Uge 12, 2025
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Duckling, der har modtaget mediestøttemidler til etablering, kalder sig selv for et ”socialt og journalistisk medie”.
📈 Influencer-marketing vokser stadig
IRM, Institutet för Reklam- och Mediestatistik, har netop offentliggjort en analyse af det danske influencermarked, og tendensen er klar: Influencer marketing er i vækst, og vi vil fremadrettet se endnu mere af det.
😟 Instagram eksperimenterer med AI-skabte kommentarer
Hvad kan dog gå galt..?
Apparently, Instagram is now experimenting with AI-generated comments on posts, so you don’t even have to come up with an opinion, or an original thought of your own, in order to respond to an update.
🤳 YouTube tester ny redigeringsmulighed i Shorts
YouTube’s testing out a handy new option for Shorts editing, which will highlight where any elements that you add to a clip, like captions and stickers, are placed relative to the actual Shorts UI, and what may interfere with your content on-screen.
📊 Bluesky gør det lettere for websites at måle trafik
According to a comment from Bluesky employee Emily Liu, the company is now sending referral traffic through Bluesky’s “go” subdomain to make it easier for publishers to track when visitors to their site came by way of a link shared on the social network.
🤔 Meta angriber misinformation i Australien anderledes end i USA
Meta is preparing for the Australian election by working closely with the government and news outlets that Zuckerberg said were “clearly political” and dismissed in the US.
Relateret:
Community Notes Can’t Save Social Media From Itself
Bloomberg
🎧 YouTube føjer Podcast-fane til Android TV-app
We know that YouTube is becoming a new home for podcasts, but to help expand, the dedicated Android TV apps dedicated “Podcasts” sidebar tab is now rolling out widely.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
💌 Substack er ved at blive til meget mere end bare nyhedsbreve
And this is Substack’s moment, it seems. Thanks to a combination of forces — the decimation of Twitter, the collapse of the media industry, the explosion in demand for video and audio content, and the reemergence of Trump — Substack has escaped its humble newsletter beginnings to become a juggernaut collective of independent voices. If you’re looking to start a media operation, it’s now the place to do so:
📚 Flere danskere lytter til lydbøger
Selvom andelen af danskere, der lytter til lydbøger er steget, er andelen af de unge lyttere faldet.
👻 Ghost-CMS’et lancerer ActivityPub-integration i beta
Today we’re opening a public beta for our social web integration in Ghost. For the first time, any site on Ghost(Pro) can now try out ActivityPub.
😬 Spotify slås med porno i podcasts
Spotify says it has cut down on the number of explicit porn accounts on its video platform after they kept rising to the top of feeds. The company denies that its new creator monetization program gave any money to these supposed porn accounts, which implies your best option for paid personalized porn is still OnlyFans.
🎙️ Hvad kan egentlig kaldes „podcast‟?
As YouTube pushes deeper into podcasting and Spotify pursues video, once-distinct business lines are getting increasingly blurry
🤔 Er det snart slut med Googles „10 blå links‟?
After decades of relying on Google’s ten blue links to find everything from travel tips to jeans, consumers are quickly adapting to a completely new format: AI chatbots that do the searching for them.
🙁 JFM lukker afdeling for nyhedsgrafik
Tre medarbejdere vil blive opsagt i forbindelse med, at JFM nedlægger afdelingen for nyhedsgrafik
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
💡 Sådan kan brugerbehov hjælpe, hvis jeres brugere føler sig overvældet
A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
🤝 Medier deler erfaring med NYTimes-bundling
Herhjemme er det Politiken, der har et samarbejde med The New York Times.
“Our core audience consists of well-educated, urban, digitally savvy Danes with a strong international outlook and particular interest in American affairs,” Jensen said. “The remarkable response to our New York Times bundle in its first month has only reinforced this understanding of our readership.”
💰 Stor del af digital annonceomsætning går stadig til platformene
75 pct. af den digitale annonceomsætning blev i 2024 lagt på udenlandske techplatforme, mens de resterende 25 pct. spenderes hos et dansk, publicistisk medie. Det er et hop på syv procentpoint fra 2023, da fordelingen var 68/32.
🔒 Flere britiske medier kræver penge eller samtykke
The Guardian has become the latest UK news publisher to begin requiring readers to pay for website access if they do not agree to being tracked by third-party cookies.
📈 Skotsk medie vokser uden at kigge på sidevisninger
Staff are told: “Don’t worry about page views. We want you to just drive subscriptions. We want people to come back and read your stuff. And we want real quality from you.”
🤞 Medier er optimistiske omkring Apple News+
Publishers are feeling quietly optimistic about Apple’s latest efforts to develop its news subscription product.
👏 Wired fjerner paywall fra artikler baseret på offentlige data
On Tuesday morning, Wired — the 32-year-old tech magazine that has been surprisingly active on the Trump II beat — announced an initiative that recognizes the role of public information in its work. On stories that are primarily sourced to public data, there will be no paywall. Here’s a statement from the Freedom of the Press Foundation, which has been trying to convince publishers to make such a move:
📹 EB vil nå de unge med nye videoformater
”Vi har flere videovisninger, end vi nogensinde har haft i Ekstra Bladets historie, og væksten fortsætter. Den helt store forskel fra tidligere er, at størstedelen af videoerne ikke kører på autoplay, men i stedet er valgt til fra brugerne selv,” siger [Jesper Nielsen, digital chef på Ekstra Bladet].
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🇪🇺 Meta lancerer chatbot i EU
After a series of delays in order to ensure compliance with EU’s more complex data usage rules, Meta has now announcedthe initial launch of its Meta AI chatbot to EU users.
⏲️ The Independent lancerer AI-nyhedstjeneste til de travle
The publisher says all content written for the service, named Bulletin, will be “reviewed and checked” by journalists before publication and seven people have been hired to staff it.
🤨 Chatbots er begyndt at omforme WWW
New data from Adobe offers evidence for a big shift away from traditional search engines. Will the internet’s vast public commons survive?
🧑⚖️ DPCMO starter sag mod Google
Rettighedsorganisation DPCMO mener, at Googles chatbot trækker data ud af danske mediers hjemmesider uden tilladelse.
🗣️ JFM klar med AI-oplæste nyheder
Udviklingsprojektet blev skudt i gang for et år siden, og ambitionerne er, at det skal kunne udbredes i andre grene af koncernen, fortæller Søren Bygbjerg, direktør i JFM Lyd, i et interview med MediaWatch.
🗞️ Italienere påstår at have lavet den første 100% AI-genererede avis
Il Foglio says artificial intelligence used ‘for everything – the writing, the headlines, the quotes … even the irony’
💸 AI-startup vil være „Google Adwords for influencere‟
Put simply, the creator marketing ecosystem is being held back in many ways by the old-world ad/marketing agency model. Wouldn’t it be easier if an AI chatbot could do all the heavy lifting, interacting naturally with an influencer via a platform that’s able to scale across hundreds of ad campaigns?
🤦🏻♂️ Google Gemini er god til at fjerne vandmærker fra billeder
Users on social media have discovered a controversial use case for Google’s new Gemini AI model: removing watermarks from images, including from images published by Getty Images and other well-known stock media outfits.
🫤 AI i Siri: Apple fik lovet mere, end de kunne holde
Last week, in a classic Friday news dump, Apple made the deeply embarrassing announcement that it would be delaying plans to infuse its voice assistant Siri with artificial intelligence-powered capabilities. But that announcement didn’t just send its stock price tumbling. According to a new report from Bloomberg, it’s also caused morale within its Siri team to spiral, too.
Mere:
Apple innovation and execution
Benedict Evans