Digitale medier i uge 27 (2021)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤨 LinkedIn blokerer opslag om Qvortrups første EB-leder

Medi­aWatch skriv­er:

"To opslag er blevet fjer­net..."

Læs også:

LinkedIn fork­lar­er fjer­nelse af Qvortrups...
- Jour­nal­is­ten

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

☢️ Trump sagsøger Facebook, Twitter og Google

Reuters skriv­er:

"The law­suits, filed in U.S. Dis­trict Court in Mia­mi, allege the Cal­i­for­nia-based social media plat­forms vio­lat­ed the right to free­dom of speech guar­an­teed by the First Amend­ment of the U.S. Con­sti­tu­tion."

✋ Instagram tester begrænsning af udvalgt aktivitet

Insta­gram tester i øje­b­likket en ind­still­ing, der begrænse vis­nin­gen af nye kom­mentar­er fra eksem­pel nye føl­gere eller pro­fil­er, der ikke føl­ger dig. Det skal begrænse mob­n­ing etc. på plat­for­men. Læs mere hos Social Media Today.

🇮🇳 Indien: Twitter skal holdes ansvarlige for brugernes opdateringer

CNN skriv­er:

"The social media com­pa­ny no longer has immu­ni­ty over con­tent post­ed on its plat­form by third par­ties in India, accord­ing to a court fil­ing sub­mit­ted Mon­day by the Indi­an gov­ern­ment. The court has yet to weigh in on the mat­ter."

😒 Twitter viser dig flere "Fleets" (stories)

Social Media Today skriv­er:

"As you can see in this exam­ple, post­ed by user @ehab (and shared by Matt Navar­ra), Twit­ter is now high­light­ing Fleets from pro­files out­side of your net­work, by show­ing them with a gray light­ning bolt, in vari­ance to your reg­u­lar Fleets."

🔒 Twitter vil gøre privacy-indstillinger mere gennemsigtige

Social Media Today skriv­er:

"First off, Twitter's con­sid­er­ing new prompts for when you go to change your pri­va­cy set­tings, in any capac­i­ty, which will bet­ter out­line what that change will then mean for your tweets."

Læs også:

Twit­ter shares its ideas around new pri­va­cy fea­tures, includ­ing a way to hide your account from search­es
- TechCrunch

🥇 Facebook er den platform, der giver medier suverænt mest værdi

Digi­day skriv­er:

"When it comes to social plat­forms, there’s the Face­book com­pa­ny, and then there’s every­body else. 

While pub­lish­ers and mar­keters alike love to com­plain, even protest, about the social media giant, its two core ad-sup­port­ed plat­forms, Face­book and Insta­gram, are far and away the most valu­able social plat­forms to media buy­ers and sell­ers, Digi­day Research shows. "

I sid­ste uge kunne du læse, at Twit­ter giv­er udgiverne mindst vær­di, når det kom­mer til det for­ret­ningsmæs­sige.

📚 TikTok får folk til at læse bøger

NBC News skriv­er:

"BookTok’s impact on the book indus­try has been notable, help­ing new authors launch their careers and pro­pelling books like Silvera’s to the top of best­seller lists years after their orig­i­nal pub­li­ca­tion."

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

⚠️ Hvorfor falder unge for misinformation?

MIT Tech­nol­o­gy Review skriv­er:

"I’ve worked as a research assis­tant at the Stan­ford Inter­net Obser­va­to­ry since last sum­mer, ana­lyz­ing the spread of online mis­in­for­ma­tion.

I’ve stud­ied for­eign influ­ence cam­paigns on social media and exam­ined how mis­in­for­ma­tion about the 2020 elec­tion and covid-19 vac­cines went viral.

And I’ve found that young peo­ple are more like­ly to believe and pass on mis­in­for­ma­tion if they feel a sense of com­mon iden­ti­ty with the per­son who shared it in the first place. "

📺 Er Netflix ved at miste sit cool?

Wired skriv­er:

"Net­flix is the Kleenex of stream­ing, a brand so dom­i­nant it can stand for the whole of the mar­ket. (It’s not “Hulu and chill,” after all.) There are signs that this synec­dochal pow­er is wan­ing, though. Shiny new rivals, par­tic­u­lar­ly HBO Max and Dis­ney+, have rolled out their own for­mi­da­ble stream­ing libraries. Plus, a con­stel­la­tion of small­er stream­ers have estab­lished them­selves by cater­ing to niche audi­ences."

🎙 Derfor skal alle podcastere udgive via RSS

Acast skriv­er:

"Pod­cast­ing needs to be avail­able and acces­si­ble for every­one, across all user types, oper­at­ing sys­tems, devices and lis­ten­ing plat­forms.

And one of the cor­ner­stones of open pod­cast­ing is RSS. We’ve banged on about it in the past, and we won’t stop: because RSS is the tech­nol­o­gy that pow­ers it all."

🤬 Audiacity har gjort brugerne sure

(Kon­tekst: Audiac­i­ty er et gratis og open source-lydredi­ger­ing­spro­gram.)

Tech Radar skriv­er:

"An update to the Audac­i­ty pri­va­cy pol­i­cy has raised con­cerns the audio edi­tor may be used to har­vest a wealth of user data under its new own­er­ship. [...]

When the acqui­si­tion was announced, Muse Group promised the soft­ware would remain free and open source. How­ev­er, sec­tions of the com­mu­ni­ty believe the new pri­va­cy pol­i­cy runs counter to philoso­phies and ambi­tions of the open source move­ment; some have gone as far as to call Audac­i­ty 'spy­ware'."

🦾 Hvordan kan medier bruge AI til moderation og engagement?

Journalism.co.uk skriv­er:

"But this is not just a sto­ry about com­mu­ni­ty jour­nal­ism and audi­ence engage­ment. Half a mil­lion com­ments a month is way too much for a team of human mod­er­a­tors to sift through. With spam, abuse, graph­ic con­tent and all forms of online hatred, the toll the UGC was tak­ing on the team's men­tal health was putting a ques­tion mark over whether it was all worth it."

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👔 Netflix hyrer tidligere Apple-chef som podcastchef

Bloomberg skriv­er:

"Eaton will man­age Netflix’s slate of pod­casts, most of which are relat­ed to its orig­i­nal TV series and movies. Net­flix has made com­pan­ion pod­casts to Mar­tin Scorsese’s “The Irish­man,” as well as TV shows “The Witch­er” and “The Crown.” The com­pa­ny also pro­duces pod­casts that are more broad­ly about pop cul­ture or fea­ture stars from its pro­grams such as “Okay, Now Lis­ten,” host­ed by Scot­tie Beam and Sylvia Obell."

🧐 Lander USA Todays paywall mellem to stole?

Nie­man Lab skriv­er:

"The mar­ket­place for online news has thus far reward­ed (a) pre­mi­um qual­i­ty and (b) local con­nec­tion. USA Today’s dig­i­tal sub­scrip­tion offer­ing seems like­ly, in its cur­rent form at least, to fall between those two stools."

🔮 Amazon har store planer for deres Publishers Services

Digi­day skriv­er:

"Com­bined with the iden­ti­fi­er that Ama­zon plans to launch inside its own ecosys­tem soon, these moves would help dif­fer­en­ti­ate APS from a mob of com­peti­tors who are quick­ly gath­er­ing up mar­ket share as pub­lish­ers con­tin­ue to add more SSPs to their oper­a­tions."

🍪 Omnicom anbefaler UID 2.0

Digi­day skriv­er:

"Omni­com Media Group (OMG), the media arm of hold­ing com­pa­ny Omni­com, has for­mal­ly endorsed Uni­fied ID 2.0 as the post-cook­ie solu­tion best suit­ed for its clients and pub­lish­er part­ners and will begin to rec­om­mend pub­lish­ers adopt that stan­dard, Digi­day has learned."

🆕 Succesfyldt tech-medie lancerer nyt

Axios skriv­er:

"The Infor­ma­tion is launch­ing a new stand­alone pub­li­ca­tion about bat­ter­ies and elec­tric vehi­cles, CEO and founder Jes­si­ca Lessin tells Axios. 

Why it mat­ters: It's the first time the high-end busi­ness and tech media com­pa­ny is charg­ing for con­tent sep­a­rate­ly from its rough­ly $400 annu­al pro­fes­sion­al sub­scrip­tion fee. "

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👨‍💻 Nu kan du bruge bl.a. TikToks anbefalingsmotor

Giz­mo­do skriv­er:

"Now any­one can tap into the secret sauce behind ByteDance’s glob­al­ly suc­cess­ful Tik­Tok app—for a price. The Chi­na-based com­pa­ny qui­et­ly launched a new BytePlus divi­sion back in June focused on sell­ing TikTok’s arti­fi­cial intel­li­gence tech­nol­o­gy, includ­ing the pop­u­lar rec­om­men­da­tion algo­rithm behind its ForY­ou feed, to busi­ness­es world­wide, the Finan­cial Times report­ed Sun­day."

🤖 Robotterne tager ikke vores jobs — men de gør dem værre

Vox skriv­er:

"Com­pa­nies are automat­ing away auton­o­my and putting prof­it-max­i­miz­ing strate­gies on dig­i­tal over­drive, turn­ing work into a space with few­er car­rots and more sticks"

🗜 Nyt JPEG-format kan spare 30%

Version2 skriv­er:

"Nyt for­mat skal forene egen­sk­aber..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

🤼‍♂️ Danmark er med i fint selskab i kampen mod tech-giganter

Poli­tiken skriv­er:

"Den danske mod­el, der tillad­er..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)