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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Nogle hos Facebook vil ændre regler for politiske annoncer

Social Media Today:
"As per WSJ:

'Face­book is con­sid­er­ing mak­ing changes to its polit­i­cal-adver­tis­ing pol­i­cy that could include pre­vent­ing cam­paigns from tar­get­ing only very small groups of peo­ple, peo­ple famil­iar with the mat­ter said, in an effort to spurn the spread of mis­in­for­ma­tion. The com­pa­ny in recent weeks has weighed increas­ing the min­i­mum num­ber of peo­ple who are tar­get­ed in polit­i­cal ads from 100 to a few thou­sand, the peo­ple said.'"

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Ugens vigtig­ste his­to­ri­er om nye

medi­er og dig­i­tal udvikling.

Facebook eksperimenterer med meme-app

The Verge:
"Last week, Face­book qui­et­ly released a new meme-mak­ing app called Whale, The Infor­ma­tion reports. The app is cur­rent­ly only avail­able on the Cana­di­an App Store, where its list­ing says it can be used to edit your own pho­tos or images from a library of stock pho­tos. You can then share your cre­ations on social media plat­forms such as Insta­gram and Mes­sen­ger."

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Sådan bekæmper Facebook hævnporno

NBC News:
"To com­bat this prob­lem, Face­book has built a team of about 25 peo­ple, not includ­ing con­tent mod­er­a­tors, work­ing full-time to fight the non­con­sen­su­al shar­ing of inti­mate pho­tos and videos. Each month, Face­book, which owns Insta­gram, has to assess about half a mil­lion reports of revenge porn and "sex­tor­tion," a source famil­iar with the mat­ter said. The team’s goal is not only to quick­ly remove pic­tures or videos once they have been report­ed, as hap­pened in Zehara’s case, but also to detect the images using arti­fi­cial intel­li­gence at the moment they are uploaded, to pre­vent them from being shared at all."

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Facebook lancerer brand safety-værktøjer til annoncører

CNBC:
"Face­book announced a test for adver­tis­ers that lets them white-list cer­tain pub­lish­ers for some of their place­ments. The plat­form is also test­ing the abil­i­ty for adver­tis­ers to white-list the type of con­tent they appear on for in-stream video ads."

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Sådan vil Condé Nast tjene penge på Instagram TV

Digi­day:
"A year after dip­ping a toe in the IGTV waters with re-edit­ed YouTube videos, the lega­cy pub­lish­er is return­ing to Instagram’s long-form video exper­i­ment with at least five new series. These include “No Wrong Way to Wear,” a fash­ion series dis­trib­uted through GQ; “Big Fat Week­end,” a trav­el-focused food pro­gram from Bon Appetit; and “Love Sto­ries,” a Vogue-dis­trib­uted series about romance in the age of social media."

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Insta­gram Is Test­ing a New Dis­play Lay­out for IGTV Con­tent
Social Media Today

Twitter tester planlagte tweets

Tweet sched­ul­ing on https://t.co/8FModRv1sl? Yes please! Start­ing today, we’re exper­i­ment­ing with bring­ing one of @TweetDeck’s hand­i­est time-sav­ing fea­tures into Twit­ter. Tell us what you think if you’re part of the exper­i­ment. pic.twitter.com/4pI9xrbPEP

— Tweet­Deck (@TweetDeck) Novem­ber 20, 2019

Læs mere:

• Twitter's Test­ing Tweet Sched­ul­ing Built Into the Tweet Com­pos­er / Social Media Today

TikTok runder 1,5 mia. downloads

Sen­sor­Tow­er:
"Social video app Tik­Tok from ByteDance has just sur­passed 1.5 bil­lion down­loads on the App Store and Google Play as it con­tin­ues to be one of the world’s most pop­u­lar apps, accord­ing to Sen­sor Tow­er Store Intel­li­gence esti­mates."

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Medi­aWatch: Tik­tok vil ryste kine­sisk image af sig

TikTok lader nogle tilføje link i deres bio

TechCrunch:
"Tik­Tok is begin­ning to dab­ble in social com­merce. The short-form video app said it has start­ed to allow some users to add links to e‑commerce sites (or any oth­er des­ti­na­tion) to their pro­file biog­ra­phy as well as offer cre­ators the abil­i­ty to eas­i­ly send their view­ers to shop­ping web­sites."

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Denne bot leder efter selvmordsbeskeder på Weibo

South Chi­na Morn­ing Post:
"Wang has since befriend­ed the stranger, who turned out to be a psy­cho­log­i­cal con­sul­tant. She found him with the help of the Tree Hole bot, an AI pro­gram that spots sui­ci­dal inten­tions on Wei­bo and alerts a group of near­ly 600 psy­cho­log­i­cal schol­ars, con­sul­tants and vol­un­teers who reach out to those in trou­ble."

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Tips til din digitale markedsføring

Snapchat AR cre­ators to mar­keters: ‘Keep it sim­ple’
Digi­day

Are ‘influ­encers’ scam artists or gate­keep­ers?
Mar­ket­ing Land

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

? Lyd

Sådan skaber Zetland værdi med lyd

Medi­um / Sara Alfort:
"Dan­ish mag­a­zine Zet­land trans­formed itself com­plete­ly into audio dur­ing the sum­mer of 2017, and the results have sur­prised us: It has improved reten­tion and mem­ber sat­is­fac­tion. Lis­ten­ers con­sume more, they stay longer with each sto­ry."

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Spotify kombinerer podcasts og personalisering

TechCrunch:
"Spo­ti­fy is tak­ing the per­son­al­iza­tion tech­nol­o­gy that pow­ers its music playlists, like Dis­cov­er Week­ly and Dai­ly Mix, and turn­ing it to pod­casts. The com­pa­ny announced this morn­ing the launch of a new pod­cast playlist called Your Dai­ly Pod­casts, that allows users to dis­cov­er new shows and keep up with their favorites."

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Læs også:

• Spo­ti­fy over­haler Apple på pod­cast­lyt­ning i Sverige / Medi­aWatch
• Er Spo­ti­fy fremti­dens pod­cast-plat­form? / Medieblog­ger

Flere og flere lytter til podcasts i Spotify

Voxnest:
"In last month’s update, we shared that Spo­ti­fy was the only one who con­tin­ued to make big moves in the pod­cast­ing depart­ment. How­ev­er, it made sense con­sid­er­ing that Apple’s new prod­uct releas­es occur most years in Sep­tem­ber. Yet, here we are detail­ing the hap­pen­ings of Octo­ber and Apple let anoth­er month go by with­out mak­ing any pod­cast coun­ter­moves. "

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Google lancerer nyhedstjeneste på Assistant

Medieblog­ger:
"Lyd­briefin­gen bliv­er sam­men­sat af ind­hold fra forskel­lige medi­er, som Google samar­be­jder med — og denne gang gør Google også noget for dem, der bidrager med ind­hold."

Læs artiklen

• Google is putting an algo­rith­mic audio news feed on its Assis­tant | The Verge
• Google’s new audio news brief­ing prod­uct is pay­ing pub­lish­ers for access to their con­tent | Digi­day

✨ Andre tendenser

Google lancerer "beyond the news"-algoritme

Google Blog:
"With Beyond the Head­lines in Google News, we want to rec­og­nize pub­lish­ers that are invest­ing in div­ing deep­er into the head­lines and mov­ing past the who, what and when to explore the why and how. Keep­ing these sto­ries vis­i­ble beyond the fast dai­ly news cycle, Beyond the Head­lines con­nects read­ers with in-depth arti­cles explor­ing impor­tant issues such as health­care, the envi­ron­ment, edu­ca­tion and more."

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Medier kan få succes med selvstændige nyhedsbreve

North­west­ern | Local News Ini­tia­tive:
"[...] the rise of sub­scriber-only newslet­ters sug­gests that email prod­ucts can dri­ve loy­al­ty even when they are stand-alone offer­ings that don’t send read­ers to web­sites."

Læs artiklen

Læs også:
Nyheds­brevets rejse fra markeds­føring til pro­dukt
(Medieblog­ger)

BBCs erfaringer med push-notifikationer

New States­man:
"Still, the num­ber of peo­ple who actu­al­ly click through to read a whole sto­ry is tiny. Across the news indus­try, the rate of peo­ple click­ing through from an alert is around 1 per cent. The BBC, which sends noti­fi­ca­tions to around eight mil­lion users of its news app in the UK, and six mil­lion more inter­na­tion­al­ly, says its response rate is high­er, though won’t pro­vide an exact fig­ure. "

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Medier laver apps igen — er brugerne klar?

What's New In Pub­lish­ing:
"The past six weeks have seen a num­ber of sig­nif­i­cant paid app launch­es, from The Atlantic to inews and The Guardian. Esther Kezia Thor­pe looks at what’s behind this rush back to pub­lish­er apps, and why audi­ences will be will­ing to pay for them."

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Mere fra WNIP:
Pub­lish­ers still rely on tra­di­tion­al rev­enue streams, research shows

"Tech behe­moths are smelling poten­tial” as dig­i­tal sub­scrip­tions grow from 10M to 20M: FIPP report

Google vil begrænse politiske annoncer op til UK-valg

Medi­aWatch:
"Google vil begrænse, hvor­dan poli­tiske annon­cer kan mål­rettes brugere. Det skriv­er Finan­cial Times med hen­vis­ning til et blogindlæg, som Google har for­fat­tet."

Læs artiklen

Læs også:

• Google's updat­ed ad pol­i­cy will still allow politi­cians to run false ads / CNN

Hvad betyder "audience engagement" egentlig?

Journalism.co.uk:
"In this week's pod­cast, we dis­cuss what engaged jour­nal­ism real­ly means. Join­ing us is Leon Frysz­er, incom­ing direc­tor of Krautere­porter, a co-oper­a­tive­ly owned pub­lish­er and one of the ben­e­fi­cia­ries of the Engaged Jour­nal­ism Accel­er­a­tor."

Læs og lyt

Læs også:

• Is engag­ing with read­ers the key to both trust and rev­enue? / Colum­bia Jour­nal­ism Review

Streaming og data: Disney vil ikke gå Netflix-vejen

Recode:
"Net­flix relied heav­i­ly on data to make pro­gram­ming deci­sions. Disney’s been in the busi­ness long enough, it doesn’t have to."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Mediano forbyder bl.a. betting-reklamer

Medi­aWatch:
"Pod­castmedi­et Medi­ano opsiger sine part­ner­sk­aber med bl.a. Odd­set, efter spilud­by­dere gen­nem tre år har været cen­trale part­nere for medi­et, der baser­er sig på kom­mer­cielle part­ner­sk­aber. Beslut­nin­gen vil koste omkring 1 mio. kr. i indtægter i 2020."

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Hvad mister magasiner, når de går 'digital only'?

Medi­aite:
"Using data from Com­score and the Unit­ed Kingdom’s Pub­lish­ers Audi­ence Mea­sure­ment Com­pa­ny, researchers esti­mat­ed that the amount of time read­ers spent inter­act­ing with NME fell by a stag­ger­ing 72 per­cent in the year fol­low­ing the magazine’s print clo­sure. That amounts to a loss of 307 mil­lion min­utes of engage­ment com­pared with the last year that NME was in print, when read­ers spent 424 mil­lion min­utes with the pub­li­ca­tion, accord­ing to the study."

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Apple News+ har kæmpet med nye abonnenter siden lancering i marts

CNBC:
"Apple signed on 200,000 sub­scribers to Apple News+ in its first 48 hours in March, but has been stuck in neu­tral since that time, accord­ing to peo­ple famil­iar with the mat­ter."

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Paywalls kan give små medier løft

Nie­man Lab:
"[Small pub­lish­ers] just don’t real­ly see the val­ue in what they do. They’re not forc­ing oth­ers to see that val­ue,” West­hoff said. “For us, [intro­duc­ing the pay­wall] was at the break­ing point of ‘we’re going to do this or we’re going to be done.’ We are real­ly grate­ful that it did work out. For us, after hav­ing doing the site for sev­en years, that need­ed to hap­pen."

Læs artiklen

The Run­down: The pay­wall para­dox
Digi­day

TechCrunch henter abonnenter via fordele

Digi­day:
"On Thurs­day, TechCrunch announced that annu­al Extra Crunch mem­bers, who pay $150 per year, could get two free months of Air­call, a cloud-based phone sys­tem that TechCrunch uses for cus­tomer ser­vice. The Air­call part­ner­ship is the fourth mem­ber perk TechCrunch has announced in the past three months, join­ing $1,000 worth of Ama­zon Web Ser­vices cred­its, 100,000 Brex cred­it card reward points and six free months of cus­tomer sup­port soft­ware Zen­desk."

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Aviser: Google News-lukning i Spanien var slet ikke så slem

News Media Alliance:
"To bet­ter under­stand the impact of the clo­sure of Google News in Spain, we recent­ly spoke with our Euro­pean col­leagues and reviewed pub­licly avail­able web­site data. What we found was that much of the data con­tra­dict the nar­ra­tive pushed by Google and oth­er oppo­nents of the Pub­lish­ers’ Right. The data we reviewed do not indi­cate that pub­lish­ers would be sig­nif­i­cant­ly harmed if Google ceased to oper­ate Google News in a par­tic­u­lar coun­try"

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Hvad er andenpartsdata?

Digi­day:
"Sec­ond-par­ty data is essen­tial­ly just first-par­ty data owned by anoth­er com­pa­ny, such as a pub­lish­er."

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Digital annoncering har brug for et fix

Slate:
"Being trans­par­ent to users doesn’t mean the bur­den of over­sight should fall on users. Requir­ing adver­tis­ers to reveal the pre­cise terms they use might help edu­cate users about how tar­get­ed adver­tis­ing works. More impor­tant­ly, it would help jour­nal­ists inves­ti­gate bad-faith or unscrupu­lous adver­tis­ers. They could call out adver­tis­ers who direct dif­fer­ent mes­sages to dif­fer­ent users, or field-test mes­sages to max­i­mize their impact—as the Trump cam­paign was revealed to be doing in 2016."

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$ is walk­ing into a mine­field with its polit­i­cal ads ban
Recode

The Tele­graph is mov­ing beyond clicks to con­vince mar­keters its ads work
Digi­day

Patreon runder milliarden

Tube­filter:
"The com­pa­ny has paid out a total of $1 bil­lion in patron funds to cre­ators since its incep­tion in 2013, and now counts a total of 4 mil­lion patrons on its plat­form. That’s up from $500 mil­lion in pay­outs as of Q4 2018, and a total of 3 mil­lion patrons in Jan. 2019."

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App til kuratering rejser 92 mio. dollars

TechCrunch:
"This includes the $28 mil­lion that Smart­News announced in August, and it brings the startup’s total fund­ing to $182 mil­lion."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Redaktioner har 5 år til at omfavne AI

Journalism.co.uk:
"The study, 'New pow­ers, new respon­si­bil­i­ties. A glob­al sur­vey of jour­nal­ism and arti­fi­cial intel­li­gence' is a joint project between Polis, the inter­na­tion­al jour­nal­ism think-tank at Lon­don School of Eco­nom­ics and Polit­i­cal Sci­ence, and the Google News Ini­tia­tive, who has fund­ed the research.

It sur­veyed 71 inter­na­tion­al news organ­i­sa­tions on their on use of arti­fi­cial intel­li­gence for edi­to­r­i­al pur­pos­es across a sev­en-month peri­od, show­ing that just 37 per cent of them have a ded­i­cat­ed AI strat­e­gy."

Læs artiklen

Læs også:

• Arti­fi­cial intel­li­gence won’t kill jour­nal­ism or save it, but the soon­er news­rooms buy in, the bet­ter / Nie­man Lab

Hvilken Android-telefon er den rette for journalister?

Journalism.co.uk:
"For Android devices, it is impor­tant to remem­ber there are many choic­es and big dif­fer­ences between the mod­els. As Wytse Vel­linga, mobile jour­nal­ism train­er and mobile jour­nal­ist for Dutch broad­cast­er Omrop Frys­lân, has dis­cov­ered, both high-end and low-end devices can be very spe­cif­ic over which apps it can run, for exam­ple."

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Nye Android-telefoner har masser af sårbarheder

Wired:
"When you buy an Android smart­phone, it’s rarely pure Android. Man­u­fac­tur­ers squeeze in their own apps or give it a fresh coat of inter­face. Car­ri­ers do it too. The result­ing stew of pre­in­stalled soft­ware and vanil­la Android some­times turns out to be ran­cid, putting flaws and vul­ner­a­bil­i­ties on the phone before you even take it out of the box. For proof of how bad it is, look no fur­ther than the 146 vulnerabilities—across 29 Android smart­phone makers—that have just been simul­ta­ne­ous­ly revealed."

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Hvordan skal journalister forholde sig til deepfakes?

Nie­man Lab:
"Three researchers argue the dan­gers of deep­fakes are overblown, but they will still require jour­nal­ists to give thought to how they han­dle uncon­firmed infor­ma­tion."

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Stadia: Googles gaming-platform er i luften

Medi­aWatch:
"I stedet for en fysisk kon­sol stream­er man bare sine spil direk­te på fjern­synet via et chrome­cast, der giv­er mulighed for at streame ind­hold på ens fjern­syn."

Læs artiklen

Google Sta­dia review: the best of cloud gam­ing is still just a beta
The Verge

• Kategori: Opsamlinger