand­ing its social shar­ing fea­tures. The Ama­zon-owned livestream­ing plat­form is rolling out video sto­ries – sim­i­lar to Instagram's pop­u­lar Sto­ries fea­ture — in an effort to main­tain more social out­put on the app.

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❎ X åbner for lange posts via tredjeparts-apps

Fra Social Media Today:

That means that third-par­ty X post cre­ation and post sched­ul­ing tools will now be able to sup­port longer posts, in line with the expand­ed post­ing lim­its announced by X in Feb­ru­ary last year.

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🤔 Blev Musk og Trump afbrudt af DDoS-angreb?

Fra The Verge:

Musk claims there was a DDOS attack on X — but The Verge is told there was not.

Mere om sam­tal­en:

• Trump returns to X with tech­ni­cal glitch­es, soft­ball ques­tions from Musk [The Wash­ing­ton Post]
• Trump and Musk talk about assas­si­na­tion attempt and depor­ta­tions dur­ing glitchy chat on X [AP]

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📣 Musk bruger X til højrefløjsbudskaber

Fra The Wash­ing­ton Post:

Musk’s open­ly par­ti­san par­tic­i­pa­tion on the site he bought in Octo­ber 2022 reflects a broad­er evo­lu­tion in his pub­lic per­sona from busi­ness-mind­ed tech prodi­gy to right-wing fire­brand. It has also raised ques­tions about Musk’s inten­tions for the social net­work­ing site, which he said he pur­chased to pro­mote free speech and a more open exchange of ideas. In some ways, the site has become a per­son­al mega­phone for his provoca­tive polit­i­cal views.

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🔎 Det er blevet sværere at finde gamle Trump-tweets

Fra Medi­aite:

It’s a com­mon prac­tice when­ev­er for­mer Pres­i­dent Don­ald Trump makes a com­ment on a top­ic to check and see what he said about it before, but if you want to check his old tweets, that’s no longer pos­si­ble on The Plat­form For­mer­ly Known as Twit­ter, rebrand­ed as X after Elon Musk’s tumul­tuous takeover.

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😡 Gamle LinkedIn-brugere er trætte af Facebook-ificering

Fra Bloomberg:

Long­time users irked by per­son­al con­tent lament that the job-hunt­ing web­site has become more like Face­book. But some experts see an upside to being more open.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💌 LinkedIn-nyhedsbreve: Kan de noget?

Fra Journalism.co.uk:

News pub­lish­ers, writ­ers and tech com­pa­nies are tap­ping into the platform's large, pro­fes­sion­al user base but get frus­trat­ed by the lack of fea­tures and ana­lyt­ics. We asked LinkedIn what they are going to do about it

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🎧 NYTimes lancerer Wirecutter-podcast

Fra Axios:

The show is part of a broad­er effort to make Wirecutter's jour­nal­ism more acces­si­ble and its busi­ness more resilient to changes in the media land­scape.

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📈 Medier øger tilstedeværelsen på Reddit

Fra AdWeek:

Some, such as Yahoo, Puck, and New York Times Opin­ion, have launched new Red­dit accounts in the last sev­er­al months. Oth­ers, such as Rolling Stone, The Philadel­phia Inquir­er, The Inde­pen­dent, the AP, and Newsweek, have restart­ed exist­ing accounts or ded­i­cat­ed more resources to them.

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💪 Derfor skal medier ansætte tværorganisatoriske produktfolk

Fra Kevin Ander­son:

To devel­op man­agers and to increase inno­va­tion capa­bil­i­ties, news organ­i­sa­tions should iden­ti­fy pos­si­ble inno­va­tion and prod­uct lead­ers and give them oppor­tu­ni­ties to work across the organ­i­sa­tion, across edi­to­r­i­al, com­mer­cial and tech­ni­cal teams.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💣 Vil USA splitte Google op?

Fra Bloomberg:

A bid to break up Alpha­bet Inc.’s Google is one of the options being con­sid­ered by the Jus­tice Depart­ment after a land­mark court rul­ing found that the com­pa­ny monop­o­lized the online search mar­ket, accord­ing to peo­ple with knowl­edge of the delib­er­a­tions.

Læs også:

• 5 insights dur­ing the inter­mis­sion between US v Google I and II  [Dig­i­tal Con­tent Next]

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⚽ Bold.dk vil sælge abonnementer via Brøndby-kamp

Fra Medi­aWatch:

Selvom ret­tighed­erne er dyre, for­ven­ter kom­mer­ciel direk­tør Anders Borup Sørensen bety­deligt over­skud fra nye abon­nen­ter efter Bold.dk’s køb af eksklu­siv ret­tighed­erne til Brønd­by-opgør på ude­bane. 

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👎 OLFI opgiver mediestøtten

Fra Jour­nal­is­ten:

Forsvarsme­di­et vil ikke søge om medi­estøtte, selv om ny pul­je blev opret­tet med hen­blik på at hjælpe små medi­er som netop OLFI

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😬 Garm-lukning skaber bekymring herhjemme

Fra Medi­aWatch:

Der er ifølge Dan­sk Annon­cer­ing­foren­ing poten­tielt set skabt en ”skræm­mende præce­dens” for forskel­lige brand safe­ty-samar­be­jder, efter at Glob­al Alliance for Respon­si­ble Media (Garm) har val­gt at opløse sig selv som følge af udsigten til et søgsmål fra det sociale medie X.

Mere:

• Will X's GARM law­suit stop organ­i­sa­tions call­ing out bad prac­tice online? [Cam­paign]

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👀 Annonceverden holder øje med Apple

Fra Digi­day:

Renowned for its long pol­i­cy of total (pub­lic) silence until it is ready to make some noise, the iPhone man­u­fac­tur­er has made maneu­vers in recent weeks sug­gest­ing pend­ing (fur­ther) dis­rup­tion for the online adver­tis­ing indus­try.

Mere:

• Google’s Antitrust Loss Offers Clues to Apple in Fight With Reg­u­la­tors [Bloomberg]

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😟 Patreon bliver ramt af Apples regler

Fra TechCrunch:

Apple has threat­ened to remove cre­ator plat­form Patre­on from the App Store if cre­ators use unsup­port­ed third-par­ty billing options or dis­able trans­ac­tions on iOS, instead of using Apple’s own in-app pur­chas­ing sys­tem for Patreon’s sub­scrip­tions.

Mere:

• Apple declares war on the Cre­ator Econ­o­my [Simon Owens]

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

✉️ 10 AI-nyhedsbreve for journalister

Fra Journalism.co.uk:

Are you over­whelmed by all the talk of algo­rithms and lan­guage mod­els? We picked a hand­ful of newslet­ters that can help you make sense of it all

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🤨 Googles AI-søgeresultater bekymrer medier

Fra Bloomberg:

Pub­lish­ers say block­ing the company’s AI bot could also pre­vent their sites from show­ing up in search

Se også:

• Google Expands AI Overviews, Adds New Link Dis­plays [Social Media Today]

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🤩 Googles tale-Gemini imponerer

Fra The Wall Street Jour­nal:

Does it help that the chat­ty new arti­fi­cial-intel­li­gence bot says I’m a great inter­view­er with a good sense of humor? Maybe. But it’s more that it actu­al­ly lis­tens, offers quick answers and doesn’t mind my inter­rup­tions. No “I’m sor­ry, I didn’t under­stand that” apolo­gies like some oth­er bots we know.

Mere:

• Using Gem­i­ni Live was faster than Google, but also more awk­ward [The Verge]

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🆕 OpenAI lancerer ny ChatGPT, du kan snakke med

Fra MIT Tech­nol­o­gy Review:

The voice-enabled chat­bot will be avail­able to a small group of peo­ple today, and to all Chat­G­PT Plus users in the fall.

Mere:

• I Used ChatGPT’s Advanced Voice Mode. It’s Fun, and Just a Bit Creepy [Wired]

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👨‍🎨 X lancerer billedgenerator

Fra The Verge:

xAI’s lat­est Grok fea­ture is exact­ly as chaot­ic as you might expect.

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🗣️ Amazon putter AI i Audible

Fra Medi­aWatch:

Mundtlige fore­spørgsler fra brugere skal give per­son­lige anbe­falinger til bøger, de bør lytte til ifølge ny AI-funk­tion.

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🤖 Derfor bør du bruge flere AI-assistenter

Fra MarTech:

When I’m using gen­er­a­tive AI for research work, I’ve found that I get the best results by using mul­ti­ple prod­ucts simul­ta­ne­ous­ly. I typ­i­cal­ly have tabs open for Gem­i­ni, Chat­G­PT and Per­plex­i­ty and work across all three simul­ta­ne­ous­ly.

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🧑‍⚖️ Californisk lovforslag kan snart blive til lov

Fra Plat­former:

California's con­tro­ver­sial bill to reg­u­late the arti­fi­cial intel­li­gence indus­try, SB-1047, passed out of the Assem­bly Appro­pri­a­tions Com­mit­tee on Thurs­day. If it pass­es the full Sen­ate by the end of the month, it will head to Gov. Gavin New­som for his sig­na­ture. Today let’s talk about what it could mean for Meta, Google, Anthrop­ic, and the oth­er lead­ing AI com­pa­nies that call Cal­i­for­nia home.

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• Kategori: Opsamlinger