Face­book smed (for­mentlig for første gang) et dan­sk medie ud, og stram­mer reglerne for poli­tisk annon­cer­ing — og kam­p­en mod prob­lema­tisk ind­hold. Medi­er har efter­hån­den opgivet deres VR-plan­er, og Apple News+ er udfor­dret på UX.

Det og meget mere i denne uges opsam­ling.

Om Digital Ugerevy

Dette er stedet, hvor du kan få overb­likket. Det han­dler om nye medi­er, sociale plat­forme og dig­i­tal udvikling i mediebranchen. Det er dit brief på, hvad der er sket i ugen, så du kom­mer up-to-date, mens du nyder din mor­genkaffe.

Dig­i­tal Ugerevy har mere end 500 føl­gere, der arbe­jder inden­for jour­nal­is­tik, kom­mu­nika­tion, markeds­føring, dig­i­tal udvikling og ledelse.

Se hvad nogle af føl­gerne siger

[toc]

? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Facebook smider 24nyt ud

- Det er højst usæd­van­ligt, at Face­book smider et dan­sk medie af plat­for­men, siger Johan Farkas, ekspert i dig­i­tal manip­u­la­tion på Malmø Uni­ver­sitet:

- Mig bek­endt er det først gang, at Face­book lukker et dan­sk medies face­book­side.

Strammere regler for politiske Facebook-annoncer når Danmark

Face­book vil screene afsendere af poli­tiske reklamer, før de får lov at pro­mo­vere deres bud­skab på plat­for­men. Timin­gen er under al kri­tik, men­er Ven­stre.

TV2 Østylland sætter sociale medier på vagtplanen

Vi men­er, at investerin­gen i at tage del i sam­talerne og sætte per­son­lighed på ind­hold­et bør være en naturlig del af det pub­licis­tiske virke — og at investerin­gen i øvrigt kom­mer igen i form af loy­alitet, kildenetværk og gode his­to­ri­er.

Facebook opdaterer betingelser efter dialog med EU

Det sociale medie har ifølge EU-Kom­mis­sio­nen ændret betingelserne, som brugerne skriv­er under på, så det nu fremgår, hvor­dan brugernes data benyttes til blandt andet mål­ret­tet markeds­føring.

Det sker efter dia­log med EU-Kom­mis­sio­nen og for­brugermyn­dighed­er i Europa.

Danske Medier inviterer Zuckerberg til debat

Når Danske Medi­er 7. maj afhold­er Mediernes Års­dag, håber brancheforenin­gen, at Face­books stifter og topchef, Mark Zucker­berg, vil være til stede. Det skriv­er Danske Medi­er i en pressemed­delelse.

Hvilke lokalnyheder prioriterer Facebook?

Our analy­sis of the links 10 cities saw in Facebook’s local news sec­tion found funer­al home obit­u­ar­ies, years-old sto­ries, and yes, somemean­ing­ful local jour­nal­ism. But not a lot.

Sådan arbejder Facebook med "problematisk" indhold

Today in Men­lo Park, we met with a small group of jour­nal­ists to dis­cuss our lat­est remove, reduce and inform updates to keep peo­ple safe and main­tain the integri­ty of infor­ma­tion that flows through the Face­book fam­i­ly of apps:

Face­book Is Chang­ing News Feed (Again) to Stop Fake News
Wired

Facebook tracker deaktiverede brugere

Even when your account is deac­ti­vat­ed, the social net­work con­tin­ues col­lect­ing data about your online activ­i­ties. All that data gets sent back to Face­book and is tied to your account while it's in this state of lim­bo. It's as if you'd changed noth­ing.

Facebook vil ikke opgive Watch

Face­book has poured over $1 bil­lion into Watch, its YouTube-like video view­ing sec­tion, to lit­tle suc­cess. [...] But this is a fight Face­book can’t lose. Face­book wants TV-ad dol­lars and will con­tin­ue to tin­ker away at a video prod­uct that can draw users and brand bud­gets in a sig­nif­i­cant fash­ion. What that leaves is a plat­form that is still in the midst of an iden­ti­ty cri­sis.

Facebook vil gøre mere for afdødes profiler

Toward that end, Face­book says that improved AI will more con­sis­tent­ly pre­vent memo­ri­al­ized pro­files from show­ing up in “places that might cause dis­tress,” like event rec­om­men­da­tions and birth­day reminders. And with­in the new Trib­utes sec­tion, a tab sep­a­rate from the orig­i­nal time­line will allow peo­ple to con­tribute memo­ri­als and posts.

De andre:

YouTube lukkede for kommentarer på live stream fra høring

As the dis­turb­ing mes­sages — many of them racist and anti-Semit­ic, accord­ing to screen­shots from reporters — piled up on the con­gres­sion­al livestream, YouTube announced about an hour into the hear­ing that it had dis­abled com­ments on the video feed.

UK og EU stiller skrappere krav til tech-giganterne

Britain called for a first-of-its-kind watch­dog for social media that could fine exec­u­tives and even ban com­pa­nies. And a Euro­pean Union par­lia­men­tary com­mit­tee approved a bill giv­ing inter­net com­pa­nies an hour to remove ter­ror-relat­ed mate­r­i­al or face fines that could reach into the bil­lions.

Analyse: Dårlige udsigter for Snapchat

Fol­low­ing its unpop­u­lar redesign, Snapchat has been strug­gling to gain users in the US. As a result, eMar­keter has sig­nif­i­cant­ly down­grad­ed its growth out­look for Snapchat in its lat­est US social usage fore­cast. For the first time, Snapchat will lose month­ly US users this year, with growth expect­ed to flat­ten in 2020.

Snapchat vil gøre det lettere at embedde

But Snapchat’s new strat­e­gy is a ral­ly­ing call for the rest of the social web that’s scared of being squashed beneath Facebook’s boot. It rearranges the adage of “if you can’t beat them, join them” into “to beat them, join us.”

Twitter begrænser antallet, du kan følge på en dag

Fol­low, unfol­low, fol­low, unfol­low. Who does that? Spam­mers. So we’re chang­ing the num­ber of accounts you can fol­low each day from 1,000 to 400. Don’t wor­ry, you’ll be just fine.

— Twit­ter Safe­ty (@TwitterSafety) April 8, 2019

Læs mere hos Social Media Today

Twitters kamp mod hadindhold skrider fremad

For exam­ple, Twit­ter has repeat­ed­ly com­mit­ted to elim­i­nat­ing fake and bot accounts from the plat­form over­all and inac­tive accounts from users’ fol­low­er num­bers. Twit­ter recent­ly changed report­ing met­ricsto “mon­e­ti­z­able” dai­ly active users instead of month­ly active users.

LinkedIn (også) på vej med "reactions"

Sandt:

Even­tu­al­ly, every social plat­form is start­ing to look and feel sim­i­lar.

...og har også problemer med falske profiler

This is becom­ing more and more com­mon for LinkedIn. The pro­fes­sion­al net­work­ing site, which tout­ed575 mil­lion reg­is­tered mem­bers in August 2018, is filled with pro­files with mul­ti­tudes of issues, from pro­file pho­tos pulled from Google images to an ambigu­ous job title at a fake com­pa­ny.

Tips til din digitale markedsføring

Face­book Launch­es New Brand Safe­ty Con­trols to Bet­ter Pro­tect Adver­tis­ers
Social Media Today

5 Tools to Help Ana­lyze and Improve Your Insta­gram Sto­ries Per­for­mance
Social Media Today

The 5‑Step Social Media Mar­ket­ing Plan for 2019
Fal­con

? Tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Børsen og Føljeton sammen om kunstmagasin

Med det nye dig­i­tale kun­st­ma­gasin, Børsen Ate­lier, vil erhvervsavisen ramme et hul i markedet ifølge topchef Bjarne Cory­don. Ind­hold­et skal skrives på "Børsens dis­tink­te måde" – men hov­ed­sageligt af jour­nal­is­ter fra medi­et Føl­je­ton.

Medier opgiver VR-ambitionerne

Today, thanks to low con­sumer adop­tion, VR has reced­ed to the fringes, as aug­ment­ed real­i­ty and “voice” have become buzz­words of choice for media futur­ists, and some of the work that pub­lish­ers put toward VR has been scaled back.

Apple News+ har store UX-problemer

Joshua Ben­ton, der er direk­tør for Nie­man Jour­nal­ism Lab, har (forgæves) forsøgt at finde det pre­mi­um-ind­hold fra Vox, som er en del af hans Apple News+-abonnement. Og han har for­t­alt om den forvir­rende bruger­re­jse.

For the record, the lion’s share of the blame here goes to Apple, not Vox. (Ver­sions of the same prob­lems exist for all the oth­er non-mag­a­zines in Plus.) Apple had a year to fig­ure this out and they didn’t. (They also had a year to nego­ti­ate deals with pub­lish­ers, but by all accounts, things were being thrown togeth­er at the last minute.)

Irere crowdsourcer undersøgende journalistik for Google-penge

An Irish news pub­lish­er has cre­at­ed a new crowd­fund­ing plat­form for in-depth reports and inves­ti­ga­tions into sto­ries sug­gest­ed by the pub­lic.

Lær af The Economists visualiseringsfejl

Det er altid værd at lære af andres fejl. Sarah Leo er visuel jour­nal­ist hos The Econ­o­mist, og hun har sam­let en række eksem­pler, hvor de kunne have gjort det bedre.

I grouped our crimes against data visu­al­i­sa­tion into three cat­e­gories: charts that are (1) mis­lead­ing, (2) con­fus­ing and (3) fail­ing to make a point. For each, I sug­gest an improved ver­sion that requires a sim­i­lar amount of space — an impor­tant con­sid­er­a­tion when draw­ing charts to be pub­lished in print.

WSJ fornyer deres fokus på kommentarer

“In the case of com­ment­ing, we have con­clud­ed that over­ly focus­ing on the small sub­set of users who com­ment fre­quent­ly and want no one inter­ven­ing at all in their com­ments is cost­ing us the oppor­tu­ni­ty of engag­ing with our much larg­er, grow­ing, and diver­si­fy­ing audi­ence.”

Infografik: Få styr på og tips til stemmebaseret søgning

Are you look­ing for ways to stay ahead in the SEO game? Want to take advan­tage of the ris­ing voice search trend?

The team from DialogTech share their tips for suc­ceed­ing with voice search in this info­graph­ic.

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Børsen inkluderer Penge & Privatøkonomi i abonnement

Børsen gør mag­a­sinet Penge & Pri­vatøkono­mi til en del af abon­nementspakken på erhvervsavisen uden at hæve prisen. "Økonomisk set synes vi, at det giv­er mening," siger Børsens adm. direk­tør og ansv. chefredak­tør.

Podcast-paywall-tjeneste lancerer snart

Lumi­nary to launch at the end of the month.The paid audio con­tent app, which has raised $100 mil­lion in ven­ture cap­i­tal pre-launch, announced last week that it will offi­cial­ly roll out to the pub­lic on April 23. 

NZZ skaffer abonnenter via nyhedsbreve

At the end of 2018, the pub­lish­er had 156,000 sub­scribers, 39,000 are dig­i­tal-only sub­scribers. NZZ has over 600,000 reg­is­tered users. Over­all sub­scrip­tions grew by 4% last year, and dig­i­tal-only sub­scrip­tions grew by 59%. But the goal is to get to 200,000 sub­scribers by 2022, with more than 50% of these dig­i­tal only.

...og All Def Media gør det via YouTube

By eschew­ing ad rev­enue on YouTube for con­sumer rev­enue on its own site, All Def Media took a risk, and so far it has paid off. [...] Those 25,000 pay­ing cus­tomers may pale in com­par­i­son to the 4 mil­lion sub­scribers on All Def Media’s main YouTube chan­nel, but the point is they are pay­ing All Def Media and doing so direct­ly.

Disney+ lanceres i USA 12/11 — her er alt indholdet

Dis­neyis invest­ing bil­lions in Dis­ney+, its big push into sub­scrip­tion stream­ing. It’s set to debut in the U.S. on Nov. 12, at an aggres­sive ini­tial price point of $6.99 per month.

So what will sub­scribers get?

Næste slag i streaming-krigen: Annoncer

Accord­ing to Magna Glob­al, OTT accounts for 29% of TV view­ing but so far has only cap­tured 3% of TV ad bud­gets. And as con­sumers increas­ing­ly flock to inter­net-con­nect­ed TV devices, a wide range of play­ers — from tech giants, to device sell­ers to TV net­works and more — are build­ing ser­vices to cap­ture a share of the ad dol­lars that will inevitably flow into the OTT ecosys­tem.

? Udvikling

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Product Management for redaktører

Det her lyder spæn­dende:

Prod­uct Man­age­ment for News­room Lead­ers is a four-week online course to learn how you can think like a prod­uct man­ag­er and cul­ti­vate solu­tions in your news orga­ni­za­tion. You will be trained on how to think more strate­gi­cal­ly and devel­op holis­tic solu­tions to tack­le the biggest chal­lenges in your news­room.

Næste macOS får egen podcast-app

On top of that, I’ve been able to con­firm with sources famil­iar with the devel­op­ment of the next major ver­sion of macOS – like­ly 10.15 – that the sys­tem will include stand­alone Music, Pod­casts, and TV apps, but it will also include a major redesign of the Books app. We also got an exclu­sive look at the icons for the new Pod­casts and TV apps on macOS.

Microsofts nye browser er klar til test

Microsoft is mak­ing its Chromi­um-pow­ered Edge brows­er avail­able to devel­op­ers today. The soft­ware giant is releas­ing its Canary and Devel­op­er builds, offer­ing dai­ly or week­ly updates to the changes that are com­ing to Edge.

End­nu er testver­sion­erne (der som nævnt er mål­ret­tet udviklere) kun tilgæn­gelige til engel­sksprog­ede 64-bit Win­dows 10-instal­la­tion­er, men ældre Win­dows-ver­sion­er og MacOS er angiveligt på vej.

Yahoo indgår forlig om datalæk

Med et forlig på 117 mio. dol­lars håber Yahoo at lukke den erstat­ningssag, der ful­gte efter afs­lørin­gen af læk af mil­lion­er af bruger­da­ta mellem 2013 og 2016.

Apple klar med end­nu en VR-ansæt­telse

Applejust made a sig­nif­i­cant hire in the vir­tu­al real­i­ty (VR) space: The iPhone mak­er has hired ser­i­al entre­pre­neur Arthur van Hoff, a found­ing exec­u­tive of the Dis­ney-backed VR start­up Jaunt. Van Hoff start­ed at Applein a senior archi­tect posi­tion this month, accord­ing to his Linkedin pro­file.

Kina overvejer forbud mod mining af kryptovaluta

China’s top eco­nom­ic plan­ning body has pro­posed new rules that would see the clo­sure of all local cryp­tocur­ren­cy min­ing facil­i­ties if enact­ed – a move that would poten­tial­ly end the country’s dom­i­nance in the ener­gy-hun­gry, yet lucra­tive indus­try.

Historien om porno på internettet

Pornog­ra­phers devel­oped many ear­ly inno­va­tions in inter­net mar­ket­ing, like pop-up ads and sub­scrip­tions. And women were among the most suc­cess­ful entre­pre­neurs in the busi­ness.

• Kategori: Opsamlinger