Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👋 Politiet forlader X — andre bliver

Fra Jour­nal­is­ten:

Mange myn­dighed­er poster stadig opslag på X, selv om der mildest talt er blæst om plat­for­mens ind­hold, algo­ritme og ejer. Ganske sim­pelt for­di det stadig er en effek­tiv kanal, lyder det fra flere.

Se også:

Nyt europæisk ini­tia­tiv vil have jour­nal­is­ter til at for­lade X
Jour­nal­is­ten

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❌ Facebook fjerner livestreams efter 30 dage

Fra Social Media Today:

Meta is mak­ing a change to its stor­age time for livestream broad­casts, in order to reduce its costs in main­tain­ing video data. Which means that any livestream old­er than 30 days will soon be removed from the app.

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👨‍⚖️ Influencer får bøde for opslag fra 2019

Fra Jour­nal­is­ten:

Sagen skyldes, at Mia Sand udnyt­tede sin posi­tion til at gøre skjult reklame for mær­ket Fash­ion Nova.

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👴 Facebook skal være cool igen

Fra The Infor­ma­tion:

To make Face­book cool again, Meta Plat­forms is ask­ing some of the most pop­u­lar cre­ators on YouTube for advice, rang­ing from MrBeast to Mark Rober, a for­mer NASA engi­neer who explains sci­en­tif­ic con­cepts. The cre­ators aren’t hold­ing back.

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🫤 TikTok og X pumper højrefløjsindhold ud i Tyskland

Fra Nie­man Lab:

A new study found that, on Tik­Tok and Elon Musk’s Twit­ter, near­ly 3/4 of all par­ti­san con­tent being pushed algo­rith­mi­cal­ly to Ger­man users favored the par­ty best known for its ties to neo-Nazis.

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🤜 Meta kan have gjort det værre for sig selv

Fra Plat­former:

A new inquiry from the Fed­er­al Trade Com­mis­sion sug­gests that apol­o­giz­ing for "cen­sor­ship" may have only embold­ened the company's con­ser­v­a­tive crit­ics

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👎 Instagram tester nedstemning af kommentarer

Fra Social Media Today:

Meta is once again try­ing out a dis­like but­ton for com­ments, this time on Insta­gram, in the hopes of estab­lish­ing more sig­nals that it can use to down­rank com­ments that users find to be over­ly neg­a­tive and/or harm­ful to their in-app expe­ri­ence.

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🗯️ ...og opgraderer direkte beskeder

Fra TechCrunch:

Insta­gram is upgrad­ing its direct mes­sages, also known as DMs, with a hand­ful of new fea­tures that make its mes­sag­ing sys­tem more com­pet­i­tive with alter­na­tives, like Apple’s iMes­sage and oth­er third-par­ty apps.

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📈 Sådan nåede Reach 100 millioner følgere

Fra Media Voic­es:

The UK’s largest region­al pub­lish­er has hit a major mile­stone in its social strat­e­gy – but its Engage­ment Direc­tor Dan Rus­sell explains that the ‘big num­ber’ is far from the end of the jour­ney.

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✨ 15 tips til at få din LinkedIn-profil til at spille

Fra Journalism.co.uk:

Give your account the spring clean­ing it deserves and get the most out of the platform's poten­tial for net­work­ing, job hunt­ing and research­ing

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📈 WhatsApp succes betyder strengere EU-regler

Fra Bloomberg:

Meta Plat­forms Inc.’s mes­sag­ing ser­vice What­sApp reached a cru­cial user mile­stone like­ly to bind it to more strin­gent rules under the Euro­pean Union’s Dig­i­tal Ser­vices Act.

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🙅‍♂️ X blokerer links til Telegram

Fra The Verge:

Users attempt­ing to add their Signal.me URL to posts, DMs, and bio descrip­tions are being met with error mes­sages.

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🐘 Mastodon vil implementere citater

Fra TechCrunch:

Mastodon, the decen­tral­ized alter­na­tive to X, is going to adopt a con­tro­ver­sial fea­ture from the plat­form for­mer­ly known as Twit­ter: quote posts

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🤔 Meta vil gå til Trump, hvis EU bliver for besværlige

Fra Giz­mo­do:

Accord­ing to Bloomberg, Kaplan popped over to Europe to let polit­i­cal lead­ers there know Meta “won’t shy away” from get­ting Pres­i­dent Don­ald Trump involved if it con­tin­ues to face crack­downs at the hands of the Euro­pean Union. Kaplan report­ed­ly told the audi­ence that it’s up to the Trump admin­is­tra­tion to decide if EU penal­ties against Amer­i­can tech com­pa­nies are unfair, but it won’t be afraid to squeal if need­ed.

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🔙 TikTok vender tilbage i USA

Fra Social Media Today:

Amid ongo­ing dis­cus­sions about its future in the U.S., Tik­Tok has now been rein­stat­ed for down­load in both the Google Play and Apple App stores in Amer­i­ca, after both com­pa­nies received offi­cial assur­ances that they will not be fined for facil­i­tat­ing access to the tech­ni­cal­ly banned app.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🫷 YouSee sætter ind mod kontodeling

Fra B.T.:

Helt konkret vil det om godt en måned være sådan, at hus­standens beboere kun kan bruge sin YouSee Play-app på en enkelt enhed, når man er uden for hjem­met.

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🤔 Medievaner: Betyder alder mere end landegrænser?

Fra Nie­man Lab:

The study — based on sur­vey data from more than 45,000 peo­ple in 23 Euro­pean nations — inves­ti­gat­ed what moti­vat­ed peo­ple to con­sume news. Though there are notable dif­fer­ences in media ecosys­tems across the dif­fer­ent coun­tries, the sur­vey found no “coun­try effect” when look­ing at news con­sump­tion. Instead, age emerged as the more influ­en­tial fac­tor over how and why peo­ple sought news.

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👍 Der Spiegel har succes med debat fremfor kommentarer

Fra Nie­man Lab:

Com­menters get to engage in mean­ing­ful dis­cus­sions, and Der Spiegel’s mod­er­a­tors have a more man­age­able work­load.

Dette er inter­es­sant, for­di det er den omvendte udvikling af, hvad vi så for nogle år siden, og et skridt tilbage i ret­ning af en mere over­skuelig og bedre sam­tale. Det har jeg skrevet en lille LinkedIn-tekst om.

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📺 YouTube på vej med billigere abonnement

Fra Bloomberg:

Alpha­bet Inc.’s YouTube plans to intro­duce a new, low­er-priced ver­sion of its paid video ser­vice, offer­ing its vast library of pod­casts and how-to clips with­out adver­tis­ing.

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✉️ Substack åbner for monetarisering på video

Fra TechCrunch:

As TikTok’s future in the U.S. remains uncer­tain, Sub­stack tries to lure cre­ators to its plat­form by dou­bling down on video. The com­pa­ny announced on Wednes­day that it’s now allow­ing cre­ators to mon­e­tize their videos on the plat­form, and let­ting them pub­lish video posts direct­ly from the Sub­stack app.

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📊 Seks værktøjer til dine datafortællinger

Fra Journalism.co.uk:

Cre­ate visu­al­ly strik­ing charts and graphs that take your data-led report­ing to the next lev­el

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 The Guardian indgår aftale med OpenAI

Fra Medi­aWatch:

Aftal­en giv­er Ope­nAI ret til at bruge The Guardians arkiv og nyhed­sar­tik­ler og sikr­er sam­tidig mediehuset adgang til OpenAI’s teknolo­gi.

Mere:

Schib­st­ed-chef erk­ender risi­ci ved Ope­nAI-aftale
Medi­aWatch

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💰 Forskere kigger på 10 år med mediestøtte

Fra Medi­aWatch:

Forskere fra Roskilde Uni­ver­sitets har gen­nemgået inno­va­tion­sstøt­tens ti år. Hvor etab­ler­ingsstøtte fyldte mere i midlernes første år, er vægten de sen­este år gået mod udviklingsstøtte.

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💳 Reddit kigger på "subreddits" bag paywall

Fra Ars Tech­ni­ca:

Reddit's pay­wall would osten­si­bly only apply to cer­tain new sub­red­dit types, not any sub­red­dits cur­rent­ly avail­able. In August, [CEO Steve] Huff­man said that even with pay­walled con­tent, free Red­dit would "con­tin­ue to exist and grow and thrive."

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🎧 Spotify barsler med Pro-abonnement

Fra Bloomberg:

Spo­ti­fy Tech­nol­o­gy SA is look­ing to charge as much as $5.99 a month on top of exist­ing sub­scrip­tions for a new super-fan stream­ing ser­vice that will include high­er-qual­i­ty audio, remix­ing tools and access to con­cert tick­ets, peo­ple famil­iar with the mat­ter said.

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💰 Bonnier har også succes med bundling af lokalmedier

Fra Medi­aWatch:

+Allt-bundlepro­duk­tet hjalp mediehuset med at øge sin løn­somhed markant.

Se også:

800.000 har adgang til Bon­nier News' "bundling"-abonnementer
Medi­aWatch

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🔮 Mediahuis: 70% af abonnementsforretningen skal komme fra digital

Fra Medi­aWatch:

På et pres­set bel­gisk mediemarked eksper­i­menter­er Medi­ahuis med forskel­lige greb for at nå en mål­sæt­ning om at slutte årti­et med 70 pct. af sine abon­nementsom­sæt­ning fra dig­i­tale kun­der.

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 The New York Times åbner op for at bruge AI-værktøjer

Fra Semafor:

The New York Times is green­light­ing the use of AI for its prod­uct and edi­to­r­i­al staff, say­ing that inter­nal tools could even­tu­al­ly write social copy, SEO head­lines, and some code.

Mere:

The New York Times will let reporters use AI tools while its lawyers lit­i­gate AI tools
Nie­man Lab

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🆕 xAI præsenterer Grok 3

Fra TechCrunch:

Grok, xAI’s answer to mod­els like OpenAI’s GPT-4o and Google’s Gem­i­ni, can ana­lyze images and respond to ques­tions, and pow­ers a num­ber of fea­tures on Musk’s social net­work, X

Mere:

Elon Musk just released an AI that’s smarter than Chat­G­PT — here’s why that mat­ters
Ven­ture­Beat

On Musk, Grok, and the Press
Colum­bia Jour­nal­ism Review

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🎧 ElevenLabs-lydbøger på vej på Spotify

Fra The Verge:

A new Eleven­Labs part­ner­ship aims to help authors bring AI-nar­rat­ed audio­books to Spo­ti­fy lis­ten­ers.

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💪 Kan AI hjælpe datajournalister mod bias?

Fra Journalism.co.uk:

Pro­ceed with cau­tion, but the tech­nol­o­gy known for hal­lu­ci­na­tions could help jour­nal­ists when their data is miss­ing, biased or lack­ing nuance, accord­ing to BBC experts

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📈 OpenAI når 400 mio. aktive brugere

Fra CNBC:

The arti­fi­cial intel­li­gence com­pa­ny saw 400 mil­lion week­ly active users, up 33% in less than three months, OpenAI’s chief oper­at­ing offi­cer, Brad Light­cap, told CNBC.

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💡 Sådan kan B2B-medier bruge AI

Fra Medi­a­Post:

Some B2B pub­lish­ers are wary of AI. But these poor peo­ple may be miss­ing a chance to trans­form their busi­ness­es, judg­ing by 5 AI Oppor­tu­ni­ties for B2B Pub­lish­ers in 2025, a paper by Flare.

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📚 Ny algoritme vil hjælpe dig med at sortere bøger

Fra Wired:

The library sort­ing prob­lem is used across com­put­er sci­ence for orga­niz­ing far more than just books. A new solu­tion is less than a page-width away from the the­o­ret­i­cal ide­al.

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🧑‍🏫 Her er journalisterne, der træner modeller for OpenAI og Meta

Fra Nie­man Lab:

The gig work plat­form Out­lier is one of sev­er­al com­pa­nies court­ing jour­nal­ists to train large lan­guage mod­els (LLMs).

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• Kategori: Opsamlinger