Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Gør dog som de andre. Læs med på mail:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🔥 Memo: Facebook skal være mere som TikTok

Fra The Verge:

"Sim­ply bring­ing Reels, the company’s short-form video fea­ture, from Insta­gram into Face­book wasn’t going to cut it. Exec­u­tives were close­ly track­ing TikTok’s moves and had grown wor­ried that they weren’t doing enough to com­pete. In con­ver­sa­tions with CEO Mark Zucker­berg ear­li­er this year, they decid­ed that Face­book need­ed to rethink the feed entire­ly."

Mere ↓

Can Meta man­age two piv­ots at once? 
Plat­former

Teenagere fore­trækker at få nyhed­er fra Tik­Tok
Jour­nal­is­ten

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🤔 Facebook overvejer sine aftaler med medier

I 2019 indgik Face­book en aftaler med en række medi­er, der skulle vare i tre år. Det er nu, og hvis du føl­ger bare nogen­lunde med i, hvor Face­book og Meta har deres hov­ed­er henne, er dette ikke vold­somt over­rask­ende:

"Meta Plat­forms Inc.’s Face­book is re-exam­in­ing its com­mit­ment to pay­ing for news, peo­ple famil­iar with the mat­ter said, prompt­ing some news orga­ni­za­tions to pre­pare for a poten­tial rev­enue short­fall of tens of mil­lions of dol­lars."

Læs mere hos The Wall Street Jour­nal

Mere ↓

Face­book looks ready to divorce the news indus­try, and I doubt cou­ples coun­sel­ing will help
Nie­man Lab

Face­book and pay­ing for news
Colum­bia Jour­nal­ism Review

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🏎 Google: YouTube Shorts haler ind på TikTok

Fra The Wall Street Jour­nal:

"More than 1.5 bil­lion peo­ple watch YouTube Shorts every month, Alpha­bet Inc.’s GOOG 2.98% Google dis­closed on Wednes­day, indi­cat­ing the short-video ser­vice had reached a com­pa­ra­ble scale to rival app Tik­Tok after launch­ing less than two years ago."

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➕ Snapchat tester betalingsbetjeneste

Fra The Verge:

"Snap is doing inter­nal tests of a paid sub­scrip­tion called Snapchat Plus, which will appar­ent­ly give users ear­ly access to fea­tures, as well as oth­er abil­i­ties."

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🤳 LA Times starter team til indholdsproduktion til sociale medier

Fra Digi­day:

"Los Ange­les Times has formed a six-per­son team to cre­ate con­tent on Insta­gram and Tik­Tok for a young, diverse audi­ence that may not already be part of the news publisher’s audi­ence. Called 404 by L.A. Times, the team includes con­tent cre­ators, artists, film­mak­ers, writ­ers and even a pup­peteer."

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🤫 "Nude" eller "nud3" – der er en verden til forskel

Fra Medi­et Markeds­føring:

"Peech kom til at skrive nude i stedet for nud3, og så blev deres ind­hold ned­pri­or­iteret af Insta­gram, fortæller den ene stifter. Meta erk­ender at have slet­tet opslag, men afvis­er gener­el ned­pri­or­i­ter­ing."

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🤨 Musk mødte de Twitter-ansatte for første gang

Fra Bloomberg:

"Elon Musk dis­cussed his stance on what types of con­tent should be allowed on Twit­ter Inc.’s social net­work, say­ing that peo­ple should be allowed to say 'pret­ty out­ra­geous things' but that the plat­form doesn’t have to give those posts reach."

Mere ↓

When Elon met Twit­ter
Plat­former

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✍️ De store er klar til at underskrive nye regler for misinformation

Fra Social Media Today:

"As report­ed by The Finan­cial Times, Meta, Twit­ter, Google, Microsoft and Tik­Tok are all plan­ning to sign on to an updat­ed ver­sion of the EU’s ‘anti-dis­in­for­ma­tion code’, which will see the imple­men­ta­tion of new require­ments, and penal­ties, in deal­ing with mis­in­for­ma­tion."

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🛡 Instagram laver "nudging"-tiltag, der skal skåne de unge

Fra Social Media Today:

"The new nudges will come in two forms, with the main one being an entire­ly new noti­fi­ca­tion designed to re-direct users away from poten­tial­ly harm­ful top­ics."

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💸 Google overvejer tredjepartsannoncer på YouTube

Intet er end­nu offi­cielt, men Digi­day skriv­er, at Google angiveligt har tilbudt tred­jeparts-teknologi­fir­maer at vise annon­cer på YouTube. Det gør de for at imødekomme EU, hvad angår monopol.

Det er en ret stor ting, der kan have vidtrækkende kon­sekvenser, og Digi­day har nogle gode spørgsmål. Til gengæld er svarene få:

"We have been engag­ing con­struc­tive­ly with the Euro­pean Com­mis­sion. We don’t have any­thing fur­ther to share at this stage."

🤷‍♂️

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🤔 Forbud mod politiske annoncer har ramt de små kampagner

Fra Pro­to­col:

"In a paper pub­lished last year, they ana­lyzed the effects of the tem­po­rary ban on new polit­i­cal ads that Face­book put in place imme­di­ate­ly before and imme­di­ate­ly fol­low­ing the 2020 elec­tion. They found that while the bans like­ly had min­i­mal impact on curb­ing mis­in­for­ma­tion, they did seem to hurt small­er cam­paigns, since dig­i­tal ads are cheap­er than oth­er medi­ums.

The bans also appeared to hurt Democ­rats more than Repub­li­cans, since Democ­rats gen­er­al­ly relied more on Face­book ads for small-dol­lar fundrais­ing."

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👨‍👩‍👦 Meta præsenterer forældreværktøjer til VR-headsets

Fra Engad­get:

"Meta is intro­duc­ing new parental super­vi­sion fea­tures for Quest vir­tu­al real­i­ty head­sets and Insta­gram. The VR safe­ty tools, which were announced in March, are rolling out world­wide."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ Så kom årets Reuters Institute-rapport

Fra hes­tens mund:

"This year's report reveals new insights about dig­i­tal news con­sump­tion based on a YouGov sur­vey of over 93,000 online news con­sumers in 46 mar­kets cov­er­ing half of the world's pop­u­la­tion."

• Gå direk­te til kødet: Hent rap­porten som PDF
• Eller tag exec­u­tive sum­ma­ry
• Kig i dataene fra de forskel­lige lande
• Der er mere data her

Artik­ler og omtaler af rap­porten:

Hver femte dansker undgår aktivt nyhed­er – og ande­len stiger især blandt unge
Jour­nal­is­ten

Denne fork­lar­ing på, hvor­for flere fravæl­ger nyhed­er, bekym­r­er pro­fes­sor mere end ten­densen
Jour­nal­is­ten

Danskernes inter­esse for nyhed­er falder
Medi­aWatch

Dig­i­tal News Report 2022: Four key impli­ca­tions for pub­lish­ers
Dig­i­tal Con­tent Next

Mere ↓

Tre fra What's New in Pub­lish­ing:

What the Dig­i­tal News Report 2022 means for your eCom­merce strat­e­gy

“Route to increased rel­e­vance for news brands”: Reuters’ Dig­i­tal News Report on effec­tive­ly serv­ing young audi­ences

Younger audi­ences are increas­ing­ly access­ing the news via plat­forms such as Tik­Tok: Dig­i­tal News Report 2022

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💡 10 × indsigt fra FIPP World Congress

Fra Spe­ciall Media:

"Hun­dreds of media and pub­lish­ing lead­ers from around the world gath­ered in sun­ny Cas­cais in Por­tu­gal in June at the FIPP World Con­gress 2022 to share what they had learned in the last three years. And to enjoy some in per­son net­work­ing in the glo­ri­ous Por­tuguese sea­side town. These were my top ten insights for the future of the glob­al pub­lish­ing indus­try."

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💌 Morning Brew-redaktør om fremtiden for nyhedsbreve

Fra Media Voic­es:

"This week we catch up with Neal Frey­man, man­ag­ing edi­tor at Morn­ing Brew. [...] We hear about what’s changed in the newslet­ter ecosys­tem this time, what the rise of the indi­vid­ual jour­nal­ist-led newslet­ter means for cre­ators, and what new ver­ti­cals he wants to launch newslet­ters in."

Mere om nyheds­breve:

Far­rah Storr of Substack's insid­er tips on the newslet­ter plat­form
Journalism.co.uk

A Q&A with Axios’ Sara Kehaulani Goo on bundling newslet­ters as an audi­ence engage­ment strat­e­gy
Digi­day

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🔚 Mediehusene Midtjylland lukker ungesites

Fra Jour­nal­is­ten:

"Under et år efter at Mediehusene Midtjyl­land lancerede tre nye lokalsites mål­ret­tet unge, lukker de nu som selvstændi­ge medi­er og fly­t­ter ind under mediehusets hov­ed­sites."

Ifølge Medi­aWatch sker luknin­gen efter otte måned­er. Pudsigt nok lukkede Ekstra Bladets kuld­se­jlede ungeme­die For­mat også efter otte måned­er.

Kan man over­hovedet lave et medie for de unge? har jeg tidligere spurgt.

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🧑‍💻 Financial Times lancerer Microsoft Teams-app

Fra InPub­lish­ing:

"The app will allow users to dis­cov­er, save and share FT con­tent all with­in the Teams envi­ron­ment, which has over 270 mil­lion month­ly active users."

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💰 Ny CopyDan-aftale dækker også digitale kopiere

Fra Jour­nal­is­ten:

"Copy­Dan har udvidet en aftale om kopier­ing blandt under­vis­ningsin­sti­tu­tion­er, der bety­der, at DJ-medlem­mer nu kan få betal­ing for dig­i­tale kopi­er af avis­er. Det kom­mer mange DJ-medlem­mer til gode, siger jour­nal­ist­for­mand"

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💭 Spotify lancerer ekspertråd

Fra Reuters:

"Spo­ti­fy Tech­nol­o­gy SA on Mon­day announced it has formed a Safe­ty Advi­so­ry Coun­cil to pro­vide third-par­ty input on issues such as hate speech, dis­in­for­ma­tion, extrem­ism and online abuse."

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🇩🇪 Apples tracking skal undersøges i Tyskland

Fra Mac Rumours:

"Germany's Fed­er­al Car­tel Office, the Bun­deskartel­lamt, has ini­ti­at­ed pro­ceed­ings against Apple to inves­ti­gate whether its track­ing rules and anti-track­ing tech­nol­o­gy are anti-com­pet­i­tive and self-serv­ing, accord­ing to a press release."

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😳 Squid Game på vej som reality show

Fra Giz­mo­do:

"In pos­si­bly the most tone deaf attempt at cash­ing in on the most wild­ly suc­cess­ful tele­vi­sion show it has ever pro­duced, Net­flix is in the process of cast­ing con­tes­tants in a live-action real­i­ty show based on Squid Game. Titled Squid Game: The Chal­lenge, the show will fea­ture 456 play­ers com­pet­ing for $4.56 mil­lion, mak­ing..."

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🆕 Magasinet 360° erstattet af nyt ungemedie

Fra Medi­aWatch:

"'Tin­ge­nes Ver­den' er navnet på et sprit­nyt medie hen­vendt til unge, som fredag så dagens lys. Det fremgår af en pressemed­delelse."

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🔎 Adobe udgiver open source-værktøj mod misinformation

Fra TechCrunch:

"Adobe has a vision for an inter­net pep­pered with pho­tos and videos pack­aged up with extra data about where they came from. The company’s cen­tral aim is to mit­i­gate the spread of visu­al mis­in­for­ma­tion, but the sys­tem could also be a boon for con­tent cre­ators keen to keep their names attached to their work."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 Washington Post tror stadig på Arc-CMS'et

Fra Axios:

"'I per­son­al­ly think that in the long run — and by long run, I mean, three to four years, not 15 years — Arc XP will be the biggest source of rev­enue for the Post, and cer­tain­ly the most prof­itable source of rev­enue for the Post,' said Shailesh Prakash, chief infor­ma­tion offi­cer."

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🤷‍♂️ Hvornår skal man som "creator" kaste håndklædet i ringen?

Mange taler om "cre­ator-økonomien" og for os i og omkring mediebranchen er det især nyheds­breve, snakken går på. Sub­stack og lig­nende har gjort det muligt at tjene penge på at udgive et nyheds­brev – men det er langt fra alle, det lykkes for.

Simon Owens (hvis nyheds­brev er værd at læse) har en artikel omkring nogle af de overve­jelser, nyheds­brevs-cre­ators slås med og nogle af de bereg­ninger og over­slag, han har lavet.

Værd at læse, uanset om du vil leve af et nyheds­brev eller ej 🙂

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🎓 Hvad andre kan lære af The Economists uddannelsesforretning

Fra Dig­i­tal Con­tent Next:

"Edu­ca­tion may not be an obvi­ous segue for a news pub­lish­er. But when you look more close­ly, it can actu­al­ly be an incred­i­bly pow­er­ful way to lever­age the exper­tise of jour­nal­ists to cre­ate some­thing valu­able for your audi­ence (and bot­tom line). The Econ­o­mist launched its Exec­u­tive Edu­ca­tion pil­lar in Feb­ru­ary 2021 as a growth ini­tia­tive that would allow it to lever­age its jour­nal­ists’ deep knowl­edge and under­stand­ing of glob­al issues."

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🔗 Mediebureauer forsøger at følge med for at forstå Web3

Fra Digi­day:

"As the ele­ments that encom­pass Web3 — the meta­verse, NFTs, blockchain, cryp­to, gam­ing and DAOs — wend their way into the mar­ket­ing uni­verse, media agen­cies are tak­ing heed and learn­ing their make­up and poten­tial as quick­ly as pos­si­ble, but with­out rush­ing too fast."

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📚 Saxo vil vokse med brugte bøger

Fra Medi­aWatch:

"Brugte bøger stod for fire pct. af det sam­lede salg for onlineboghan­dlen Saxo.com i marts. Fordel­spro­gram for kun­der skal både skaffe flere i butikken og tage kam­p­en mod konkur­renterne på stream­ingfron­ten, lyder det fra virk­somhe­den."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💪 EUs kamp for etisk AI

Fra The New States­man:

"France wants to expand the scope of the EU's ground­break­ing new AI Act. Do its plans go far enough?"

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🇪🇺 EU vil tvinge tech-firmaer til at bekæmpe deepfakes

Fra Reuters:

"Alpha­bet Inc unit Google, Face­book Inc, Twit­ter Inc and oth­er tech com­pa­nies will have to take mea­sures to counter deep­fakes and fake accounts on their plat­forms or risk hefty fines under an updat­ed Euro­pean Union code of prac­tice, accord­ing to an EU doc­u­ment seen by Reuters."

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🤝 Spotify køber "AI voice"-platformen Sonantic

Fra Spo­ti­fy selv:

"For exam­ple, this voice tech­nol­o­gy could allow us to give con­text to users about upcom­ing rec­om­men­da­tions when they aren’t look­ing at their screens. Using voice in these moments can reduce bar­ri­ers to cre­at­ing new audio experiences—and open up the doors to even more new oppor­tu­ni­ties."

Læs mere hos TechCrunch:

"You may not know the name Sonan­tic, but you may have seen its work. The com­pa­ny was found­ed to build AI-based real­is­tic voice ser­vices for gam­ing and enter­tain­ment envi­ron­ments, and its tech­nol­o­gy helped bring Val Kilmer’s voice to life in “Top Gun: Mav­er­ick.”

In real life, the actor is unable to speak as he did in the past as a result of throat can­cer; so for the sequel where he reprised his role as a foil (and now friend) to Tom Cruise, his con­di­tion, and the sim­u­lat­ed voice Sonan­tic cre­at­ed, were both writ­ten into the plot of the film."

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🕸 Internettet mangler "crawl"-neutralitet

Fra Fast Com­pa­ny:

"Unbe­knownst to many, one of the biggest obsta­cles to com­pet­ing in search is a lack of crawl neu­tral­i­ty. The only way to build an inde­pen­dent search engine and the chance to fair­ly com­pete against Big Tech is to first effi­cient­ly and effec­tive­ly crawl the Inter­net."

Det er en virke­lig god pointe.

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👋 Nu er Internet Explorer officielt lukket og slukket

Fra The Guardian:

"Microsoft has announced it will kill off its much-maligned lega­cy inter­net brows­er Inter­net Explor­er close to 27 years after it graced desk­top com­put­ers in 1995."

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• Kategori: Opsamlinger