Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Læs mere om Will­more Insight

[toc]

? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Regeringen klar til at se på regulering af sociale medier

Medi­aWatch:
"'Spørgsmålet om sociale mediers ans­var for ind­hold giv­er anled­ning til en vigtig debat. Vi skal selvføl­gelig forholde os til virkningerne af den ind­holdsmod­er­a­tion, som foregår hos de sociale medi­er, men vi har sam­tidig også en inter­esse i, at sociale medi­er fjern­er ulovligt og skadeligt ind­hold – f.eks. ter­ror­re­lateret ind­hold,' lyder svaret fra Nick Hækkerup."

Læs artiklen

Danske Medi­er kalder på yderligere reg­u­ler­ing af techkon­cern­er
Medi­aWatch

Facebook

Facebook overvejer begrænsning af politiske annoncer

I Ugerevyen fra uge 44 kunne du læse om, hvor­dan Twit­ter for­by­der poli­tiske annon­cer.

Den udmeld­ing var lige så meget en hilsen til Face­book som det var noget andet. Og nu overve­jer Face­book så, hvad han­dlin­gen skal være.

Politi­co:
"Face­book is con­sid­er­ing restrict­ing politi­cians' abil­i­ty to use high­ly detailed demo­graph­ic and per­son­al infor­ma­tion to nar­row­ly tar­get would-be vot­ers with ads, pol­i­cy chief Nick Clegg con­firmed Thurs­day in an inter­view with POLITICO — in a pos­si­ble shift in the social network's broad­ly per­mis­sive pol­i­cy on polit­i­cal adver­tis­ing."

Læs artiklen

Studie: Der er stadig masser af disinformation på Facebook

Colum­bia Jour­nal­ism Review:
"And accord­ing to one recent study, the prob­lem is get­ting worse instead of bet­ter, espe­cial­ly when it comes to news sto­ries about issues relat­ed to the elec­tion. Avaaz, a site that spe­cial­izes in rais­ing pub­lic aware­ness about glob­al pub­lic-pol­i­cy issues, says its research shows fake news sto­ries got 86 mil­lion views in the past three months, more than three times as many as dur­ing the pre­vi­ous three-month peri­od."

Læs artiklen

SocialAvaaz: Face­book will see a ‘tidal wave’ of fake news ahead of the 2020 elec­tions
Ven­ture­Beat

Facebook lækker stadig brugerdata til tredjepart

CNN:
"Dozens of third-par­ty apps may have had access to cer­tain Face­book user data for months after the com­pa­ny moved to place lim­its on that infor­ma­tion, the social media giant said on Tues­day."

Læs artiklen

Facebook ruller WhatsApp Catalogs ud i udvalgte lande

Mar­ket­ing Land:
"Cat­a­log allows busi­ness­es on What­sApp to show­case prod­ucts and ser­vices and share them with cus­tomers via the app’s mes­sag­ing func­tion. Con­sumers can also dis­cov­er busi­ness­es and see and browse prod­ucts direct­ly on the busi­ness pro­file."

Læs artiklen

Debatten om Facebook og politiske annoncer overser resten af verden

The Guardian:
"The glar­ing prob­lem with this jus­ti­fi­ca­tion is that only a small frac­tion (less than 10%) of Facebook’s 2.45 bil­lion users live in this democ­ra­cy, and many live in coun­tries that are not demo­c­ra­t­ic at all."

Læs artiklen

Facebook er nu FACEBOOK

Bloomberg:
"The social media giant has cre­at­ed new cor­po­rate brand­ing and a new logo for Face­book Inc. to dis­tin­guish Face­book the cor­po­ra­tion from the company’s pop­u­lar social net­work with the same name. The new logo — which is the word Face­book spelled out ver­sus the white or blue “f” Face­book has used for years — will appear in places like the login screen and the set­tings page of Insta­gram and What­sApp."

Læs artiklen

Twitter

Hvordan Trump bruger Twitter

The New York Times:
"There was no miss­ing Mr. Trump’s threat that day in ear­ly 2017, the aides recalled. With a tweet, he could fling a direc­tive to the world, and there was noth­ing they could do about it.

When Mr. Trump entered office, Twit­ter was a polit­i­cal tool that had helped get him elect­ed and a dig­i­tal how­itzer that he rel­ished fir­ing. In the years since, he has ful­ly inte­grat­ed Twit­ter into the very fab­ric of his admin­is­tra­tion, reshap­ing the nature of the pres­i­den­cy and pres­i­den­tial pow­er."

Læs artiklen

Twitter gør det muligt at følge emner

Social Media Today:
"Yes, after sev­er­al months of dis­cus­sion and test­ing, Twit­ter is now launch­ing its new Top­ics option, which will enable users to fol­low spe­cif­ic top­ics, and have those tweets appear with­in their Twit­ter stream along with the spe­cif­ic accounts they fol­low."

Læs artiklen

Twit­ter is rolling out Top­ics, a way to fol­low sub­jects auto­mat­i­cal­ly in the time­line
The Verge

Twit­ter final­ly starts ship­ping
The Inter­face / Casey New­ton

Her er nogle af de idéer, Twitter har for næste år

Han er Twit­ters Vice Pres­i­dent for design og research.

Fea­tures that I’m look­ing for­ward to in 2020.

- Remove me from this con­ver­sa­tion
- Don’t allow RT of this tweet
- Don’t allow peo­ple to @mention me with­out my per­mis­sion
- Remove this @mention from this con­ver­sa­tion
- Tweet this only to: hash­tag, inter­est, or these friends

— Dant­ley (@dantley) Novem­ber 5, 2019

Twitter klar med emoji-eksperimenter

Buz­zFeed News:
"In the first, Twit­ter will add an emo­ji to a retweet, giv­ing peo­ple a chance to quote-tweet with­out going into the com­pose field. Gas­ca and Xie want to find out if this fea­ture might encour­age peo­ple to express more nuanced emo­tions, putting a damper on dunk­ing and mind­less retweet­ing.

In the sec­ond exper­i­ment, Twit­ter will auto­mat­i­cal­ly sug­gest peo­ple use an emo­ji in their replies. If you like some­thing, you could use the heart-eyes emo­ji."

Læs artiklen

Har Saudi Arabien spioneret via Twitter-ansatte?

TechCrunch:
"Sau­di Ara­bi­an offi­cials alleged­ly paid at least two employ­ees of Twit­ter to access per­son­al infor­ma­tion on users the gov­ern­ment there was inter­est­ed in, accord­ing to recent­ly unsealed court doc­u­ments. Those users were warned of the attempt in 2015, but the full pic­ture is only now emerg­ing."

Læs artiklen

De andre

YouTube redesigner forsiden

TechCrunch:
"YouTube’s home­page is get­ting a makeover. The com­pa­ny announced today an updat­ed, clean­er design that does away with infor­ma­tion den­si­ty to instead give more room to the videos and their titles, plus oth­er new fea­tures like an “Add to Queue” option on the desk­top, a desk­top ver­sion of YouTube’s stop sug­gest­ing fea­ture and more."

Læs artiklen

Studie: Hvad betyder Instagrams skjulte likes for engagementet?

Social Media Today:
"This week, influ­encer mar­ket­ing plat­form HypeAu­di­tor has released a study of con­tent from more than 154k Insta­gram influ­encers, each of whom sees at least 30% of their fol­low­ing com­ing from users in the regions in which Instagram's hid­den Like counts test is cur­rent­ly run­ning."

Læs artiklen

Presset stiger på Tik Tok

Casey New­ton / The Inter­face:
"For the past 10 years, any reg­u­la­tion of social media com­pa­nies in the Unit­ed States has moved at a glacial pace. But when it comes to Tik­Tok, the gov­ern­ment is mov­ing with unusu­al speed."

Læs artiklen

The US thinks Tik­Tok could be a nation­al secu­ri­ty threat—here’s why
MIT Tech­nol­o­gy Review

Tips til din digitale markedsføring

9 Social Media Met­rics You Should Be Track­ing (& How to Track Them)
Hub­Spot

Tum­blr is launch­ing a new group mes­sag­ing fea­ture built with fan­doms in mind
The Verge

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Udgivere ser mere og mere trafik fra Google Discover

Digi­day:
"Pub­lish­ers have a new plat­form traf­fic dar­ling: Google Dis­cov­er, a feed of rec­om­mend­ed con­tent that appears on all of Google’s mobile home­pages, and loads every time a mobile Chrome user opens up a new tab in their brows­er."

Læs artiklen

Det svære ved lyd-briefings på Alexa er ikke at lave dem

Digi­day:
"Now, how­ev­er, there are more than 10,000 Flash Brief­in­gs to choose from. And while pub­lish­ers con­tin­ue to make them, it seems, some still won­der who’s lis­ten­ing, who can find them and if it’s still worth it for them to be doing these brief­in­gs."

Læs artiklen

Her er de ting, der frustrerer podcastere mest

Nie­man Lab:
"The rise of big mon­ey pod­cast com­pa­nies and their treat­ment of con­tent cre­ators. It harkens back to they way major labels took advan­tage of young artists in the ’70s. Bad con­tracts explic­it­ly designed to take advan­tage of pod­cast cre­ators who don’t have the resources or knowl­edge to ful­ly under­stand every detail of the con­tract. No aspect of the indus­try is immune."

Læs artiklen

Hands on: Sådan får du dit medie på WhatsApp

Journalism.co.uk:
"As the pop­u­lar­i­ty of pri­vate mes­sag­ing plat­forms con­tin­ues to rise for news con­sump­tion, quite a few news organ­i­sa­tions have set them­selves on plat­forms like What­sApp to pub­lish news round-ups, to engage with local audi­ences and to pro­vide fact-check­ing ser­vices.

So, how do you get start­ed if you want to set up your organ­i­sa­tion on What­sApp?"

Læs artiklen

HuffPost redesigner: It's personal

Huff­Post:
"But you'll also find a lot more sto­ries about what's hap­pen­ing at your house: rais­ing good kids, find­ing a ther­a­pist you can afford, man­ag­ing your stu­dent debt. We know the day to day chal­lenges of life are seri­ous news too, and we are here to help."

Læs artiklen

The Internet Archive gør Wikipedia mere troværdig

Wired:
"Now, thanks to a new ini­tia­tive by the Inter­net Archive, you can click the name of the book and see a two-page pre­view of the cit­ed work, so long as the cita­tion spec­i­fies a page num­ber. You can also bor­row a dig­i­tal copy of the book, so long as no else has checked it out, for two weeks—much the same way you'd bor­row a book from your local library."

Læs artiklen

Stream danske stumfilm

Medi­aWatch:
"Over de næste fire år vil der blive føjet over 400 værk­er til stream­ingt­jen­esten. Det sker som led i et større dig­i­talis­er­ing­spro­jekt af stum­filmene fra 1903 til 1928. Ifølge filmin­sti­tut­tet er det det største filmhis­toriske formidling­spro­jekt i Dan­mark."

Læs artiklen

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Berlingske runder 2 mio. brugere og 25.000 digitale abonnenter

Medi­aWatch:
"Før omlægningerne, der også inde­bar en relancer­ing af berlingske.dk, havde avisen 14.000 dig­i­tale abon­nen­ter. Det steg i løbet af 2019 til 19.500 ifølge Berlingske Medias årsrap­port for 2018, og væk­sten er fort­sat i år, fork­lar­er Anders Krab-Johansen.

'Vi har passeret 25.000 dig­i­tale abon­nementer på Berlingske.dk,' siger han og uddy­ber, at målet sam­let set er at nå over 100.000 Berlingske-abon­nen­ter de næste par år – halvde­len på print og halvde­len dig­i­talt."

Læs artiklen

Podimo og Berlingske i aftale

Medi­aWatch:
"Med part­ner­sk­a­bet bliv­er Radio24syvs bagkat­a­log eksklu­sivt tilgæn­geligt på den gratis del af Podi­mos tjen­este, lige­som de Radio24syv-pro­gram­mer, som Berlingske har val­gt at videre­føre under egne mediebrands, kom­mer til at ligge på Podi­mos plat­form. De pod­cast, som lig­ger bag betal­ingsmur hos medierne under Berlingske Media, vil også blive tilgæn­gelige på Podi­mos betal­ingst­jen­este."

Læs artiklen

Europæiske udgivere sammen i registreringsalliance

Digi­day:
"Attract­ing reg­is­tra­tions is a key tac­tic for pub­lish­ers look­ing to main­tain a rela­tion­ship with their users and to be able to gath­er the first-par­ty data to offer those prized audi­ences to adver­tis­ers. That’s led to a mush­room­ing of pub­lish­ers estab­lish­ing so-called login alliances that enable peo­ple to use a sin­gle account to reg­is­ter with mul­ti­ple sites."

Læs artiklen

Derfor lancerer JPPOL dataplatform

Medi­aWatch:
"Med dat­a­plat­for­men Rel­e­vance vil JP/Politikens Hus bl.a. sætte bruger­da­ta fra Iphone-trafikken i spil, som ellers er util­gæn­gelig. Målet er at danne mod­vægt til Google og Face­book, siger chef for ad tech."

Læs artiklen

...du kan læse mere om dat­a­plat­for­men i Ugerevyen fra uge 44.

Pub­lish­ers scram­ble to con­trol audi­ence data
Digi­day

"In the long term, for pub­lish­ers mak­ing use of their first-par­ty data, it’s an oppor­tu­ni­ty for them to take back more con­trol of CPM prices and encour­age adver­tis­ers to buy against that data, added Root."
Digi­day

Lasso X skiller robotjournalistik ud i eget selskab

Medi­aWatch:
"Las­so blev født som et datasel­skab, der ind­sam­ler og bear­be­jder virk­somheds­da­ta. Det har bl.a. udmøn­tet sig i robot­jour­nal­is­tik, hvor data fra eksem­pelvis CVR-reg­is­teret bliv­er omsat til skrevne artik­ler, lige­som sel­sk­a­bet også bear­be­jder og videre­formi­dler data om virk­somhed­er på anden vis.

Det er dén del, der nu er blevet fly­t­tet over i IC Robot­ic, som har Marc Aas Nils­son, hid­tidig for­ret­ning­sud­vikler i Las­so med ans­var for området, som direk­tør."

Læs artiklen

Slate driver digital vækst med podcasts

Digi­day:
"Slate is now mak­ing half of its over­all rev­enue from pod­cast adver­tis­ing, with total down­loads up 39% this year fol­low­ing a 78% increase last year.

That’s made Slate a rel­a­tive­ly large play­er in the pod­cast are­na, while its site stayed mod­est in the range of 15 mil­lion to 17 mil­lion unique vis­i­tors per month in the fourth quar­ter last year, accord­ing to Com­score."

Læs artiklen

Annoncer: Mobil overhaler desktop i 2022

What's New In Pub­lish­ing:
"Accord­ing to Statista’s Dig­i­tal Mar­ket Out­look, mobile will account for 50 per cent of ad spend­ing by 2021 and final­ly sur­pass desk­top in 2022."

Læs artiklen

Sådan erobrede Google annoncemarkedet

The Wall Street Jour­nal:
"How Google Edged Out Rivals and Built the World’s Dom­i­nant Ad Machine: A Visu­al Guide"

Læs artiklen

The new dot com bub­ble is here: it’s called online adver­tis­ing
The Cor­re­spon­dent

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Cookies på offentlige websites bruges til marketing

Version2:
"Hele 94 pct. af de under­søgte hjemmesider inde­hold­er cook­ies fra tred­jeparter, der bruges til enten funk­tionelle for­mål, sta­tis­tiske for­mål eller mar­ket­ing­for­mål."

Læs artiklen

How to Opt Out of the Sites That Sell Your Per­son­al Data
Wired

Den oprindelige cookie var GDPR-compliant

Baek­dal Plus:
"We were nev­er sup­posed to be able to do what most pub­lish­ers and tech com­pa­nies do today. In fact, what if I were to tell you that the orig­i­nal spec­i­fi­ca­tion for how cook­ies should be imple­ment­ed in browsers pret­ty much defined what GDPR is today?"

Læs artiklen

Microsoft integrerer Cortana ind i Outlook

Com­put­er­world:
"Microsoft er på vej med en maskulin stemme til Cor­tana, der sam­tidig har fået et nyt strate­gisk fokus. Fre­mover skal stem­me­as­sis­ten­ten fun­gere som en per­son­lig pro­duk­tivitet­sas­sis­tent. Cor­tana vil eksem­pelvis blive inte­gr­eret med Out­look, hvor man via tjen­esten kan få læst mails op og plan­lægge møder."

Læs artiklen

Amazons plan er, at Alexa skal styre vores liv

MIT Tech­nol­o­gy Review:
"Speak­ing with MIT Tech­nol­o­gy Review, Rohit Prasad, Alexa’s head sci­en­tist, has now revealed fur­ther details about where Alexa is head­ed next. The crux of the plan is for the voice assis­tant to move from pas­sive to proac­tive inter­ac­tions. Rather than wait for and respond to requests, Alexa will antic­i­pate what the user might want. The idea is to turn Alexa into an omnipresent com­pan­ion that active­ly shapes and orches­trates your life. This will require Alexa to get to know you bet­ter than ever before."

Læs artiklen

Ama­zon is poor­ly vet­ting Alexa’s user-sub­mit­ted answers
Ven­ture­Beat

Gyldendal vil have teknologiforståelse på skoleskemaet

Medi­aWatch:
"For­laget Gylden­dal støt­ter op om at gøre faget teknologi­forståelse til en oblig­a­torisk del af skoleske­maet, fortæller direk­tør. Gylden­dal har allerede investeret i at udvikle dig­i­talt under­vis­nings­ma­te­ri­ale."

Læs artiklen

Adobe og Twitter står bag billedværktøj

The Verge:
"A tool will record who cre­at­ed a piece of con­tent and whether it’s been mod­i­fied by some­one else, then let oth­er peo­ple and plat­forms check that data. Adobe showed off a pro­to­type in Pho­to­shop today, but many of the details are still in flux, and there’s no release date."

Læs artiklen

Adobe udgiver Photoshop til iPad

TechCrunch:
"As Adobe said right from the start, this ini­tial ver­sion of Pho­to­shop for the iPad isn’t at fea­ture-par­i­ty with its desk­top edit­ing soft­ware. It does, how­ev­er, sup­port Apple Pen­cil for iPad Pro and more recent iPad mod­els, and it allows edit­ing of PSD files."

Læs artiklen

Internettet bliver stadig mindre frit

Vox:
"Free speech and pri­va­cy on the inter­net declined glob­al­ly for the ninth con­sec­u­tive year accord­ing to the Free­dom on the Net 2019 report by bipar­ti­san watch­dog and think tank Free­dom House."

Læs artiklen

Mød forskerne, der prøver at bygge en bedre blockchain

Wired:
"Tse believes this is like the ear­ly days of mobile con­nec­tiv­i­ty, when the mar­ket was filled with a vari­ety of stan­dards. “There have been a gazil­lion projects on focused scal­a­bil­i­ty,” Tse says. “You’ll expect the process of elim­i­na­tion will take a while. We believe that the best tech­nol­o­gy will win, and that’s ours.”"

Læs artiklen

Google lancerer open source-chipprojekt

TechCrunch:
"Google has part­nered with sev­er­al tech com­pa­nies to devel­op and build Open­Ti­tan, a new, col­lab­o­ra­tive open-source secure chip design project.

The aim of the new coali­tion is to build trust­wor­thy chip designs for use in data cen­ters, stor­age and com­put­er periph­er­als, which are both open and trans­par­ent, allow­ing any­one to inspect the hard­ware for secu­ri­ty vul­ner­a­bil­i­ties and back­doors."

Læs artiklen

• Kategori: Opsamlinger