Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📊 Instagram har nu flere brugere i EU end Facebook

Fra Social Media Today:

As you can see in this graph, Insta­gram now has 269.1 mil­lion month­ly active users in EU, ver­sus 260.6 mil­lion for Face­book. In Meta’s first EU user report, cov­er­ing the peri­od between April to Sep­tem­ber 2023, both plat­forms had the same user count, at 259 mil­lion MAU.

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💨 Instagram åbner for boost af flere typer indhold

Fra Social Media Today:

“Ever tried to boost con­tent with GIFs, stick­ers, or copy­right­ed music and faced an error? Give it anoth­er go. Instagram’s lat­est update to boost­ing now means that most GIFs and stick­ers are now eli­gi­ble to be boost­ed.”

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🏆 YouTube vandt på valgdagen

Fra For­tune:

Stream Charts, a data­base of live stream­ing sta­tis­tics and ana­lyt­ics, report­ed over­all stream­ing data of 84 mil­lion total hours watched, with the lion’s share of it —80.6%—on YouTube. Online video plat­form Rum­ble, often a pop­u­lar pick with con­ser­v­a­tives, came in sec­ond place with 13.1%. Fox News was the most pop­u­lar broad­cast streamed live on YouTube, set­ting a record 1.14 mil­lion peak view­ers, accord­ing to Stream Charts data. NBC News trailed behind Fox, with 616, 900 peak view­ers, accord­ing to the stream­ing report.

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👋 TikTok skal lukke butikken i Canada — men app'en må blive

Fra Reuters:

Cana­da on Wednes­day ordered Chi­nese-owned TikTok's busi­ness in the coun­try to be dis­solved, cit­ing nation­al-secu­ri­ty risks, but added the gov­ern­ment was not block­ing Cana­di­ans' access to the short-video app or their abil­i­ty to cre­ate con­tent.

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🎶 Nu kan du dele musik direkte fra Spotify og Apple Music til TikTok

Fra TechCrunch:

With the launch of a new “Share to Tik­Tok” fea­ture, music fans will be able to direct­ly share tracks from both Apple Music and Spo­ti­fy to the short-form video app, includ­ing by post­ing to their For You feed, their Sto­ries, or DMs (direct mes­sages).

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📹 LinkedIn deler tips til korte videoklip

Fra Social Media Today:

LinkedIn has pro­vid­ed some advice on how to make the most of its new, full-screen, ver­ti­cal video feed, which is essen­tial­ly its effort to lean into the Tik­Tok con­tent trend, via short-form clips that grab atten­tion.

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😠 Threads' "For You"-algoritme skabte frustration på valgdagen

Fra TechCrunch:

Frus­tra­tions were par­tic­u­lar­ly high on Threads, Meta’s X rival, where many users com­plained about see­ing hope­ful posts about a Kamala Har­ris win, and those urg­ing vot­ers to “stay in line” or tout­ing ear­ly results as a “red mirage,” even after it was clear that Har­ris was los­ing ground to Pres­i­dent-elect Trump in bat­tle­ground states. Those posts con­tin­ued to appear after a Trump vic­to­ry was near­ly real­ized, as if users had tem­porar­i­ly time-trav­eled to the past.

Mere:

Threads was next to use­less on elec­tion night (but that’s kind of the point)
Nie­man Lab

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🤔 Musk har gjort X til en politisk platform

Fra Plat­former:

Today, Musk has trans­formed X into a polit­i­cal oper­a­tion designed to get Trump elect­ed at all costs. That means not only host­ing elec­tion mis­in­for­ma­tion, but active­ly pro­mot­ing it. Some of these claims might appear to have got­ten mil­lions of views — and this alone will be used to pres­sure oth­er media out­lets into cov­er­ing the sto­ry, and oth­er plat­forms to con­tin­ue host­ing it or even ampli­fy­ing it.

Mere:

How Elon Musk’s Own Account Dom­i­nates X
The New York Times

Musk’s Twit­ter Is the Blue­print for a MAGA Gov­ern­ment
The Atlantic

Four years after ‘Stop the Steal,’ an orga­nized army emerges online ["This time, Elon Musk is on their side"]
The Wash­ing­ton Post

Elon Musk’s Twit­ter Takeover Set Off a Race to the Bot­tom
Wired

Elon Musk’s mis­lead­ing elec­tion claims have been viewed more than 2 bil­lion times on X, analy­sis finds
CNN

Elon Musk Has Spent the Final Days Before the Elec­tion Post­ing About Peanut the Squir­rel
Wired

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👀 X ruller ny blokeringsfunktion ud

Fra TechCrunch:

X is rolling out its con­tro­ver­sial update to the block fea­ture, allow­ing peo­ple to view your pub­lic posts even if you have blocked them. Peo­ple have protest­ed this change, argu­ing that they don’t want blocked users to see their posts for rea­sons of safe­ty.

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➡️ Sådan fungerer USAs højreorienterede influencer-økosystem

Fra The Atlantic:

The boom­ing right-wing influ­encer ecosys­tem helped reelect Don­ald Trump—and the oth­er side may not have an answer.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤗 Ny forskning: Mediebrugere vil gerne møde journalister som mennesker

Fra Nie­man Lab:

Based on this study, at least, that impres­sion was wrong. Instead of the jour­nal­ists’ tra­di­tion­al pro­fes­sion­al val­ues, audi­ences empha­sized human ele­ments: approach­a­bil­i­ty, empa­thy, and skills in com­mu­ni­cat­ing clear­ly and in ways that emo­tion­al­ly res­onate.

One audi­ence mem­ber sum­ma­rized these val­ues suc­cinct­ly: “I think that a jour­nal­ist has to be a very approach­able per­son, espe­cial­ly when it comes to inter­views. The jour­nal­ist has to build trust to be able to address all the top­ics. So, above all, I think a jour­nal­ist has to be very empa­thet­ic, a per­son very open to lis­ten­ing as well.”

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✅ TV 2 samler på falsk journalistik

Hvis man bidrager kan man få gratis adgang til TV 2 Play i syv dage.

Fra Jour­nal­is­ten:

I en ny kam­pagne opfor­dr­er TV 2 danskerne til at sende dem fal­sk ind­hold, som de møder på SoMe-plat­formene. Ambi­tio­nen er at lave jour­nal­is­tik på eksem­plerne

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👊 Syv magtkritiske, amerikanske non-profit-medier

Fra Weird I/O:

If you’re look­ing for sig­nal, here are some non-prof­it news­rooms that speak truth to pow­er on a nation­al scale. You can fol­low all of them for free; all of them could also use your sup­port.

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💡 Sådan ville Telegraph dække valget på Reddit

Fra Journalism.co.uk:

The last 18 months of build­ing rela­tion­ships with com­mu­ni­ty mod­er­a­tors will pay div­i­dends on polling day in the Unit­ed States

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🔮 Kommer der et nyt "Trump bump"?

Fra The New York Times:

Eight years lat­er, Mr. Trump’s defin­i­tive White House vic­to­ry could lead to anoth­er spike of audi­ence inter­est in the news — at least in the short term — numer­ous experts said.

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📈 NYTimes runder 11 mio. abonnenter

Fun fact: På nærmest præ­cis samme tid­spunkt sid­ste år passerede man de 10 mio. abon­nen­ter, som man kunne læse i Ugerevy #45, 2023.

Fra Medi­aWatch:

I tred­je kvar­tal havde avisen en abon­nementstil­vækst på 260.000 dig­i­tale abon­nen­ter, hvilket bety­der, at avisen ved udgan­gen af kvar­talet nu har 11,09 mio. abon­nen­ter.

Fra hes­tens mund:

New York Times Pass­es 11 Mil­lion Sub­scribers
The New York Times

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🚀 Sådan blev Newsweek det hurtigst voksende nyhedssite på engelsk

Fra Press Gazette:

A traf­fic growth strat­e­gy aimed at max­imis­ing refer­rals from Google’s Search, Dis­cov­er and News plat­forms has helped Newsweek become the fastest-grow­ing Eng­lish-lan­guage news site in the world.

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😬 Afhængighed af Google Discover er et risikabelt spil

Fra Press Gazette:

Many pub­lish­ers are increas­ing­ly reliant on Google Dis­cov­er for their dai­ly traf­fic num­bers, but some are play­ing a risky game. 

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😢 100% digitale B.T. skal spare igen

Fra Medi­aWatch:

Annon­ce­markedet har haft pil nedad igen i 2024. Tilsat faldende trafik­tal for onlineme­di­et B.T. bety­der det, at en ny spare­runde er på vej.

Mere:

Fåmælt B.T.-chefredaktør efter ny spare­plan: "Vi skal være en sund for­ret­ning"
Medi­aWatch

Trods ”sol­id væk­st­plan”: B.T. skal igen spare stort mil­lion­beløb
Jour­nal­is­ten

B.T.-tillidsrepræsentant: Medar­be­jderne er chok­erede
Medi­aWatch

Konkur­renten skal også spare:

Tre chefer stop­per på Ekstra Bladet som led i spare­runde
Medi­aWatch

Tre chefer stop­per på Ekstra Bladet
Jour­nal­is­ten

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🔐 Branchen bør se anderledes på DRs login-krav

Fra Medi­aWatch:

Kri­tikken af DR’s udrul­ning af loginkrav til DRTV er mis­forstået og fyldt med non­sens, skriv­er Uffe Ali­ci Ped­er­sen i denne klumme.

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🙅‍♂️ BBC-formand fraråder abonnement og annoncer

Fra Medi­aWatch:

For­man­den men­er ikke, BBC skal ind­føre sig en abon­nements- eller annon­ce­mod­el, og han vil desu­den have en per­ma­nent lovtekst, der beskyt­ter pub­lic ser­vice-insti­tu­tio­nen mod poli­tisk ind­b­land­ing.

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💵 JFM investerer i Turnering.com

Fra Medi­aWatch:

Mediekon­cer­nen JFM har investeret i Turnering.com, der er en tech-plat­form til plan­lægn­ing og admin­is­tra­tion af turner­inger.

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🤔 Kan Trump blive Googles redning?

Fra Reuters:

Trump is expect­ed to con­tin­ue cas­es against Big Tech, sev­er­al of which began in his first term, but his recent skep­ti­cism about a poten­tial Google breakup high­lights the pow­er he will hold over how those cas­es are run.

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🔷 Google kuraterer annoncemarkedet

Fra Digi­day:

To under­stand why this is such a big deal, it’s impor­tant to under­stand what cura­tion is: It’s the process of using audi­ence, con­tex­tu­al and sup­ply chain sig­nals from pub­lish­ers to curate col­lec­tions of auc­tions across var­i­ous sell­ers, essen­tial­ly cre­at­ing a stream­lined ver­sion of the open auc­tion.

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🔮 Sådan kan du gå fra journalist til konsulent

Fra Journalism.co.uk:

A career change does not need to be expen­sive or time-con­sum­ing. Con­sul­tan­cy often leans on the skills you have acquired over the course of many years work­ing in news. But shift­ing gears to client-based work can seem risky.

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💰 OpenAI har købt chat.com

Fra The Verge:

The drop of “GPT” from the chat.com domain aligns with OpenAI’s recent rebrand­ing efforts.

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👎 Medier tabs søgsmål mod OpenAI

Fra Sil­i­con Repub­lic:

News out­lets Raw Sto­ry Media and Alter­Net Media filed the com­plaint ear­li­er this year, accus­ing Ope­nAI of vio­lat­ing the Dig­i­tal Mil­len­ni­um Copy­right Act (DMCA) by scrap­ing copy­right­ed jour­nal­is­tic work to train its AI mod­els.

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🤖 Perplexitys AI klarede sig godt på valgdagen

Fra TechCrunch:

Elon Musk’s Grok failed almost instant­ly, offer­ing wrong answers about races’ out­comes before the polls had even closed.

On the oth­er hand, Per­plex­i­ty offered help­ful, real-time elec­tion insights and maps through­out the night, link­ing to reli­able resources and offer­ing his­tor­i­cal con­text where appro­pri­ate.

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🎓 Google føjer AI til Scholar-udvidelse

Fra Nie­man Lab:

This week, Google updat­ed the exten­sion with AI out­lines, intend­ed to help “researchers every­where read all that is on their pend­ing paper piles quick­ly and thor­ough­ly.” The out­lines appear in a side­bar along­side the PDF, and you can skim them or, in Google’s words, “click on a bul­let to deep read where it gets inter­est­ing.”

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📲 Apple integrerer ChatGPT yderligere i iOS 18.2‑beta

Fra Mac Rumours:

With the sec­ond beta of iOS 18.2 that's avail­able for devel­op­ers today, Apple has fur­ther fleshed out the Chat­G­PT inte­gra­tion that's avail­able with Siri. In the Set­tings app, there's now a sec­tion that shows the Chat­G­PT dai­ly lim­it, and offers an option to upgrade to the paid Chat­G­PT Plus plan.

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😬 Google udgiver Jarvis-udvidelse ved en fejl

Fra Giz­mo­do:

Google acci­den­tal­ly leaked its AI agent on the Chrome exten­sion store but quick­ly removed it. How­ev­er some users did man­age to down­load it.

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• Kategori: Opsamlinger