Digitale medier i uge 35 (2021)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤯 Facebook undskylder forfærdelig AI-brøler

The New York Times skriv­er:

"Face­book users who recent­ly watched a video from a British tabloid fea­tur­ing Black men saw an auto­mat­ed prompt from the social net­work that asked if they would like to 'keep see­ing videos about Pri­mates,' caus­ing the com­pa­ny to inves­ti­gate and dis­able the arti­fi­cial intel­li­gence-pow­ered fea­ture that pushed the mes­sage."

🛑 Facebook vil begrænse politisk indhold

Social Media Today skriv­er:

"Face­book has announced a new exper­i­ment which will see it de-empha­size polit­i­cal posts and updates about cur­rent events in user feeds, in response to ongo­ing user feed­back. Face­book will also lim­it the amount of polit­i­cal con­tent that peo­ple see in their News Feeds, which could have a trans­for­ma­tive impact on broad­er engage­ment – both on and off the plat­form itself."

Læs også:

🤫 Facebooks stille "indrømmelse" om vores engagement

Wired har kigget i Face­books udmeldinger og læs­er mellem lin­jerne noget inter­es­sant: Der er forskel på det ind­hold og de opda­teringer, vi inter­ager­er med, og så det ind­hold, der giv­er os vær­di.

Et eksem­pel:

"This is pret­ty obvi­ous to any­one who has ever used social media. When I scroll Face­book and see the lat­est rant by my one anti-vac­cine con­tact, I can’t help but read in hor­ror. Face­book reg­is­ters that fact and makes sure to push that guy’s next post to the top of my News Feed the next time I open the app. What the AI doesn't under­stand is that I feel worseafter read­ing those posts and would much pre­fer to not see them in the first place."

Læs artiklen hos Wired

👏 LinkedIn lukker Stories

I som­mers var det Twit­ter, der lukkede Fleets, og nu lukker LinkedIn deres Sto­ries-klon. De har sim­pelthen lært, at brugerne på LinkedIn ikke vil have video, der forsvin­der af sig selv.

Der­for er det helt store spørgsmål nu, hvad LinkedIn så vil. “Now, we’re tak­ing those learn­ings to evolve the Sto­ries for­mat into a reimag­ined video expe­ri­ence across LinkedIn that’s even rich­er and more con­ver­sa­tion­al,” skriv­er deres pro­duk­tchef, og det lyder jo som noget, der kan ende ganske for­færdeligt.

💵 Twitter tester betalte tweets i USA

Twit­ter skriv­er selv:

"Today we’re excit­ed to intro­duce Super Fol­lows, a new way for peo­ple to earn month­ly rev­enue by shar­ing sub­scriber-only con­tent with their fol­low­ers on Twit­ter. With Super Fol­lows, peo­ple can cre­ate an extra lev­el of con­ver­sa­tion on Twit­ter (shar­ing bonus Tweets and more!) to inter­act authen­ti­cal­ly with their most engaged fol­low­ers – all while earn­ing mon­ey. "

🤳 Instagram erstatter "swipe up"-links med stickers

Social Media Today skriv­er:

"Insta­gram has con­firmed to SMT that all users who can cur­rent­ly access the swipe-up link for Sto­ries will be able to access the new link stick­er, with swipe-up links to Sto­ries going away from the end of this month."

🥽 Twitter tester 'Safety Mode'

Twit­ter skriv­er selv:

"Unwel­come Tweets and noise can get in the way of con­ver­sa­tions on Twit­ter, so we’re intro­duc­ing Safe­ty Mode, a new fea­ture that aims to reduce dis­rup­tive inter­ac­tions. Start­ing today, we’re rolling out this safe­ty fea­ture to a small feed­back group on iOS, Android, and Twitter.com, begin­ning with accounts that have Eng­lish-lan­guage set­tings enabled."

🎶 Rygte: Amazon arbejder på Clubhouse-kopi

Axios skriv­er:

"The idea is that users could access live con­certs or per­for­mances through their Ama­zon Music accounts. The com­pa­ny is in touch with major record labels about live audio events with artists. "

🎧 Clubhouse lancerer "spatial audio"

Club­house skriv­er selv:

"When you're in the audi­ence, you'll now hear the peo­ple around you in 3D, which makes the expe­ri­ence a bit more life­like and human. It's also eas­i­er for your brain to track who is talk­ing, thanks to sub­tle spa­tial cues. Spa­tial audio works best with head­phones, wired or oth­er­wise!"

🕹 Facebook lancerer Fantasy Games

Face­book skriv­er selv:

"Today, we’re rolling out Face­book Fan­ta­sy Games in the US and Cana­da on the Face­book app for iOS and Android. Face­book Fan­ta­sy Games are free, sim­ple pre­dic­tion games that help fans enjoy sports, TV shows and pop cul­ture con­tent togeth­er."

🎸 YouTube åbner "YouTube Theater"

Social Media Today skriv­er:

"YouTube is look­ing to take its pres­ence to the next lev­el with the open­ing of its new YouTube The­ater for busi­ness, a 6,000 seat per­for­mance venue, locat­ed in Ingle­wood, Cal­i­for­nia, where it plans to host a vari­ety of live enter­tain­ment events."

💰 Stor GDPR-bøde til WhatsApp

TechCrunch skriv­er:

"It’s been a long time com­ing but Face­book is final­ly feel­ing some heat from Europe’s much trum­pet­ed data pro­tec­tion regime: Ireland’s Data Pro­tec­tion Com­mis­sion (DPC) has just announced a €225 mil­lion (~$267 mil­lion) fine for What­sApp."

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📍 B.T. lancerer lokalsatsning

Der har været rygter i nogle uger, og nu har B.T. lanceret deres nye sat­sning med lokaldækn­ing i fire danske byer og 30+ nyansat­te jour­nal­is­ter.

Lige nu han­dler det om data og bruger­be­tal­ing, fortæller chefredak­tør Michael Dyr­by, der dog under­streger, at annon­cer stadig er dri­vkraften.

Læs mere i denne uges fokusar­tikel her på Dig­i­tal Ugerevy:

🎙 Genstart fortsætter uden Brix

Medi­aWatch skriv­er:

"Til trods for at værten..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

⚽️ Campo: Nyt dansk fodboldmedie lanceret

Medi­et er startet af Allan Hvid, der er tidligere redak­tion­schef på TV 2 Sport. Læs mere hos Medi­aWatch.

😬 Kan Googles nye privacy-forslag ødelægge internettet?

Digi­day skriv­er:

"One tech researcher Digi­day spoke to who asked not to be named said that, if Chrome were to be updat­ed with­out prop­er imple­men­ta­tion plans made clear to site devel­op­ers and ad tech providers, it could break a vari­ety of stan­dard web func­tions includ­ing rec­og­niz­ing logged-in users. “That’s basi­cal­ly what will hap­pen simul­ta­ne­ous­ly across the inter­net,” said the researcher."

🎶 Apple køber streaming-tjeneste med klassisk musik

Apple skriv­er selv:

"With the addi­tion of Prime­phon­ic, Apple Music sub­scribers will get a sig­nif­i­cant­ly improved clas­si­cal music expe­ri­ence begin­ning with Prime­phon­ic playlists and exclu­sive audio con­tent."

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤩 Media intelligence-startup'et MediaCatch satser stort

Markeds­føring skriv­er:

"Konkret har virk­somhe­den udviklet en soft­ware baseret på kun­stig intel­li­gens og maskin­læring, der via logo- og ansigts­genk­endelse kan overvåge, om et brand bliv­er vist og omtalt på tv eller YouTube eller bliv­er omtalt i radio og pod­casts ”på alle kanaler i alle gen­r­er” 24 timer i døgnet.  "

👍 Teknologiens Mediehus indfører klippekort

Medi­etrends skriv­er:

"Som det for­mentligt første nicheme­diehus ind­før­er Teknolo­giens Mediehus nu et klippeko­rt, der skal bygge bro mellem mediehusets mange nich­er. Fre­mover får alle plus-abon­nen­ter eller medlem­mer af IDA hver måned et klippeko­rt, der giv­er adgang til seks artik­ler på mediehusets Pro-medi­er."

📍 Jysk Fynske lancerer nye lokalerhvervsmedier

Jysk Fynske Medi­er lancerede i ugens løb erhvervsme­di­er i Odense, Esb­jerg og Trekan­tom­rådet. De nye medi­er bringer, sam­men med de tilsvarende medi­er i Aarhus og Ran­ders, det sam­lede antal op på fem.

Læs mere i redak­tør Hen­rik Skov Anhøjs LinkedIn-opda­ter­ing.

✨ Apple lancerer deres 'News Partner Program'

Apple skriv­er selv:

"The News Part­ner Pro­gram is designed for sub­scrip­tion news pub­li­ca­tions that pro­vide their con­tent to Apple News in Apple News For­mat. Pub­lish­ers that work with Apple News may qual­i­fy for a com­mis­sion rate of 15% on qual­i­fy­ing in-app pur­chase sub­scrip­tions from day one."

Læs mere hos Nie­man Lab:

"[...] in prac­tice, the News Part­ner Pro­gram only mat­ters for pub­lish­ers who already make more than $1 mil­lion in annu­al App Store sales.

Which is a lot for a news pub­lish­er! Remem­ber, the vast major­i­ty of news con­sump­tion on phones doesn’t hap­pen inside pub­lish­er news apps, which are still an acquired taste reserved for a publisher’s super fans. It hap­pens on the web — either in stand­alone browsers like Safari or Chrome or in social apps like Face­book, Twit­ter, or What­sApp."

Læs også:

🛍 NYTimes tager shopping-sitet Wirecutter bag paywallen

Nie­man Lab skriv­er:

"As of Wednes­day, a stand­alone Wire­cut­ter sub­scrip­tion will be $5 a month or $40 a year. That’s the same price as oth­er Times stand­alone prod­ucts like Cook­ing and Games. It will con­tin­ue to be includ­ed with Times all-access dig­i­tal sub­scrip­tions. For now, “read­ers will get 10 free Wire­cut­ter arti­cles a month before being asked to pay for a sub­scrip­tion,” the Jour­nal not­ed."

📊 Flere medier investerer i kampen mod "abonnementstræthed"

Digi­day skriv­er:

"Reten­tion rates are hold­ing steady — for now. But to ensure that they can keep the cus­tomers they’ve won over the past 18 months, pub­lish­ers are hir­ing more peo­ple focused on keep­ing and bring­ing in sub­scribers and also invest­ing more in con­tent across mul­ti­ple for­mats to add to the val­ue of a sub­scrip­tion."

😠 Google anker bøde i Frankrig

CNBC / Reuters skriv­er:

"The French antitrust body imposed a $591 mil­lion fine on Google in July for fail­ing to com­ply with orders on how to con­duct talks with pub­lish­ers."

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤔 Sådan arbejder Flipboard med kunstig intelligens

I mod­sæt­ning til mange andre har Flip­board val­gt ikke at have en algo­ritme, der blot udvæl­ger det mest pop­ulære ind­hold og vis­er det i et feed. Dog bruger de stadig AI til andre ting – det kan du læse mere om i denne artikel hos Fast­Com­pa­ny.

⏳ Facebooks krypto-pung er klar, men de venter på indholdet

Finans skriv­er:

"Der er snart lancer­ing af..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

🤖 Kampen om, hvordan EU skal regulere AI

Wired skriv­er:

"The EU has often been at the fore­front of reg­u­lat­ing tech­nol­o­gy com­pa­nies, such as on issues of com­pe­ti­tion and dig­i­tal pri­va­cy. Like the EU's Gen­er­al Data Pro­tec­tion Reg­u­la­tion, the AI Act has the poten­tial to shape pol­i­cy beyond Europe’s bor­ders. Demo­c­ra­t­ic gov­ern­ments are begin­ning to cre­ate legal frame­works to gov­ern how AI is used based on risk and rights. The ques­tion of what reg­u­la­tors define as high risk is sure to spark lob­by­ing efforts from Brus­sels to Lon­don to Wash­ing­ton for years to come."