Digitale medier i uge 12 (2022)
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.
Modtag opsamlingen direkte på e-mail:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
💬 For journalister er Ukraine en “WhatsApp-krig”
Fra Columbia Journalism Review:
“Ukraine has been called a TikTok war because of the way images from the conflict have been shared on social media. But for journalists it’s all about WhatsApp, Signal, and Telegram. What’s changed, says Cameron Barr, Senior Managing Editor at The Washington Post, is both the ‘scale and severity’ of the Ukraine conflict. The Post relies on a WhatsApp group with about two dozen reporters, editors, and security consultants to manage the reporting teams on the ground.”
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Why WhatsApp Survived Russia’s Social Media Purge
Wired
🪧 Australske medier i protest mod Zuckerberg
“Ca. 30 mindre nyhedsmedier i Australien har tirsdag erstattet sine artikler med teksten “We’re waiting on Zuck” med henvisning til Mark Zuckerberg, adm. direktør for Meta, som bl.a. driver Facebook. “
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Mere om medier og tech-giganter:
Mediebranchen appellerer til øget politisk pres på techgiganter under afsluttende EU-forhandlinger
MediaWatch
⏱ Nu kan du få kronologisk feed på Instagram
“Instagram today is making a chronological feed available to all users, as earlier promised, alongside another new feed-filtering option that will allow you to scroll through posts from your favorite accounts. The features had been launched into limited testing starting in January but will now reach Instagram’s global user base by the end of the day on Wednesday, March 23 — a faster rollout than usual.”
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How chronological feeds build trust
Platformer
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Mere Insta:
Instagram Will Enable All Users to Tag Products in Feed Posts
Social Media Today
🗓 Instagram tester “scheduled”-sticker
“This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events.”
🤣 Facebook arbejder på “reactions” til Reels
“Have you ever been watching a Reel on Facebook and thought ‘man, I really wish I could assign a Reaction here to show the creator how I feel about it, in emoji form’?”
📺 YouTube går ind i streaming-kampen
“The company said it will initially offer its U.S. users access to more than 4,000 free TV episodes from shows including “Hell’s Kitchen,” “Andromeda,” “Heartland” and others. It plans to add to its free streaming collection up to 100 more titles each week, including both shows and movies.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🇪🇺 Nu kommer EUs Digital Markets Act
“European regulators on Thursday revealed their plan to rein in the anti-competitive practices of Big Tech and fundamentally remake how some of the world’s most powerful companies do business. The rules, which target tech giants like Apple, Amazon, Meta and Google, are far-reaching and would have huge ramification for those companies’ software and services.”
Jeg nævnte kort Digital Markets Act og Digital Services Act, da jeg i marts sidste år skrev hos Kforum om, at Facebook og Google skulle til at betale for at bringe uddrag fra medier.
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+ Mere om DMA:
Europe reshapes Big Tech
Platformer
Ny EU-aftale er et “afgørende første skridt” i opgør mod techgiganter
MediaWatch
The Digital Markets Act (DMA) is the battle Big Tech fought hard and lost
FWIW by David Tvrdon
EU negotiators agree new rules to rein in tech giants
Politico
😬 DR viste krigsbilleder fra et computerspil
“DR-programmet ’Krigens Døgn’ bragte billeder af russiske helikoptere, der blev skudt ned, men billederne var fra et computerspil. Det er præcis det, der ikke må ske, siger chefredaktør”
TV 2 gjorde noget lignende for 9 år siden, da man brugte et billede fra et computerspil i den tro, at det var fra Syrien.
“Vores grafiker går en tur på Google for at lede efter et billede af Damaskus, og der dukker et billede op, som hun simpelthen ikke kan se, ikke er ægte,” lød forklaringen dengang.
Ja, alt er galt med den sætning. TV 2s Syrien-bommert handler, også, om ophavsret, som jeg skrev dengang.
📊 Google lukker Universal Analytics i 2023
I stedet skal man tage Analytics 4 i brug. Fra MarTech:
“Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023.”
Mere fra MarTech:
Google Analytics 4 or bust: Will you stay or go?
🎧 Unges podcast-forbrug vokser
“Mens andelen af danske unge mellem 15 og 24 år, der lytter til podcasts mindst ugentligt, er mere end fordoblet de seneste fem år, har unges forbrug af taleradio ligget stille, viser nye tal fra DR Medieforskning.”
👊 Algoritmer: Kulturministeren mødes med Meta og Google
“Ane Halsboe-Jørgensen (V) vil torsdag personligt aflevere en anmodning til Facebook og Instagrams moderselskab, Meta, samt Youtube om at dele oplysninger om deres algoritmer. Det sker som led i de igangværende medieforhandlinger.”
🇺🇦 Flere medier åbner indhold for Rusland og Ukraine
“Although similar to how many publishers chose to lift their paywalls to provide coverage of the pandemic for free, the handling of their Russia-Ukraine reporting marks a different strategy, where publishers — including Dow Jones, Financial Times, The Economist and The Washington Post — are giving free access to specific countries. And while it doesn’t seem to impact a large number of readers (and therefore exact a large toll on the business), it’s an example of news organizations recognizing their mission as a public service in times of crisis.”
🗺 Hvad kortene over Ukraine fortæller – og skjuler
“Geographers often speak in terms of what they call the “silences” of maps — what’s missing and unseen, hidden in the margins. Those silences are just as meaningful as what’s on the page. It’s important to ask what has been left out.
That’s certainly true when looking at maps depicting aspects of Russia’s war on Ukraine. News organizations around the world have published many maps of the crisis, but their standard views are not the only way maps can help people understand what is happening in Ukraine.”
😔 Rusland blokerer Google News
“Rusland har blokeret Google News, da tjenesten deler nyheder om krigen i Ukraine, som Rusland kalder ‘usande’.”
🤖 Bring arkivet i spil med kunstig intelligens
“From searching audio soundbites to analysing quotes and sources, machine learning has the potential to better serve diverse audiences and create new beats”
📲 Trump lancerer app til aggregering af nyheder
“Former Trump staffers, including Donald Trump Jr., are launching a news aggregation app called “MxM News” that they hope will compete with the likes of Apple News and Google News.”
🕹 Netflix på vej med tre nye spil
“Netflix has announced three more mobile games that you’ll soon be able to play on iOS or Android with a subscription to the streaming service, including the first FPS that’s available as part of its lineup.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
😳 Zetland vokser videre
“Det digitale medie lagde 7000 betalende medlemmer til basen i 2021, og det var med til at udløse mediets bedste resultater hidtil. “Nu er vi et sted, hvor vi kan tillade os at drømme på en helt anden måde og tage nogle flere chancer,” siger direktør Tav Klitgaard.”
📲 Google åbner kattelem for betalinger via Play Store
Dét er interessant. Fra Protocol:
“Google announced Wednesday that it will partner with Spotify to test out third-party billing options for app developers.
The move is a response to the international pressure over fees that Android and Apple collect on transactions in apps on their mobile platforms — pressure that Spotify itself has helped to amp up.”
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Hvad med Apple? Mere fra Protocol:
Is this the end of the app store tax?
📉 BuzzFeed skærer i News-afdelingen
“BuzzFeed News, with 100 employees, was losing about $10 million a year, two ‘people familiar with the matter’ told CNBC. Those people also noted that ‘several large shareholders have urged BuzzFeed CEO Jonah Peretti to shut down the entire news operation.’ […]
Schoofs hinted at what a smaller BuzzFeed News will — and won’t — focus on. The ‘won’t’ appears to be longform investigative reporting, the kind for which BuzzFeed News won a Pulitzer last year.”
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BuzzFeed and the demands of being public
Columbia Journalism Review
🤷♂️ Uafhængige podcasts ligner hinanden
“I en higen efter at få succes som podcaster og mulighed for at finansiere sit arbejde sker der en kommercialisering og mainstreamifisering af de uafhængige podcasts. Det vurderer forsker ved Syddansk Universitet, som har optalt 552 uafhængige podcasts i Danmark.”
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Mere om podcasts og forretning:
Podcasting’s Most Controversial Statistic
Tom Webster
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🇪🇺 GDPR: Tech-giganternes EU-planer er måske ikke nok
“»De skal ind og skrive under på, at de altid følger europæisk lovgivning uanset, hvad de måtte blive mødt med af amerikanske krav. Reelt set skal de sige, at hvis de står i en situation, hvor de bliver tvunget til at vælge mellem europæisk og amerikansk lovgivning, så vælger de europæisk lov,« understreger [Allan Frank, it-sikkerhedsspecialist og jurist hos Datatilsynet]. […]
Men her kommer amerikansk lovgivning igen på banen og spænder ben for planen.”
🦹♂️ Hackere påstår af have kildekoden til bl.a. Bing og Cortana
“Early Sunday morning, the Lapsus$ gang posted a screenshot to their Telegram channel indicating that they hacked Microsoft’s Azure DevOps server containing source code for Bing, Cortana, and various other internal projects.”
🦈 Var det noget med en Baby Shark-NFT?
“It’s that allure that Pinkfong is hoping to capitalize on even more. The company is now developing a movie of its famous shark with Nickelodeon Animation and is exploring ways to use non-fungible tokens after its first NFT collection of “Baby Shark” was sold out in 30 minutes in December. It’s also planning to start digital comics and launch products for the older fans who grew up obsessing over the tune.”