Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Facebook-fejl skabte bekymring

Fra denne uges Ugerevy-artikel:

"En fejl hos Face­book betød, at der ikke blev vist uddrag på links. Hvad enten det var en fejl eller et snedigt greb, vis­er det en mediebranche, der ikke stol­er på Face­book."

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🤔 Facebook deler data om, hvilket indhold der er populært

Wash­ing­ton Post skriv­er:

"On Wednes­day, the social giant announced that it will begin pub­lish­ing a quar­ter­ly report of its own, called the “Wide­ly Viewed Con­tent Report,” that slices its data along new lines to pro­duce a very dif­fer­ent set of rank­ings.

Instead of pre­sent­ing Face­book as a hotbed of right-lean­ing pol­i­tics, the company’s inau­gur­al report presents a far weird­er, messier, and spam­mi­er pic­ture: the news feed as a junk-mail fold­er."

Læs også:

• Face­book: Nyhedsme­di­er fylder en fjerd­edel... (Medi­aWatch)

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😎 Facebook lancerer VR-møder i beta

Ven­ture­Beat skriv­er:

"Face­book is launch­ing its open beta for Hori­zon Work­rooms, a way for peo­ple to work togeth­er remote­ly in groups with Ocu­lus Quest 2 vir­tu­al real­i­ty head­sets or oth­er ways of con­nect­ing."

Læs også:

• Hori­zon Work­rooms: Facebook’s Meta­verse Starts With Vir­tu­al Real­i­ty Meet­ings (Wired)
• Face­book final­ly made a good vir­tu­al real­i­ty app (TechCrunch)

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😮 Norge stiller store krav til influencere og reklamebranchen

Fre­mover skal den norske mode- og reklame­branche samt influ­encere tydeligt deklarere det, hvis de har brugt retoucher­ing og lig­nende redi­ger­ing i deres billede. Reglerne gælder for influ­encere, når de udgiv­er spon­serede posts på en række af de store sociale medi­er.

Læs mere hos Jyl­lands-Posten.

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👩‍⚖️ FTC klar med ny monopolanklage mod Facebook

The Verge skriv­er:

"The Fed­er­al Trade Com­mis­sion has filed an amend­ed antitrust com­plaint against Face­book, alleg­ing that the com­pa­ny vio­lat­ed fed­er­al antitrust laws with its acqui­si­tion of Insta­gram and What­sApp. The new com­plaint is a more detailed ver­sion of a charge dis­missed by the court in June for insuf­fi­cient evi­dence."

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🙅‍♂️ Facebook forbyder fortsat indhold fra Taliban

BBC skriv­er:

"Face­book has con­firmed it will con­tin­ue to ban Tal­iban con­tent from its plat­forms as it con­sid­ers the group to be a ter­ror­ist organ­i­sa­tion."

Læs også:

• Youtube vil fjerne Tal­iban-relaterede... (Medi­aWatch)
• How social media is deal­ing with the Tal­iban takeover (CNN)
• Techgi­gan­ter skjuler afghanske brugeres kon­ti... (Medi­aWatch)

👍 Nu kan du markere tweets som "vildledende"

TechCrunch skriv­er:

"Twit­ter intro­duced a new test fea­ture Tues­day that allows users to report mis­in­for­ma­tion they run into on the plat­form, flag­ging it to the com­pa­ny as “mis­lead­ing.” The test will roll out start­ing today to most users in the U.S., Aus­tralia and South Korea."

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🦠 Facebook mangler gennemsigtighed ifm. COVID-19

Vox skriv­er:

"[...] the real­i­ty is we sim­ply don’t know the true size or effect of Covid-19 mis­in­for­ma­tion on Face­book and Face­book-owned Insta­gram. That’s in large part because Face­book isn’t giv­ing researchers enough of the real-time data they need to fig­ure out exact­ly how much Covid-19 mis­in­for­ma­tion is on the plat­form, who’s see­ing it, and how it’s impact­ing their will­ing­ness to get vac­ci­nat­ed."

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📣 Nu kan du søge efter lyd på Instagram

Social Media Today skriv­er:

"Insta­gram has added the capac­i­ty to search for audio specif­i­cal­ly with­in the search tab in the app, mak­ing it eas­i­er to tap into trends based on music clips, with a focus on Reels cre­ation based on the same."

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👻 Snapchat lancerer 'Snapchat Trends'

Social Media Today lancer­er:

"Snapchat has launched a new mar­ket research tool, which is essen­tial­ly Google Trends, but for Snapchat specif­i­cal­ly, which could be a huge help for mar­keters look­ing to tap into the plat­form."

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📲 Reddit bygger kopi af TikTok-feedet

TechCrunch skriv­er:

"Accord­ing to Red­dit, most iOS users should have a but­ton on their app direct­ly to the right of the search bar — when tapped, it will show a stream of videos in a Tik­Tok-like con­fig­u­ra­tion. When pre­sent­ed with a video, (which shows the poster who uploaded it and the sub­red­dit it’s from), users can upvote or down­vote, com­ment, gift an award or share it."

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✨ Twitter retter i nyt design

Giz­mo­d­os skriv­er:

"Twit­ter on Fri­day announced that it was mak­ing changes to the con­trast on its new but­tons to accom­mo­date peo­ple with sen­so­ry sen­si­tiv­i­ties. The com­pa­ny has received var­i­ous com­plaints from users about how the new design choic­es—which include its new Chirp font, high con­trast col­ors and but­tons, few­er gray back­grounds, and less divider lines—have impact­ed them over the past cou­ple of days."

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⏸ Verifikationer på Twitter er igen sat på pause

Social Media Today skriv­er:

"It seems like Twitter's oft-trou­bled ver­i­fi­ca­tion appli­ca­tion process is strug­gling yet again, with the plat­form paus­ing the cur­rent expan­sion of access to its new and improved ver­i­fi­ca­tion tool in order to refine the sys­tems that it now has in place."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📺 TV 2 udvikler selvstændigt nyhedformat til Play

Medi­aWatch skriv­er:

"Stream­ingt­jen­esten TV 2 Play går..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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👎 OnlyFans siger nej til porno

Bloomberg skriv­er:

"Start­ing in Octo­ber, the com­pa­ny will pro­hib­it cre­ators from post­ing mate­r­i­al with sex­u­al­ly explic­it con­duct on its web­site, which many sex work­ers use to sell fans explic­it con­tent. They’ll still be allowed to put up nude pho­tos and videos, pro­vid­ed they’re con­sis­tent with Only­Fans’ pol­i­cy, the com­pa­ny said Thurs­day."

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🏃‍♂️ Pocket Casts lover hurtigere podcast-parsing

Hen­over som­meren blev podcast-app'en Pock­et Cast købt af Automat­tic, der står bag blandt andet Word­Press. I en artikel om nogle af de ting, der er på vej, nævn­er de, at de er ved at "scal­ing up" og i den forbindelse vil mindske den tid, der går fra en pod­cast-episode bliv­er udgivet, til den dukker op i app'en.

Dette er muligvis en hen­tyd­ning til Apple, der på det sen­este har haft prob­le­mer med netop den form for pod­cast-lev­er­ing.

🙅‍♂️ Danske Medier vil have medier fritaget krav til platforme

Et kom­mende lov­forslag skal forpligte sociale plat­forme til at fjerne ulovligt ind­hold inden­for 24 timer. Det synes brancheforenin­gen Danske Medi­er er en rigtig god idé, men de vil have medierne und­taget.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👏 Zetland nærmer sig 25.000 betalende

Finans skriv­er:

"Adm. direk­tør Tav Klit­gaard forsøger..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

💡 Kleis Nielsen: Derfor misforstår medier abonnementer

Media Voic­es Podcast'en har talt med den danske medieekspert:

"But I think it’s fair to say that in a lot of the mar­ket­ing that we see, when news organ­i­sa­tions who are turn­ing to read­er rev­enues are try­ing to sell sub­scrip­tions, that light is very focused on us, and not very focused on the pub­lic that we aim and claim to serve.

And they are the ones who have to con­vince; you don’t need to con­vince me or jour­nal­ists that what we do is impor­tant, or that we want more peo­ple to engage with it and even pay for it. You need to con­vince the peo­ple who aren’t doing it."

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😕 Apples podcast-abonnementer er kommet skidt fra start

The Verge skriv­er:

"But in the months since Apple Pod­casts’ announce­ment, pod­cast­ers say the plat­form has failed them in var­i­ous ways. For a com­pa­ny that prides itself on func­tion­al­i­ty, design, and ease of use, the new backend’s bun­gled launch is a mess.

Pod­cast­ers say Apple Pod­casts Con­nect, which they’re required to use in order to take advan­tage of sub­scrip­tions, has a con­fus­ing inter­face that often leads to user error sce­nar­ios that have them ping­ing Apple at all hours of the day in a pan­ic — one podcaster’s entire show was seem­ing­ly archived until Apple stepped in to help and explain what hap­pened."

Læs også:

• Does Tim Cook even know that Apple has a pod­cast divi­sion? (Simon Owens's Media Newslet­ter)

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🤩 Medierne er – omsider – ved at have styr på data

What's New in Pub­lish­ing skriv­er:

"Data basi­cal­ly is a way for com­pa­nies to become cus­tomer-cen­tric [...] It’s a tool. Data is basi­cal­ly feed­back about how cus­tomers are using your prod­uct. If we want to know our cus­tomers so we can bet­ter serve their needs with prod­ucts and ser­vices, we col­lect data and analyse it."

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🤝 Rygte: Axel Springer vil købe Politico

The Wall Street Jour­nal skriv­er:

"Axel Springer SE is in talks to pur­chase an own­er­ship stake in Wash­ing­ton, D.C., pub­lish­er Politi­co, accord­ing to peo­ple famil­iar with the mat­ter, a deal that would con­sum­mate a years­long rela­tion­ship between the two com­pa­nies"

Læs også:

Axel Springer’s smart acqui­si­tion strat­e­gy
- Simon Owens's Media Newslet­ter

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🔐 Nu kan lyd og video i Messenger blive krypteret

Face­book skriv­er selv:

"Today, we’re rolling out the option to make voice and video calls end-to-end encrypt­ed on Mes­sen­ger, along with updat­ed con­trols for dis­ap­pear­ing mes­sages. Peo­ple expect their mes­sag­ing apps to be secure and pri­vate, and with these new fea­tures, we’re giv­ing them more con­trol over how pri­vate they want their calls and chats to be."

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😅 Kommende iOS-Safari-design kan angiveligt vælges fra

Giz­mo­do skriv­er:

"There’s a lot of neat things com­ing with iOS 15, but Safari’s redesign was a major dis­ap­point­ment. How­ev­er, it looks like Apple’s lis­ten­ing to feed­back because the sixth iOS 15 beta now gives users the option to bring back the 'old Safari.'"

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😱 Nu sender deepfakes pitches

Wired skriv­er:

"Some part­ners at EY, the account­ing giant for­mer­ly known as Ernst & Young, are now test­ing a new work­place gim­mick for the era of arti­fi­cial intel­li­gence. They spice up client pre­sen­ta­tions or rou­tine emails with syn­thet­ic talk­ing-head-style video clips star­ring vir­tu­al body dou­bles of them­selves made with AI software—a cor­po­rate spin on a tech­nol­o­gy com­mon­ly known as deep­fakes."

• Kategori: Opsamlinger