Ugens digitale tendenser: #36, 2020

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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👍 Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook truer Australien: Vil forbyde deling af nyheder

Medi­aWatch / Ritzau/Reuters:
"Den amerikanske techgi­gant Face­book truer med at blokere brugere og medi­er i Aus­tralien for at dele nyhed­er på det sociale medie, hvis regerin­gen i Aus­tralien gen­nem­før­er et lov­forslag om, at Face­book og Google fre­mover skal betale lokale medi­er for ind­hold."

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Bag­grun­den:

Can Aus­tralia Force Google and Face­book to Pay for News?
Wired

Face­book threat­ens to block Aus­tralian news if law goes ahead
Colum­bia Jour­nal­ism Review

Jour­nal­ist­pro­fes­sor Jeff Jarvis har også skrevet om udviklin­gen i sagen:

"The Aus­tralian leg­is­la­tion is a cyn­i­cal mess. It is bald pro­tec­tion­ism by Mur­doch and the old, cor­po­rate press, requir­ing plat­forms to “nego­ti­ate” with guns to their heads for the priv­i­lege of quot­ing, pro­mot­ing, and send­ing traf­fic, audi­ence, and tremen­dous val­ue to news sites. It is illog­i­cal. Face­book, Google, et al did not steal a pen­ny from old media. They com­pet­ed. To say that Face­book owes news­pa­pers is a white plutocrat’s regres­sive view of repa­ra­tions; by this log­ic Ama­zon owes Wal­mart who owes A&P who owes the descen­dents of Luigi’s cor­ner gro­cery who owes a push­cart veg­etable ven­dor on Hes­ter Street. Face­book owes news noth­ing."

Sådan anbefaler Facebook indhold

TechCrunch:
"The com­pa­ny has, for the first time, made pub­lic how its con­tent rec­om­men­da­tion guide­lines work.

In new doc­u­men­ta­tion avail­able in Facebook’s Help Cen­ter and Instagram’s Help Cen­ter, the com­pa­ny details how Face­book and Instagram’s algo­rithms work to fil­ter out con­tent, accounts, Pages, Groups and Events from its rec­om­men­da­tions."

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Facebook tester link mellem abonnement og Facebook-profil

TechCrunch:
"The idea is that when Face­book iden­ti­fies a sub­scriber from one of its pub­lish­er part­ners, that sub­scriber will be invit­ed to link their news account to their Face­book account. Once they’re linked, if they encounter a pay­walled arti­cle on Face­book, they’ll be able to read it with­out hit­ting the pay­wall or hav­ing to log in again. [...]

The Atlanta Jour­nal-Con­sti­tu­tion, The Ath­let­ic and the Win­nipeg Free Press have already been test­ing the fea­ture. Face­book says sub­scribers who linked their accounts made an aver­age of 111% more arti­cle clicks com­pared to those who weren’t part of the test group, and that those sub­scribers increased their rate of fol­low­ing a pub­lish­er from 34% to 97%."

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Facebook tester link mellem abonnement og Facebook-profil

TechCrunch:
"The idea is that when Face­book iden­ti­fies a sub­scriber from one of its pub­lish­er part­ners, that sub­scriber will be invit­ed to link their news account to their Face­book account. Once they’re linked, if they encounter a pay­walled arti­cle on Face­book, they’ll be able to read it with­out hit­ting the pay­wall or hav­ing to log in again. [...]

The Atlanta Jour­nal-Con­sti­tu­tion, The Ath­let­ic and the Win­nipeg Free Press have already been test­ing the fea­ture. Face­book says sub­scribers who linked their accounts made an aver­age of 111% more arti­cle clicks com­pared to those who weren’t part of the test group, and that those sub­scribers increased their rate of fol­low­ing a pub­lish­er from 34% to 97%."

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Diskriminerende Facebook-annoncer viser faren ved algoritmebias

Algo­rit­mebias går – kort for­t­alt – ud på, at algo­rit­mer sjældent er kolde mask­in­er, der nøgternt behan­dler og præsen­ter­er data. Ofte har de deres eget bias og forudind­tagelser, ofte på bag­grund af den data, algo­rit­merne er blevet trænet på.

Ven­ture­Beat:
"Facebook’s dis­play ad algo­rithms are per­haps more innocu­ous, but they’re no less wor­thy of scruti­ny con­sid­er­ing the stereo­types and bias­es they might per­pet­u­ate. More­over, if they allow the tar­get­ing of hous­ing, employ­ment, or oppor­tu­ni­ties by age and gen­der, they could be in vio­la­tion of the U.S. Equal Cred­it Oppor­tu­ni­ty Act, the Civ­il Rights Act of 1964, and relat­ed equal­i­ty statutes."

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Du er, hvem du følger

Version2:
"Din hold­ning til kon­tro­ver­sielle emn­er kan udledes af, hvem du føl­ger på de sociale netværk, men forskere arbe­jder på mod­foranstalt­ninger."

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Forsker: Så meget afs­lør­er din tilst­ede­værelse på sociale medi­er om dig

Chadwick Boseman-tweet er det mest likede nogensinde

Skue­spilleren døde lørdag af tyk­tarm­skræft. Du kan se tweet­et her.

Dead­line:
"Boseman’s tweet, which was post­ed around 7 p.m. on Fri­day, has gained around 2 mil­lion retweets and more than 7.7 mil­lion likes as of Sat­ur­day after­noon and con­tin­ues to climb. The Get On Up actor’s final post sits where tweets from Ellen DeGeneres, BTS, Barack Oba­ma, Ari­ana Grande and One Direc­tion once sat."

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Nu bliver "trending topic" ledsaget af et tweet

Twit­ter har annon­ceret den nye fea­ture i et blogindlæg, og du kan læse mere her: