Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

⛔ Montana forbyder TikTok som første USA-stat

Fra The Guardian:

"Greg Gian­forte, the gov­er­nor, signed leg­is­la­tion pro­hibit­ing mobile app stores from offer­ing the video-shar­ing plat­form by next year"

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🛡️ USA's højesteret beskytter stadig platforme fra brugernes bidrag

Fra CNBC:

"The Supreme Court declined to address the legal lia­bil­i­ty shield that pro­tects tech plat­forms from being held respon­si­ble for their users’ posts, the court said in an unsigned opin­ion on Thurs­day."

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💸 TikTok vil betale skabere af filtre og effekter

Fra The Verge:

"A new $6 mil­lion fund will pay cre­ators based on the num­ber of videos that use their fil­ters and effects."

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📉 Rapport: Politisk indhold fylder mindre på Facebook

Fra Social Media Today:

"Meta has pub­lished its lat­est Wide­ly Viewed Con­tent Report, which pro­vides insight into the most viewed con­tent in the app, and the lat­est trends of note in Face­book feed con­sump­tion. [...]

So yes, Face­book is pret­ty much as you would expect — cute cat videos and celebri­ty trends, with polit­i­cal con­tent vir­tu­al­ly non-present among its most-viewed lists.

Which, as not­ed, is not unex­pect­ed, giv­en that Meta has sought to reduce the pres­ence of polit­i­cal posts, based on feed­back from users."

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🤖 Sådan bruger TikTokkere AI til at omskrive historien

Fra Rest of World:

"Since the launch of image gen­er­a­tors like Sta­ble Dif­fu­sion and Mid­jour­ney, a new wave of gen­er­a­tive AI-focused cre­ators have tak­en to Tik­Tok. These accounts, some of which already have fol­low­ings in the hun­dreds of thou­sands, post slideshow carousels of nov­el AI art. But one sub­set of cre­ators is play­ing into a decolo­nial curios­i­ty with its con­tent — one that seems to ask, what if West­ern impe­r­i­al nations nev­er came to pow­er?"

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💡 Tips til dine LinkedIn-posts

Fra Social Media Today:

"This info­graph­ic could help. Build­ing on research con­duct­ed by LinkedIn expert Richard van der Blom last year, the Cre­ativ­i­ty and Inno­va­tion Net­work has pub­lished some new find­ings on key LinkedIn algo­rithm rec­om­men­da­tions, based on analy­sis of 2,000 posts pub­lished in the app between Feb­ru­ary in March this year."

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👋 Hver tredje dansker har forladt Twitter på to år

Fra Medi­aWatch:

"Hver tred­je danske bruger af Twit­ter har i løbet af de sid­ste to år for­ladt det sociale medie. Det vis­er en under­søgelse fra Ingeniør­forenin­gen IDA, fremgår det af en pressemed­delelse."

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🎥 Twitter Blue-abonnenter kan nu uplade videoklip på op til to timer

Fra Social Media Today:

"It’s been com­ing for a while, but Twit­ter has today con­firmed that Twit­ter Blue sub­scribers – all 650k of them – can now upload videos up to two hours long in the app."

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🤔 Twitter blokerer for indhold op til valg i Tyrkiet

Fra Forbes:

"Twit­ter announced late Fri­day that it’s block­ing some con­tent in Turkey ahead of Sunday’s pres­i­den­tial elec­tion in the coun­try. The social media com­pa­ny did not explain which tweets would be blocked, nor who made the request, but cur­rent pres­i­dent Recep Tayyip Erdo­gan has pre­vi­ous­ly blocked Twit­ter across all of Turkey."

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🔓 Vi kan ikke helt store på Twitters krypterede DM

Det er lidt teknisk, men hvis du er inter­esseret i sikker­hed og krypter­ing, især omkring din pri­vate kom­mu­nika­tion, har Plat­former en inter­es­sant artikel til dig.

Relateret:

• What­sApp is get­ting locked con­ver­sa­tions [The Verge]

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🤖 Meta præsenterer generative AI-værktøjer til annoncører

Fra MarTech:

"Face­book par­ent Meta dipped its toe into gen­er­a­tive AI this week by announc­ing AI Sand­box. Adver­tis­ers can use it to cre­ate alter­na­tive ad ver­sions, use text prompts to gen­er­ate back­grounds and crop images for Face­book or Insta­gram ads."

Relateret:

• Dan­sk Face­book-chef opfor­dr­er annon­cør­er til at lade AI tage over [Medi­aWatch]

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👓 Sådan appellerer TikTok til annoncører

Fra Digi­day:

"TTCX, as out­lined in the pitch deck, gives a reveal­ing look at how Tik­Tok is court­ing its adver­tis­ers. In its bid to seem­ing­ly win over ad dol­lars from oth­er plat­forms, Tik­Tok pitched itself as “redefin­ing how prod­ucts and ser­vices are being dis­cov­ered and pur­chased.” Access to those tools cost at least $20,000 to $35,000, accord­ing to the pitch deck."

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🤔 Handler udpegelsen af ny Twitter-CEO om at vinde annoncører tilbage?

Fra Cam­paign:

"Adland lead­ers view Elon Musk’s move as proof the plat­form wants to win brands back."

Mere:

• Twit­ter Con­spir­a­cy Bozos Are Freak­ing Out Over Elon's WEF-Friend­ly CEO Pick [Giz­mo­do]
• Twit­ter Final­ly Agrees On Some­thing: Hat­ing Musk’s New CEO [Rolling Stone]
• Twitter’s New CEO, Lin­da Yac­cari­no, Has a Fear­some To-Do List [Wired]
• Bag­grund: Twitter’s new CEO is Lin­da Yac­cari­no, a long­time ad exec for NBCU [The Verge]
• The rea­son Elon Musk is tor­pe­do­ing Twitter’s brand [Fast Com­pa­ny]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📜 Reuters nedfælder framework for brug af AI

Fra The Baron:

"Reuters set out a frame­work for using arti­fi­cial intel­li­gence to sup­port its jour­nal­ism with 'rig­or­ous over­sight by news­room edi­tors' and adopt­ed a mantra: Be skep­ti­cal and ver­i­fy."

Mere:

• Svenske mediekon­cern­er ind­før­er ret­ningslin­jer for brug af AI [Medi­aWatch]
• How you want me to cov­er arti­fi­cial intel­li­gence [Plat­former]

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🤝 5 store medier i Acasts podcast-konsortium

Fra Press Gazette:

"The Guardian, Times, Econ­o­mist, Finan­cial Times and Tor­toise took pod­cast­ing “real­ly seri­ous­ly”, invest­ing in audio teams and strate­gies, and it has paid off, accord­ing to Acast’s part­ner­ships man­ag­er who works with pub­lish­ers in the UK.

The five pub­lish­ers are now join­ing togeth­er for the UK’s first Pub­lish­ers in Pod­cast­ing con­sor­tium, coor­di­nat­ed by Acast, through which they will share best prac­tice, exper­tise and expe­ri­ence."

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🗣 Apple beta-tester undertekster på bl.a. podcasts

Fra Apple selv:

"With Live Cap­tions (beta), spo­ken dia­logue is turned into text and dis­played in real time on your iPhone screen. You can more eas­i­ly fol­low the audio in any app, such as Face­Time or Pod­casts, and in live con­ver­sa­tions around you. Live Cap­tions is avail­able on iPhone 11 and lat­er when the pri­ma­ry lan­guage is set to Eng­lish (U.S.) or Eng­lish (Cana­da)."

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👤 NYT lancerer udvidede bylines

Fra Nie­man Lab:

"Start­ing Thurs­day, New York Times sto­ries online will no longer include a tra­di­tion­al date­line that tells where a sto­ry was report­ed from. Instead, cer­tain sto­ries will have “enhanced bylines” that tells read­ers more about how jour­nal­ists did the report­ing."

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🔎 SEO-tips til journalister

Fra Journalism.co.uk:

"Some SEO tools and pro­grammes used by news organ­i­sa­tions are too expen­sive for free­lancers but there is still a lot you can do to improve your SEO skills from home if you are look­ing for oppor­tu­ni­ties where it is need­ed."

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📺 Derfor skærer TV 2 i Play-funktionalitet

Fra Medi­aWatch:

"I kam­p­en mod ulovlig abon­nements­del­ing ind­før­er TV 2 nu ny betingelse om, at samme livekanal ikke kan spille over flere skærme på samme tid på samme Play-abon­nement."

Mere:

• En fjerd­edel af TV 2 Plays abon­nen­ter del­er stadig adgang i strid med reglerne [Medi­aWatch]

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🎧 Podimo vil teste personalisering sammen med medier

Fra Medi­aWatch:

"Inden for kort tid vil plat­for­men teste en nyheds­funk­tion i Dan­mark, som skal tilbyde per­son­alis­erede nyhed­er på lyd til de travle mediefor­brugere baseret på en kom­bi­na­tion af kun­stig intel­li­gens og men­neske­lig kura­ter­ing."

Kon­tekst: Det lyder lidt som det per­son­alis­erede nyhedsoverb­lik på lyd, Google eksper­i­menterede med (den inklud­ere dog ikke syn­tetisk oplæs­ning, hvis jeg husker kor­rekt), men lukkede i novem­ber 2021.

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🤷‍♂️ Hvad sker der med Googles Assistant?

Fra Wired:

"Google exec­u­tives host­ed the company’s I/O devel­op­er con­fer­ence this week, an annu­al rit­u­al that has in recent years cen­tered on arti­fi­cial intel­li­gence. [...]

But hard­ly a word was said about Google Assis­tant, the clunki­ly named and voice-cen­tric AI assis­tant that was the company’s pre­vi­ous AI cham­pi­on. That was a notice­able omis­sion, because Google Assis­tant took cen­ter stage at I/O on numer­ous occa­sions in years past, cham­pi­oned by Pichai as an all-pur­pose AI helper grow­ing smarter by the year, and inte­grat­ed into prod­ucts like search and the Android oper­at­ing sys­tem."

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😯 Annoncer fra nonprofits dukker op på misinformations-sites

Fra Digi­day:

"Pro­gram­mat­i­cal­ly-placed ads for dozens of non­prof­its and uni­ver­si­ties have been show­ing up on mis­in­for­ma­tion web­sites — includ­ing some that overt­ly con­flict with the mis­sions of major orga­ni­za­tions pay­ing for those ads, per new report release today."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎧 NYT lancerer lyd-app kun til abonnenter

Fra The New York Times selv:

"New York Times Audio is a new iOS app for news sub­scribers fea­tur­ing audio jour­nal­ism and sto­ry­telling on every­thing from the most impor­tant world events to what to cook tonight."

Mere:

• The New York Times launch­es a sub­scribers-only “Head­lines” pod­cast in a new audio app [Nie­man Lab]

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➕ Mediebundles vinder frem i Europa

Fra INMA:

"Pub­lish­ers in five Euro­pean mar­kets intro­duced cable-style sub­scrip­tion bun­dles that include nation­al and local news, mag­a­zines, pod­casts, video, and oth­er ben­e­fits. If this mod­el works, the inno­va­tion will like­ly spread glob­al­ly."

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🧹 Der skal ryddes op i det digitale annoncemiljø

Fra Medi­aWatch:

"Glob­al Alliance of Respon­si­ble Media (Garm) er blevet indtrådt på dan­sk jord som start­skud­det til et samar­be­jde, der skal gøre det let­tere for annon­cør­er at undgå skadeligt ind­hold på dig­i­tale medieplat­forme. Det fortæller Thomas Kragh, adm. direk­tør i brancheforenin­gen Danske annon­cør­er og markeds­førere (Daom), som er ini­ta­tiv­tageren for arbe­jdet i Dan­mark."

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💰 Hvilke historier får folk til at støtte The Guardian?

Fra Press Gazette:

"'The hard­er the inves­ti­ga­tion, the more chal­leng­ing, the more legal attacks we have, the more the read­ers come and back us,' [Guardian edi­tor-in-chief Katharine Vin­er] said. 'And so I think it’s a real­ly inspir­ing mod­el for inves­tiga­tive jour­nal­ism.'"

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💡 Sådan skaffede schweizisk medie 600.000 registrerede brugere

Fra The Audi­encers:

"Blick is a Swiss Ger­man- and French-lan­guage dai­ly news­pa­per with 1.3M users/day and an impres­sive reg­is­tra­tion strat­e­gy that has led to over 600K logged users.

I recent­ly spoke to Adri­an Gottwald, Head of read­er rev­enue, and Bet­ti­na Wid­mer, Head of Ver­ti­cal Hub, about their diverse (and very impres­sive) reg­is­tra­tion acqui­si­tion strat­e­gy, the tests and learn­ings so far and their plans for the future, includ­ing the planned launch of their first dig­i­tal pre­mi­um prod­uct."

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📺 Fem millioner på Netflix' abonnement med annoncer

Fra Reuters:

"Net­flix Inc's recent­ly launched ad-sup­port­ed tier reach­es near­ly 5 mil­lion active users per month, exec­u­tives said on Wednes­day in a pitch that empha­sized the breadth of its pro­gram­ming to poten­tial adver­tis­ers."

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📅 Sådan vil Google slippe af med trejdepartscookies til slutningen af 2024

Fra Digi­day:

"Google yes­ter­day said it will dep­re­cate third-par­ty cook­ies for 1% of Chrome users glob­al­ly in the first quar­ter of 2024. It also plans to plant a few more flags even before then, with the sand­box tak­ing shape even more as ear­ly as this sum­mer. In July, new APIs for all users glob­al­ly will be includ­ed in the lat­est ver­sion of Chrome. Lat­er this year, Google expects to enable an opt-in test­ing mode start­ing in the fourth quar­ter with an ulti­mate goal of get­ting rid of third-par­ty cook­ies by the end of 2024."

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✅ Google stiller krav til mediers brug af samtykkeværktøjer

Fra Digi­day:

"Google has a new pol­i­cy requir­ing Euro­pean-based pub­lish­ers using its mon­e­ti­za­tion tools to work exclu­sive­ly with con­sent man­age­ment plat­forms that com­ply with the ad industry’s stan­dard­ized pri­va­cy pro­to­col known as the Trans­paren­cy Con­sent Frame­work (TCF)."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤨 Hvad betyder AI i søgning for websider generelt?

Fra The Reboot­ing:

"From Google’s demos, what’s clear is less traf­fic will go to pub­lish­ers. The move from links to “cita­tions” should scare pub­lish­ers, and the vis­i­tors that do arrive at pub­lish­er sites will expect dif­fer­ent, more dynam­ic expe­ri­ences than the cur­rent sta­t­ic pages clut­tered with over­lap­ping dis­play ads, auto­play videos, pleas to sign up for newslet­ters, reg­is­ter, sub­scribe and allow desk­top noti­fi­ca­tions. "

Læs også:

• WTF is prompt engi­neer­ing, and will we all need to acquire the skill? [Work­Life]

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🔌 OpenAI præsenterer 70 plugins til ChatGPT Plus

Fra Search Engine Jour­nal:

"From enter­tain­ment and shop­ping to job search­es and weath­er fore­casts, these exper­i­men­tal fea­tures are poised to rev­o­lu­tion­ize the user expe­ri­ence, bring­ing a wealth of pos­si­bil­i­ties to your chat inter­face."

Mere:

• Ope­nAI is rolling out Chat­G­PT Plu­g­ins to Plus sub­scribers. Here’s why that’s a big deal. [Ven­ture­Beat]

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📍 Hvordan ser "praktisk AI" ud for lokalmedier?

Fra Media Voic­es:

"For some of the use cas­es men­tioned in this report, data is sourced from com­mer­cial providers. In oth­ers, it is tak­en straight from local and nation­al gov­ern­ment sources. In the case of Sta­vanger Aftenblad’s junior sports cov­er­age, it comes from the foot­ball league admin­is­tra­tion, with match report­ing sup­plied by team coach­es using a mobile app."

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📲 OpenAI lancerer ChatGPT-app til iPhone i USA

Fra Ars Tech­ni­ca:

"On Thurs­day, Ope­nAI released a free Chat­G­PT app for iPhone in the US that includes voice input sup­port through its Whis­per AI speech recog­ni­tion mod­el; it can also syn­chro­nize chat his­to­ry with the web ver­sion of the AI assis­tant. The move brings Chat­G­PT to an offi­cial mobile client app for the first time."

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🤖 Amazon vil bruge ChatGPT i søgningen

Fra Bloomberg:

"Amazon.com Inc. plans to bring Chat­G­PT-style prod­uct search to its web store, rival­ing efforts by Microsoft Corp. and Google to weave gen­er­a­tive arti­fi­cial intel­li­gence into their search engines."

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🥱 EUs AI Act kan tidligst træde i kraft om et år

Fra Medi­aWatch:

"Der går mindst et år, og måske op til tre år, før EU’s nye fælles regler for bru­gen af kun­stig intel­li­gens, den såkaldte 'AI Act', kan træde i kraft, lød det ifølge Børsen på en brief­ing fra EU-kom­mis­sær Mar­grethe Vestager, der har ans­var for dig­i­talis­er­ing, tech-reg­u­ler­ing og konkur­rence som ledende næst­for­mand i EU Kom­mis­sio­nen."

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• Kategori: Opsamlinger