Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

✉️ Nyhedsbreve: Facebook lancerer Bulletin

Der er ikke så meget nyt her for faste læsere af Ugerevyen – andet end at Face­books nyheds­brevspro­dukt nu rent fak­tisk er lanceret. Til at starte med er det kun særlige udgi­vere og pro­fil­er, der får lov til at udgive på Bul­letin.

TechCrunch skriv­er:

"Bul­letin is built on a sep­a­rate plat­form from Face­book — on its web­site, the FAQ states that this is to “enable cre­ators to grow their audi­ence in ways that are not exclu­sive­ly depen­dent on the Face­book plat­form.” You don’t need a Face­book account to sub­scribe to a newslet­ter, but Bul­letin relies on Facebook’s infra­struc­ture, includ­ing the use of Face­book Pay to pur­chase pre­mi­um sub­scrip­tions and join sub­scriber-only groups and live audio rooms."

Lidt mere at læse om lancerin­gen:

Face­book recruits dozens of writ­ers and jumps into newslet­ters with new Bul­letin prod­uct
- CNN

Face­book launch­es inde­pen­dent pub­lish­ing plat­form, while its traf­fic to pub­lish­ers drops sig­nif­i­cant­ly
- What's New In Pub­lish­ing

🇺🇸 Domstol afviser monopolsag mod Facebook

Recode skriv­er:

"The antitrust push tar­get­ing Face­book hit a sig­nif­i­cant road­block on Mon­day when a fed­er­al court dis­missed antitrust law­suits that the Fed­er­al Trade Com­mis­sion (FTC) and 48 states had filed against the tech giant. "

Hvis USA ved­tager nye monopollove, kan det blive let­tere for FTC og andre at doku­mentere, at Face­book har et monopol, skriv­er The Infor­ma­tion.

Læs også:

Actu­al­ly, the Antitrust Case Against Face­book Is Very Much Alive
- Wired

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🎧 Bliver Facebook nogensinde et sted, vi hører podcast?

Simon Owens skriv­er i sit Media Newslet­ter:

"That’s not to say that Face­book can’t dri­ve val­ue for the indus­try. For instance, I think there’s a lot of poten­tial for casu­al pod­cast dis­cov­ery. Face­book has 2 bil­lion active users, after all, and the News­feed is a pow­er­ful dis­tri­b­u­tion mech­a­nism, espe­cial­ly for pas­sive con­sump­tion. A good audi­ence devel­op­ment strat­e­gy might focus on find­ing these casu­al lis­ten­ers and then fun­nel­ing them toward a ded­i­cat­ed pod­cast lis­ten­ing app like Spo­ti­fy or Over­cast."

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↔️ Sådan bruger New York Times slides på bl.a. Instagram

Nie­man Lab skriv­er:

"At the Times, using slides and cards on social became more of a pri­or­i­ty around the begin­ning of the pan­dem­ic last year. The audi­ence team want­ed to have a more “visu­al pres­ence” on Times plat­forms and want­ed to make more use of the maps and data visu­al­iza­tions that lived on the web­site."

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👎 Den tyske stat frarådes at bruge Facebook-sider

Siderne på Face­book bruges især til at nå tyske borg­ere, der ellers er svære at nå igen­nem de klas­siske medi­er. Så mon ikke opfor­drin­gen i lige så høj grad er et push til at få Face­book til at ændre deres prak­sis?

Reuters skriv­er:

"Ger­man gov­ern­ment organ­i­sa­tions have until the end of the year to close their Face­book pages after the data pro­tec­tion com­mis­sion­er found the social net­work had failed to change its prac­tices to com­ply with Ger­man and Euro­pean pri­va­cy laws.

In a let­ter to gov­ern­ment depart­ments and agen­cies ear­li­er this month, com­mis­sion­er Ulrich Kel­ber said Face­book had pro­vid­ed no way to run pages for insti­tu­tions, whose feed users can sub­scribe to by click­ing "like", in an EU-com­pli­ant way."

Og på dan­sk:

Tysk kom­mis­sær: Myn­dighed­er bør slette...
- Version2

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🤳 Instagram tester Stories-links til alle

The Verge skriv­er:

"Insta­gram has always lim­it­ed who can post swipe-up links to their sto­ries, but today, the com­pa­ny is start­ing a new test that could widen that abil­i­ty. In this case, how­ev­er, it isn’t a swipe up that peo­ple will be able to offer, but instead a link­ing stick­er."

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📽 Facebook tester Instagram Reels-integration

Social Media Today skriv­er:

"Face­book may be close to giv­ing Insta­gram Reels expo­sure a sig­nif­i­cant boost, by inte­grat­ing a new Reels clips dis­playdirect­ly into the Face­book app, as it seeks to com­bat the con­tin­u­ing rise of Tik­Tok."

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🎥 TikTok lader alle teste længere videoer

Social Media Today skriv­er:

"Tik­Tok has been exper­i­ment­ing with let­ting cre­ators around the world post videos up to three min­utes long and is now extend­ing the option for all users in the upcom­ing weeks."

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😞 Medier får mindst værdi ud af Twitter

Lek­tien må være: Du kan som jour­nal­ist og medieper­son få meget ud af at være på Twit­ter. Men det er for­mentlig ikke her, du skaber resul­tat for din mediefor­ret­ning.

Digi­day skriv­er:

"In news, few social plat­forms feel more cen­tral, or more com­ple­men­tary to its mis­sion, than Twit­ter. For many jour­nal­ists, Twit­ter is a near­ly unavoid­able sec­ond work sta­tion and forum to make their names.

But when it comes to dri­ving results for media com­pa­nies, Twit­ter is near the bot­tom of the heap among social plat­forms despite being among the most wide­ly used, accord­ing to new Digi­day Research."

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🏷 Twitter tester nye labels i kampen mod misinformation

TechCrunch skriv­er:

"Twit­ter is con­sid­er­ing changes to the way it con­tex­tu­al­izes mis­lead­ing tweets that the com­pa­ny doesn’t believe are dan­ger­ous enough to be removed from the plat­form out­right."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🦠 Laboratorieteori om COVID-19 skaber splid på Wikipedia

CNET skriv­er:

"In recent months, dis­sent­ing voic­es have become loud­er as the lab leak the­o­ry has gar­nered more main­stream atten­tion and sci­en­tists have pushed for a "prop­er" inves­ti­ga­tion. [...]

On Wikipedia, dis­rup­tive "edit wars" have bro­ken out. Users have been caught oper­at­ing mul­ti­ple accounts and push­ing their own point of view. [...] The com­mu­ni­ty is divid­ed, and some fear the end­less dis­cus­sions could tear a hole in the encyclopedia's iron­clad guide­lines. "

Læs mere i ugens artikel her i Ugerevyen:

Lab­o­ra­to­ri­ete­orien skaber splid på Wikipedia

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#️⃣ Den utrættelige kamp for #FreeBritney

Wired skriv­er:

"The #FreeBrit­ney hash­tag has been gain­ing momen­tum since 2019, when a group of fans began to ral­ly around the singer and call her con­ser­va­tor­ship into ques­tion. At the time, some observers dis­missed them as over­ly attached fans try­ing des­per­ate­ly to sup­port their fave, but as Spears’ case gar­nered more and more atten­tion, #FreeBrit­ney gained steam."

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😬 Google tester advarsel ved usikre resultater

Recode skriv­er:

"Google is test­ing a new fea­ture to noti­fy peo­ple when they search for a top­ic that may have unre­li­able results. The move is a notable step by the world’s most pop­u­lar search engine to give peo­ple more con­text about break­ing infor­ma­tion that’s pop­u­lar online — like sus­pect­ed UFO sight­ings or devel­op­ing news sto­ries — that are active­ly evolv­ing."

💬 SMS-beskeder vinder frem hos medierne

ONA Stu­dent News­room skriv­er:

"Mass tex­ting is used to build new audi­ences and even gen­er­ate rev­enue for media orga­ni­za­tions. But in the wake of the COVID-19 pan­dem­ic and oth­er dis­as­ters — fires, storms and more — texts have also become a life­line for those orga­ni­za­tions."

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⏱ Bliver tre minutters episoder fremtiden for podcasting?

Radio Today har et inter­view med Com­mer­cial Radio Aus­tralias dig­i­tale chef, hvor han taler om fremti­den:

"Short-form pod­casts: Con­sump­tion of this will explode by then. Most pod­cast con­sump­tion will be of episodes of three min­utes or less once search is part of the dis­cov­ery process."

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👨‍💻 US-medier holder fast i online-events

Nie­man Lab skriv­er:

"In the tran­si­tion into post-Covid life, more and more news out­lets in the U.S. are opt­ing to keep putting on some vir­tu­al events even as in-per­son ones return."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😡 Kritik af reglerne for mediestøtte

Jour­nal­is­ten skriv­er:

"Olfi, Kfo­rum og Nye Medi­er..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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🗞 Ingeniøren sparer på papir for at satse digitalt og holde på folk

Medi­aWatch skriv­er:

"Fredag udkom Ingeniøren for sid­ste..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

🤩 Den uafhængige når 3.000 medlemmer

Medi­aWatch skriv­er:

"Efter en hvervekam­pagne i juni..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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🤔 Abo-erfaringer: The Atlantic, Bloomberg og Business Insider

Journalism.co.uk skriv­er:

"Audi­ences can also get most of their news else­where for free. It means news pub­lish­ers need to think hard about a sub­scrip­tion offer­ing which has enough exclu­sive incen­tives but also allows peo­ple to try before they buy. Here is how those three pub­lish­ers have been nav­i­gat­ing this sit­u­a­tion."

Læs også:

Nicholas Thomp­son on why The Atlantic and a metered pay­wall is a match made in heav­en
- FIPP

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🤼‍♂️ Medier frygter "sejtrækkeri" i forhandlinger med tech-giganter

Medi­aWatch skriv­er:

"Bag­grun­den for at gå sam­men..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💀 Udskydelse eller ej: Tredjeparts-cookien er på vej ud

For nylig meldte Google ud, at de udsky­der lancerin­gen af deres alter­na­tiv til tred­jeparts-cook­ien (og dermed Chromes udfas­ning af samme) til sid­ste halvdel af 2023.

Det skal dog ikke blive nogen sovepude, skriv­er Digi­day:

"Google may have giv­en third-par­ty cook­ies a life­line; reg­u­la­tors have not. Mar­keters fol­low­ing peo­ple across sites using those cook­ies still aren’t pri­va­cy safe. So while the ad industry’s out­pour­ing of relief fol­low­ing Google’s reprieve for cook­ies is under­stand­able, it changes lit­tle. Third-par­ty cook­ies are slow­ly but sure­ly being replaced by a mix­ture of solu­tions, from first-par­ty cook­ies to cohorts. The extend­ed time­line won’t change this."

🔐 WWW-kildekode med autograf solgt som NFT

Wired skriv­er:

"Sir Tim Bern­ers-Lee famous­ly gave the source code to the World Wide Web away for free. But now he has raised over $5.4 mil­lion by auc­tion­ing off an auto­graphed copy as a  non-fun­gi­ble token, or NFT, in a sale through Sotheby’s."

Mere NFT:

Twit­ter Dives Into NFTs, Offers New­ly Cre­at­ed Assets in Give­away
- Bloomberg

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🤖 Github bygger robot, der kan kode

Version2 skriv­er:

"Algo­rit­men bag udtrækker sam­men­hæn­gen fra..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

Læs mere:

Your AI pair pro­gram­mer
- GitHub Copi­lot

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• Kategori: Opsamlinger