Uge 8, 2025
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
👋 Politiet forlader X – andre bliver
Mange myndigheder poster stadig opslag på X, selv om der mildest talt er blæst om platformens indhold, algoritme og ejer. Ganske simpelt fordi det stadig er en effektiv kanal, lyder det fra flere.
Se også:
Nyt europæisk initiativ vil have journalister til at forlade X
Journalisten
❌ Facebook fjerner livestreams efter 30 dage
Meta is making a change to its storage time for livestream broadcasts, in order to reduce its costs in maintaining video data. Which means that any livestream older than 30 days will soon be removed from the app.
👨⚖️ Influencer får bøde for opslag fra 2019
Sagen skyldes, at Mia Sand udnyttede sin position til at gøre skjult reklame for mærket Fashion Nova.
👴 Facebook skal være cool igen
To make Facebook cool again, Meta Platforms is asking some of the most popular creators on YouTube for advice, ranging from MrBeast to Mark Rober, a former NASA engineer who explains scientific concepts. The creators aren’t holding back.
🫤 TikTok og X pumper højrefløjsindhold ud i Tyskland
A new study found that, on TikTok and Elon Musk’s Twitter, nearly 3/4 of all partisan content being pushed algorithmically to German users favored the party best known for its ties to neo-Nazis.
🤜 Meta kan have gjort det værre for sig selv
A new inquiry from the Federal Trade Commission suggests that apologizing for “censorship” may have only emboldened the company’s conservative critics
👎 Instagram tester nedstemning af kommentarer
Meta is once again trying out a dislike button for comments, this time on Instagram, in the hopes of establishing more signals that it can use to downrank comments that users find to be overly negative and/or harmful to their in-app experience.
🗯️ …og opgraderer direkte beskeder
Instagram is upgrading its direct messages, also known as DMs, with a handful of new features that make its messaging system more competitive with alternatives, like Apple’s iMessage and other third-party apps.
📈 Sådan nåede Reach 100 millioner følgere
The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of the journey.
✨ 15 tips til at få din LinkedIn-profil til at spille
Give your account the spring cleaning it deserves and get the most out of the platform’s potential for networking, job hunting and researching
📈 WhatsApp succes betyder strengere EU-regler
Meta Platforms Inc.’s messaging service WhatsApp reached a crucial user milestone likely to bind it to more stringent rules under the European Union’s Digital Services Act.
🙅♂️ X blokerer links til Telegram
Users attempting to add their Signal.me URL to posts, DMs, and bio descriptions are being met with error messages.
🐘 Mastodon vil implementere citater
Mastodon, the decentralized alternative to X, is going to adopt a controversial feature from the platform formerly known as Twitter: quote posts
🤔 Meta vil gå til Trump, hvis EU bliver for besværlige
According to Bloomberg, Kaplan popped over to Europe to let political leaders there know Meta “won’t shy away” from getting President Donald Trump involved if it continues to face crackdowns at the hands of the European Union. Kaplan reportedly told the audience that it’s up to the Trump administration to decide if EU penalties against American tech companies are unfair, but it won’t be afraid to squeal if needed.
🔙 TikTok vender tilbage i USA
Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google Play and Apple App stores in America, after both companies received official assurances that they will not be fined for facilitating access to the technically banned app.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🫷 YouSee sætter ind mod kontodeling
Helt konkret vil det om godt en måned være sådan, at husstandens beboere kun kan bruge sin YouSee Play-app på en enkelt enhed, når man er uden for hjemmet.
🤔 Medievaner: Betyder alder mere end landegrænser?
The study — based on survey data from more than 45,000 people in 23 European nations — investigated what motivated people to consume news. Though there are notable differences in media ecosystems across the different countries, the survey found no “country effect” when looking at news consumption. Instead, age emerged as the more influential factor over how and why people sought news.
👍 Der Spiegel har succes med debat fremfor kommentarer
Commenters get to engage in meaningful discussions, and Der Spiegel’s moderators have a more manageable workload.
Dette er interessant, fordi det er den omvendte udvikling af, hvad vi så for nogle år siden, og et skridt tilbage i retning af en mere overskuelig og bedre samtale. Det har jeg skrevet en lille LinkedIn-tekst om.
📺 YouTube på vej med billigere abonnement
Alphabet Inc.’s YouTube plans to introduce a new, lower-priced version of its paid video service, offering its vast library of podcasts and how-to clips without advertising.
✉️ Substack åbner for monetarisering på video
As TikTok’s future in the U.S. remains uncertain, Substack tries to lure creators to its platform by doubling down on video. The company announced on Wednesday that it’s now allowing creators to monetize their videos on the platform, and letting them publish video posts directly from the Substack app.
📊 Seks værktøjer til dine datafortællinger
Create visually striking charts and graphs that take your data-led reporting to the next level
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🤝 The Guardian indgår aftale med OpenAI
Aftalen giver OpenAI ret til at bruge The Guardians arkiv og nyhedsartikler og sikrer samtidig mediehuset adgang til OpenAI’s teknologi.
Mere:
Schibsted-chef erkender risici ved OpenAI-aftale
MediaWatch
💰 Forskere kigger på 10 år med mediestøtte
Forskere fra Roskilde Universitets har gennemgået innovationsstøttens ti år. Hvor etableringsstøtte fyldte mere i midlernes første år, er vægten de seneste år gået mod udviklingsstøtte.
💳 Reddit kigger på “subreddits” bag paywall
Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available. In August, [CEO Steve] Huffman said that even with paywalled content, free Reddit would “continue to exist and grow and thrive.”
🎧 Spotify barsler med Pro-abonnement
Spotify Technology SA is looking to charge as much as $5.99 a month on top of existing subscriptions for a new super-fan streaming service that will include higher-quality audio, remixing tools and access to concert tickets, people familiar with the matter said.
💰 Bonnier har også succes med bundling af lokalmedier
+Allt-bundleproduktet hjalp mediehuset med at øge sin lønsomhed markant.
Se også:
800.000 har adgang til Bonnier News’ “bundling”-abonnementer
MediaWatch
🔮 Mediahuis: 70% af abonnementsforretningen skal komme fra digital
På et presset belgisk mediemarked eksperimenterer Mediahuis med forskellige greb for at nå en målsætning om at slutte årtiet med 70 pct. af sine abonnementsomsætning fra digitale kunder.
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤖 The New York Times åbner op for at bruge AI-værktøjer
The New York Times is greenlighting the use of AI for its product and editorial staff, saying that internal tools could eventually write social copy, SEO headlines, and some code.
Mere:
The New York Times will let reporters use AI tools while its lawyers litigate AI tools
Nieman Lab
🆕 xAI præsenterer Grok 3
Grok, xAI’s answer to models like OpenAI’s GPT-4o and Google’s Gemini, can analyze images and respond to questions, and powers a number of features on Musk’s social network, X
Mere:
Elon Musk just released an AI that’s smarter than ChatGPT — here’s why that matters
VentureBeat
On Musk, Grok, and the Press
Columbia Journalism Review
🎧 ElevenLabs-lydbøger på vej på Spotify
A new ElevenLabs partnership aims to help authors bring AI-narrated audiobooks to Spotify listeners.
💪 Kan AI hjælpe datajournalister mod bias?
Proceed with caution, but the technology known for hallucinations could help journalists when their data is missing, biased or lacking nuance, according to BBC experts
📈 OpenAI når 400 mio. aktive brugere
The artificial intelligence company saw 400 million weekly active users, up 33% in less than three months, OpenAI’s chief operating officer, Brad Lightcap, told CNBC.
💡 Sådan kan B2B-medier bruge AI
Some B2B publishers are wary of AI. But these poor people may be missing a chance to transform their businesses, judging by 5 AI Opportunities for B2B Publishers in 2025, a paper by Flare.
📚 Ny algoritme vil hjælpe dig med at sortere bøger
The library sorting problem is used across computer science for organizing far more than just books. A new solution is less than a page-width away from the theoretical ideal.
🧑🏫 Her er journalisterne, der træner modeller for OpenAI og Meta
The gig work platform Outlier is one of several companies courting journalists to train large language models (LLMs).