Det er påske tid, og mange sup­plerer hel­ligda­gene med nogle tiltrængte fridage. Du behøver dog ikke have dårlig samvit­tighed eller føle dig ude af loopet.

Dig­i­tal Ugerevy har din ryg — her er de vigtig­ste his­to­ri­er om nye medi­er og dig­i­tal udvikling fra påskeda­gene.

Om Digital Ugerevy

Dette er stedet, hvor du kan få overb­likket. Det han­dler om nye medi­er, sociale plat­forme og dig­i­tal udvikling i mediebranchen. Det er dit brief på, hvad der er sket i ugen, så du kom­mer up-to-date, mens du nyder din mor­genkaffe.

Dig­i­tal Ugerevy har mere end 500 føl­gere, der arbe­jder inden­for jour­nal­is­tik, kom­mu­nika­tion, markeds­føring, dig­i­tal udvikling og ledelse.

Se hvad nogle af føl­gerne siger

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

15 vilde måneder hos Facebook

Wired har en lang artikel om en intens peri­ode hos Face­book. Du kan blandt andet læse om interne opgør om, hvorvidt Face­book skulle opl­yse medi­er og udgi­vere om deres rel­e­vans-score:

But the engi­neers and prod­uct man­agers back at home in Cal­i­for­nia said it was fol­ly. Adam Mosseri, then head of News Feed, argued in emails that pub­lish­ers would game the sys­tem if they knew their scores. Plus, they were too unso­phis­ti­cat­ed to under­stand the method­ol­o­gy, and the scores would con­stant­ly change any­way. To make mat­ters worse, the com­pa­ny didn’t yet have a reli­able mea­sure of trust­wor­thi­ness at hand.

Facebook ville bruge brugerdata i forhandlinger

Face­book CEO Mark Zucker­berg over­saw plans to con­sol­i­date the social network’s pow­er and con­trol com­peti­tors by treat­ing its users’ data as a bar­gain­ing chip, while pub­licly pro­claim­ing to be pro­tect­ing that data, accord­ing to about 4,000 pages of leaked com­pa­ny doc­u­ments large­ly span­ning 2011 to 2015 and obtained by NBC News.

Facebook høstede 1,5 millioner e‑mailadresser

Since May 2016, the social-net­work­ing com­pa­ny has col­lect­ed the con­tact lists of 1.5 mil­lion users new to the social net­work, Busi­ness Insid­er can reveal. The Sil­i­con Val­l­ey­compa­ny said the con­tact data was "unin­ten­tion­al­ly uploaded to Face­book," and it is now delet­ing them.

Facebook lister mere dårligt nyt ud samtidig med Mueller-rapport

At the time, the social plat­form said an addi­tion­al “tens of thou­sands” of Insta­gram accounts were also affect­ed. But as hap­pens seem­ing­ly every time Face­book dis­clos­es bad news regard­ing data pri­va­cy, it’s time to revise the num­ber high­er.

While the world pored over the Mueller report Thurs­day morn­ing, the com­pa­ny qui­et­ly revised the count on its orig­i­nal announce­ment from “tens of thou­sands” to “mil­lions.”

Nye muligheder med 3D-billeder på Facebook

Facebook's 3D posts haven't gained huge trac­tion as yet, but they do offer an inter­est­ing, engag­ing visu­al option, which is like­ly to see more take-up as more peo­ple revert to new­er smart­phones.

Facebook tester swipe-News Feed

As Face­book looks to evolve in line with user behav­iors, and meet ris­ing demand for new for­mats, The Social Net­work is exper­i­ment­ing with a new News Feed lay­out which would enable users to side-scroll through the posts in their feed, the same as how they can through Sto­ries.

Skal beskeder nu tilbage i Facebook-app'en?

Accord­ing to code in the back-end of the Face­book app, The Social Net­work may soon look to bring mes­sag­ing back into the main plat­form, as opposed to redi­rect­ing users to its sep­a­rate Mes­sen­ger app.

Facebook måske på vej med personlig assistent

Face­book is work­ing on a voice assis­tant to rival the likes of Amazon’s Alexa, Apple’s Siri and the Google Assis­tant, peo­ple famil­iar with the mat­ter told CNBC.

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A Face­book voice assis­tant may have buy-in from mar­keters – but will users want it?
Mar­ket­ing Land

Ads Manager får ansigtsløft

Face­book announced on Tues­day it is refresh­ing its Ads Man­ag­er inter­face to improve nav­i­ga­tion and deliv­er a clean­er design to help adver­tis­ers man­age cam­paigns. The com­pa­ny also said it will be updat­ing its Busi­ness Man­ag­er plat­form lat­er this year to make it eas­i­er for agen­cies to on-board new clients with­in the sys­tem.

Facebook drejer Watch i retning af YouTube

Face­book Watch’s trans­for­ma­tion from a video sec­tion reserved exclu­sive­ly for pro­fes­sion­al­ly made, episod­ic shows to videos of all kinds, from all kinds of cre­ators, will soon be com­plete.

De andre:

YouTube linker mellem Notre Dame-brand og 9/11

Under­neath live streams from CBS and oth­ers, view­ers saw an explain­er for the Sep­tem­ber 11th, 2001, attacks. These two things are com­plete­ly unre­lat­ed, and there has been no indi­ca­tion that the Notre Dame fire is a result of ter­ror­ism or even crim­i­nal arson. 

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The Most Mea­sured Per­son in Tech Is Run­ning the Most Chaot­ic Place on the Inter­net
The New York Times

Instagram skjuler antal Likes i ny prototype

“We want your fol­low­ers to focus on what you share, not how many likes your posts get. Dur­ing this test, only the per­son who shares a post will see the total num­ber of likes it gets.” That’s how Insta­gram describes a seem­ing­ly small design change test with mas­sive poten­tial impact on users’ well-being.

Sådan bruger medier Snapchats kuraterede Stories-funktion

CNN is one of about two dozen com­pa­nies that has access to Snapchat’s Curat­ed Our Sto­ries, a prod­uct released last Sep­tem­ber where media out­lets can search for pub­lic posts on Snapchat and curate them for a themed edi­tion on Snapchat Dis­cov­er.

LinkedIn klar med "teammates"

(Sam­tidig giv­er det dem også rimelig god data på, hvor­dan en organ­i­sa­tion er skruet sam­men...)

Accord­ing to LinkedIn, its users are around 60% more like­ly to engage with con­tent from their cowork­ers on the plat­form, as opposed to oth­er con­nec­tions that they don't work direct­ly with.

Cater­ing to this, and in line with the platform's ongo­ing efforts to boost engage­ment, LinkedIn is adding a new option called 'Team­mates', which will enable users to pri­or­i­tize updates from their imme­di­ate con­nec­tions and have them appear high­er in their feeds.

Kan man få folk fra SoMe til at se mere end én artikel?

Social media users tend to skim-read their feeds, rarely click­ing on the media arti­cles and even more rarely read­ing them in their entire­ty.

BHIVE, Bloomberg Media's inno­va­tion lab, decid­ed to find out what is behind the read­ing-and-leav­ing phe­nom­e­non and how to change user behav­iour.

Og lidt om Twitter:

Snart muligt at skjule svar på Twitter

Assum­ing the fea­ture is sim­i­lar to the orig­i­nal­ly announced ver­sion, it would let users col­lapse replies to their tweets, hid­ing them from imme­di­ate view (although the tweets would still be there, vis­i­ble to any­one who wish­es to man­u­al­ly expand them).

Er det i orden, at journalister blokerer kritikere på Twitter?

But is block­ing some­one who is a respect­ed mem­ber of the com­men­tari­at — and a fre­quent source for your news orga­ni­za­tion — okay if he’s tweet­ed some­thing crit­i­cal of you or your work?

Twitter-CEO vil gå fra profiler til emner

“Was that the right deci­sion at the time? Prob­a­bly not,” he said. “If I had to start the ser­vice again, I would not empha­size the fol­low­er count as much … I don’t think I would cre­ate ‘likes’ in the first place.”

Since he isn’t start­ing from scratch, Dorsey sug­gest­ed that he’s try­ing to find ways to redesign Twit­ter to shift the “bias” away from accounts and toward inter­ests.

Tips til din digitale markedsføring

Face­book Releas­es New Guide on Cre­at­ing More Effec­tive Sto­ries [Info­graph­ic]
Social Media Today

How To Use Data To Build A Bet­ter Insta­gram Con­tent Strat­e­gy
Social Insid­er

? Tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Anbefalinger er ikke alt

Anbe­falingernes magt: Anbe­fal­ings­mask­in­er er blevet et uundgåeligt konkur­ren­cepa­ra­me­ter for ind­holdssalg online. Medi­aWatch kig­ger på teknikken og hør­er om erfaringerne hos danske medievirk­somhed­er. I denne artikel har vi talt med de to største danske stream­ing-tjen­ester, DRTV og TV 2 PLAY.

Skal medier investere i indhold til smarte højttalere?

For exam­ple, even though “The Dai­ly” has been wide­ly suc­cess­fulin its pod­cast form,  The New York Timesrealised they had to switch away from hav­ing it as the first option on smart speak­ers, mov­ing to a short­er news brief­ing instead. 

Hård start for Apple News+

Five par­tic­i­pat­ing pub­lish­ers Digi­day spoke to detailed a series of ear­ly headaches, includ­ing strug­gles with Apple News+ arti­cle for­mat­ting, con­fu­sion about user expe­ri­ence and design, wor­ries about jeop­ar­diz­ing big dig­i­tal ad cam­paigns, and a gripe that Apple is favor­ing large pub­lish­ers at the expense of small­er ones.

Et kig på Netflix' svagheder

Net­flix er et godt stykke foran i stream­ing-markedet, men de har også brugt mange penge på at komme der­hen, og de bliv­er ved med at låne penge for at kunne bruge penge. Digi­day tager et kig på ver­dens største abon­nementst­jen­este.

The ques­tion — which has become a pop­u­lar one among film and TV exec­u­tives who are equal­ly impressed and frus­trat­ed by Netflix’s aggres­sive spend­ing habits — is whether Net­flix can sus­tain its spend­ing.

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Spotify ville betale dansk podcast med rækkevidde

Chefredak­tør på Netudgaven kri­tis­er­er, at Spo­ti­fy ikke ville betale for pod­cas­ten Kongerækken. “At få tilbudt eksponer­ing for, at de kan bruge noget gratis, er ikke fedt,” siger han. DR har pod­casts tilgæn­gelig gratis på Spo­ti­fy: “Vi når en yngre lyt­ter­pro­fil,” siger Radiochef. Spo­ti­fy har ingen kom­mentar­er

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Både Spo­ti­fy og Apple spiller det, der engang var plat­formenes sikre kort: Reach. Men udgivernes ønske om direk­te rela­tion til kun­derne, ændr­er spillere­glerne.

Række­v­id­de er ikke, hvad det har været
Medieblog­ger

Schibsted støtter Spotify i kampen mod Apple

(Mon ikke støt­ten kun gælder så længe, Schib­st­ed ikke vil leve af lyd og der­for ikke kom­mer i clinch med Spo­ti­fy..?)

Schib­st­ed has claimed that from the per­spec­tive of pro­tect­ing free jour­nal­ism, Apple rep­re­sents as big a threat as Face­book and Google. As ad-fund­ed media busi­ness­es have suf­fered while dig­i­tal ad rev­enues have flowed to the duop­oly, so sub­scrip­tion pub­lish­ers are increas­ing­ly feel­ing the pinch as Apple takes a hefty cut of rev­enue and restricts data-shar­ing with them.

Axel Springers kamp mod AdBlock Plus

Axel Springer’s issue remains square­ly with the busi­ness mod­el of ABP, not with oth­er non-prof­it, open-source ad-block­er soft­ware such as open uBlock Ori­gin for instance. This soft­ware sim­ply blocks the ads its two co-founders deem to be bad expe­ri­ences. ABP’s receives rev­enue from pub­lish­ers and plat­forms who pay to be on its whitelist so their ads can still appear — a mod­el which earned it the man­tle of a “pro­tec­tion rack­et” by for­mer U.K. cul­ture sec­re­tary John Whit­ting­dale in 2016.

JPPOLs Watch Medier kan være på vej til udlandet

Nicheme­dierne i Watch Medi­er kan bygge bro til nye marked­er, men­er JP/Politikens Hus' adm. direk­tør, Stig Ørskov, der barsler med udrul­ning af kon­ceptet i udlan­det.

Huffington Post klar med medlemskab

(Og der føl­ger en T‑shirt med...)

Ad rev­enue is unsteady or declin­ing across the indus­try, and media com­pa­nies of all stripes are try­ing to fig­ure out where their next rev­enue stream is going to come from. 

The Information-chefredaktør overvejer annoncer

The for­mer Wall Street Jour­nal tech reporter said she sees an oppor­tu­ni­ty to match The Information's read­ers with adver­tise­ments in its newslet­ters for things like jobs and events, infor­ma­tion that the audi­ence is inter­est­ed in, just not "flash­ing ban­ner ads." 

Hvad er Sellers.json?

Sellers.json is a bit like the SSP’s ver­sion of the publisher’s ads.txt file. In the file, SSPs and exchanges will have to list all their autho­rized reseller part­ners along with their sell­er ID and any detail on the legal enti­ty that owns that com­pa­ny.

Medium jagter 1 mio. abonnenter

Medi­um calls itself a pub­lish­er and a plat­form. But founder Ev Williams thinks part­ner­ships with out­side edi­tors and oth­er pub­li­ca­tions could play a big­ger role in Medium’s con­tin­ued sub­scriber growth.

? Udvikling

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Google vil foreslår alternative browsere og søgemaskiner

Google announced that it will begin rolling out new brows­er and search engine options to Android users in the Euro­pean Eco­nom­ic Area (EEA). The move comes nine months after the Alpha­bet sub­sidiary was hit with a $5 bil­lion fine by EU antitrust reg­u­la­tors for the way it report­ed­ly forced man­u­fac­tur­ers to pre­in­stall cer­tain Google apps on Android devices.

Hvad kan 5G betyde for journalistikken?

We believe 5G’s speed and lack of laten­cy could spark a rev­o­lu­tion in dig­i­tal jour­nal­ism in two key areas: how we gath­er the news and how we deliv­er it.

Dem, der bruger algoritmer og dem, der ikke gør

Denne artikel argu­menter­er for, at det virke­lige dig­i­tale skel ikke lig­ger imellem dem, der har inter­ne­tadgang og dem, der ikke har. I stedet er det mellem dem, der fravæl­ger algo­rit­mer — og dem, der bruger dem:

The savvi­er users are nav­i­gat­ing away from devices and becom­ing aware about how algo­rithms affect their lives. Mean­while, con­sumers who have less infor­ma­tion are rely­ing even more on algo­rithms to guide their deci­sions. 

Mulig løsning til AMPs URL-problem på vej

Men det vil tage tid...

That means Google has to get pub­lish­ers on board to sup­port the stan­dard, which means yet more work for com­pa­nies that are already bur­dened with mak­ing sure their con­tent appears on the web, Apple News, AMP, and who knows where else.

Første anmeldelser af Samsungs foldetelefon

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En del anmeldere har brokket sig over, at tele­fo­nen er gået i stykker under test — og det har Sam­sung svaret på:

Sep­a­rate­ly, a few review­ers report­ed hav­ing removed the top lay­er of the dis­play caus­ing dam­age to the screen. [...] Remov­ing the pro­tec­tive lay­er or adding adhe­sives to the main dis­play may cause dam­age. We will ensure this infor­ma­tion is clear­ly deliv­ered to our cus­tomers.

• Kategori: Opsamlinger