Digitale medier i uge 33 (2019)
Her har du Danmarks mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
? Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Facebook strammer op for gruppeindstillinger
Facebook Newsroom:
“For Facebook Groups, people have historically been able to choose between being public, closed or secret settings for their group. To better match people’s expectations and help provide more clarity, we’re rolling out a new simplified privacy model for Groups — public and private.”
Nu kan alle lave Instagram-filtre
Social Media Today:
“Instagram is once again following the lead of Snapchat by opening up its Spark AR filter creation platform to all users, while also introducing a new library of user-created visual tools.”
Influencere tager sig godt betalt
DR:
“- Dem med over 100.000 følgere, de kan godt tage op mod 50.000 kroner for et blogindlæg, en post på Instagram eller på Youtube.
Det fortæller Mads Keilberg Johansen, der er digital chef hos virksomheden Holm Kommunikation.”
Facebook udvider faktatjek til Instagram
Nieman Lab:
“Facebook is expanding the third-party fact-checking program that it launched on its own platform in 2016 to Instagram — something that many who watch the space have advocated for awhile. Facebook has owned Instagram for seven years; this is an expansion of a trial that began in May.”
Her er de nye Snapchat-briller
The Verge:
“Snap today announced Spectacles 3, a redesigned version of its augmented reality sunglasses with a sleek new design and an added HD camera to create depth perception. The glasses, which the company has positioned as a limited release, represent Snap’s latest effort to build a new computing platform centered on the face. They will go on sale on Spectacles.com in November for $380. “
Facebook og Microsoft har også lyttet med
Tidligere er det blevet afsløret, at Apple, Amazon og Google har lyttet med, når man har talt med de smarte assistenter.
Bloomberg:
“Facebook Inc. has been paying hundreds of outside contractors to transcribe clips of audio from users of its services, according to people with knowledge of the work.”
Economic Times:
“Microsoft has admitted that third-party contractors listen to your voice conversations on Skype and virtual assistant Cortana.”
FBI vil overvåge Facebook, Instagram og Twitter
Version2:
“Et udbud fra FBI viser, at USAs nationale sikkerhedstjeneste og forbundspoliti vil have etableret en realtime overvågning af opslag på de sociale medier for at sikre viden om aktivitet fra bl.a. terrorister og udenlandske efterretningstjenester.”
Er der andre regler for de største YouTubere?
The Washington Post:
“Eleven current and past moderators, who have worked on the front lines of content decisions, believe that popular creators often get special treatment in the form of looser interpretations of YouTube’s guidelines prohibiting demeaning speech, bullying and other forms of graphic content.”
Twitter tester, at du kan følge svar
TechCrunch:
“The company’s latest test, announced via a tweet ahead of the weekend, will allow users to subscribe to replies to a particularly interesting tweet they want to follow, too, in order to see how the conversation progresses. The feature is designed to complement the existing notifications feature you may have turned on for your “must-follow” accounts.”
…og følge emner
The Verge:
“When the feature goes live, you’ll be able to follow topics including sports teams, celebrities, and television shows, with a selection of tweets about them inserted alongside tweets in your home feed.”
Læs en opsamling af de Twitter-nyheder, der er oppe at vende i øjeblikket.
Kom i gang med Nuzzel
Der er som sådan intet nyt omkring app’en, Nuzzel, der aggregerer de historier, dine venner, kolleger og bekendte deler på sociale medier.
Journalism.co.uk har lavet en guide, der hjælper dig i gang med Nuzzel.
Journalism.co.uk:
“Nuzzel acts as an extension to your social media accounts, monitoring what your followers have been sharing and presenting it in a clear and uncluttered feed.”
Tips til din digitale markedsføring:
How YouTube Videos Rank in Google
Percifient Digital
How to advertise to an audience with an 8-second attention span
Marketing Land
How to Write Digital Marketing Copy Which Attracts the Right Consumers
Social Media Today
? Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
Google fremhæver podcasts i søgeresultater
Social Media Today:
“Should podcasts now be on your SEO radar as a more serious content consideration to boost your brand presence?
That would appear to be the case, as this week, Google has announced that it will now highlight links to individual podcast episodes within relevant search queries, adding more potential brand-building value to the rising practice.”
Spotify for Podcasters er ude af beta
The Verge:
“Spotify is going to give podcasters listener data they can’t get anywhere else. The company is taking its Spotify for Podcasters dashboard out of a beta today, giving more podcasters a chance to see data like their listeners’ music taste, age, gender, location, and how long they listened to a particular episode. Apart from Apple, which offers some show analytics, this is the most detailed information podcasters likely have about their audience.”
PodPass vil være identitetslaget til podcasts
Nieman Lab:
“As podcasting develops new services that require direct relationships with listeners — such as exclusive content, membership, and private feeds — we believe there’s a need for a new protocol that provides a better listener experience, more control for podcasters, and a standardized method for apps to offer access to their users.”
Epsteins død blev breaket på 4chan
BuzzFeed News:
“About 38 minutes before news outlets first reported Jeffrey Epstein’s death in prison, a 4chan user published a detailed post about it.”
Firmaet bag WordPress køber Tumblr
Yahoo købte Tumbler i 2013 for 1,1 milliarder dollars…
Axios:
“Verizon is set to sell the social network Tumblr to Automattic Inc, the owner of online publishing tool WordPress. A source familiar with the deal puts the price-tag “well below” $20 million, while another source puts it below $10 million.”
“Could WordPress + Tumblr create an alternative to Facebook?” spørger Mathew Ingram hos Columbia Journalism Review.
Hos The Verge kan du lytte til “Automattic CEO Matt Mullenweg on what’s next for Tumblr“.
The Guardian:
“Although the sale price was not disclosed, reports have put it at under $3m. Yahoo bought Tumblr in 2013 for $1.1bn. While Verizon had been known to want to sell the company, the only company to have publicly expressed an interest was the adult site PornHub.”
Storytel når 1 million brugere
MediaWatch:
“Lydbogstjenesten Storytel, der har haft Morten Strunge i ejerkredsen, har opnået en milepæl på 1 mio. betalende abonnenter. Det er en stigning på 200.000 siden årsskiftet.”
Spotify vil teste højere priser i Skandinavien
Computerworld:
“Det svenske tech-selskab tjente i 2015 omkring 52 danske kroner per kunde. Men det er faldet stødt over de senere år og i 2018 lød indtjeningen per kunde på omkring 37 danske kroner.”
Konkurrencen presser Netflix til at opgive shows
The Verge:
“The company’s decision to give creators less room to prove their show can be a hit has a lot to do with how Netflix earns money. Netflix doesn’t earn ad revenue, and it can’t syndicate a show down the road like traditional networks (think Friends and Seinfeld still playing on TBS), so it doesn’t have the same incentive to order a sixth or seventh season that a network would.”
? Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
Zetland har nået abonnementsmål
Zetland:
“I juni annoncerede vi den vigtigste kampagne i Zetlands historie – fra 6. august til 6. september ville vi med Zetlands medlemmers hjælp forsøge at skaffe 1.400 medlemmer – og dermed bringe os et syvmileskridt tættere på at være økonomisk bæredygtige. Vi nåede vores mål på én uge – så nu skruer vi ambitionerne i vejret. […]
For at spole tilbage et kort øjeblik: Ved sommerens begyndelsen manglede vi i alt 3.500 nye medlemmer for at kunne kalde os selv økonomisk bæredygtige. Vi bad jer medlemmer om at være med til at skaffe lidt under halvdelen – det var det højeste tal, vi turde tro på at nå. “
BT har fordoblet trafikken
Journalisten:
“‘Når du sidder med mobilen i hånden, så har du bare mindre plads end på desktop. Derfor har vores overvejelse været at have kortere rubrikker, så det giver et visuelt blikfang, og læserne hurtigere kan afkode, om det er noget, de vil bruge tid på,” siger [digital chef på B.T., Michael Jensen]
”Der har klart været rubrikker, hvor jeg tænkte: ”Det kan vi gøre bedre”. Men jeg synes, det er super effektfuldt kombineret med et godt billede. Det er ikke meget anderledes end i aviser, hvor du har tydelige rubrikker og et godt billede. Det er oldschool, tabloidt avissnedkeri,” siger han.”
Paywall-erfaringer fra 500 medier
Nieman Lab:
“New research suggests that most newspaper publishers with successful metered pay model strategies do better with higher “stop rates,” not letting a reader sample too much before they’re asked to pay up.”
Flere medier har succes med popup-nyhedsbreve
What’s New In Publishing:
“With newsletters becoming an important part of the reader journey, a host of interesting innovations have appeared in the field. One in particular is the emergence of short-run or pop-up newsletters: email series that have a set end date from the beginning, normally centered around an event, whether it be an election, a TV show, or something else. “
Dagens Industri vil sælge enkeltartikler til deling
Dagens Industri:
“Köp och leverans av upplåsningen sker digitalt och tar bara ett par minuter. Efter betalning med kort eller faktura får kunden en så kallad superlänk som passerar förbi Di:s betalvägg. Superlänken kan delas med vem som helst som då kan läsa artikeln utan att vara prenumerant.”
(Tak til Mads Keilberg for tippet via Twitter)
Axios vil – også – sælge sit CMS
The Information:
“But in today’s climate, in which tech companies are eating ad revenues and undermining the businesses of digital media companies, publishers don’t want to rely entirely on advertising. Vox Media and The Washington Post have each begun selling the software they use to publish their publications to others.”
YouTube tester videoer kun til medlemmer
Digiday:
“Now that Facebook has started to sell subscriptions to publishers’ videos, publishers hope that YouTube will follow suit. And the Google-owned video platform appears poised to do so, stretching its existing subscription product in a way that it could be used to supplement media companies’ standalone subscription-based streaming video services.”
…og Facebook vil også gerne arbejde sammen med medierne:
“Last week, Facebook announced a test in the U.S. for media companies, including BritBox, CollegeHumor, MotorTrend Group and Tastemade, to sell subscriptions to view their videos without ads through the social network, including videos only available to people who pay for publishers’ standalone subscription-based streaming services.”
Sådan bruger Financial Times nyhedsbreve til fastholdelse
Digiday:
“The Financial Times has started incorporating polls into its email newsletters in an effort to encourage readers to interact more regularly with its content and ultimately increase subscriber retention. Early signs show it’s working.”
Ekstra Bladet jagter 70.000 abonnenter digitalt
MediaWatch:
“Systematisk arbejde med at dække såkaldte “superemner” har øget salg og fastholdelse af digitale abonnenter, fortæller digital chef på Ekstra Bladet, Pernille Holbøll.”
Jeg har tidligere skrevet om Ekstra Bladets ‘super topics’:
Nu skal streaming-reklamer dokumenteres
MediaWatch:
“TV 2, Nordic Entertainment Group (NENT) og Discovery Networks er blevet enige om en metode for måling af reklamerne. Blandt kriterierne er, at reklamerne skal vises på hele skærmen, som seerne bruger til at se streamingtjenesterne, og mindst halvdelen af reklamen skal være set.”
Nyt medie fra A4 Medier
MediaWatch:
“Det nye medie hedder A4 Arbejdsliv og blev varslet tidligere på året. Mediet vil bl.a. “inspirere læsere og lyttere til at skabe sig et bedre arbejdsliv” i en tid præget af bl.a. digitalisering på arbejdsmarkedet, lyder det i pressemeddelelsen.”
Nyt Watch-medie
MediaWatch:
“Dækningen vil spænde fra landbrugsselskaber til følgevirksomheder og andelssektoren og fokuserer på bl.a. forretnings-, konkurrence- og -rammevilkår, økonomi og tendenser.”
Kontekst og kvalitet er nøgleord for annoncer
MediaWatch:
“Bannerannoncer lever i bedste velgående, og programmatic er fremtiden, lyder det fra verdens største mediebureau. Medierne kan få mere ud af annoncemarkedet ved at slå på kontekst og kvalitetsmiljøer.”
? Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
Datatilsynet: Google er for stor en opgave
Version2:
“Datatilsynet har afvist at undersøge, om Googles tjenester lever op til GDPR. Eksperter på området er splittede i spørgsmålet om, hvorvidt det var den rigtige beslutning.”
Google’s rivals opt out of search engine auction, calling it ‘unethical’ and ‘anti-competitive’
VentureBeat
Google’s next antitrust headache could be its AI-driven job search
VentureBeat
Er Googles hatespeech-algoritme racistisk?
MIT Technology Review:
“One of the algorithms incorrectly flagged 46% of inoffensive tweets by African-American authors as offensive. Tests on bigger data sets, including one composed of 5.4 million tweets, found that posts by African-American authors were 1.5 times more likely to be labeled as offensive. When the researchers then tested Google’s Perspective, an AI tool that the company lets anyone use to moderate online discussions, they found similar racial biases.”
Læs om DRs ‘cloud first’-strategi
Computerworld:
“Tre år efter at DR’s CIO Mikkel Müller igangsatte sin cloud first-strategi er omkring 25 procent af it-infrastrukturen i Danmarks største mediehus flyttet i skyen. Men den andel skal øges yderligere i de kommende år.”
Sidste Oculus-stifter forlader Facebook
VentureBeat:
“The departure comes shortly ahead of Facebook’s annual virtual reality developers conference, Oculus Connect 6, which is scheduled for September 25 and 26. Up until now, Mitchell has been one of the most public faces of the Oculus team, putting major announcements in context and explaining the company’s thinking behind new hardware such as the Rift S headset.“
Nate Mitchell Exits Facebook, Taking Oculus Era With Him
Wired
Kampen mod ansigtsgenkendelse forener US-politikere
Vox:
“Across the US, local politicians and national lawmakers on both sides of the aisle have started introducing rules that bar law enforcement agencies from using facial recognition technology to surveil everyday citizens.”